TwentyCi
TwentyCi is a UK residential property data and analytics platform that compiles longitudinal data on 31.5 million addresses from 450+ sources, serving retailers, estate agents, mortgage lenders, insurers, removal firms, and conveyancers with homemover targeting, AVMs, ESG risk data, and multi-channel marketing execution.
- Company typePrivate
- Founded2009
- HeadquartersMilton Keynes, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
TwentyCi firmographics
Firmographics- Name
- TwentyCi
- Legal name
- TwentyCi Ltd
- Website
- https://twentyci.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- TwentyCi is a UK residential property data and analytics platform that compiles longitudinal data on 31.5 million addresses from 450+ sources, serving retailers, estate agents, mortgage lenders, insurers, removal firms, and conveyancers with homemover targeting, AVMs, ESG risk data, and multi-channel marketing execution.
- Ownership category
- akta.pro rank
TwentyCi industry classification
Industry- Product category
- Residential Property Data & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
- akta.pro secondary industries
- Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)
Keywords
Where TwentyCi is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TwentyCi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Homemover Marketing Data and Services: Provision of homemover data and marketing campaign services to retailers, house builders, removal companies, and other businesses targeting people in the home-moving process. Revenue is generated through data licensing and campaign execution fees.
- Property and Valuation Data Solutions: Structured property data at address level covering transactions, ownership, property attributes and market dynamics. Used by estate agents, lenders, and property market intelligence clients. Sold as data subscriptions or per-query usage.
- AVM and Valuation Tools: Automated Valuation Model and related valuation tools for mortgage lenders and property professionals.
- Marketing Campaign Execution: Managed marketing campaigns across multiple channels (mobile, social, direct mail, email, programmatic, TV) with typical ROI of £21:1 for retail clients.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
TwentyCi product offering
Product offeringCore offering
TwentyCi builds and operates a UK residential property data and analytics platform (the DOMUS database and Homemover Data Universe), covering roughly 31.5 million addresses and tracking around 99% of UK property moves from 450+ source feeds. On top of this data spine it sells automated valuation models (AVMs), the AddressMaster/Inscriptio address-matching product, the EcoVal360 environmental dataset for mortgage lenders, and a multi-channel Homemover Marketing activation platform (email, SMS, paid social, programmatic and connected TV). Customers — estate agents, mortgage lenders, house builders, removal firms, conveyancers, retailers and utilities — licence the data and platforms to identify, value and market to home-movers.
Product overview
TwentyCi operates as a property data and analytics platform offering a portfolio of interconnected products. The core offering consists of the DOMUS Property Database (350+ property attributes across all UK residential addresses), the Automated Valuation Model (AVM) for property valuations, and Homemover Marketing services targeting home movers across multiple channels. Supporting modules include AddressMaster for address enhancement and EcoVal360 for ESG/climate risk assessment. The group also includes subsidiary brands TwentyEA (estate agent analytics), MoverAlerts (removal/storage leads), TwentyConvey (legal sector data), and TwentyTech (technology solutions). The platform is built on over 450 data sources processing approximately 30 billion property-related data points covering 31.5 million UK addresses.
Differentiator
Problem solved
Functional benefit
Brands
- TwentyEA: Best-in-class property market data and analytics for estate agents
- MoverAlerts
- TwentyTech
- TwentyConvey
- View My Chain
- DOMUS
- EcoVal360
- AddressMaster
Products and services
- DOMUS Property Database TwentyCi's flagship UK residential property database covering approximately 31.5 million addresses and providing the property attribute backbone for the company's analytics, AVM and marketing products. Sold to lenders, estate agents, house builders, conveyancers, retailers and utilities that need a comprehensive view of UK residential property.
- Automated Valuation Model (AVM) TwentyCi's residential automated valuation model, built on top of the DOMUS dataset and used to value UK residential properties for lending, risk, agency and marketing decisions. Sold primarily to mortgage lenders and valuation-driven buyers.
- AddressMaster (Inscriptio) TwentyCi's proprietary UK address-matching and property resolution product (also referenced under the Inscriptio name), enabling customers to reconcile, match and de-duplicate UK addresses and properties against the DOMUS backbone. Sold to data, analytics and marketing teams that require accurate residential address resolution.
- EcoVal360 TwentyCi's environmental and energy attribute dataset for UK housing stock, attaching environmental, energy performance and similar attributes to properties in the DOMUS universe. Sold specifically to mortgage lenders to support origination, remortgage and portfolio risk decisions involving environmental and energy considerations.
- Homemover Marketing Platform TwentyCi's multi-channel marketing activation platform that lets brands reach UK home-movers across email, SMS, paid social, programmatic display and connected TV, drawing on the Homemover Data Universe for targeting, segmentation and measurement. Sold to consumer brands (retail, utilities, home services, removals) and to property-sector customers.
- TwentyEA (Estate Agency Analytics) TwentyCi's analytics platform specifically tailored for UK residential estate agencies, layering property data, market insight and homemover intelligence on top of DOMUS for estate agency use cases. Sold to UK estate agency chains and networks.
- MoverAlerts TwentyCi's transactional homemover alert service, providing customers with timely event-based notifications of UK home-moves — sold to property, financial services and home-mover consumer brands that need early visibility of moving households.
- TwentyConvey TwentyCi's conveyancing technology sub-brand, providing property data and workflow technology for UK conveyancing and property transaction service providers. Built around the same underlying UK property data backbone and sold to conveyancing firms and property transaction specialists.
- TwentyTech TwentyCi's technology arm / sub-brand, housing the engineering and technology capability that delivers the broader TwentyCi property data, analytics and marketing platform.
Quantifiable outcome
- £21:1 typical ROI from marketing campaigns targeting homemovers
- +5 more outcomes
Companies that use TwentyCi
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles5 records
TwentyCi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
TwentyCi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- BAR (Business Academy of Retained Dealers)minorBAR membership for prospecting goods and services. Listed as a partner/supplier in the company's data collection and marketing operations.
- RICScoreRICS Tech Partner - Royal Institution of Chartered Surveyors technology partnership for property data standards and industry collaboration.
- JICMAILminorJICMAIL Accredited Partner - industry body for mail and door drop marketing providing standards and accreditation.
- ExperiancoreExperian provides consumer data that TwentyCi uses to append personal information (names) to property addresses for a small subset of clients, enabling personalisation of direct marketing.
- Sky TVcoreTwentyCi provides property triggers to Sky TV for direct marketing promoting Sky TV services through post, telephone, and email. Also partnered via Sky AdSmart platform for precision-targeted TV advertising using TwentyCi's homemover data.
- ICO RegistrationcoreRegistered with the Information Commissioners Office under numbers Z9319492 and Z2201604, demonstrating compliance with data protection regulations.
- Direct Marketing AssociationminorDMA membership demonstrating commitment to responsible data practices and marketing standards.
- EquifaxcorePartnered with Equifax to create Pre-Movers, a marketing solution targeting consumers before they move home, combining consumer and property data insights.
- MerkleminorPartnered with Merkle, a data-driven technology-enabled global performance marketing agency, to improve marketing ROI using homemover data.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
TwentyCi competitors and assessment
Company assessmentDirect peers
- Hometrack: UK residential AVM and property analytics firm, now part of Zoopla Property Group. Hometrack is the most direct head-to-head competitor to TwentyCi's AVM and property data products serving mortgage lenders, valuers and the housing market.
- Landmark Information Group: UK provider of property data, environmental risk, conveyancing search and ESG/climate analytics. Direct comparable to TwentyCi on property attributes database, climate/ESG offering (EcoVal360) and conveyancer-sector data products.
- CACI: UK-based consumer, location and property data analytics group serving retail, property and financial services. Comparable to TwentyCi's homemover/homeowner audience data and marketing analytics used by national retailers.
Broad incumbents
- Zoopla: Major UK residential property platform and owner of Hometrack. Overlaps TwentyCi in AVM, property market data and analytics, while also being both a customer reference (per TwentyCi's property-sector clients) and a competitive incumbent.
- Rightmove: UK's largest property portal with significant market intelligence and data products. Broader competitor to TwentyCi in residential property data, valuations and market insight, as well as a high-profile property-sector name TwentyCi's clients benchmark against.
- Property Software Group: UK property software group serving estate agents, surveyors and conveyancers via brands including Reapit. Adjacent competitor with overlapping data and software offerings into the same estate-agent and conveyancer buyer base that TwentyEA and TwentyConvey serve.
Emerging players
- Addresscloud: UK-based AVM, address verification and property data services provider. Niche emerging competitor in the address-level valuation and data-enrichment space that overlaps with TwentyCi's AVM and AddressMaster offerings.
- Acadata: UK residential property data and indices provider for lenders, agents and home-movers. Comparable on residential property market intelligence and transaction data but with a narrower product scope than TwentyCi's full marketing/AVM/ESG stack.
Others
- Acxiom: Global data management platform providing consumer, marketing and audience data. Adjacent comparator to TwentyCi's homemover marketing and address-enhancement data products at the audience/segmentation layer rather than property-specific valuation.
- Experian: Global consumer credit and marketing data provider and existing TwentyCi data partner for name/contact appends. Comparable as an enabling data infrastructure for marketing and lending — relevant to TwentyCi's go-to-market rather than as a direct property-data competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TwentyCi social profiles
Digital presenceTwentyCi compliance and trust
Trust signalCompliance3 records
TwentyCi financial estimates
Financial estimateRevenue estimate
Valuation estimate
TwentyCi leadership team
Management profileNumber of profiles
Profiles2 records
TwentyCi subsidiaries and ownership
Company hierarchySubsidiaries5 records
TwentyCi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TwentyCi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TwentyCi
What does TwentyCi do?
TwentyCi builds and operates a UK residential property data and analytics platform (the DOMUS database and Homemover Data Universe), covering roughly 31.5 million addresses and tracking around 99% of UK property moves from 450+ source feeds. On top of this data spine it sells automated valuation models (AVMs), the AddressMaster/Inscriptio address-matching product, the EcoVal360 environmental dataset for mortgage lenders, and a multi-channel Homemover Marketing activation platform (email, SMS, paid social, programmatic and connected TV). Customers — estate agents, mortgage lenders, house builders, removal firms, conveyancers, retailers and utilities — licence the data and platforms to identify, value and market to home-movers.
Is TwentyCi a public or private company?
TwentyCi is a private company. It is classified as private equity controlled and is currently operating.
When was TwentyCi founded?
TwentyCi was founded in 2009.
Where is TwentyCi based?
TwentyCi is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does TwentyCi make money?
Four revenue lines are on record. Homemover Marketing Data and Services are the primary driver. The others are property and Valuation Data Solutions, AVM and Valuation Tools and marketing Campaign Execution.
Who are TwentyCi's main competitors?
Direct peers on record are Hometrack, Landmark Information Group and CACI. Broad incumbents are Zoopla, Rightmove and Property Software Group. Emerging players are Addresscloud and Acadata. Others are Acxiom and Experian.
Does TwentyCi have an API?
No public API is recorded for TwentyCi.
What industry is TwentyCi in?
TwentyCi's product category is Residential Property Data & Analytics. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics, with a secondary code of FSALABAI, Mortgage Lead Generation & Marketing Intermediaries. Its NAICS code is 518 and its SIC code is 6500.