What Smooth Fusion does

Smooth Fusion is a U.S. digital agency founded in 2001 in Lubbock, Texas, specializing in custom .NET development, enterprise website applications, and managed Azure hosting for mid-market and enterprise clients. The firm is the only Premium Sitefinity Partner in the United States, having worked exclusively with the Progress Sitefinity CMS platform since 2009, and operates a fully Sitefinity-certified project team that has earned five Sitefinity Site of the Year Awards from Progress. Its core service portfolio spans website redesign, Sitefinity implementation, custom .NET development, enterprise web applications, website maintenance and support, three-tier managed Azure hosting secured by Cloudflare, ADA/WCAG compliance testing, technical SEO, AI consulting via its ai12z partnership, and education/assessment integrations with Learnosity.

Revenue is generated through professional services engagements (custom development and Sitefinity implementations), recurring managed-hosting subscriptions across three tiers (Tier 1 high-security, Tier 2 geographic failover, Tier 3 load-balanced), maintenance and support retainers, and AI consulting and development services. The company targets three primary buyer personas — Marketers, IT Teams, and Agencies — and serves a diversified enterprise base including Microsoft, Intel, eBay, Dell, Samsung, Jack Daniel's, Allstate, Phillips 66, and HPE across consumer products, financial services, education/EdTech, energy, and technology verticals. Smooth Fusion converted to a 100% employee-owned ESOP in 2021 and was acquired by SteadyRain, a fellow employee-owned St. Louis digital agency, in mid-2025, expanding its combined service offering in digital strategy, marketing, and development.

Name

Smooth Fusion

Legal name

Smooth Fusion, Inc.

Website

https://smoothfusion.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Smooth Fusion is a 100% employee-owned U.S. digital agency providing custom .NET development, Sitefinity CMS implementation, enterprise web applications, and managed Azure hosting for enterprise and mid-market clients across financial services, education, and consumer products.

Ownership category

akta.pro rank

Product category

Custom Enterprise Web Development and Sitefinity CMS Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Hybrid & Multi-Cloud Orchestration (Private-Cloud-Centric) (HDABABAE)

Keywords

• Custom .NET development
• Sitefinity CMS implementation
• Enterprise web development
• Managed cloud hosting
• ADA compliance services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Development Services: Custom .NET software development including websites, apps, and enterprise software solutions. Revenue generated through project-based engagements with varying scope and duration.
2. Sitefinity Implementation Services: Sitefinity CMS implementation, redesigns, rebuilds, and migration services. Premium Sitefinity Partner providing certified development, hosting, and ongoing support.
3. Managed Hosting: Enterprise website hosting on Azure with tiered packages (Tier 1, 2, 3) including geographic failover, load balancing, vulnerability scanning, and Cloudflare security. Monthly/annual recurring revenue.
4. Maintenance and Support: Ongoing website maintenance, support, upgrades, SEO audits, security vulnerability scanning, and Sitefinity Insight Training. Long-term support relationships with retainer-style engagement.
5. AI Consulting and Development: AI strategy, implementation, and development services including enterprise digital assistants, chatbots, and GenAI search solutions.
6. Education and Assessment Solutions: Custom learning platforms, LMS integrations, and Learnosity assessment engine customization for academic publishers, test prep companies, and educational institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Smooth Fusion is a custom digital solutions agency that designs, develops, hosts, and supports enterprise websites and custom .NET web applications, primarily on the Progress Sitefinity CMS platform. The firm delivers website redesigns, Sitefinity implementations, enterprise web applications, custom .NET development, managed Azure hosting, AI consulting, SEO, and ADA compliance services, alongside education-and-assessment platforms integrating the Learnosity engine. Engagements span one-time project builds and recurring maintenance/hosting/support retainers for enterprise clients.

Product overview

Smooth Fusion is a digital solutions partner offering a portfolio of services centered on enterprise website development and custom software. The core offerings include: Website Redesign services using a proven 24-year process; Sitefinity CMS Implementation and Support as a Premium Sitefinity Partner since 2009; Enterprise Web Applications for custom solutions integrating business systems; Custom .NET Development for websites, apps, and enterprise software; Website Maintenance and Support for ongoing security and performance; Managed Website Hosting on Microsoft Azure with three tiers; AI Consulting and Development via ai12z and Proven Alliance partnerships; Search Engine Optimization for technical performance; ADA Compliance testing; and Education and Assessment solutions with Learnosity integration. The portfolio also includes specific products like iCEV Custom LMS, the ai12Z AI Assistant Platform for rapid AI deployment, Sitefinity Cloud and ASP.NET Core modules, Progress Agentic RAG for AI-powered content retrieval, Sitefinity MCP Server for AI-assisted widget development, and Learnosity Assessment Engine Integration. The company operates as part of the 100% employee-owned SteadyRain family of companies following mid-2025 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Your Sitefinity Experts™: A trademarked tagline used to identify Smooth Fusion's Sitefinity-certified team and services.

Products and services

• Sitefinity CMS Implementation and Support Implementation, custom development, integrations, ongoing maintenance and support for Progress Sitefinity CMS websites, delivered as the only Premium Sitefinity Partner in the U.S.
• Enterprise Web Applications Custom enterprise web applications that improve operational efficiency by integrating business systems, automating processes, and providing unified dashboards and portals for enterprise organizations.
• Custom .NET Development Custom software development building websites, apps, and enterprise software solutions using the .NET framework to extend out-of-the-box features and tailor solutions to critical business challenges.
• Website Redesign Website redesign services using a proven discovery, design, implementation, and launch process for sophisticated brands seeking modern digital experiences.
• Website Maintenance and Support Ongoing website maintenance, support, upgrades, security patches, and performance optimization services to ensure enterprise websites remain secure, functional, and current, delivered as a long-term retainer.
• Managed Website Hosting Enterprise cloud hosting on Microsoft Azure across three tiers (Tier 1 high-security, Tier 2 geographic failover, Tier 3 load-balanced failover), secured by Cloudflare and including vulnerability scanning, warmup, and instant deployment.
• AI Consulting and Development AI strategy, implementation, and development services delivering enterprise digital assistants, chatbots, and GenAI search solutions through ai12z and Proven Alliance partnerships.
• Search Engine Optimization Technical SEO services including comprehensive site audits covering keyword performance, indexing issues, JavaScript/CSS coding issues, crawlability, duplicate content, and security issues to drive organic traffic and rankings.
• ADA Compliance Website accessibility and ADA compliance testing combining automated scans with manual QA to ensure compliance with WCAG guidelines for enterprise and regulated-industry clients.
• Education and Assessment Custom learning platforms, LMS integrations, and Learnosity assessment engine customization with LTI grade passback for academic publishers, test prep companies, and educational institutions.

Quantifiable outcome

• Over 2,000 projects completed for clients across 29 states, DC, and 6+ countries
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and major.

• SteadyRaincoreStrategic or Co-development Partner · 1 June 2025Smooth Fusion acquired by SteadyRain in mid-2025. Both are 100% employee-owned companies. SteadyRain brings deep expertise in digital strategy, digital marketing, and AI. Smooth Fusion brings extensive web development, enterprise applications, and accessible digital experiences. Together positioned to serve broader range of clients across wider industries.
• Progress (Sitefinity)coreTechnology or Integration · 1 January 2009Premium Sitefinity Partner since 2009 - the only Premium Sitefinity Partner in the U.S. with over a decade of experience working exclusively with the Sitefinity platform. Fully Sitefinity-certified project team with Progress Sitefinity Champion on staff. Five Sitefinity Site of the Year Awards. Specializes in Sitefinity development, hosting, upgrades, integrations, and ongoing maintenance.
• LearnositycoreTechnology or IntegrationServices Partner for Learnosity's AI-enriched assessment engine. Integrates and extends Learnosity APIs including Reports API, Assess API, Data API, and Items API. Builds customized LTI solutions and LMS integrations for academic publishers, test prep companies, and educational institutions. Over a decade of experience with Learnosity.
• ai12zcoreTechnology or IntegrationPartnership to deliver AI assistants cost-effectively and quickly using ai12z's proprietary software platform. Enables rapid deployment of AI digital assistants, automated workflows, sales enablement, enhanced search, customer support, HR & recruitment, and IT support solutions.
• Microsoft AzurecoreTechnology or IntegrationPowered by Microsoft Azure for secure, scalable hosting. First Sitefinity partner to host a Sitefinity website on Microsoft Azure. Established hosting best practices that even Progress and other Sitefinity Partners have adopted. Geographic failover with backup site and database to minimize downtime during Azure outages.
• CloudflarecoreTechnology or IntegrationUses Cloudflare for boosting site speed and security with fast DNS, leading CDN, attack protection, and advanced firewall capabilities. Cloudflare Business included in Tier 1 hosting. Also uses Cloudflare Turnstile for CAPTCHA-free spam prevention.
• Lino Tadros / Proven AlliancemajorTechnology or IntegrationAI expert Lino Tadros of the Proven Alliance serves as architect for complex AI solutions while Smooth Fusion team provides implementation. Proven Alliance is a network of top Sitefinity Partners in North America working together on projects.
• Proven AlliancemajorStrategic or Co-development PartnerNetwork of four leading Sitefinity Partners in North America joined forces. Provides access to top Sitefinity talent and expertise. Members collaborate on projects requiring diverse capabilities. Lino Tadros serves as key architect within the alliance.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SteadyRain: SteadyRain is Smooth Fusion's parent company since mid-2025 and a fellow 100% employee-owned digital agency offering digital strategy, marketing, and AI services. Sister-company overlap in agency model and client base, but SteadyRain leans strategy/marketing while Smooth Fusion leans development.
• Perficient: Perficient is a large U.S.-based digital consultancy delivering CMS, custom development, and managed hosting across multiple platforms including Sitecore/Adobe. Comparable enterprise digital services model but broader platform coverage and significantly larger headcount.
• Rightpoint: Rightpoint (a Genpact company) is a large enterprise digital experience agency delivering CMS, MarTech, and customer experience solutions. Comparable along enterprise web/portal build engagements and large customer roster, with broader scale and platform-agnostic approach.
• EPAM Systems: EPAM is a global IT services and digital engineering firm with deep .NET, Azure, and enterprise web capabilities. Overlap in custom .NET development, Azure hosting, and AI engineering for enterprise clients, at materially larger scale.

Direct peers

• BlueModus: BlueModus is a U.S.-based digital agency that is also a leading Progress Sitefinity partner with implementation, hosting, and support services. Most directly comparable peer given shared Sitefinity-exclusive focus and enterprise customer base.
• Verndale: Verndale is a digital experience agency focused on enterprise CMS, MarTech, and personalization implementations for mid-market and enterprise brands. Comparable in enterprise custom development model and recurring managed services approach.
• Oshyn: Oshyn is a Sitefinity Platinum implementation partner delivering enterprise CMS, .NET development, and digital experience projects. Closely comparable along technology stack (.NET/Sitefinity), target market (enterprise), and service portfolio (implementation, hosting, support).
• Netcentric (now part of Cognizant): Netcentric is a Sitecore/Sitefinity digital experience agency serving global enterprise brands with CMS implementation and personalization. Comparable along CMS partner model and enterprise customer profile.

Others

• Sitecore: Sitecore is a direct competitor CMS platform to Progress Sitefinity and the broader Sitefinity partner ecosystem. Not a direct competitor to Smooth Fusion's services but represents the most likely substitute platform in enterprise RFPs.
• ai12z: ai12z is an AI digital assistant platform with which Smooth Fusion has a partnership to deliver AI consulting. Technology partner/advisor relationship rather than a direct competitor, but its platform shapes Smooth Fusion's AI services offering.

Market position

Strengths1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SmoothFusionInc
• Facebookfacebook.com/SmoothFusion
• LinkedInlinkedin.com/company/36689
• Xx.com/smoothfusion

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smooth Fusion