Synthetic Turf International
Synthetic Turf International is a U.S. manufacturer of artificial grass products sold through a network of 70+ certified dealers for residential landscaping, pet, playground, golf, and sports applications, founded in 1995 and part of The Recreational Group.
- Company typePrivate
- Founded1995
- HeadquartersDalton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Synthetic Turf International does
Synthetic Turf International (STI) is a U.S.-based manufacturer of artificial grass products founded in 1995 and headquartered in Dalton, Georgia. The company produces a complete range of synthetic turf entirely in-house in the United States, using polyethylene UV-protected synthetic fiber with proprietary tufting and backing processes. Its portfolio is organized around two flagship brands — SoftLawn® for lawns, landscaping, pet, and playground applications, and EZTee® for golf tee lines and hitting mats — alongside specialized putting green, baseball, athletics, and multi-sport SKUs. Several product lines carry IPEMA, ASTM, ADA/ABA, and U.S. Consumer Product Safety Commission certifications, with playground surfaces rated for fall heights up to 12 feet.
STI sells exclusively through a certified dealer network of more than 70 partners across the United States, Canada, and international markets including Australia, South Korea, Mexico, the Dominican Republic, and Russia. Dealers are trained and certified through STI University and supported with national marketing programs, lead generation, and customer service backstop. End customers span residential homeowners, commercial playgrounds, golf courses and driving ranges, pet facilities, sports and baseball venues, and government buyers such as the U.S. Secret Service; the EZTee® brand in particular is used by 17 U.S. Open host courses and dozens of top-100 worldwide courses including Pebble Beach, Oakmont, and Winged Foot.
The revenue model is built on one-time product sales to dealers (hardware sales), augmented by a lease-to-own financing program delivered through a North Star Leasing partnership with 12–60 month terms and Section 179 tax advantages. Pricing is quote-based and not publicly disclosed, varying by product line, square footage, and installation scope. The company operates as a member of The Recreational Group family of recreational-surfaces companies, which provides corporate and channel support but does not publicly disclose financials. No AI or software products are part of the offering; the competitive position rests on materials engineering, certifications, brand longevity, and channel density.
Synthetic Turf International firmographics
Firmographics- Name
- Synthetic Turf International
- Legal name
- Synthetic Turf International
- Website
- https://synthetic-turf.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Synthetic Turf International is a U.S. manufacturer of artificial grass products sold through a network of 70+ certified dealers for residential landscaping, pet, playground, golf, and sports applications, founded in 1995 and part of The Recreational Group.
- Ownership category
- akta.pro rank
Synthetic Turf International industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Plastics and Rubber Products Manufacturing (326)
- SIC
- Carpets & Rugs (2273), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
Keywords
Where Synthetic Turf International is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synthetic Turf International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Synthetic Turf Product Sales: One-time sale of artificial grass products through dealer network. Products include various turf lines for residential, commercial, golf, pet, and sports applications. Installation services provided by certified dealers.
- Dealer Network Revenue: STI supports dealers who purchase products for resale and installation. Dealers pay for products and training through STI University program.
- Financing Services: Partnership with North Star Leasing enables lease-to-own financing programs for customers, facilitating larger purchases through monthly payments over 12-60 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Synthetic Turf International product offering
Product offeringCore offering
Synthetic Turf International manufactures a complete range of artificial grass products in-house, serving applications such as residential and commercial lawns, pet relief areas, playgrounds, putting greens, golf driving ranges, baseball fields, and specialty sports. All products are made in America from polyethylene UV-protected synthetic fiber using proprietary tufting and backing technologies, and are sold and installed through a network of over 70 certified dealers across North America and international markets.
Product overview
Synthetic Turf International is a manufacturer of synthetic/artificial grass products serving both residential and commercial applications. The company produces a complete range of synthetic turf products entirely in-house and manufactures in America since 1995. The product portfolio centers around the SoftLawn® brand for landscaping, pet, and playground applications, and the EZTee® brand for golf tee line and hitting mat products. Supporting product lines include specialized putting greens (NP55, NP50, NP45, True Roll PE, STI Bent Grass), baseball/sports turf (Pro Ball Turf, Ultimate World Series, XP250, Performance Choice), and specialty sports applications. The company operates through a dealer network program with STI University training and offers equipment financing through North Star Leasing. The SoftLawn® sub-brand includes multiple grass-appearance variants (Fresh Zoysia, Autumn Fescue, Spring Rye, Prime Rye, Fescue Supreme, Garden Rye, Annual Meadow) and specialized lines for pet (Pet Premium, Pro Cut Platinum, EZ Play) and playground use (Playgrounds, Elite Plus, Bermuda Blend, Fresh Cut Pro). The EZTee® sub-brand covers tee line turf with Hybrid, Poly, and Camo variants. The company has installed projects for notable clients including 17 U.S. Open host courses, the U.S. Secret Service, and professional golf instructors.
Differentiator
Problem solved
Functional benefit
Brands
- SoftLawn®: Premium artificial grass product line for lawns, landscaping, pet turf, and playground applications. Includes varieties such as SoftLawn Fresh Zoysia, SoftLawn Autumn Fescue, SoftLawn Prime Rye, and specialty pet turf products.
- EZTee®
- SilverBack™
Products and services
- SoftLawn Lawns & Landscaping Artificial grass product line for residential and commercial landscaping including lawns, rooftops, and commercial areas, featuring polyethylene UV-protected synthetic fiber with a realistic fresh-cut appearance.
- SoftLawn Pet Turf Premium artificial grass designed for pet applications, including non-allergenic surfaces, high-flow drainage rates, and non-absorbent construction for indoor and outdoor pet areas.
- SoftLawn Playgrounds Safety-focused playground turf surface certified as an IPEMA Certified Safety Surface System, with fall zone safety ratings up to 12 feet, exceeding ASTM standards and fully ADA/ABA compliant.
- Putting Greens & Golf Synthetic putting green turf products with high-performance signature true-roll characteristics, including indoor and modular-portable green options, used by professionals and instructors.
- EZTee Tee Lines & Hitting Mats Synthetic turf tee line and hitting mat products for driving ranges and golf facilities, including EZTee Hybrid, EZTee Poly, and EZTee Camo variants, designed for continuous use without reseeding.
- Baseball & Batting Cages Synthetic turf solutions for baseball fields, batting boxes, on-deck circles, stance mats, and pre-made hitting mats designed to withstand heavy outdoor athletic use.
- Sports Fields Synthetic turf for professional, semi-professional, collegiate, and amateur sporting venues, supplied to municipalities, colleges, universities, and school districts for indoor and outdoor field installations.
- Specialty Sports Custom synthetic turf fields for specialty sports including bocce, croquet, tennis, paddle, gaga ball, badminton, volleyball, and multi-use court areas.
- Athletics Synthetic turf for athletic training facilities and crossfit applications including gym flooring and weight-lift areas, with added cushioning to reduce stress on joints.
- STI University Training Program Comprehensive dealer training and installation certification program that prepares STI dealers to sell and install synthetic turf products.
Quantifiable outcome
- Nearly 100,000 gallons of water saved per year for average 1,800 square foot lawn
- +3 more outcomes
Companies that use Synthetic Turf International
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Synthetic Turf International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Synthetic Turf International partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent and support.
- The Recreational GroupparentSynthetic Turf International is a proud member of the Recreational Group Family. The Recreational Group is a parent company or affiliated family of companies serving the recreational surfaces industry.
- North Star LeasingsupportNorth Star Leasing provides financing programs for STI customers through lease-to-own options with 12-60 month terms, seasonal payment programs, and Section 179 tax code advantages. Scott from North Star Leasing facilitates easy financing for turf installations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Synthetic Turf International competitors and assessment
Company assessmentDirect peers
- FieldTurf (Tarkett Sports): One of the largest North American manufacturers of artificial turf for sports fields, stadiums, and landscape applications. Directly competes with STI across sports and commercial segments, especially for high-profile athletic facility contracts.
- AstroTurf: Pioneer brand in synthetic turf and a direct competitor across sports, landscape, and pet turf categories. Competes with STI for dealer accounts, municipal contracts, and golf tee line installations.
- Shaw Sports Turf: Subsidiary of Shaw Industries (a major U.S. flooring manufacturer) producing synthetic turf for athletic fields and landscape applications. Competes with STI across sports and residential/commercial landscape with similar dealer-distributed model.
- SYNLawn: U.S.-based artificial grass manufacturer serving residential, commercial, pet, and golf markets through a national dealer network. Closely comparable to STI in product mix, channel model, and target customer segments.
- TigerTurf: International manufacturer of synthetic turf for sports, landscape, and playground applications. Comparable to STI in product breadth and emphasis on certified safety surfaces for sports and play.
- SportGroup (Polytan): Global manufacturer of synthetic sports surfaces including artificial turf, athletic tracks, and playgrounds. Competes with STI for international sports facility projects and premium turf specifications.
- Sprinturf: U.S. manufacturer and installer of artificial turf for athletic fields and landscape use. Comparable go-to-market and product offerings to STI, with particular overlap in sports facility bidding.
- ACT Global: Synthetic turf manufacturer specializing in sports and landscape applications with international project experience. Directly competes with STI for stadium and field installations globally.
Broad incumbents
- Hellas Construction: U.S. sports construction firm offering synthetic turf as part of a wider portfolio that includes tracks, base construction, and field maintenance. Competes with STI on turnkey sports facility projects but with a broader services-led model.
Emerging players
- Controlled Products: Distributor and installer of synthetic turf products for landscape and sports applications. Overlaps with STI in the dealer/installer layer but with a narrower product line focused on distribution rather than manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Synthetic Turf International social profiles
Digital presenceSynthetic Turf International compliance and trust
Trust signalCompliance4 records
Synthetic Turf International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthetic Turf International leadership team
Management profileNumber of profiles
Synthetic Turf International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthetic Turf International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthetic Turf International
What does Synthetic Turf International do?
Synthetic Turf International manufactures a complete range of artificial grass products in-house, serving applications such as residential and commercial lawns, pet relief areas, playgrounds, putting greens, golf driving ranges, baseball fields, and specialty sports. All products are made in America from polyethylene UV-protected synthetic fiber using proprietary tufting and backing technologies, and are sold and installed through a network of over 70 certified dealers across North America and international markets.
Is Synthetic Turf International a public or private company?
Synthetic Turf International is a private company. It is classified as corporate owned and is currently operating.
When was Synthetic Turf International founded?
Synthetic Turf International was founded in 1995. It employs 101 to 250 people.
Where is Synthetic Turf International based?
Synthetic Turf International is headquartered in Dalton, United States, in the North America region.
How does Synthetic Turf International make money?
Three revenue lines are on record. Synthetic Turf Product Sales are the primary driver. The others are dealer Network Revenue and financing Services.
Who are Synthetic Turf International's main competitors?
Direct peers on record are FieldTurf (Tarkett Sports), AstroTurf, Shaw Sports Turf, SYNLawn, TigerTurf, SportGroup (Polytan), Sprinturf and ACT Global. Hellas Construction is listed as a broad incumbent. Controlled Products is listed as an emerging player.
Does Synthetic Turf International have an API?
No public API is recorded for Synthetic Turf International.
What industry is Synthetic Turf International in?
Synthetic Turf International's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 339920 and its SIC code is 2273.