Language of Caring

What Language of Caring does

Language of Caring is a privately held, for-profit healthcare services company headquartered in Derby, United States, with a workforce of 11-50 employees. Per its own description, the firm helps every individual build and apply concrete skills and behaviors in the healthcare industry, indicating a focus on workforce development, communication training, or behavioral skill-building for healthcare professionals and organizations. The company is led by founder Wendy Leebov and maintains a web presence at https://languageofcaring.org.

Detailed information on Language of Caring's specific product catalog, service delivery model, pricing structure, technology platform, or customer roster is not disclosed in the available source material. The aggregated dataset is dominated by information about Planetree International, a separate organization operating in the adjacent person-centered care certification and consulting space. One data block labeled with Language of Caring references Planetree assets, including the Planetree logo as the company favicon, which may indicate an industry adjacency, shared data source, or potential affiliation between the two entities, but this relationship is not explicitly stated in the inputs.

Given these data constraints, granular analysis of Language of Caring's technology stack, distribution channels, revenue mechanics, and competitive positioning cannot be made from the evidence provided. The company's classification as a for-profit, private, small-cap US healthcare services firm with 11-50 employees and a founder-led structure is the only structurally verifiable information.

Name

Language of Caring

Legal name

Planetree International

Website

https://languageofcaring.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Language of Caring is a privately held, Derby, US-based healthcare services company with 11-50 employees that helps individuals build and apply concrete skills and behaviors in the healthcare industry. Detailed product, customer, and revenue data were not available.

Ownership category

akta.pro rank

Product category

Healthcare Communication Training

NAICS

Social Assistance (624)

SIC

Services-Health Services (8000), Services-Management Services (8741)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Healthcare communication training
• Patient experience skills
• Healthcare workforce development
• Person-centered care training
• Clinical staff education

Headquarters

HQ city

Derby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Certification Services: Certification program for healthcare organizations demonstrating excellence in person-centered care. Organizations pay for assessment, certification, and ongoing recertification.
2. Consulting Services: Professional consulting engagements for healthcare transformation, staff retention, leadership transformation, communication skill building, and quality/safety improvements.
3. Training Programs: Skill-building training programs for healthcare staff covering communication, DEIB, and clinical excellence topics.
4. Membership: Organizational membership providing access to resources, tools, and network of person-centered care practitioners.
5. Store/Resources: Sale of resources, toolkits, and educational materials including the Family Presence Policy Decision-Making Toolkit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Language of Caring provides training programs that help healthcare professionals build and apply concrete interpersonal communication skills and behaviors in clinical settings. The offerings are aimed at translating person-centered care principles into day-to-day practice for clinical and non-clinical healthcare staff. Programs are delivered to healthcare provider organizations seeking to improve patient experience, staff engagement, and care quality through better communication.

Product overview

Planetree operates as a platform-plus-modules organization offering a suite of interconnected person-centered care solutions. The core offerings include Planetree Certification (an evidence-based assessment and designation program), Consulting Services (advisory engagements for cultural transformation), Training Programs (skill-building curricula), Membership (ongoing access to resources and community), Events (conferences and summits), and the Planetree Store (educational materials and toolkits). These products collectively support healthcare organizations at every stage of their person-centered care journey, from initial assessment through certification and continuous improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Communication and Behavior Skills Training Programs Training programs that help healthcare professionals build and apply concrete interpersonal communication skills and behaviors in clinical settings. Designed for healthcare provider organizations seeking to translate person-centered care principles into day-to-day staff practice to improve patient experience, staff engagement, and care quality.

Quantifiable outcome

• 9 Million+ patients impacted globally by person-centered care practices
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dr. Gregory MakoulcoreStrategic or Co-development PartnerDr. Greg Makoul serves as a Planetree advisor and authored a global article in the World Medical Journal (Vol. 71, 2025) on the urgent need to humanize healthcare, reinforcing the power of human connection in care — core to the Planetree Framework.

Scale indicators3 records

Direct peers

• Press Ganey: Largest healthcare patient experience measurement and improvement firm, offering surveys, analytics, and consulting to hospitals — directly comparable to Planetree's certification and patient experience transformation services.
• The Beryl Institute: Global community and resource hub dedicated to improving the patient experience in healthcare, with membership, research, and educational programming — overlaps with Planetree's community-building and resources model.
• Avatar Solutions: Employee engagement and patient satisfaction survey and consulting firm serving healthcare organizations — direct overlap with Planetree's staff engagement and patient experience offerings.
• Studer Group (Huron): Healthcare performance improvement and leadership coaching firm (now part of Huron Consulting), serving hospitals with culture, accountability, and patient experience solutions — direct competition to Planetree's consulting practice.
• NRC Health: Healthcare experience measurement and consumer insight firm offering surveys, analytics, and patient experience improvement services to hospitals and health systems — comparable to Planetree's evidence-based improvement framework.
• Healthcare Experience Foundation: Healthcare-specific patient experience training, certification (CPXP), and professional development organization — directly comparable to Planetree's training and certification model.

Emerging players

• Jarrard Phillips Cate & Hancock: Healthcare-focused communications, change management, and culture consulting firm serving hospital systems — adjacent competitor in healthcare transformation consulting.

Broad incumbents

• Deloitte (Healthcare Consulting): Global consulting firm with a large healthcare practice offering strategy, operations, and patient experience advisory to large health systems — broader portfolio but competes for the same enterprise transformation budgets.
• Crucial Learning: Training and skill-building organization (formed from VitalSmarts and Crucial Conversations), offering communication and leadership courses that overlap with Planetree's communication and skill-building solutions.

Others

• Language of Caring: Healthcare communication and patient experience skills training firm founded by Wendy Leebov; appears to be integrated with Planetree based on the founder's overlap and shared skill-building focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Language of Caring