What Splits59 does

Splits59 is a Los Angeles-based, privately held women's activewear brand founded in 2008 that designs, manufactures, and sells premium athletic apparel including leggings, sports bras, tops, outerwear, sweats, dresses/skorts, and accessories. The company organizes its product line around a franchise of fabric and use-case collections: Airweight (lightweight nylon-spandex for hot yoga), Rigor (compressive high-performance fabrics), Rib and Active Rib (textured performance-lifestyle), Court Sports (tennis and pickleball), The Track Collection, Classics, and Made in Los Angeles (domestic production). Retail price points span roughly $9 for accessories to $228 for premium outerwear, with leggings priced $108–$138, sports bras $40–$82, and outerwear $100–$200+.

The business operates a direct-to-consumer model built on a Shopify e-commerce platform with Stripe payment processing, supplemented by a physical retail showroom in Montauk and a Made in Los Angeles manufacturing capability. Customer acquisition is concentrated on organic social channels—primarily TikTok and Instagram—reinforced by a college ambassador program and email/SMS lists operated through Klaviyo and Attentive, with attribution and analytics supported by Snowplow. The company ships internationally across North America, Europe, Asia Pacific, the Middle East, and Latin America, and runs a Splits 59 Rewards loyalty program with a Rise AI-powered gift card. The target customer is active women engaging in pilates, yoga, gym workouts, tennis, and casual lifestyle wear, positioned as a fresh alternative to Lululemon and Nike.

Revenue is not publicly disclosed. Industry coverage cites triple-digit year-over-year revenue growth rates for the brand relative to single-digit declines reported by Nike. The company operates with 11–50 employees, suggesting a lean DTC structure with outsourced non-core functions. There is no disclosed institutional ownership, parent company, funding round, patent portfolio, or named management team in the aggregated source data.

Name

Splits59

Legal name

Splits59

Website

https://splits59.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Splits59 is a Los Angeles-based, privately held women's activewear brand founded in 2008, selling premium leggings, sports bras, tops, and outerwear via a Shopify-powered DTC e-commerce site, a Montauk retail store, and international shipping across five regions.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Activewear & Training Apparel (CRAAAEAA), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Women's activewear
• Workout apparel
• Yoga clothing
• Sports bras
• Leggings

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of women's activewear including leggings, sports bras, tops, outerwear, and accessories through the company's e-commerce platform. Products are sold at retail price points ranging from approximately $40 to $200+. The company also operates a loyalty program (Splits 59 Rewards) to drive customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Splits59 designs, manufactures, and sells women's activewear including leggings, sports bras, tops, outerwear, sweats, dresses, skorts, and accessories. The brand offers multiple fabric technology collections such as Airweight, Rigor, Active Rib, and Supplex, organized around use cases including yoga, gym workouts, tennis/court sports, and casual lifestyle wear. Products are sold primarily direct-to-consumer through an e-commerce storefront with international shipping and one physical retail location.

Product overview

Splits59 is a women's activewear brand offering a comprehensive portfolio of workout apparel and yoga clothing. The product lineup is organized into distinct fabric technology collections: Airweight (lightweight nylon-spandex blends for hot yoga), Rigor (high-performance compressive fabrics for gym workouts), Rib (textured lifestyle-performance pieces), and Active Rib (performance rib fabrics). Additional collections include Court Sports (tennis/pickleball attire), The Track Collection (athletic lifestyle), Classics (essential styles), and Made in Los Angeles (domestic production). Core product categories span leggings, sports bras, tops, outerwear, sweats, dresses, skorts, and accessories. The brand operates a direct-to-consumer e-commerce model and offers a loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Airweight Collection Lightweight activewear line featuring ultra-soft Airweight fabric, primarily nylon-spandex blends designed for hot yoga and high-performance workouts. Includes leggings, bras, tanks, and cargo pants.
• Rigor Collection High-performance fabric collection designed for multi-sport and gym workouts. Features compressive, supportive construction for high-impact activities.
• Rib Collection Textured rib fabric activewear designed for both workout and lifestyle wear. Includes ribbed tops, tanks, and matching sets.
• Active Rib Collection Performance-focused rib fabric activewear combining textured aesthetics with workout functionality.
• Court Sports Collection Tennis and court sport-specific activewear including pleated skirts, skorts, and polo shirts designed for athletic court activities.
• The Track Collection Track-inspired activewear combining performance fabrics with athletic lifestyle aesthetics.
• Classics Collection Foundational activewear styles with timeless designs, including essential leggings, bras, and tops.
• Made in Los Angeles Collection Premium activewear manufactured locally in Los Angeles, emphasizing domestic production and quality craftsmanship.
• Leggings High-waisted leggings in various lengths (full length, 7/8, shorts) and fabric technologies including Airweight, Rigor, Supplex, and Active Rib.
• Sports Bras & Camis Supportive sports bras and cami tops in various support levels, from light support bralettes to high-impact performance bras.
• Tops & Tanks Athletic tops, tanks, t-shirts, and crop tops designed for workout and lifestyle wear.
• Outerwear Outerwear pieces including jackets, hoodies, sherpa jackets, and puffer vests for warm-up and cool-weather activities.
• Sweats & Tracksuits Cozy fleece sweatshirts, sweatpants, joggers, and matching tracksuit sets for lounge and casual wear.
• Dresses & Skorts Active dress and skort styles that transition from workout to everyday wear, including tennis skorts and athletic dresses.
• Flares (Raquel Collection) Flared legging styles including the Raquel collection, featuring wide-leg silhouettes with retro-inspired designs.
• Rise AI Gift Card Digital gift cards available for purchase, powered by Rise AI, for gifting and customer rewards.
• Splits 59 Rewards Customer loyalty program offering points and exclusive rewards for repeat purchases.

Quantifiable outcome

• Triple-digit growth rates reported, outpacing Nike's single-digit decline

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lululemon: Lululemon is the dominant women's activewear and yoga apparel brand against which Splits59 explicitly positions itself, with overlapping assortment (leggings, bras, tops) and a premium DTC-led model.
• Alo Yoga: Alo is the closest lifestyle-activewear comparable: premium women's yoga/studio apparel sold DTC, social-media driven brand marketing, and a similar challenger positioning to Lululemon—Splits59's structural twin.
• Athleta: Athleta (Gap Inc.) is a women's activewear brand spanning leggings, sports bras, and lifestyle pieces; competes with Splits59 across both performance and lifestyle occasions.
• Beyond Yoga: Beyond Yoga is a women's activewear and lifestyle apparel brand with strong DTC and wholesale presence; comparable pricing, assortment (leggings, bodysuits, everyday wear), and target consumer to Splits59.
• Outdoor Voices: Outdoor Voices is a women's and men's activewear brand built on community, recreation-led marketing, and DTC; overlapping target consumer and category breadth with Splits59.
• Fabletics: Fabletics is a value-positioned women's activewear brand with a membership-driven DTC model selling leggings, sports bras, and tops—an overlapping assortment and consumer with Splits59.

Broad incumbents

• Nike (Women's Training): Nike's women's training and leggings business directly competes with Splits59 in the same activewear category at a much broader scale, and is explicitly named as a competitor Splits59 is taking share from.
• Adidas (Women's Training): Adidas is a global incumbent with a women's training and yoga apparel line; comparable in category coverage and price tiers and competes for the same fitness-active consumer Splits59 serves.

Emerging players

• P.E Nation: P.E Nation is a women's activewear and athleisure brand with crossover sport/lifestyle aesthetics and a similar DTC-plus-selective-retail model; comparable on price point and styling cues.
• Year of Ours: Year of Ours is a small, social-media-driven women's activewear brand focused on leggings and matching sets with a vintage/retro look; direct tier competitor chasing similar Gen Z and millennial consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Splits59
• Instagraminstagram.com/splits59

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splits59