Locable

What Locable does

Locable is a local marketing and operations platform built for small to mid-sized community-based organizations in the United States. Founded in 2018 and headquartered in Fayetteville, Tennessee, the company targets Main Street programs, Chambers of Commerce, Destination Marketing Organizations (DMOs) / Convention & Visitors Bureaus (CVBs), municipalities, community banks and utilities, libraries and cultural organizations, local nonprofits, and small businesses — primarily resource-constrained teams that lack dedicated marketing staff.

The product is organized as a modular platform grouped into three software "Cores": Community Engagement (self-updating community calendar, business directory, job/volunteer board, Local Connections cross-promotion), Content Marketing & Distribution (Guided Blogging, Express Email Newsletters, Call-to-Action management, content downloads), and Administrative Efficiency (membership management, billing/renewals, web forms, contact CRM, ecommerce, Mercantile marketplace). The platform's distinguishing architectural choice is network-based: an anchor organization (e.g., a Main Street or Chamber) connects participating local businesses and organizations so that events, listings, jobs, and content can be published once and propagated across member sites, Google Business Profile, Facebook, and email. Underlying this is the proprietary Marketing 3-4-5 methodology, which packages marketing into 15-minute activities for non-marketers. The platform integrates with Wix, Squarespace, WordPress (via embed code), Stripe, Google Business Profile, Facebook, and LocalHop, and can be added to existing sites or delivered as a Locable-powered website starting at $375.

Commercially, Locable operates a primarily direct-sales model with role-tailored demos, supplemented by a Partner/Reseller Program for local marketing service providers (SEOs, social media marketers, agencies) and an allied-member relationship with Main Street America since 2019. Pricing is subscription-based with Core plans starting at $99–$149/month depending on segment; typical annual customer spend ranges from $2,000–$3,000 for Main Streets, $2,000–$3,500 for Chambers, and $2,000–$4,000 for Tourism organizations, with add-on modules (event ticketing, reviews, ecommerce, sponsor recognition) creating upsell paths. Revenue streams include software subscriptions, one-time/perpetual website licenses, professional marketing services, and partner/reseller revenue.

Name

Locable

Legal name

Locable

Website

https://locable.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Locable is a US-based local marketing platform that helps Main Streets, Chambers, DMOs, small businesses, and nonprofits reduce busywork through self-updating calendars, directories, newsletters, and membership tools built on a shared community network.

Ownership category

akta.pro rank

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Subscription-based pricing with Core plans starting at $99-$149/month depending on organization type. Plans are modular, allowing organizations to start with one Core and add more as needs grow.
2. Website Services: Professional assistance website plans starting at $375 for websites. Additional managed support services available.
3. Marketing Services: Affordable marketing plan services that drive results for organizations looking for more help with their marketing.
4. Partner/Reseller Programs: Partner program for Local Marketing Service Providers turning their services into community-wide programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Locable sells a subscription-based local marketing platform that connects community organizations, small businesses, and nonprofits through a shared local network, with self-updating calendars, local business directories, event promotion/registration, membership management, email newsletters, and Guided Blogging. The platform is modular across three Software Cores (Community Engagement, Content Marketing & Distribution, Administrative Efficiency) and can be added to existing websites or delivered as Locable-powered websites starting at $375. Subscription Core plans range from $99/month for nonprofits and small communities to $149/month for DMOs and tourism organizations.

Product overview

Locable is a community-focused local marketing platform built around a modular Core architecture. The platform is organized into three interconnected Software Cores: Community Engagement Core (self-updating community calendars, local business directories, job boards, Local Connections cross-promotion tools), Content Marketing & Distribution Core (Guided Blogging, Express Email Newsletters, Call-to-Action management, content distribution), and Administrative Efficiency Core (membership management, billing/renewals, web forms, event registration, contact CRM). The platform uses the proprietary Marketing 3-4-5 methodology as its foundational approach. Users can add tools to existing websites via embed code, or get a complete Locable-powered website starting at $375. The platform serves Main Streets, Chambers of Commerce, DMOs/Tourism, municipalities, community banks, libraries, nonprofits, and small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing 3-4-5™: A local marketing methodology and approach taught by Locable
• Express Email Newsletters™
• Guided Blogging™
• Local Connections™
• Mercantile™
• Instant Contact Page™

Products and services

• Community Calendar Self-updating community calendar software that pulls events from calendars already used by local organizations (libraries, schools, cities, venues) and syncs with Google Business Profile and Facebook, providing a self-updating calendar with moderation controls and network-enabled distribution to keep events current without manual chasing. Built for Main Streets, Chambers, DMOs, and other community organizations.
• Membership Management Membership management software built for small teams that automates member renewals, reminders, and billing; tracks members and contacts; and connects with directories, calendars, and email to reduce administrative busywork for Chambers and local associations.
• Express Email Newsletters Content-selection email newsletter system that builds complete, mobile-friendly newsletters from existing website content automatically formatted for mobile and deliverability without copy-paste or formatting work. Used by community organizations and small businesses to send better newsletters in minutes.
• Guided Blogging Prompt-based content creation system that enables users to create authentic local content in under 15 minutes by answering simple questions about topics, projects, or experiences. Targeted at small teams that lack professional content writers.
• Business Directory Self-updating local business directory software that syncs with Google Business Profile and Facebook, letting businesses update once and stay aligned across website, Google Business, Facebook, and other community sites. Built for Main Streets, Chambers, and DMOs to keep district listings current.
• Event Promotion & Ticketing Local event promotion software enabling publish-once distribution to website calendars, Google Business Profile, Facebook, email newsletters, and participating community calendars, with registration and ticketing capabilities. Used by Chambers, Main Streets, DMOs, libraries, and local businesses.
• Local Connections Cross-promotion tools enabling local businesses and organizations to automatically reach more people through each other's networks, helping communities #TakeBackLocal through shared content distribution across the Locable network.
• Job & Volunteer Board Self-updating job and volunteer opportunities board that promotes openings on websites and distributes them across the Locable network to reach more candidates and volunteers.
• Customer Reviews & Reputation Tools to drive customer reviews and display them on business websites, helping local businesses manage their online reputation.
• Website Forms & Instant Contact Page Web form builder enabling creation of custom forms and Instant Contact Pages to add to websites for lead capture and visitor communication, used by community organizations and small businesses.
• Contact Database & CRM Simple marketing CRM platform to help local organizations and small businesses manage contacts and stay connected with customers, members, and community partners.
• Menu Builder Tool for local restaurants to add mobile-optimized menus to their websites via Locable.
• Call-to-Action & Ad Management Tool to create Calls-to-Action (CTAs) that turn website traffic into leads, email subscribers, and buyers, including sponsor ad management for community organizations.
• Mercantile Shared-space online marketplace engine for collaborative selling, enabling community gift-card marketplaces and featuring local merchants online through a shared network.
• Sponsor Recognition Tools to add sponsors to websites, individual pages, or events to recognize sponsors and supporters, used by community organizations and nonprofits.
• Locable Publisher Network Network for local publishers, magazines, newspapers, and online-only portals providing a full content management system (CMS) integrated into the Locable Platform.
• Community Discovery Mobile App Mobile application (formerly Distrx) for community discovery and walking tours, supporting tourism boards and local destinations in showcasing points of interest.
• Locable Websites Complete website platform powered by Locable, starting at $375, that consolidates marketing and operations with Locable tools built in for community organizations and small businesses.
• Marketing 3-4-5 Proprietary marketing methodology providing practical, 15-minute marketing activities designed to help small teams stay effective without becoming full-time marketers, delivered as a book and workshop series.
• Partner Program Program for Local Marketing Service Providers, including SEOs, social media marketers, local agencies, and resellers, to use Locable tools to power client services.

Quantifiable outcome

• Saves 10-15 hours per week for chamber member management
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• Main Street AmericacoreGTM or Marketing Partner · 1 January 2019Locable is a proud allied member of Main Street America since 2019, supporting communities and merchants through the Main Street network. This partnership enables Locable to reach Main Street organizations and downtown districts nationwide with its community marketing platform.
• StripecoreTechnology or IntegrationLocable is a Stripe Partner, enabling transparent payment processing for applications, sponsorships, registrations, and other paid activities within the platform.
• Google Business ProfilecoreTechnology or IntegrationLocable syncs with Google Business Profile, enabling businesses to update their Locable account and have information update across the internet including Google.
• FacebookcoreTechnology or IntegrationLocable integrates with Facebook for event and directory distribution, allowing businesses to publish once and appear on both their website and Facebook.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• GrowthZone: GrowthZone (formerly ChamberMaster) provides membership management, event registration, and marketing tools for Chambers of Commerce and associations. Directly comparable to Locable's Chamber and Main Street offerings, including membership billing, renewals, and directories.
• Wild Apricot: Wild Apricot is membership management software built for small associations, nonprofits, and Chambers. It overlaps directly with Locable's Administrative Efficiency Core, member management, billing, and renewals workflows.
• MemberClicks: MemberClicks serves small-staff associations and Chambers with membership databases, event management, and email communications. Comparable on Chamber and association use cases that Locable targets with its Administrative Efficiency Core.
• Simpleview: Simpleview is a CRM, CMS, and marketing platform purpose-built for Destination Marketing Organizations and CVBs. It directly competes with Locable's Tourism/DMO solutions segment, particularly on destination storytelling, partner content, and event promotion.
• LocalVox: LocalVox (a Yext product) provides local marketing, listings management, and content distribution tools for small businesses and the agencies that serve them. Comparable to Locable's business directory, Google Business Profile sync, and cross-channel distribution features.
• YourMembership: YourMembership (a Momentive Software product) provides membership management software for associations, including Chambers and trade groups. Directly comparable to Locable's member management, billing, and renewal capabilities for association customers.

Broad incumbents

• Vendasta: Vendasta is an end-to-end platform for agencies and resellers serving SMBs with marketing, listings, reputation, and ecommerce tools. Comparable as a broader incumbent in the local business marketing space that overlaps with Locable's partner-reseller GTM.
• Constant Contact: Constant Contact is an established email marketing and digital marketing platform serving SMBs, nonprofits, and associations. Overlaps with Locable's Express Email Newsletters and Content Marketing Core, and competes for the same Chamber/nonprofit buyer.
• Mailchimp: Mailchimp offers email marketing, landing pages, and basic CRM for small businesses and nonprofits. Comparable on the email/newsletter side of Locable's Content Marketing & Distribution Core, though it lacks the community-anchor positioning.

Regional players

• Granicus: Granicus (formerly GovOutreach/ReachLocal) provides communications and community engagement software for local governments. Comparable to Locable's Cities, Towns & Counties segment for resident communication, calendars, and community resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/locable
• Xx.com/getlocable
• LinkedInlinkedin.com/company/locable

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locable