Move Agency
- Company typePrivate
- Founded2022
- HeadquartersZwolle, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
Move Agency firmographics
Firmographics- Name
- Move Agency
- Legal name
- Move Agency
- Website
- https://moveagency.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Move Agency is headquartered
LocationHeadquarters
- HQ city
- Zwolle
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Move Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Product Development Services: Professional services for creating digital products including strategy, design, and development. Works with enterprise clients on significant digital transformation projects across multiple industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Move Agency product offering
Product offeringCore offering
Move Agency provides end-to-end digital product development services for enterprise clients, encompassing strategy, design, mobile app development, and engineering, with a portfolio of AI-enabled offerings such as Agentic Workflows, Agentic Commerce, AI-Enhanced Product Discovery, AI Team Acceleration, and a ChatGPT App Starter Framework. The agency operates through 11 studios and partners with major brands to deliver digital products across aviation, healthcare, retail, banking, and energy sectors.
Product overview
Move Agency (now operating as Framna) is a digital product agency offering a portfolio of AI-powered services and methodologies. The core offering includes AI Services, Agentic Workflows, Agentic Commerce, AI Team Acceleration, and AI-Enhanced Product Discovery, complemented by the ChatGPT App Starter Framework. The company also produces industry research through its Mobile App Trends Report and operates on cultural methodologies called Forwardism and Fearless Collaboration. The agency partners with clients to create digital products across multiple industries including airports (DFW, MCO), healthcare (Corti), retail (Post-it, IKEA, Just Eat), and banking (Ally, SEB).
Differentiator
Problem solved
Functional benefit
Products and services
- AI Services Comprehensive AI consulting and development services covering AI implementation, agentic workflows, agentic commerce, and AI team acceleration for enterprise digital product initiatives.
- Agentic Workflows Service enabling autonomous AI agents to execute complex multi-step business processes with minimal human intervention, applied to digital product operations.
- Agentic Commerce AI-driven commerce service leveraging autonomous agents to optimize shopping experiences and transactional workflows for enterprise clients.
- AI Team Acceleration Service to embed AI capabilities and workflows into client product development teams, accelerating their AI adoption and delivery capacity.
- AI-Enhanced Product Discovery AI-powered product discovery service using machine learning and data analysis to identify and validate product opportunities for enterprise clients.
- ChatGPT App Starter Framework Starter framework and toolkit used to build applications integrated with ChatGPT and the OpenAI platform for enterprise clients.
- End-to-End Digital Product Development Full-lifecycle digital product development service covering strategy, design, mobile app development, and engineering, delivered to enterprise clients across multiple industries.
Companies that use Move Agency
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Move Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Move Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Move Agency competitors and assessment
Company assessmentDirect peers
- North Kingdom: Swedish digital experience agency producing award-winning digital products for global brands. Direct Nordic peer competing for the same enterprise mobile and digital transformation mandates.
- Ustwo: Digital product studio with studios in London, NYC, and Malmö building apps and digital products for enterprises. Closely comparable business model, scale, and creative-led positioning to Framna.
- Dept Agency: Large European digital agency with similar end-to-end digital product, design, and engineering services across multiple European markets. Directly comparable in scale, vertical mix, and enterprise client base.
- Bontouch: Swedish digital product studio and one of the three legacy firms (alongside Move Agency and Shape) that merged to form Framna. Closely comparable mobile-first digital product work prior to the merger.
- Try Apt: Norwegian design and technology studio building digital products for large Nordic and international brands. Similar size, Nordic roots, and enterprise product focus as Framna.
- IDEO: Design and innovation consultancy creating digital products and AI-enabled experiences for global enterprises. Comparable in design-led product discovery methodology and blue-chip client roster.
Broad incumbents
- MediaMonks (Monks): Global digital production and creative services network serving enterprise clients with content, media, and technology. Larger, broader incumbent competing for the same digital transformation RFPs.
- Thoughtworks: Global technology consultancy focused on custom software, digital platforms, and AI engineering for enterprises. Broader incumbent with overlapping digital product engineering capabilities.
- Huge: Global experience agency with strong enterprise digital product and AI capabilities, part of the IPG portfolio. Larger incumbent offering comparable end-to-end product transformation services.
- Accenture Song: Global digital transformation arm of Accenture combining creative, tech, and consulting. Competes for the largest enterprise digital product mandates Framna pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Move Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move Agency leadership team
Management profileNumber of profiles
Move Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move Agency M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move Agency
What does Move Agency do?
Move Agency provides end-to-end digital product development services for enterprise clients, encompassing strategy, design, mobile app development, and engineering, with a portfolio of AI-enabled offerings such as Agentic Workflows, Agentic Commerce, AI-Enhanced Product Discovery, AI Team Acceleration, and a ChatGPT App Starter Framework. The agency operates through 11 studios and partners with major brands to deliver digital products across aviation, healthcare, retail, banking, and energy sectors.
Is Move Agency a public or private company?
Move Agency is a private company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was Move Agency founded?
Move Agency was founded in 2022. It employs 101 to 250 people.
Where is Move Agency based?
Move Agency is headquartered in Zwolle, Netherlands, in the Europe region.
How does Move Agency make money?
One revenue line is on record: digital Product Development Services.
Who are Move Agency's main competitors?
Direct peers on record are North Kingdom, Ustwo, Dept Agency, Bontouch, Try Apt and IDEO. Broad incumbents are MediaMonks (Monks), Thoughtworks, Huge and Accenture Song.
Does Move Agency have an API?
No public API is recorded for Move Agency.