CanPay
CanPay is a pay-by-bank ACH debit payment network serving state-regulated cannabis retailers and their consumers, with a mobile app that enables QR-code checkout and no consumer fees. It monetizes via merchant transaction fees and a rewards/gift card subsidiary, operating across 36 states.
- Company typePrivate
- Founded2016
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What CanPay does
CanPay, operated by legal entity Trusted Debit LLC, is a pay-by-bank electronic payment platform founded in 2016 and headquartered in Littleton, Colorado. The company operates an ACH-based debit payment network purpose-built for the state-regulated cannabis industry, where traditional credit and debit card networks are effectively unavailable due to federal prohibition. Its core product is the CanPay Debit mobile app, which lets consumers link a bank account and complete in-store purchases at dispensaries via QR code scan or one-time payment codes that expire within 30 minutes, with no convenience fees charged to consumers. The platform's differentiated architectural component is a Closed-Banking Feedback Loop: only retailers banking with CanPay-approved compliant financial institutions can transact on the network, and if a merchant loses its bank account it loses CanPay access, creating a regulatory-grade compliance rail.
CanPay monetizes primarily through merchant transaction processing fees on the ACH rails, supplemented by a rewards and gift card program operated through its wholly-owned subsidiary Trusted Rewards, LLC, which issues e-gift cards and manages loyalty points. The product portfolio has expanded beyond the core in-store debit app to include RemotePay (pre-pay e-commerce integration launched March 2024), the CanPay Rewards points program, the Spin to Win sweepstakes, and a free merchant gift card program launched in October 2025. Distribution combines direct enterprise sales to dispensaries, self-serve consumer app downloads on iOS and Android, and embedded integrations with major cannabis POS platforms including iHeartJane, OMMPOS, and LeafLogix. The company has processed over $1.25 billion across 13 million+ transactions for 1,300+ merchant locations in 36 states and 400,000+ consumers, and has signaled expansion into traditional retail markets beyond cannabis.
CanPay firmographics
Firmographics- Name
- CanPay
- Legal name
- Trusted Debit LLC
- Website
- https://canpaydebit.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CanPay is a pay-by-bank ACH debit payment network serving state-regulated cannabis retailers and their consumers, with a mobile app that enables QR-code checkout and no consumer fees. It monetizes via merchant transaction fees and a rewards/gift card subsidiary, operating across 36 states.
- Ownership category
- akta.pro rank
CanPay industry classification
Industry- Product category
- Cannabis Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where CanPay is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CanPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Processing Fees: CanPay charges merchants transaction fees for processing debit payments through their network. The platform was built for sustainability at a fair cost to retailers.
- Rewards Program Management: CanPay operates a gift card and rewards program (Trusted Rewards, LLC) that issues e-gift cards and manages loyalty points for merchants and consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer App - Free |
| Freemium | Pay-as-you-go | Free Merchant Gift Card Program |
| Subscription | Monthly | OMMPOS Integration |
| Subscription | Pay-as-you-go | iHeartJane Integration |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
CanPay product offering
Product offeringCore offering
CanPay operates a pay-by-bank ACH debit payment network that enables electronic transactions at state-regulated cannabis retailers where credit and debit cards are prohibited. The platform comprises a consumer-facing mobile app (CanPay Debit App) that links to a user's bank account and initiates payments via QR-code scan, a pre-pay e-commerce solution (RemotePay) for online order payment, a rewards and gift card ecosystem operated through Trusted Rewards LLC, and an integrated services layer for POS platforms.
Product overview
CanPay is a pay-by-bank electronic payment platform built for regulated and emerging markets, primarily serving the state-regulated cannabis industry. The company's flagship product is the CanPay Debit App — a mobile application enabling consumers to pay at cannabis retailers by linking their bank account and scanning a QR code at checkout, with funds transferred via ACH with no convenience fees. The platform has expanded to include RemotePay, a pre-pay e-commerce integration allowing online order prepayment on dispensary websites and apps. A rewards ecosystem comprising the CanPay Rewards Program (points earned on purchases), CanPay Gift Cards (digital eCards issued by Trusted Rewards, LLC), and the Spin to Win sweepstakes incentivizes consumer engagement. CanPay also offers Integrated Services — partner technology integrations with dispensary POS platforms (iHeartJane, OMMPOS, LeafLogix) — enabling retailers to accept CanPay without additional hardware. The company is expanding its low-cost, transparent payment platform from cannabis to traditional retail markets.
Differentiator
Problem solved
Functional benefit
Brands
- RemotePay: Pre-pay e-commerce payment integration enabling cannabis consumers to pre-pay for online orders with one-click payments or guest checkout.
- Trusted Rewards
- Spin to Win Sweepstakes
Products and services
- CanPay Debit App Flagship mobile payment application for consumers enabling debit purchases at cannabis retailers by linking their bank account via ACH and scanning a one-time QR code at checkout, with no convenience fees. One-time payment codes expire within 30 minutes for security.
- RemotePay Pre-pay e-commerce integration that lets consumers prepay for cannabis orders online with one-click payments or guest checkout, while giving merchants control to modify transaction amounts before settlement for tax complexities, discounts, and cart changes. Available at 1,100+ dispensaries in over 30 states.
- CanPay Rewards Program Loyalty rewards program where consumers earn CanPay Points on purchases made through the CanPay platform at participating retailers; each point is worth $0.0001 (10,000 points = $1.00), redeemable at affiliate stores, with bonus challenges and special promotions.
- CanPay Gift Cards (eCards) Digital gift cards (eCards) issued by Trusted Rewards LLC and redeemed through the CanPay App, with no expiration date, no fees, not reloadable, and not redeemable for cash. Operated under a free merchant gift card program.
- CanPay Integrated Services Technology integration platform that enables POS and dispensary technology providers (iHeartJane, OMMPOS, LeafLogix) to embed CanPay payment acceptance into their offerings, allowing dispensaries to accept CanPay without additional hardware or software.
Quantifiable outcome
- Over $1.25 billion in consumer purchases processed
- +5 more outcomes
Companies that use CanPay
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
CanPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
CanPay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- iHeartJanecoreiHeartJane provides cannabis dispensaries with a best-in-class online reservation platform fully integrated with CanPay's payment platform. Through real-time integration with over 30 different POS solutions, Jane allows dispensary customers to browse products, place orders, and pay with CanPay.
- OMMPOScoreOMMPOS is a simple, low-cost marijuana retail management and point of sale system integrated with CanPay, supporting medical and recreational sales with easy employee and inventory management.
- LeafLogixcoreLeafLogix provides enterprise-level seed-to-sale solutions for the cannabis value chain, integrated with CanPay for seamless payment processing at point of sale.
- Trusted Rewards, LLCcoreTrusted Rewards, LLC issues CanPay e-gift cards and manages the rewards platform, enabling merchants to offer gift cards and loyalty programs through the CanPay ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights2 records
CanPay competitors and assessment
Company assessmentRegional players
- Cova: Cova is a cannabis point-of-sale platform serving dispensaries primarily in North America with integrated payment workflows; competes with CanPay via POS bundling strategies at cannabis retailers.
Broad incumbents
- Treez: Treez is a cannabis retail point-of-sale and commerce platform that includes payment processing capabilities; competes with CanPay's POS integration partners by offering an end-to-end commerce stack.
- Dutchie: Dutchie is a leading cannabis e-commerce and payments platform serving dispensaries with online ordering and integrated payments; competes broadly with CanPay by offering payment functionality as part of a larger software stack.
- Flowhub: Flowhub is a cannabis seed-to-sale and retail management platform with integrated payments; competes with CanPay at the distribution layer via its POS relationships with dispensaries.
- Akerna (now Akerna Corp / MJ Holdings): Akerna provides enterprise cannabis compliance and supply chain technology with adjacent payment and retail offerings; competes with CanPay at the cannabis software and compliance layer.
Direct peers
- Aeropay: Aeropay is a digital payments platform serving regulated industries including cannabis with pay-by-bank ACH solutions; competes directly with CanPay in ACH-based merchant acceptance for cannabis retailers.
- POSaBIT: POSaBIT provides cannabis point-of-sale and payment processing solutions, including cashless debit and digital payments; competes directly with CanPay in serving cannabis dispensaries with electronic payment alternatives.
- Hypur: Hypur is a payments and compliance platform purpose-built for the cannabis industry, offering ACH-based debit payments to dispensaries with bank verification; competes directly with CanPay for cannabis merchant payment volume.
Emerging players
- LeafLogix: LeafLogix provides enterprise cannabis seed-to-sale and POS solutions integrated with CanPay today; functions as both a partner and a potential competitor as it expands its commerce platform.
- Jane Technologies (iHeartJane): Jane provides cannabis e-commerce and online ordering integrated with CanPay today, but has the scale and capital to develop native payment offerings; functions as both a partner and a potential long-term competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CanPay social profiles
Digital presenceCanPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
CanPay leadership team
Management profileNumber of profiles
Profiles1 record
CanPay subsidiaries and ownership
Company hierarchySubsidiaries1 record
CanPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CanPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CanPay
What does CanPay do?
CanPay operates a pay-by-bank ACH debit payment network that enables electronic transactions at state-regulated cannabis retailers where credit and debit cards are prohibited. The platform comprises a consumer-facing mobile app (CanPay Debit App) that links to a user's bank account and initiates payments via QR-code scan, a pre-pay e-commerce solution (RemotePay) for online order payment, a rewards and gift card ecosystem operated through Trusted Rewards LLC, and an integrated services layer for POS platforms.
Is CanPay a public or private company?
CanPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CanPay founded?
CanPay was founded in 2016. It employs 11 to 50 people.
Where is CanPay based?
CanPay is headquartered in Littleton, United States, in the North America region.
How does CanPay make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are rewards Program Management.
Who are CanPay's main competitors?
Cova is listed as a regional player. Broad incumbents are Treez, Dutchie, Flowhub and Akerna (now Akerna Corp / MJ Holdings). Direct peers are Aeropay, POSaBIT and Hypur. Emerging players are LeafLogix and Jane Technologies (iHeartJane).
Does CanPay have an API?
No public API is recorded for CanPay.
What industry is CanPay in?
CanPay's product category is Cannabis Payment Processing. Its primary akta.pro industry code is FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions, with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 6199.