What Dagsmejan does

Dagsmejan is a privately held Swiss sleepwear company founded in 2015 by Catarina Dahlin and headquartered in Switzerland, operating a direct-to-consumer e-commerce platform (dagsmejan.ch in German and French, dagsmejan.com in English). The company sells premium temperature-regulating sleepwear across six proprietary technology collections — Stay Cool, Balance, Night Renew, Recovery, Stay Warm, and Sensitive — each built around a different natural-fiber fabric platform (eucalyptus NATTCOOL, beechwood NATTWELL, far-infrared reactive-mineral NATTRECOVER, zinc-infused NATTSENSITIVE, marine-collagen-infused NATTCOLLAGEN, and merino-eucalyptus NATTWARM).

The core technology stack combines proprietary yarn formulations, sourced from European mills in Austria, Germany, Italy, and Bulgaria, with finishing, dyeing, and sewing in Switzerland, Portugal, Lithuania, and Romania. Every fabric platform is independently validated by EMPA, Testex, and Dermatest, and the company holds stacked sustainability and quality certifications including OEKO-TEX 100, OEKO-TEX MADE IN GREEN, bluesign, BSCI, NATIVA, and FSC. The product portfolio extends beyond sleepwear into Sleep Masks, Merino Sleep Socks, Functional Pillows, Bedding, Travel & Lounge apparel, Functional Fragrances, and Gift Sets.

Dagsmejan operates a product-led go-to-market anchored by Sleep Lab content marketing, a sleep quiz, expert endorsements (Scientific Advisory Board of sleep physicians), and elite-sport ambassadors (Swiss Ice Hockey National Team, Tudor Pro Cycling Team) reinforced by Milan-Cortina 2026 Olympic-themed partnerships. Revenue is generated entirely through one-time DTC unit sales priced from CHF 39.90 (sleep socks) to CHF 319 (functional pillow), with no subscription layer, no disclosed wholesale or marketplace presence, and no third-party retail footprint. The company is bootstrapped to lightly capitalized — only ~$1.2M has been raised since 2019 — and serves consumers seeking clinically tested solutions for hot sleeping, night sweats, sensitive skin, athletic recovery, and sleep-related skincare across Switzerland, France, and international English-speaking markets.

Name

Dagsmejan

Legal name

Dagsmejan Schweiz

Website

https://dagsmejan.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dagsmejan is a Swiss direct-to-consumer sleepwear brand selling premium temperature-regulating pajamas across six proprietary natural-fiber technology collections (eucalyptus, beechwood, merino, far-infrared, zinc, collagen), serving hot sleepers, athletes, sensitive-skin consumers, and menopause-affected women via its own e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Sleepwear & Sleep Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE)

Keywords

• Functional sleepwear
• Temperature regulating apparel
• Thermal sleep textiles
• Sports recovery clothing
• Natural fiber sleepwear

Headquarters

HQ city

Kreuzlingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct sleepwear product sales: Dagsmejan generates revenue through the direct sale of premium sleepwear and sleep accessories via its e-commerce storefronts. Products include pajamas, nightgowns, sleep shorts, sleep masks, functional pillows, bedding, and gift sets. Pricing ranges from CHF 39.90 (sleep socks) to CHF 279.90 (gift sets). The company also sells gift cards. All sales are one-time purchases; there is no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dagsmejan designs and sells premium temperature-regulating sleepwear and related sleep accessories (bedding, sleep masks, pillows, merino socks) using six proprietary natural-fiber textile technologies (NATTCOOL™, NATTWELL™, NATTRECOVER™, NATTSENSITIVE™, NATTCOLLAGEN™, NATTWARM™). Products are sold directly to consumers via the brand's own multilingual e-commerce storefronts (dagsmejan.ch, dagsmejan.ch/fr, dagsmejan.com) and through a B2B program. All products are manufactured 100% in Europe and independently tested by Swiss and German research institutes.

Product overview

Dagsmejan is a Swiss sleepwear brand offering a multi-collection platform of scientifically-developed sleepwear products using proprietary textile technologies. The core offering spans six specialized collections: Stay Cool (NATTCOOL™ eucalyptus cooling), Balance (NATTWELL™ beechwood modal temperature regulation), Night Renew (NATTCOLLAGEN™ collagen skin care), Recovery (NATTRECOVER™ far-infrared muscle recovery), Stay Warm (NATTWARM™ merino wool warmth), and Sensitive (NATTSENSITIVE™ zinc-eucalyptus for sensitive skin). These are complemented by Travel & Lounge wear, Bedding, and accessories including sleep masks, merino sleep socks, functional pillows, and gift sets. All products are manufactured 100% in Europe with OEKO-TEX certification and feature temperature-regulating, moisture-wicking properties developed in collaboration with Swiss sleep researchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Stay Cool Collection Cooling sleepwear collection using NATTCOOL™ eucalyptus-based fabric for hot sleepers, claimed 8x more breathable than cotton, releases water vapor 60% better and dries 3x faster than cotton. Available in men's and women's lines.
• Balance Collection Temperature-balancing sleepwear using NATTWELL™ beechwood MicroModal fiber, claimed 6x more breathable than cotton, 4x better moisture management, 2x softer than cotton, keeps the body 1°C cooler. Targeted at variable-temperature sleepers, including menopause-related hot/cold swings.
• Night Renew Collection Sleepwear embedding NATTCOLLAGEN™ marine collagen peptides directly into the yarn for skin benefits, claimed +40% skin moisture and +12% smoother skin texture after four weeks. Dermatest 5-star seal.
• Recovery Collection Performance sleepwear using NATTRECOVER™ fabric with reactive minerals that convert body heat into natural far-infrared energy to support muscle blood flow and recovery during sleep. Used by the Swiss Ice Hockey National Team and Tudor Pro Cycling Team.
• Stay Warm Collection Warm sleepwear using NATTWARM™ merino wool and eucalyptus fiber blend, claimed 50% lighter than comparable cotton fabrics and 4x more breathable than cotton. NATIVA-certified, mulesing-free merino wool from Uruguay.
• Sensitive Collection Sleepwear for sensitive skin using NATTSENSITIVE™ zinc-infused eucalyptus fabric, claimed 75% better skin friendliness, 62% better skin compatibility, and 10x more breathable than cotton. Dermatest 5-star certified.
• Travel & Lounge Collection Temperature-regulating loungewear designed for travel and home relaxation, featuring 4-way stretch, hidden zip pockets, and construction suitable for changing climates and in-flight conditions.
• Bedding Collection Bedding products including pillowcases and duvet covers made from natural fibers designed for breathability, sleep comfort, and sustainability.
• Sleep Masks Sleep masks in standard and blackout versions, made from the same technical sleepwear fabrics for consistent temperature regulation and comfort.
• Functional Pillow Ergonomic U-shaped pillow with adjustable height filled with kapok, hypoallergenic, covered in 100% lyocell from eucalyptus fibers, produced in Slovenia.
• Gift Sets Pre-packaged sleepwear gift sets delivered in exclusive gift boxes, combining popular collection items for gifting occasions.

Quantifiable outcome

• Stay Cool is 8x more breathable than cotton, releases water vapor 60% better than cotton, dries 3x faster than cotton
• +6 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• 2026 Milan-Cortina Winter OlympicsminorGTM or Marketing Partner · 12 January 2026Dagsmejan launched Olympic-themed partnerships or lifestyle collections in connection with the 2026 Winter Olympics and Paralympics in Milan-Cortina, Italy. This is part of the brand's broader sports and lifestyle marketing strategy. The Olympics coverage in Modern Retail positioned Dagsmejan alongside major brands like Ralph Lauren, Lululemon, SKIMS, and Salomon.
• Swiss Ice Hockey National Team (Schweizer Eishockey-Nati)coreGTM or Marketing PartnerThe Swiss Ice Hockey National Team uses Dagsmejan Recovery sleepwear for maximum muscle regeneration during sleep, including during the World Championship in Prague. This is a flagship ambassador partnership endorsed by the team and coaches.
• Tudor Pro Cycling TeamcoreGTM or Marketing PartnerThe Tudor Pro Cycling Team uses Dagsmejan sleepwear for improved recovery during major races including the Giro d'Italia. An elite cycling ambassador partnership focused on performance and recovery benefits.
• Laurien van der GraaffminorGTM or Marketing PartnerWorld Cup champion in cross-country skiing and Olympian who endorses Dagsmejan sleepwear, specifically praising the fabric's breathability and temperature regulation.
• Dr. Nishi BhopalminorStrategic or Co-development PartnerIntegrative psychiatrist and sleep specialist who publicly endorses Dagsmejan on the brand's website. She is part of the brand's expert authority strategy, providing credibility through medical/scientific endorsement.
• Dr. med. Lutz GraumannminorStrategic or Co-development PartnerSports medicine physician on Dagsmejan's Scientific Advisory Board. Recommends Dagsmejan sleepwear for its thermoregulation properties and its ability to help consumers sleep deeper by maintaining the ideal thermal comfort zone.
• Dr. Martin SchlottminorStrategic or Co-development PartnerChief physician for anesthesiology and intensive care medicine and sleep coach. Endorses Dagsmejan's Stay Warm and temperature-regulating sleepwear collections, recommending them for optimal thermoregulation during sleep.
• EMPA (Swiss Federal Laboratories for Materials Science and Technology)coreStrategic or Co-development PartnerEMPA is a key research partner for Dagsmejan, collaborating on product development and independently testing all fabric technologies (Stay Cool, Balance, Stay Warm, Recovery, Sensitive, Night Renew). Test protocols include flat testing, torso testing, climate chamber testing, clinical tests, and real-life wear testing.
• Testex (Swiss Textile Testing Institute)coreStrategic or Co-development PartnerIndependent Swiss testing institute that verifies Dagsmejan's product claims including breathability, moisture management, and skin compatibility across all collections.
• Dermatest GmbHcoreStrategic or Co-development PartnerIndependent dermatological testing institute in Münster, Germany, that clinically and dermatologically tests Dagsmejan's Sensitive and Night Renew collections, awarding 5-star skin friendliness seals.
• HSLU (Lucerne University of Applied Sciences and Arts)coreStrategic or Co-development PartnerSwiss university collaborating with Dagsmejan on sleep research and product development, helping create science-based sleepwear targeted at physiological sleep needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hanro: Swiss premium intimates and sleepwear brand with European manufacturing heritage. Direct comparable to Dagsmejan in the Swiss-origin, premium-priced sleepwear/intimates niche, though Hanro's product mix is broader (daywear, underwear) and less science-positioned.
• Lunya: Premium direct-to-consumer women's sleepwear and loungewear brand founded on fabric innovation (e.g., washable silk, Pima cotton). Closest U.S. analog to Dagsmejan in price point, DTC posture, and fabric-led differentiation.
• Calida: Swiss premium sleepwear, underwear and loungewear manufacturer with a similar "Swiss quality / European production" positioning. Overlaps with Dagsmejan across women's and men's sleepwear categories at comparable price points.
• Eberjey: Premium women's sleepwear and loungewear DTC brand with strong direct e-commerce presence. Comparable to Dagsmejan on price tier, target customer (wellness-minded women), and product category (pajamas, robes, sleep sets).
• Cozy Earth: Direct-to-consumer brand selling premium bamboo-based bedding, sleepwear, and loungewear. Similar in fabric-technology positioning, DTC strategy, and adjacencies into the broader sleep ecosystem (sheets, blankets).
• LilySilk: Silk-focused sleepwear and bedding DTC brand, comparable in premium positioning, fabric-led differentiation, and self-owned e-commerce focus. Reaches similar female demographic seeking elevated sleep products.

Broad incumbents

• Soma Intimates: Established intimates and sleepwear brand owned by Chico's FAS, operating across retail and e-commerce. Overlaps with Dagsmejan in sleepwear but offers a much broader assortment (bras, underwear, loungewear) at moderate price points.
• Under Armour: Global performance apparel giant with recovery-focused sleepwear (e.g., UA Recover, Athlete Recovery Sleepwear). Competes with Dagsmejan's NATTRECOVER collection for athlete-endorsed sleepwear dollars, though not positioned as a primary sleepwear brand.
• Nike (including Nike Sleep): Global performance and athleisure giant with growing interest in athlete sleep and recovery products. A potential upstream competitor in the elite-athlete-recovery sleepwear category in which Dagsmejan operates.

Regional players

• Schiesser: German heritage sleepwear, underwear and loungewear brand with strong DACH and broader European presence. Comparable in premium European positioning and product overlap, but with a much broader assortment and longer retail history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdn2sBgSOh5GKWu12HnNPAg
• Facebookfacebook.com/dagsmejan
• Instagraminstagram.com/dagsmejan_sleepwear
• Xx.com/dagsmejansleep
• LinkedInlinkedin.com/company/dagsmejan-ventures-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagsmejan