Howes Lubricator

Name

Howes Lubricator

Legal name

R.B. Howes & Co., Inc.

Website

https://howesproducts.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diesel Fuel Additives & Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Fuel Additives & Lubricant Additives (IMAEAMAL)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Lubricant Additives & Performance Chemicals (EUALAJAB)

Keywords

• Diesel fuel additives
• Fuel system cleaners
• Anti-gel treatments
• Penetrating lubricants
• Engine oil enhancers

Headquarters

HQ city

North Kingstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Diesel Fuel Additive Sales: Howes generates revenue through the sale of petroleum-based diesel fuel additives and lubricants. Products are sold in various sizes (individual bottles, multi-packs, bulk containers) to individual consumers, fleet operators, and agricultural businesses. The company also operates a bulk sales channel for larger-volume buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Howes Lubricator manufactures and sells a complete line of 100% petroleum-based diesel fuel additives, fuel conditioners, injector cleaners, and general-purpose lubricants. Its core product portfolio addresses fuel gelling in cold weather, injector deposit removal, water contamination, and engine lubrication for commercial trucking, agricultural, and diesel pickup truck applications.

Product overview

Howes Lubricator offers a complete line of diesel fuel additives and lubricants designed for commercial trucking, agricultural, and automotive applications. The product portfolio centers on seven core offerings: Diesel Treat serves as the flagship anti-gel winter treatment; Diesel Defender provides year-round injector cleaning with IDX4 Detergent technology; Diesel Lifeline functions as an emergency gelled fuel rescue product; Meaner Power Kleaner addresses farm fuel stabilization; Oil Enhancer protects engine oil and components; Fuel Enhancer boosts fuel economy; and Multi-Purpose Lubricator serves as a general-purpose penetrating oil. All products are 100% petroleum-based with no alcohol or harmful solvents, and are backed by a 100% money-back guarantee with some products including a free tow guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Treat North America's most trusted anti-gel and fuel conditioner for diesel fuel. Prevents fuel from gelling in cold weather, safely removes water via demulsification, and prevents injector deposits. Used by commercial truckers and fleet operators.
• Diesel Defender Diesel fuel lubricator and injector cleaner built around proprietary IDX4 Detergent technology. Provides 2.5x more lubricity than competitors, cleans injectors, and guarantees a 5% increase in fuel economy.
• Diesel Lifeline Winter emergency rescue product that reliquefies gelled diesel fuel and de-ices frozen fuel filters without alcohol or harmful solvents, working effectively down to -35°F.
• Meaner Power Kleaner Farm-formulated fuel stabilizer with IDX4 Detergent designed to stabilize stored fuel, eliminate sediment formation, and destroy injector deposits. Treats 3x more fuel than competing products.
• Oil Enhancer 100% petroleum-based oil and engine protector that prolongs engine and oil life, protects from heat and corrosion, reduces oil consumption, and maintains optimal operating temperature.
• Fuel Enhancer Fuel additive for both gasoline and diesel engines that improves fuel mileage and boosts performance through proprietary technologies that maximize fuel system cleanliness.
• Multi-Purpose Lubricator & Penetrating Oil General-purpose lubricator and penetrating oil with over 1,001 uses. Lubricates without evaporation, penetrates hard-to-reach surfaces, displaces water, and leaves a protective film that does not attract dirt or dust.

Quantifiable outcome

• 5% increase in fuel economy guaranteed with Diesel Defender
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Truckers Against TraffickingminorOthersHowes supports Truckers Against Trafficking as part of its community engagement program. The company integrates this cause into its marketing and community activities to raise awareness within the trucking industry.
• Women In TruckingminorOthersHowes is a supporter of Women In Trucking, an organization dedicated to encouraging the employment of women in the trucking industry. Included as part of Howes' community outreach and industry support initiatives.
• Truckers of TomorrowminorOthersHowes supports Truckers of Tomorrow, a program focused on developing the next generation of professional truck drivers. Howes engages with this initiative as part of its community-building efforts in the trucking sector.
• The Jimmy FundminorOthersHowes supports The Jimmy Fund, a prominent cancer research and treatment organization. This charitable partnership is part of Howes' broader community giving program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Power Service Products: Power Service Products manufactures diesel fuel additives (Power Service Diesel Kleen, Cetane Boost, Anti-Gel) for trucking, agriculture, and fleet markets. Directly comparable to Howes in product category (cold-weather diesel treatment), target customer (truckers and farmers), and retail + bulk distribution model.
• Hot Shot's Secret: Hot Shot's Secret sells a complete line of diesel and gasoline fuel additives, engine treatments, and lubricants marketed primarily to diesel pickup owners and performance enthusiasts. Comparable to Howes in product portfolio (diesel anti-gel, injector cleaners, oil enhancers) and DTC plus retail distribution, with stronger social-media-driven consumer branding.
• Stanadyne (Fuel Additives): Stanadyne's fuel additives division produces diesel fuel additives, lubricity improvers, and water emulsifiers for OEM and aftermarket channels. Directly comparable to Howes' Diesel Defender and Diesel Treat portfolio, with deeper OEM-aligned distribution and a broader additive chemistry range.
• Schaeffer Manufacturing Co. Schaeffer's manufactures specialty lubricants, penetrants, and fuel additives built on petroleum-base formulations for industrial, fleet, and agricultural customers. Directly comparable to Howes' Multi-Purpose Lubricator and additive lineup, with stronger penetration into heavy industrial and food-grade lubricant segments.
• Opti-Lube: Opti-Lube produces diesel fuel additives (anti-gel, lubricity, injector cleaner) targeted at owner-operators and small fleets. Directly comparable to Howes in product positioning, base-oil chemistry (synthetic and petroleum blends), and trucker community marketing.

Broad incumbents

• AMSOIL: AMSOIL is a large, established synthetic lubricants and fuel additive manufacturer selling premium motor oils, gear oils, and additives via direct-sales and dealer networks. Broader incumbent offering overlapping with Howes' Oil Enhancer and Fuel Enhancer products, with substantially larger revenue, broader product range, and a more developed synthetic-chemistry position.
• Lucas Oil: Lucas Oil Products manufactures a broad portfolio of automotive and heavy-duty lubricants, fuel additives, and oil treatments with strong motorsport and trucker brand recognition. Established incumbent with overlapping fuel additive and oil treatment offerings sold through similar auto parts and truck-stop retail channels as Howes.
• Royal Purple (Calumet): Royal Purple, now part of Calumet, produces synthetic motor oils, gear lubricants, and fuel additives for performance and industrial markets. Broader incumbent with synthetic-chemistry focus overlapping with Howes' Oil Enhancer and Fuel Enhancer on premium-margin engine treatments.

Emerging players

• BG Products: BG Products develops fuel, oil, and cooling system additives sold primarily through professional service channels and dealership programs. Comparable to Howes in additive chemistry but differentiated by a service-channel/equipment-installer GTM rather than retail-direct distribution.
• Biobor JF: Biobor manufactures diesel fuel biocides and fuel management additives targeting microbial contamination in stored diesel — a specific subset of the water/contamination problem solved by Howes' demulsification products. Niche peer with strong marine and military channel presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm77pZpibgZGCzm-sdREaVw
• Xx.com/howesproducts
• Facebookfacebook.com/HowesProducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howes Lubricator