Rich Audience
Rich Audience is a Spain-based programmatic advertising marketplace (SSP) that connects premium publishers with advertisers across display, video, rich media, and native formats, serving global clients from 17 offices via its core marketplace, Rich Media Studio, and #core private ecosystem technology.
- Company typePrivate
- Founded2014
- HeadquartersSabadell, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rich Audience does
Rich Audience (legal entity: RICH AUDIENCE TECHNOLOGIES, S.L.U.) is a privately held programmatic advertising technology company headquartered in Spain, operating a Supply-Side Platform (SSP) marketplace that connects premium publishers with advertisers across display, video, rich media, and native formats on web and in-app. Founded in 2006, the company employs 51–100 people and maintains 17 commercial offices across Europe (Spain, Portugal, Italy, France, the UK), Latin America (Colombia, Mexico, Peru, Argentina, Brazil, Chile), the United States (Miami, New York, Chicago), and the Middle East (Dubai). The technology stack is built on Open RTB and Privacy by Design, and is registered as an IAB Europe Vendor and CMP (ID 108).
The core product is the Rich Audience Marketplace, augmented by proprietary modules: Rich Media Studio (launched 2014) for high-impact interactive formats such as Skin and Branded Interstitial; BrandSafeAd for verification and fraud filtering using NLP-based content analysis; GSE (Global Seller Engine) for per-impression bid-price optimization, reportedly increasing publisher Open Market revenue by up to 30%; NLP-based contextual targeting; and zAds (AI-driven UX-based placement discovery) plus MAGIC (internal competition across five high-impact formats). In 2020 the company publicly launched #core, a private programmatic ecosystem enabling advertisers to configure bespoke marketplaces with KPI-based optimization, brand safety, and first/third-party data activation.
Revenue is generated primarily through marketplace commissions on programmatic ad spend (SSP take rate), DSP/campaign execution fees for advertisers, premium high-impact format fees, and higher-margin #core private ecosystem contracts (multi-year, managed or self-service). Distribution is multi-channel: direct enterprise sales, self-service publisher onboarding, integration with major pipes (Google Ad Exchange, Prebid, leading DSPs, ID5, Unified ID 2.0, LiveRamp), and an IAB TCF-registered consent management posture covering GDPR, CCPA, and COPPA.
Rich Audience firmographics
Firmographics- Name
- Rich Audience
- Legal name
- RICH AUDIENCE TECHNOLOGIES, S.L.U.
- Website
- https://richaudience.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rich Audience is a Spain-based programmatic advertising marketplace (SSP) that connects premium publishers with advertisers across display, video, rich media, and native formats, serving global clients from 17 offices via its core marketplace, Rich Media Studio, and #core private ecosystem technology.
- Ownership category
- akta.pro rank
Rich Audience industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Rich Audience is headquartered
LocationHeadquarters
- HQ city
- Sabadell
- HQ country
- Spain
- HQ region
- Europe
Offices17 records
Markets served
Rich Audience business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising Marketplace (SSP Fees): Rich Audience operates as an SSP (Supply-Side Platform) monetizing publisher inventory (websites and apps) through programmatic advertising. The company connects publishers' ad inventory to advertiser demand, earning revenue through ad serving, bid optimization (GSE), and format-based fees. Publishers can monetize Display, Video, Native, and Rich Media formats.
- DSP / Campaign Execution for Advertisers: Rich Audience provides advertisers access to premium publisher inventory through its marketplace, enabling campaign execution in Display, Video, Rich Media, and Native formats. Revenue is generated through ad spend passing through the platform, with fees embedded in the programmatic transaction.
- #core Private Ecosystem Fees: Advanced programmatic ecosystem technology (#core) enabling global clients to create bespoke private programmatic environments. This premium service offers enhanced control, security, transparency, KPI-based optimization, and first/third-party data activation, generating higher-margin fees from enterprise clients.
- High-Impact Rich Media Formats: Premium formats (Skin, Branded Interstitial, Ignite, and custom High Impact formats) are offered through Rich Media Studio technology, often at premium rates due to higher viewability and attention metrics. Additional revenue from zAds and MAGIC format optimization tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Open Market Programmatic |
| Outcome Based/ Performance | Multi-year contract | KPI-Based Deals |
| Other | Multi-year contract | #core Private Ecosystem |
| Subscription | Monthly | Publisher SSP Integration (Full Stack / Wrapper / Prebid) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels4 records
Rich Audience product offering
Product offeringCore offering
Rich Audience operates a programmatic advertising marketplace (SSP/DSP ecosystem) connecting premium publishers with advertisers across Display, Video, Rich Media, and Native formats on web and app environments. The platform offers brand-safe inventory monetization for publishers and transparent campaign execution for advertisers, augmented by proprietary technology including BrandSafeAd verification, GSE bid optimization, NLP-based contextual targeting, Rich Media Studio, and #core private programmatic ecosystems.
Product overview
Rich Audience operates as a programmatic advertising technology company with a platform-plus-modules architecture. The core product is the Rich Audience Marketplace, an SSP/programmatic ecosystem connecting premium publishers with advertisers through multi-format advertising (Display, Video, Rich Media, Native). This core is augmented by Rich Media Studio technology (launched 2014) for high-impact interactive formats, and #core technology (launched 2020) enabling private programmatic ecosystems. Supporting modules include BrandSafeAd for verification, GSE optimization for bid price management, zAds and MAGIC for incremental revenue generation, and a Data Exchange for third-party audience data. The company also operates as an IAB-registered Vendor and CMP (IAB Vendor ID 108), with cookie-based infrastructure supporting Open RTB protocol communications.
Differentiator
Problem solved
Functional benefit
Brands
- Rich Audience Marketplace: The company's SSP and DSP advertising marketplace connecting publishers with premium advertisers across display, video, rich media, and native formats.
- #core
- Rich Media Studio
- BrandSafeAd
- GSE (Global Seller Engine Optimization)
- MAGIC
- zAds
Products and services
- Rich Audience Marketplace Programmatic advertising marketplace (SSP/DSP ecosystem) connecting premium publishers with advertisers across Display, Video, Rich Media, and Native formats on web, mobile web, and app environments. Offers a 100% transparent, brand-safe, multi-device environment with real-time reporting, advanced targeting, and Open RTB protocol compatibility with main buying platforms.
- Rich Media Studio Interactive rich media advertising technology that enables delivery of high-impact ad formats (Skin, Ignite, Branded Interstitial, Animated Display) across web and app environments, with a certification and QA team supporting publishers for seamless format execution.
- #core Proprietary private programmatic ecosystem technology that enables advanced advertisers to create bespoke programmatic environments with custom inventory selection, Brand Safety options, first- and third-party data activation, contextual targeting, and KPI-based optimization. Available via self-service or managed interface.
- Data Exchange Connected data marketplace offering advertisers access to third-party data providers for advanced audience targeting and contextual data activation. Open to integration with any data provider needed by advertisers.
Quantifiable outcome
- GSE optimization increases publisher Open Market revenues by up to 30% on the same inventory
- +5 more outcomes
Companies that use Rich Audience
Customer profileSegments3 records
Ideal customer profiles3 records
Rich Audience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature12 records
Rich Audience partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Google Ad ExchangecoreRich Audience's SSP is compatible with Google Ad Exchange, enabling publishers to access Google demand directly through the Rich Audience platform. This integration enhances fill rates and provides access to Google's extensive advertiser base.
- PrebidcoreRich Audience provides a Prebid adapter (http://prebid.org/dev-docs/bidders/richaudience.html) enabling publishers already integrated via Prebid to connect to the Rich Audience marketplace. The company also offers its own Prebid-based Wrapper (Prebid.js) for publishers.
- ID5coreRich Audience supports ID5 unified ID solution for cookie synchronization across platforms, enabling persistent user identification in a cookieless environment.
- Unified IDcoreRich Audience supports the Trade Desk's Unified ID 2.0 for cross-platform cookie synchronization and user identification.
- LiveRampcoreRich Audience supports LiveRamp's identity resolution solutions for cookie synchronization and addressable audience activation.
- IAB EuropecoreRich Audience (RICH AUDIENCE TECHNOLOGIES, S.L.U.) is a member of IAB Europe and is registered as an official Vendor (IAB Vendor ID: 108) and CMP (Consent Management Platform) under the IAB Europe Transparency & Consent Framework (TCF).
- Major DSPs (Demand-Side Platforms)coreRich Audience's SSP and Rich Media Studio are compatible with the main DSPs on the market, enabling advertisers to activate high-impact formats programmatically through their preferred demand platforms.
- Data Providers (Data Exchange)coreRich Audience has launched a Data Exchange connected to some of the best Data providers, enabling advertisers to leverage external data for advanced targeting. The exchange is open to integration with any data provider needed.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Rich Audience competitors and assessment
Company assessmentDirect peers
- Magnite: Largest independent SSP (formerly Rubicon Project) offering programmatic monetization for display, video, and CTV inventory. Directly comparable to Rich Audience as a multi-format SSP serving publishers with header bidding, optimization, and brand safety tooling.
- OpenX: Independent SSP with a global exchange serving publishers and advertisers across display, video, and mobile. Directly comparable to Rich Audience as a multi-format SSP with optimization and brand safety features.
- TripleLift: SSP specializing in native and high-impact programmatic formats. Comparable to Rich Audience's focus on premium rich media formats and programmatic creative optimization, though narrower in format scope.
- PubMatic: Independent SSP focused on programmatic advertising across display, video, mobile, and CTV, with header bidding and auction optimization capabilities. Directly comparable to Rich Audience in serving publishers with monetization technology and supply-path optimization.
- Sovrn: SSP and ad technology provider focused on publisher monetization across web and app. Directly comparable to Rich Audience in offering supply-path optimization, header bidding, and yield management for mid-market publishers.
- Equativ: Ad server and SSP offering programmatic monetization and direct campaign management for publishers. Directly comparable to Rich Audience as a full-stack ad tech platform serving premium publishers in EMEA with multi-format support.
- Index Exchange: Independent global SSP operating a transparent exchange for digital advertising. Directly comparable to Rich Audience as a supply-side platform emphasizing transparency and quality demand for publisher inventory.
Broad incumbents
- The Trade Desk: Largest independent DSP for programmatic advertising, with adjacent supply-side capabilities and UID 2.0 identity. Comparable as an enterprise programmatic counterpart whose advertiser demand Rich Audience's SSP competes to access.
- Google Ad Manager: Dominant ad exchange and SSP owned by Google, integrated with Google Ad Exchange and DV360 demand. Represents the dominant incumbent Rich Audience competes against for publisher inventory and advertiser spend.
Emerging players
- Sharethrough: Independent SSP focused on native and in-feed programmatic advertising. Comparable to Rich Audience as a mid-sized independent SSP with premium-format focus, though narrower in format breadth and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rich Audience social profiles
Digital presenceRich Audience compliance and trust
Trust signalCompliance5 records
Rich Audience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rich Audience leadership team
Management profileNumber of profiles
Profiles2 records
Rich Audience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rich Audience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rich Audience
What does Rich Audience do?
Rich Audience operates a programmatic advertising marketplace (SSP/DSP ecosystem) connecting premium publishers with advertisers across Display, Video, Rich Media, and Native formats on web and app environments. The platform offers brand-safe inventory monetization for publishers and transparent campaign execution for advertisers, augmented by proprietary technology including BrandSafeAd verification, GSE bid optimization, NLP-based contextual targeting, Rich Media Studio, and #core private programmatic ecosystems.
Is Rich Audience a public or private company?
Rich Audience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rich Audience founded?
Rich Audience was founded in 2014. It employs 51 to 100 people.
Where is Rich Audience based?
Rich Audience is headquartered in Sabadell, Spain, in the Europe region.
How does Rich Audience make money?
Four revenue lines are on record. Programmatic Advertising Marketplace (SSP Fees) is the primary driver. The others are DSP / Campaign Execution for Advertisers, #core Private Ecosystem Fees and high-Impact Rich Media Formats.
Who are Rich Audience's main competitors?
Direct peers on record are Magnite, OpenX, TripleLift, PubMatic, Sovrn, Equativ and Index Exchange. Broad incumbents are The Trade Desk and Google Ad Manager. Sharethrough is listed as an emerging player.
Does Rich Audience have an API?
No public API is recorded for Rich Audience.
What industry is Rich Audience in?
Rich Audience's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization, with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541830 and its SIC code is 7310.