Sharethrough USA
Sharethrough is a global omnichannel programmatic ad exchange serving brands, agencies and 925+ publishers with AI-driven SmartSuite technology, research-backed ad enhancements and industry-first carbon-neutral GreenPMPs across display, video, native and CTV.
- Company typePrivate
- Founded2009
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sharethrough USA does
Sharethrough is a global omnichannel ad exchange that connects publishers and advertisers through programmatic infrastructure spanning display, video, native and connected TV (CTV) channels. The platform processes 120B+ daily ad impressions, 160B+ daily advertiser bids and 275+ daily terabytes of data across more than 200 countries, with direct integrations into all major demand-side platforms including The Trade Desk, Amazon DSP, DV360, MediaMath, Beeswax, StackAdapt, Adobe Ad Cloud, Xandr, Verizon Media/Yahoo and Adform. Its core technology stack includes SmartSuite (an AI-driven suite of Smart Floors for automatic floor optimization, Smart Throttling for DSP selection and Smart Video for bid normalization), TrueTemplate ad-format enhancement, a Curated Marketplace for AI-driven inventory packaging, and a research-backed CTV enhancement suite featuring Sports Ticker, Countdown Overlay, Dynamic QR Codes and Dynamic Video Captions.
The company's go-to-market combines enterprise field sales targeting brands and agencies with self-serve programmatic access through DSPs, serving two primary customer segments: publishers seeking revenue optimization via SmartSuite and the Net Zero Publisher Program, and brands/agencies seeking performance-driven, attention-optimized and carbon-neutral inventory. Revenue is generated through marketplace commission economics on programmatic transactions across the omnichannel exchange. The company has positioned sustainability as a distinct category with industry-first products including GreenPMPs (carbon-neutral private marketplaces measured by Scope3 ClimateShield and offset via CarbonDirect carbon removal projects), GreenPMP+ (added problematic-placement protection), a free Carbon Emissions Estimator tool, and the Net Zero Publisher Program with IPG Mediabrands.
Sharethrough was founded in 2009 and is headquartered in Montreal, with additional offices across North America (New York, Chicago, Austin, San Francisco, Los Angeles, Denver, Toronto) and a London regional headquarters opened in April 2022. Following its May 2021 merger with District M, Sharethrough merged with Equativ in June 2024 to form one of the largest global independent ad platforms, now operating as 'An Equativ Group Company' under the leadership of CEO Arnaud Creput.
Sharethrough USA firmographics
Firmographics- Name
- Sharethrough USA
- Legal name
- Sharethrough Inc.
- Website
- https://sharethrough.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sharethrough is a global omnichannel programmatic ad exchange serving brands, agencies and 925+ publishers with AI-driven SmartSuite technology, research-backed ad enhancements and industry-first carbon-neutral GreenPMPs across display, video, native and CTV.
- Ownership category
- akta.pro rank
Sharethrough USA industry classification
Industry- Product category
- Programmatic Advertising / Ad Tech
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Content Aggregators & Syndication Networks (Multi-Program Bundlers) (MPABAMAJ)
Keywords
Where Sharethrough USA is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Sharethrough USA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Advertising Marketplace: Global omnichannel ad exchange connecting publishers and advertisers. Revenue generated from programmatic transactions across display, video, native, and CTV formats. Processes 120B daily ad impressions and 160B daily advertiser bids.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise programmatic advertising platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Sharethrough USA product offering
Product offeringCore offering
Sharethrough operates a global omnichannel programmatic ad exchange that connects publishers with brands and agencies. Its platform offers advanced supply- and demand-side tools including SmartSuite technology, GreenPMPs and GreenPMP+ curated marketplaces, Ad Enhancements, CTV Sports Ticker, addressability solutions, and sustainability tooling (Net Zero Publisher Program and Carbon Emissions Estimator) for omnichannel digital and connected-TV media transactions.
Product overview
Sharethrough is a global omnichannel ad exchange and advertising technology platform that merged with Equativ to form one of the largest independent ad platforms. The platform operates across Display, Video, Native, and CTV channels, processing over 120B daily ad impressions. The core technology stack includes SmartSuite Technology for publisher revenue optimization (Smart Floors, Smart Throttling, Smart Video), the Curated Marketplace for AI-driven inventory curation, and research-backed Ad Enhancements that automatically improve ad performance without additional creative work. Sustainability products include GreenPMPs, GreenPMP+, Carbon Emissions Estimator, and the Net Zero Publisher Program. The platform integrates with all major DSPs and offers cookieless addressability solutions with UID2.0 support. The Maestro by Equativ platform provides AI-powered campaign planning and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- SmartSuite Technology: SmartSuite(TM) is Sharethrough's proprietary publisher revenue optimization technology stack that includes Smart Floors for automatic floor optimization, Smart Throttling for DSP selection, and Smart Video for format normalization.
- GreenPMPs
- PubMaestro
- Sharethrough+
Products and services
- SmartSuite Technology
Quantifiable outcome
- 91% more likely to pay attention with CTV Sports Ticker
- +15 more outcomes
Companies that use Sharethrough USA
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles1 record
Sharethrough USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability8 records
Feature6 records
Sharethrough USA partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and flagship.
- Adelaide MetricscorePartnership to offer attention-based curated inventory combining Adelaide's AU attention scoring with Sharethrough's Ad Enhancements for 55% lift in purchase intent and 180% improvement in ROI.
- 51toCarbonZerocorePartnership for Net Zero Publisher Program to help publishers understand carbon footprint and set net zero targets using 51toCarbonZero's measurement capabilities.
- Scope3coreStrategic partnership for GreenPMPs carbon measurement using ClimateShield technology. Scope3 measures carbon emissions of entire programmatic supply chain and allocates part of media cost towards high quality carbon removal projects.
- LiveRampcoreFirst party data targeting integration via LiveRamp for Sharethrough Deals, enabling audience targeting capabilities.
- Human SecuritycoreEnsures 100% bot-free inventory verification and protection against invalid traffic across the exchange.
- ZvelocoreBrand safety scanning solution to ensure ads appear in appropriate contexts and protect brand reputation.
- AdVerif.aicoreRemoves fake and bad sites from inventory to ensure quality and brand-safe ad placements.
- ConfiantcoreScans impressions for malvertising and security threats to protect advertisers and publishers.
- WhitebulletcoreRemoves copyright infringement content from inventory to ensure legal compliance and brand safety.
- ComscorecoreBehavioral and contextual data based on user's interest and digital consumption patterns for audience targeting.
- IPG MediabrandscoreSupporting Net Zero Publisher Program which helps accelerate availability of SBTi-approved media inventory by 2025. Committed to improving sustainability of advertising.
- Hearst NewspaperscorePartnership for sustainable practices, with Hearst committed to Sharethrough's Net Zero Publisher Program for a greener future.
- OMD UKflagshipAnchor partner for GreenPMPs initiative, bringing awareness and real solutions to the digital media ecosystem for sustainable advertising.
- The Trade DeskcoreDirect DSP integration for programmatic advertising access to Sharethrough exchange for display, video, native and CTV.
- Amazon DSPcoreDirect DSP integration enabling programmatic access to Sharethrough inventory and ad enhancements.
- DV360coreDirect DSP integration with Google Display & Video 360 for programmatic campaign access.
- MediaMathcoreDirect DSP integration for programmatic advertising access.
- AdformcoreDirect integration announced to increase media buying power and enhance sustainability for ad buyers.
- District MflagshipMerger completed in 2021, operating under Sharethrough name. Combined company created one of the leading independent omnichannel ad exchanges.
- EquativflagshipMerger announced June 2024 forming one of the largest global independent ad platforms and marketplaces. Complementary capabilities and inventory create powerful global presence.
- CafeMediacoreIntegration partner showing 48% YoY growth with Prebid and 174% YoY growth with Amazon TAM. Migrated from District M to Sharethrough platform.
- BidtellectcoreLong-standing partnership with trusted collaboration, transparency, and attention to client needs for scalable and sustainable advertising ecosystem.
- FreestarcoreLong-standing partnership excited about merger benefits combining native, ad quality controls and exchange-based demand under unified platform.
- CBS InteractivecorePremium CTV inventory partner for connected TV advertising campaigns.
- Sinclair Broadcast GroupcorePremium CTV inventory partner for connected TV advertising campaigns.
- ParamountcorePremium CTV inventory partner (formerly ViacomCBS) for connected TV advertising campaigns.
- PlutoTVcorePremium CTV inventory partner for connected TV advertising campaigns.
- IAB Tech LabcoreIndustry partnership for standards compliance including app-ads.txt and ads.txt verification.
- PrebidcorePrebid integration for header bidding solutions with 48% YoY growth reported by partners.
- CarbonDirectcoreCarbon removal project portfolio powered by CarbonDirect for GreenPMPs carbon compensation.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Sharethrough USA competitors and assessment
Company assessmentDirect peers
- Magnite: Largest independent sell-side ad platform and SSP, also a major CTV exchange. Compares directly to Sharethrough/Equativ on omnichannel programmatic monetization, CTV scale, and publisher services.
- Pubmatic: Independent programmatic SSP offering cloud infrastructure for digital advertising across display, video, mobile, and CTV. Direct competitor with overlap in publisher monetization technology and header bidding.
- Index Exchange: Independent global ad exchange and SSP with focus on premium publisher inventory and header bidding. Shares Sharethrough's omnichannel exchange positioning and publisher-first orientation.
- OpenX: Independent omnichannel programmatic SSP focused on web, mobile, and CTV. Competes with Sharethrough on supply-side technology and curated marketplace offerings.
- FreeWheel (Comcast): Premium video and CTV ad management platform serving publishers and advertisers. Notable competitor in the CTV and premium video exchange space alongside Sharethrough's CTV enhancements.
- TripleLift: Programmatic advertising platform specializing in native and digital out-of-home formats. Closely comparable to Sharethrough's native ad heritage and research-backed format enhancements.
Emerging players
- Nativo: Native advertising platform with focus on brand-safe content integration. Overlaps with Sharethrough's native ad exchange heritage and brand-safety partnerships.
- Taboola: Content discovery and native advertising platform for open-web publishers. Adjacent to Sharethrough's native and content-syndication roots with comparable publisher monetization focus.
Broad incumbents
- The Trade Desk: Largest independent demand-side platform. While Sharethrough integrates with TTD rather than competing, TTD's Launcher, supply path optimization, and Kokai capabilities make it a broad incumbent shaping the exchange ecosystem Sharethrough operates within.
Regional players
- Adform: European-headquartered independent ad platform with DSP, SSP, and DMP capabilities. Direct competitor in EMEA programmatic and now a Sharethrough DSP integration partner, reflecting convergent positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sharethrough USA social profiles
Digital presenceSharethrough USA compliance and trust
Trust signalCompliance3 records
Sharethrough USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sharethrough USA leadership team
Management profileNumber of profiles
Profiles10 records
Sharethrough USA funding detail
Funding detailFunding overview
Funding rounds10 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sharethrough USA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sharethrough USA
What does Sharethrough USA do?
Sharethrough operates a global omnichannel programmatic ad exchange that connects publishers with brands and agencies. Its platform offers advanced supply- and demand-side tools including SmartSuite technology, GreenPMPs and GreenPMP+ curated marketplaces, Ad Enhancements, CTV Sports Ticker, addressability solutions, and sustainability tooling (Net Zero Publisher Program and Carbon Emissions Estimator) for omnichannel digital and connected-TV media transactions.
Is Sharethrough USA a public or private company?
Sharethrough USA is a private company. It is classified as unknown and is currently operating.
When was Sharethrough USA founded?
Sharethrough USA was founded in 2009. It employs 101 to 250 people.
Where is Sharethrough USA based?
Sharethrough USA is headquartered in Montréal, Canada, in the North America region.
How does Sharethrough USA make money?
One revenue line is on record: programmatic Advertising Marketplace.
Who are Sharethrough USA's main competitors?
Direct peers on record are Magnite, Pubmatic, Index Exchange, OpenX, FreeWheel (Comcast) and TripleLift. Emerging players are Nativo and Taboola. The Trade Desk is listed as a broad incumbent. Adform is listed as a regional player.
Does Sharethrough USA have an API?
Yes. Sharethrough offers API integrations and SDK support for programmatic advertising. The platform provides documentation for DSP integrations (The Trade Desk, Amazon DSP, DV360, MediaMath, Basis, Xandr, Yahoo, Beeswax, Stack Adapt, Adobe Ad Cloud) with direct API endpoints for campaign activation, inventory access, and performance optimization. SDK support available for Python with additional documentation through the support portal at support.sharethrough.com. Developer documentation is at support.sharethrough.com/hc/en-us.
What industry is Sharethrough USA in?
Sharethrough USA's product category is Programmatic Advertising / Ad Tech. Its primary akta.pro industry code is MPABAMAJ, Content Aggregators & Syndication Networks (Multi-Program Bundlers). Its NAICS code is 516210.