Therapy for Black Girls

What Therapy for Black Girls does

Therapy for Black Girls is a private, for-profit LLC operating a multi-product mental wellness platform focused on Black women and girls in the United States. Founded and led by Dr. Joy Harden Bradford, a licensed Psychologist based in the Atlanta, Georgia metropolitan area (Decatur, with DeKalb County as the legal jurisdiction), the platform combines a flagship weekly podcast (468+ episodes as of June 2026), a culturally responsive therapist directory at providers.therapyforblackgirls.com, a deep blog archive (51+ pages of author posts), a tiered Patreon community, an educational hub called TBG U, and a merchandise shop, with an affiliated nonprofit (Holding Space Foundation, founded 2021) and a trade-published book ('Sisterhood Heals', Penguin Random House US/UK editions) extending the brand. The technical stack is built on commodity infrastructure: WordPress with WooCommerce for the storefront and directory subscriptions, hosted on Pressable; podcast distribution powered by Omny Studio; community operated on Patreon (migrated from Mighty Networks in April 2025); and donations processed via Donorbox.

Name

Therapy for Black Girls

Legal name

Therapy for Black Girls, LLC

Website

https://therapyforblackgirls.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Therapy for Black Girls is a US-based mental wellness platform serving Black women and girls through a flagship weekly podcast, a culturally responsive therapist directory, a tiered Patreon community, a blog, an educational hub (TBG U), and branded merchandise, founded by licensed Psychologist Dr. Joy Harden Bradford.

Ownership category

akta.pro rank

Product category

Mental Health & Wellness Platform

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health services
• Therapist directory platform
• Wellness podcast network
• Online community platform
• Culturally responsive therapy

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Therapist Directory Subscription Fees: Recurring (monthly or annual) subscription fees paid by therapists/providers listed in the Therapy for Black Girls online directory at providers.therapyforblackgirls.com. Per Terms, the Directory is the core commercial product connecting culturally responsive providers with seekers.
2. Patreon Community Memberships: Tiered membership subscriptions on Patreon — Free Tier 1, $10/month Tier 2, and $14/month Tier 3 — granting access to exclusive content (Mindful Moments, Ask Dr. Joy, So My Therapist Said, ad-free podcast), group chat, Sunday Night Check-Ins, monthly events, giveaways, and early access.
3. Branded Merchandise Sales: One-time sales of branded physical merchandise (Take Good Care tote bag $30, hoodie $55, journal $20, mugs, etc.) via the on-site shop.
4. Book Sales / Royalties: Royalties/sales from Dr. Joy Harden Bradford's debut book 'Sisterhood Heals' published by Penguin Random House, sold through therapyforblackgirls.com and Penguin Random House US/UK storefronts.
5. Donations: Voluntary donations via Donorbox linked from the website footer ('Support Our Work'), supplementing operating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Therapy for Black Girls is an online mental wellness platform dedicated to Black women and girls, anchored by a flagship weekly podcast hosted by licensed psychologist Dr. Joy Harden Bradford, a culturally responsive therapist directory at providers.therapyforblackgirls.com, a tiered Patreon community (Free / $10 / $14 monthly), educational content via TBG U, an editorial blog, and a branded merchandise shop including the Penguin Random House book 'Sisterhood Heals'.

Product overview

Therapy for Black Girls is a multi-product mental wellness platform (rather than a single unified product) anchored by a flagship weekly podcast hosted by Dr. Joy Harden Bradford, a licensed Psychologist in Atlanta, Georgia. The platform is built around several integrated offerings: a Therapist Directory (providers.therapyforblackgirls.com) that connects clients with culturally responsive therapists; TBG U, an educational learning module; a long-form Blog organized across mental health and lifestyle topics; curated Podcast Collections; a paid Patreon Community (Tier 1 free, Tier 2 $10/mo, Tier 3 $14/mo) that includes Ask Dr. Joy, Sunday Night Check-Ins, and ad-free podcast access; a merchandise Shop (Take Good Care tote, hoodie, journal, mug, plus the Sisterhood Heals book); the YouTube video extension of the podcast; and the affiliated Holding Space Foundation nonprofit. A separate Sister Circle / Yellow Couch Collective community experience, originally hosted on Mighty Networks, has been folded into the Patreon community. Together these products support Therapy for Black Girls' stated mission of encouraging the mental wellness of Black women and girls and de-stigmatizing mental health.

Differentiator

Problem solved

Functional benefit

Brands

• TBG U: TBG University — an educational space designed to strengthen voice, sharpen knowledge, and affirm identity; offered as a distinct product/learning line on the Therapy for Black Girls website (also referenced as 'TBG University').

Products and services

• Therapy for Black Girls Podcast A weekly podcast hosted by Dr. Joy Harden Bradford covering mental health, personal development, pop culture, and relationships for Black women and girls; available on Apple Podcasts, Spotify, YouTube, Stitcher, SoundCloud, Google Podcasts, Amazon Music, and Pandora, with embedded players on the website.
• Find a Therapist Directory An online directory of culturally responsive therapists serving Black women and girls, hosted at providers.therapyforblackgirls.com. Licensed providers self-create and maintain subscription-based profile pages; clients can search and contact providers independently. Therapy for Black Girls acts as an information resource, not a therapy practice.
• TBG U (TBG University) An educational content space offering series and courses (e.g., 'TBG University: My Dream Job as a Filmmaker', 'Reclaiming Autonomy with Kiana Ledé') designed to strengthen voice, sharpen knowledge, and affirm identity for Black women and girls.
• Therapy for Black Girls Patreon Community A tiered paid membership community hosted on Patreon offering Mindful Moments with Dr. Joy, Ask Dr. Joy, Sunday Night Check-Ins, group chat, Help a Sister Out, So My Therapist Said, Three for Thursdays, ad-free podcast access, monthly interest-based events, and giveaways. Replaced/expanded the prior Sister Circle community on Mighty Networks.
• Therapy for Black Girls Shop Branded e-commerce storefront selling Take Good Care tote bags ($30), hoodies ($55), journals ($20), and mugs, plus promotion of the Sisterhood Heals book and TBG U courses.
• Sisterhood Heals (Book) Debut book by Dr. Joy Harden Bradford, published by Penguin Random House in the US and UK, exploring 'the transformative power of healing in community.' Available in paperback with US and UK editions distributed via Penguin Random House storefronts.
• Therapy for Black Girls Blog Long-form editorial blog organized into topical categories (Depression, Relationships, Anxiety, Pop Culture, Self-Care, Boundaries, Career, Grief, Mindfulness, etc.) with essays primarily by Dr. Joy Harden Bradford and Kamron (Taylor) Melton, plus guest contributors.

Quantifiable outcome

• 468+ podcast sessions produced (Session 468 published June 17, 2026)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Penguin Random HousecoreGTM or Marketing PartnerPenguin Random House is the trade publisher of Dr. Joy Harden Bradford's debut book 'Sisterhood Heals' (US and UK editions). Therapy for Black Girls prominently links to the publisher's US and UK storefronts and book widget for sales, with the publisher handling distribution and retail.
• PatreoncoreTechnology or IntegrationPatreon hosts the Therapy for Black Girls community (migrated from the Sister Circle on mn.co in April 2025). Therapy for Black Girls runs three tiers (Free, $10/month, $14/month) with group chat, Sunday Night Check-Ins, monthly events, and exclusive content.
• Holding Space FoundationcoreStrategic or Co-development PartnerFounded in 2021 by Dr. Joy Harden Bradford (founder of Therapy for Black Girls). Provides group healing spaces, professional training, and community education for Black women and girls. Linked from the Therapy for Black Girls homepage as a related mission-aligned entity.
• YouTubecoreChannel Partner/ Reseller/ DistributorHosts the Therapy for Black Girls podcast as a video experience via the official @therapyforblackgirls YouTube channel, expanding reach beyond audio.
• The Gottman InstituteminorGTM or Marketing PartnerRelationship-psychology organization contributing blog content authored by The Gottman Institute to therapyforblackgirls.com (e.g., 'The Impact of Social Media on Relationships'), extending editorial coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest consumer online therapy platform, with a broad therapist roster and heavy paid acquisition budget. While not niche-focused, BetterHelp competes for the same end user (Black women seeking therapy) and outspends TBG on Google and social.
• Talkspace: Large, well-capitalized online therapy marketplace connecting clients with licensed therapists. Overlaps with TBG's directory model but at vastly greater scale; Talkspace has begun marketing culturally responsive matching, putting it in competitive overlap with TBG's niche.
• Psychology Today Directory: The dominant legacy therapist directory in the US, with extensive filters and SEO dominance. Functions as a direct substitute for providers.therapyforblackgirls.com for clients who don't require a culturally responsive specialty filter.
• Cerebral: Telehealth provider addressing mental health and ADHD with subscription-based care. While not identity-specific, Cerebral's growth in online talk therapy directly overlaps with the discovery-to-therapy funnel TBG sits at the top of.

Emerging players

• Alma: Membership-based platform that helps independent therapists run insurance-friendly practices. Targets the supply side of the same therapist ecosystem that TBG's directory draws from, and is expanding culturally responsive therapist matching.
• Therapy for Black Men: Niche therapist directory and resource hub aimed at Black men, mirroring TBG's directory-plus-content model for a different but adjacent audience. Useful proxy for evaluating the community-niche-directory category economics.
• Open Path Collective: Nonprofit network offering therapy sessions at $30-$80 to clients in need, including culturally responsive providers. Competes with TBG directory in connecting Black women with affordable, identity-affirming care.

Direct peers

• Boris Lawrence Henson Foundation: Nonprofit focused on destigmatizing mental health in the Black community, including a therapist directory and the 'Beyond the Stigma' campaign run in partnership with media companies. Mirrors TBG's mission, directory model, and audience focus, although structured as a nonprofit.
• Loveland Foundation: Funded therapy sessions and mental wellness programming for Black women and girls, founded by Rachel Cargle. Closely aligned with TBG's mission and target audience, operating as a complementary nonprofit that helps remove the cost barrier TBG addresses through donations.
• Hurdle: Digital mental health platform explicitly focused on culturally competent therapy for Black, Brown, and other underrepresented communities. Direct competitor to TBG's therapist directory and content-led mental wellness offering, targeting the same audience of Black women and people of color.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/therapy4bgirls
• YouTubeyoutube.com/@therapyforblackgirls
• Facebookfacebook.com/therapyforblackgirls
• Instagraminstagram.com/therapyforblackgirls

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therapy for Black Girls