Towne
Towne is a real-time inventory synchronization platform that connects SMB retailers' POS systems with eCommerce platforms and digital marketplaces including TikTok and Instagram. It offers tiered self-serve SaaS subscriptions priced from $59 to $249 per month to small and medium retailers in the United States.
- Company typePrivate
- Founded2019
- HeadquartersBelvedere Tiburon, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Towne does
Towne, operated by Qvale Technologies (d/b/a Towne) and headquartered in Tiburon, California, is a real-time inventory synchronization platform that connects small and medium-sized retailers' Point-of-Sale systems with their eCommerce platforms and digital sales channels. The platform integrates with leading SMB POS systems (Square, Lightspeed, Clover), eCommerce platforms (Shopify, WooCommerce, BigCommerce, Etsy), and social/marketplace channels (TikTok Shop, Instagram Shopping, Google Shopping), enabling bidirectional inventory updates, unified product catalogs, low-stock alerts, restock planning, and consolidated reporting through a single dashboard. Merchants can designate either their POS or eCommerce platform as the inventory source of truth, and sync frequency is configurable from real-time to scheduled intervals.
The company operates a product-led growth model targeting the underserved SMB retail segment that lacks dedicated IT resources. Towne is sold exclusively through self-serve direct website sign-up at towne.io with a 30-day free trial (no credit card required) and one-on-one consultation support during onboarding. Revenue is generated via three tiered monthly SaaS subscriptions priced at $59 (Basic, 2 channels), $119 (Plus, 3 channels), and $249 (Premium, 5 channels), with annual billing available at a discount. The company also offers a lightweight eCommerce storefront add-on for brick-and-mortar retailers without an existing online presence.
The team is lean (1-10 employees) and bootstrapped, with no disclosed institutional funding. Leadership consists of founder and CEO Garrett Price and CRO/COO Eden Godsoe. Operations are currently US-focused, though GDPR compliance has been implemented suggesting intent for international expansion. The company is privately held with no public market presence.
Towne firmographics
Firmographics- Name
- Towne
- Legal name
- Qvale Technologies
- Website
- https://towne.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Towne is a real-time inventory synchronization platform that connects SMB retailers' POS systems with eCommerce platforms and digital marketplaces including TikTok and Instagram. It offers tiered self-serve SaaS subscriptions priced from $59 to $249 per month to small and medium retailers in the United States.
- Ownership category
- akta.pro rank
Where Towne is headquartered
LocationHeadquarters
- HQ city
- Belvedere Tiburon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Towne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Platform Access: Tiered subscription model providing access to inventory synchronization platform. Three tiers differentiate by number of platforms connected (2, 3, or 5 channels) with all features included in each tier. Revenue is recurring on a monthly or annual billing cycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Essential syncing for startups and solo retailers. Connect up to 2 platforms. |
| Subscription | Monthly | Plus - Most popular plan for growing businesses syncing across 3 channels. |
| Subscription | Monthly | Premium - For scaling teams managing complex inventories across up to 5 platforms. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Towne product offering
Product offeringCore offering
Towne is a digital platform that provides connectivity between shoppers and merchants by synchronizing real-time inventory across point-of-sale (POS) systems and eCommerce storefronts. It enables small and medium-sized retail businesses to unify in-store and online stock data, eliminating overselling and ensuring product availability is consistent across all sales channels.
Product overview
Towne is a unified inventory synchronization platform that connects Point-of-Sale (POS) systems with eCommerce platforms. The core product, also called Towne (or Towne Connected Retail), provides real-time bidirectional inventory sync, centralized product management, and multi-channel selling capabilities across physical retail locations and digital sales channels including social commerce (TikTok, Instagram) and online marketplaces (Google Shopping, Etsy). The platform operates as a single integrated system where users can choose their preferred inventory source of truth (POS or eCommerce) and automatically propagate updates across all connected channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Towne Basic Entry-level subscription plan ($59/month) of the Towne inventory synchronization platform for small retailers needing essential POS-to-eCommerce stock syncing.
- Towne Plus Mid-tier subscription plan ($119/month) of the Towne platform offering enhanced omnichannel inventory features and broader channel coverage for growing retailers.
- Towne Premium Top-tier subscription plan ($249/month) of the Towne platform providing full-feature real-time inventory synchronization across all supported POS and eCommerce integrations.
- Towne POS Integrations Pre-built connectors linking Towne with leading POS systems including Square, Lightspeed, and Clover, enabling two-way inventory data flow.
- Towne eCommerce Integrations Pre-built connectors linking Towne with major eCommerce platforms and marketplaces including Shopify, WooCommerce, BigCommerce, Etsy, TikTok Shop, Instagram Shopping, and Google Shopping.
Quantifiable outcome
- Tankless systems can reduce water heating costs by up to 30 percent compared to traditional tank heaters
Companies that use Towne
Customer profileSegments1 record
Ideal customer profiles1 record
Towne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Towne partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and growth.
- SquarecoreIntegration partnership for Square POS inventory synchronization. Towne connects Square's point-of-sale system to eCommerce platforms and marketplaces, enabling real-time inventory updates across all connected channels. Users can set Square as their inventory source of truth.
- LightspeedcoreLightspeed POS integration enabling seamless synchronization between Lightspeed and Shopify, WooCommerce, BigCommerce, and social marketplaces. Provides real-time inventory syncing and unified product catalogs.
- ClovercoreClover POS integration (coming soon) to bring eCommerce and digital marketplace capabilities to Clover users. Will enable real-time inventory syncing, centralized product management, and expansion to Shopify, TikTok, and Instagram.
- ShopifycoreShopify integration for bidirectional inventory synchronization between Shopify stores and POS systems. Users can manage products centrally and sync to Lightspeed, Square, or other connected platforms.
- WooCommercecoreWooCommerce WordPress plugin integration enabling inventory sync between WooCommerce online stores and POS systems. Streamlines operations and eliminates inventory discrepancies.
- BigCommercecoreBigCommerce integration connecting online storefronts to POS systems and other digital sales platforms. Enables automatic inventory sync and product publishing across channels.
- TikTokgrowthTikTok Shop integration allowing retailers to sync inventory and product data from POS or eCommerce store to TikTok. Enables tagging products in videos and converting views to sales.
- InstagramgrowthInstagram Shopping integration enabling automatic product catalog sync and shoppable posts. Retailers can tag products in feed, Reels, and stories with real-time inventory availability.
- Google ShoppinggrowthGoogle Shopping integration (coming soon) for syncing inventory, pricing, and product data in real time. Helps products appear where high-intent shoppers are searching.
- EtsygrowthEtsy integration (coming soon) for real-time inventory syncing and streamlined product management. Enables Etsy sellers to expand into TikTok, Instagram, and Google Shopping.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Towne competitors and assessment
Company assessmentDirect peers
- Linnworks: Linnworks provides multichannel inventory and order management for online sellers and retailers, syncing stock across marketplaces, eCommerce platforms, and shipping carriers. It directly competes with Towne on the core capability of unifying inventory across multiple sales channels.
- Cin7: Cin7 is a cloud-based inventory management and POS platform connecting products, sales channels, and orders for SMB and mid-market retailers. It is the closest direct competitor to Towne in multi-channel inventory synchronization, with overlapping POS and eCommerce integration breadth.
- Skubana: Skubana is an order and inventory management platform that unifies sales channels, warehouses, and fulfillment for ecommerce brands and retailers. It overlaps with Towne on multi-channel inventory sync and unified operations dashboards.
- Brightpearl: Brightpearl is a retail-first ERP with integrated inventory and order management for omnichannel merchants. It targets a similar SMB-to-mid-market retail segment as Towne, with deeper ERP functionality but heavier implementation.
- ChannelEngine: ChannelEngine is a marketplace integration and inventory sync platform that connects brands and retailers to global marketplaces. It shares Towne's marketplace/inventory integration thesis at a larger scale and broader geography.
- Zentail: Zentail is a multichannel commerce platform focused on smart listing, inventory sync, and order management for sellers on marketplaces like Amazon, Walmart, eBay, and Shopify. It competes directly with Towne on SMB multichannel inventory orchestration.
- Sellbrite: Sellbrite is a multichannel listing and inventory management platform that lets merchants sync products, listings, and stock across online marketplaces, eCommerce, and POS. It is a direct SMB-focused competitor to Towne with similar integration-centric value.
Broad incumbents
- Shopify: Shopify is a leading eCommerce platform that offers native inventory management and increasingly broad omnichannel capabilities. It is a Towne integration partner and platform dependency, but also a competitive threat if it bundles inventory sync natively.
- Square: Square provides POS and integrated inventory tools for SMBs, with growing omnichannel features (Square Online, Square for Retail). Square is a core Towne integration partner, but its native inventory roadmap directly overlaps with Towne's positioning.
- QuickBooks Commerce (formerly TradeGecko): QuickBooks Commerce is Intuit's SMB inventory and order management product (originating from TradeGecko), bundling inventory sync with QuickBooks' broader accounting ecosystem. It competes with Towne in the SMB segment while benefiting from Intuit's distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Towne social profiles
Digital presenceTowne compliance and trust
Trust signalCompliance1 record
Towne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Towne leadership team
Management profileNumber of profiles
Profiles2 records
Towne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Towne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Towne
What does Towne do?
Towne is a digital platform that provides connectivity between shoppers and merchants by synchronizing real-time inventory across point-of-sale (POS) systems and eCommerce storefronts. It enables small and medium-sized retail businesses to unify in-store and online stock data, eliminating overselling and ensuring product availability is consistent across all sales channels.
Is Towne a public or private company?
Towne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Towne founded?
Towne was founded in 2019. It employs 1 to 10 people.
Where is Towne based?
Towne is headquartered in Belvedere Tiburon, United States, in the North America region.
How does Towne make money?
One revenue line is on record: saaS Subscription - Platform Access.
Who are Towne's main competitors?
Direct peers on record are Linnworks, Cin7, Skubana, Brightpearl, ChannelEngine, Zentail and Sellbrite. Broad incumbents are Shopify, Square and QuickBooks Commerce (formerly TradeGecko).
Does Towne have an API?
No public API is recorded for Towne.