Iceberg RevOps
Iceberg RevOps is a privately held, Austin-based revenue operations consulting firm founded in 2018, serving growth-stage B2B companies. It delivers embedded and fractional RevOps services spanning Salesforce, HubSpot, attribution, lead routing, and reporting via a team of 11 named specialists.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Iceberg RevOps does
Iceberg RevOps is a privately held, founder-owned revenue operations consulting firm founded in 2018 and headquartered in Austin, Texas. The firm provides professional services that align sales, marketing, and customer success operations for growth-stage B2B companies that have outgrown their initial systems and lack the internal bandwidth or full-time headcount to operationalize revenue infrastructure. Its primary segments are SaaS companies and organizations with field sales teams; named customers span SaaS, HR Tech (Oyster), Health Tech (Withings), Fintech (Future Family), Logistics SaaS (DispatchTrack), Payroll/HR (Patriot Software), and Data/AI (HumanSignal), ranging from startups to a 600+ employee enterprise operating across 60+ countries.
The firm operates as a tool-agnostic consultancy with primary delivery on Salesforce and HubSpot, supplemented by an ecosystem that includes Marketo, Outreach, Salesloft, Clari, Gong, LeanData, Tableau, Zendesk, DocuSign, Clay, ZoomInfo, DiscoverOrg, and OpenAI. Its proprietary methodologies include a Multi-layer Attribution Framework tracking campaign performance across lead, MQL, meeting, and opportunity stages with first/last/converting touchpoint distinction; Sales and Marketing ROI Dashboards segmented by asset, campaign, and lead source; and Lead Routing & Distribution Automation with territory-based rules. Delivery is led by a named team of 11 practitioners including a Founder, Head of Client Services, Head of Marketing, RevOps Strategists, a Salesforce Developer (3x certified), Salesforce Architect, RevOps Architect, Technical Account Manager, and additional operations specialists.
Iceberg generates revenue through two professional services engagement models. The Full Service Growth Partnership is an embedded, multi-year arrangement in which Iceberg acts as the client's ops team, owns outcomes, and provides ongoing advisory; the On-Demand Operations Expertise model delivers fractional senior specialists to client teams on a monthly billing cadence. Pricing is quote-based and not publicly disclosed; Full Service engagements begin with a 3-month commitment before transitioning to month-to-month. The firm distributes services through direct sales, supported by a content marketing engine (blog, how-to guides, success stories, vlog, newsletter) targeting top-of-funnel RevOps buyers. Iceberg has no disclosed venture capital or private equity backing, no acquisitions, no subsidiaries, and no public revenue figures.
Iceberg RevOps firmographics
Firmographics- Name
- Iceberg RevOps
- Legal name
- Iceberg Ops
- Website
- https://icebergops.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iceberg RevOps is a privately held, Austin-based revenue operations consulting firm founded in 2018, serving growth-stage B2B companies. It delivers embedded and fractional RevOps services spanning Salesforce, HubSpot, attribution, lead routing, and reporting via a team of 11 named specialists.
- Ownership category
- akta.pro rank
Iceberg RevOps industry classification
Industry- Product category
- Revenue Operations Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where Iceberg RevOps is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Iceberg RevOps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Full Service Growth Partnership: Comprehensive embedded ops partnership where Iceberg acts as the client's ops team, aligning strategy, systems, and teams to build revenue growth engine. Iceberg owns outcomes and provides ongoing advisory and hands-on expertise.
- On-Demand Operations Expertise: Fractional support model providing senior ops specialists who plug into client teams for strategic recommendations or tactical execution without requiring full-time hires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full Service Growth Partnership |
| Other | Monthly | On-Demand Operations Expertise |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Iceberg RevOps product offering
Product offeringCore offering
Iceberg RevOps is a revenue operations consulting firm that aligns sales, marketing, and customer success processes for growth-stage B2B companies. The firm delivers professional services through two engagement models: a Full Service Growth Partnership (embedded ops team owning outcomes) and On-Demand Operations Expertise (fractional specialist support). Deliverables include CRM administration and optimization on Salesforce and HubSpot, marketing attribution, lead routing and management, workflow automation, reporting dashboards, and data quality improvement.
Product overview
Iceberg RevOps is a revenue operations consulting firm that provides strategic and tactical sales and marketing operations services to help companies align their strategy, technology, and teams. The company does not offer a discrete software product but rather delivers professional services through two engagement models: the Full Service Growth Partnership (acting as an embedded ops team owning outcomes) and the On-Demand Operations Expertise (providing fractional specialist support). Service offerings include CRM administration and optimization (Salesforce, HubSpot), sales engagement platform configuration, marketing automation, reporting and dashboard development, workflow automation, lead routing and management, and data quality improvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Growth Partnership
- On-Demand Operations Expertise
Quantifiable outcome
- 40% reduction in sales and marketing operations costs
- +5 more outcomes
Companies that use Iceberg RevOps
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Iceberg RevOps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Iceberg RevOps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SalesforcecoreIceberg works extensively with Salesforce as a primary CRM platform for client implementations, optimizations, and migrations. The team includes multiple Salesforce-certified developers and architects.
- HubSpotcoreHubSpot is used as a marketing automation platform integrated with Salesforce for closed-loop reporting and inbound marketing workflows.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Iceberg RevOps competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global systems integrator with a large Salesforce and Customer Transformation practice, competing for the same enterprise RevOps transformation deals that Iceberg targets via its Full Service Growth Partnership.
- Slalom: Large global technology and business consulting firm with dedicated Salesforce, Data, and Customer Experience practices — competes for many of the same enterprise RevOps engagements as Iceberg at greater scale.
- Silverline (a Cognizant company): Salesforce-focused systems integrator now part of Cognizant, offering end-to-end CRM implementation, managed services, and analytics — overlaps directly with Iceberg's CRM implementation and managed services streams.
- Deloitte Digital: Global SI with an established Salesforce and customer experience consulting practice; competes for enterprise CRM and RevOps transformation mandates and represents the incumbent alternative to boutique firms like Iceberg.
Direct peers
- Simplement: Salesforce consulting and implementation firm with a RevOps-style practice, comparable in depth of Salesforce expertise and customer profile to Iceberg.
- Atticus Sage: Salesforce and Revenue Operations consultancy delivering CRM optimization and managed services to growth-stage B2B companies — comparable engagement model and tech-stack focus.
- RevPartners: RevOps-focused consulting firm offering full-stack revenue operations services to B2B SaaS companies — the closest direct competitor to Iceberg in scope, customer segment, and delivery model.
- Sapper Consulting: Salesforce/HubSpot-aligned consulting and operations firm serving B2B growth companies, directly overlapping with Iceberg's CRM optimization, lead routing, and marketing automation work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Iceberg RevOps social profiles
Digital presenceIceberg RevOps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iceberg RevOps leadership team
Management profileNumber of profiles
Profiles10 records
Iceberg RevOps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iceberg RevOps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iceberg RevOps
What does Iceberg RevOps do?
Iceberg RevOps is a revenue operations consulting firm that aligns sales, marketing, and customer success processes for growth-stage B2B companies. The firm delivers professional services through two engagement models: a Full Service Growth Partnership (embedded ops team owning outcomes) and On-Demand Operations Expertise (fractional specialist support). Deliverables include CRM administration and optimization on Salesforce and HubSpot, marketing attribution, lead routing and management, workflow automation, reporting dashboards, and data quality improvement.
Is Iceberg RevOps a public or private company?
Iceberg RevOps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iceberg RevOps founded?
Iceberg RevOps was founded in 2018. It employs 11 to 50 people.
Where is Iceberg RevOps based?
Iceberg RevOps is headquartered in Austin, United States, in the North America region.
How does Iceberg RevOps make money?
Two revenue lines are on record. Full Service Growth Partnership is the primary driver. The others are on-Demand Operations Expertise.
Who are Iceberg RevOps's main competitors?
Broad incumbents on record are Accenture, Slalom, Silverline (a Cognizant company) and Deloitte Digital. Direct peers are Simplement, Atticus Sage, RevPartners and Sapper Consulting.
Does Iceberg RevOps have an API?
No public API is recorded for Iceberg RevOps.
What industry is Iceberg RevOps in?
Iceberg RevOps's product category is Revenue Operations Consulting. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 5415 and its SIC code is 7370.