Sapper Consulting
Sapper Consulting is a U.S. B2B lead generation firm that delivers outsourced multi-channel outbound prospecting (email, direct mail, phone, LinkedIn) with guaranteed sales appointments, primarily serving mid-market B2B companies across 80+ industries.
- Company typePrivate
- Founded2014
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sapper Consulting does
Sapper Consulting is a private U.S. B2B lead generation and appointment setting firm headquartered in St. Louis, Missouri, operating since 2014 (with outbound programs running since 2013) under the legal entity Sapper Consulting LLC. The company delivers its services through its flagship product, Bionic SDR, which combines a proprietary technology platform with dedicated sales development teams to produce guaranteed sales-ready meetings for mid-market and enterprise B2B clients. The platform integrates four outreach channels—email, direct mail, phone, and LinkedIn—into coordinated multi-channel sequences, supported by a proprietary database of 125+ million data points and AI-assisted personalization blended with human copywriting. Self-reported scale includes 2,000+ clients served across 80+ industries and all 50 U.S. states, with over 100,000 sales meetings booked annually.
Revenue mechanics are subscription-based, with publicly disclosed tiers ranging from $5,250 to $9,250 per month under 7-month or 13-month commitments, plus an optional $1,000/month 30-page website build add-on. A performance guarantee offers three months of free service if annual meeting goals are unmet. The company maintains a single U.S. domicile with a 51-100 employee headcount and is led by President (and Founder) Jeffrey Winters, with Matt Millen serving as Chief Growth Officer. In 2021, Sapper formalized a strategic partnership with Abstrakt Marketing Group to enhance its prospecting capabilities, and it has been recognized on the Inc. 5000 list of fastest-growing companies. Revenue is not publicly disclosed; no venture or private equity funding rounds are indicated in the available data.
Sapper Consulting firmographics
Firmographics- Name
- Sapper Consulting
- Legal name
- Sapper Consulting
- Website
- https://sapperconsulting.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sapper Consulting is a U.S. B2B lead generation firm that delivers outsourced multi-channel outbound prospecting (email, direct mail, phone, LinkedIn) with guaranteed sales appointments, primarily serving mid-market B2B companies across 80+ industries.
- Ownership category
- akta.pro rank
Sapper Consulting industry classification
Industry- Product category
- B2B Lead Generation Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Direct Mail Advertising (54186), Telephone Call Centers (56142), Advertising Agencies (541810)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
- akta.pro secondary industries
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where Sapper Consulting is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sapper Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- B2B Appointment Setting Services: Monthly subscription-based B2B lead generation and appointment setting services with tiered pricing. Services include exclusive appointments, access to tech stack, direct mail campaigns, dedicated team support, email outreach, warm calling, results portal access, monthly results meetings, LinkedIn connections and messaging, landing page and sales assets, and optional website build services. Commitment terms include 7-month and 13-month contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter tier with 13-month commitment |
| Subscription | Annual | Standard tier with 13-month commitment |
| Subscription | Annual | Premium tier with 13-month commitment |
| Subscription | Monthly | Starter tier with 7-month commitment |
| Subscription | Monthly | Standard tier with 7-month commitment |
| Subscription | Monthly | Premium tier with 7-month commitment |
| Subscription | Annual | Website build add-on |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sapper Consulting product offering
Product offeringCore offering
Sapper Consulting provides outsourced B2B lead generation and appointment setting services through its flagship "Bionic SDR" offering. The company runs multi-channel outbound campaigns combining direct mail, email, phone, and LinkedIn to deliver sales-ready meetings to mid-market and enterprise clients. It pairs proprietary data and AI-personalized messaging with dedicated sales development teams operating on subscription contracts.
Product overview
Sapper Consulting operates as a single unified B2B lead generation and appointment setting platform offering multi-channel outreach services. Their core product is the Bionic SDR service, which combines a proprietary technology platform with dedicated sales development teams to deliver guaranteed sales-ready meetings. The platform integrates four key channels—email, direct mail, phone calling, and LinkedIn—into coordinated multi-channel sequences. Key platform features include a targeted audience development tool accessing 125+ million data points, AI-powered personalized outreach creation, real-time campaign reporting portal, and a guaranteed appointments program with a free-quarter fallback. Additional services include dedicated account management with weekly video updates, landing page and sales asset creation, and optional website build services. The company positions itself as the largest tech-enabled sales development company in the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Bionic SDR: A tech-enabled sales development service that handles prospecting, outreach, and meeting scheduling for B2B clients
Products and services
- Bionic SDR Bionic SDR is Sapper's flagship outsourced sales development service that handles prospecting, outreach, and meeting scheduling to fill client pipelines with sales-ready meetings. It is targeted at mid-market and enterprise B2B companies with complex sales cycles and a TAM greater than 2,000 prospects.
- B2B Appointment Setting Services Monthly subscription-based B2B appointment setting service delivering exclusive appointments, access to the Sapper tech stack, direct mail campaigns, dedicated team support, email outreach, warm calling, results portal access, monthly results meetings, LinkedIn connections and messaging, landing page and sales assets. Pricing starts at $5,250/month with 7-month or 13-month commitment options. Designed for B2B companies with multi-touch sales cycles that need a predictable flow of sales-ready meetings.
- Website Build Service Optional website development add-on service providing a 30-page website build for clients needing additional digital sales assets. Priced at $1,000/month and requires a 13-month commitment to the appointment setting service.
Quantifiable outcome
- Over 100,000 sales meetings scheduled annually
- +6 more outcomes
Companies that use Sapper Consulting
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Sapper Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Sapper Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Abstrakt Marketing GroupcoreIn 2021, Sapper joined forces with Abstrakt, a leader in sales and marketing. This partnership provided tools to refine and elevate Sapper's approach to prospecting, combining Abstrakt's capabilities with Sapper's existing multi-channel strategy to create a smarter, more powerful solution for B2B lead generation.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Sapper Consulting competitors and assessment
Company assessmentDirect peers
- LeadGenius: LeadGenius combines human researchers with AI/ML to deliver B2B lead generation, account-based marketing, and data services. It overlaps with Sapper's data-platform-driven outbound model and serves enterprise B2B customers.
- Belkins: Belkins is a direct B2B appointment setting and lead generation agency using multi-channel outbound (email, LinkedIn, phone) with a similar subscription-style engagement model. It targets the same mid-market and enterprise B2B clients and is one of the closest direct competitors to Sapper.
- Abstrakt Marketing Group: Abstrakt Marketing Group is both Sapper's 2021 strategic partner and a peer provider of B2B sales and marketing services including lead generation and appointment setting. Their formal partnership and overlapping service offerings make them both an ally and a comparable competitor.
- DemandZEN: DemandZEN is a B2B demand generation agency specializing in appointment setting, lead nurturing, and outbound campaigns for technology and professional services companies. Its service scope and target market closely mirror Sapper's core offering.
- Martal Group: Martal Group is a B2B lead generation and sales agency running outbound SDR campaigns for SaaS and B2B technology companies. It competes with Sapper in mid-market SaaS and tech segments with similar multi-channel outbound methodologies.
- SalesRoads: SalesRoads provides outsourced B2B sales development, appointment setting, and inside sales services with both US-based and offshore teams. Its offering, target customer, and subscription pricing structure are closely aligned with Sapper's Bionic SDR service.
- JumpCrew: JumpCrew provides outsourced sales and marketing teams including SDR, digital marketing, and lead generation for SMB and mid-market B2B clients. Its subscription-based outsourced sales model is highly comparable to Sapper's tiered pricing structure.
- CIENCE: CIENCE is a B2B lead generation and outsourced SDR company combining human teams with its own GO AI platform for prospecting. It serves a similar mid-market and enterprise customer base with multi-channel outbound services, making it a close direct peer.
Broad incumbents
- Zoominfo (formerly DiscoverOrg): ZoomInfo is a large, publicly traded B2B data and intelligence platform with sales engagement and prospecting tools used by in-house SDR teams. As a broader incumbent, it competes with Sapper's outsourced model by enabling customers to bring prospecting in-house at scale.
Emerging players
- Sales Gravy (Jeb Blount): Sales Gravy is a sales training and consulting platform that has expanded into outsourced sales development services. While its primary business is sales training and content, its growing SDR services arm overlaps with Sapper's target market and methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sapper Consulting social profiles
Digital presenceSapper Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sapper Consulting leadership team
Management profileNumber of profiles
Profiles2 records
Sapper Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sapper Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sapper Consulting
What does Sapper Consulting do?
Sapper Consulting provides outsourced B2B lead generation and appointment setting services through its flagship "Bionic SDR" offering. The company runs multi-channel outbound campaigns combining direct mail, email, phone, and LinkedIn to deliver sales-ready meetings to mid-market and enterprise clients. It pairs proprietary data and AI-personalized messaging with dedicated sales development teams operating on subscription contracts.
Is Sapper Consulting a public or private company?
Sapper Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sapper Consulting founded?
Sapper Consulting was founded in 2014. It employs 51 to 100 people.
Where is Sapper Consulting based?
Sapper Consulting is headquartered in St Louis, United States, in the North America region.
How does Sapper Consulting make money?
One revenue line is on record: B2B Appointment Setting Services.
Who are Sapper Consulting's main competitors?
Direct peers on record are LeadGenius, Belkins, Abstrakt Marketing Group, DemandZEN, Martal Group, SalesRoads, JumpCrew and CIENCE. Zoominfo (formerly DiscoverOrg) is listed as a broad incumbent. Sales Gravy (Jeb Blount) is listed as an emerging player.
Does Sapper Consulting have an API?
No public API is recorded for Sapper Consulting.
What industry is Sapper Consulting in?
Sapper Consulting's product category is B2B Lead Generation Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 561422 and its SIC code is 7331.