Adenty
Adenty is a Tallinn-based provider of privacy-first visitor intelligence and data orchestration software that uses server-side fingerprinting to recognize returning website visitors at 99% accuracy without third-party cookies. It sells subscription SaaS, OEM licensing, and enterprise contracts to media, eCommerce, MarTech/AdTech, and SaaS customers.
- Company typePrivate
- Founded2023
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adenty does
Adenty (legal entity Lpglo OU) is a Tallinn, Estonia-based private company founded in 2023 that operates a privacy-first visitor intelligence and data orchestration platform for the cookieless web. Its core technology combines server-side fingerprinting with the proprietary Adenty Stable Storage (server-side cookies) to recognize returning visitors at a claimed 99% accuracy rate even under anonymization conditions (VPN, incognito mode, Tor, Brave) that defeat conventional cookie- and browser-based tracking. The platform is organized around modular capabilities — Identity Resolution, Data Collection & Enrichment, Retargeting, ID Bridging, Actionable CDP, and Data Activation — and as of Release 2.0 (May 2026) exposes standalone paid modules (A-Storage, A-Signals, A-API) plus a Google Analytics server-side connector, BigQuery integration, and a newly added Leadfeeder module for B2B identification.
The company serves media and publishing platforms, MarTech/AdTech vendors, eCommerce platforms, data platforms, booking/hospitality services, SaaS firms, EdTech, and GameDev. Revenue comes from three streams: (1) subscription SaaS tiers (Activator from €4.5/month at 10K pageviews up to €32/month at 100K pageviews; Activator Pro from €36/month extending to 1M pageviews), (2) OEM licensing for embedding Adenty inside third-party solutions on customer-owned infrastructure (minimum 10M monthly pageviews), and (3) enterprise custom contracts with white-label or self-hosted deployment. Distribution is multi-modal: product-led growth via a 14-day self-serve free trial, direct enterprise consultation sales, OEM/channel partnerships (notably the Bytek/Datrix Group joint solution announced December 2025), and event-led demand generation (Web Summit Lisbon 2025).
Adenty discloses no external funding, has 1–10 employees, and operates under a single founder-led leadership structure (Ilya Lashch, Founder/CTO and per another source CEO & Founder). The company is GDPR- and CCPA-compliant with EU-based cloud for EU users and US-based servers for US users, and has demonstrated measurable customer outcomes including 35% conversion growth at an East Coast media group, a 13% reduction in cart abandonment recovering $2M for a US eCommerce group, and remarketing reach expansion from 5% to 100% for a US media group operating 300+ local news outlets.
Adenty firmographics
Firmographics- Name
- Adenty
- Legal name
- Lpglo OU
- Website
- https://adentypro.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adenty is a Tallinn-based provider of privacy-first visitor intelligence and data orchestration software that uses server-side fingerprinting to recognize returning website visitors at 99% accuracy without third-party cookies. It sells subscription SaaS, OEM licensing, and enterprise contracts to media, eCommerce, MarTech/AdTech, and SaaS customers.
- Ownership category
- akta.pro rank
Adenty industry classification
Industry- Product category
- Visitor Intelligence & Data Orchestration Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Directory Services & Identity Data Platforms (BPAMAEAG)
Keywords
Where Adenty is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Adenty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Adenty generates revenue primarily through subscription-based pricing tiers (Activator and Activator Pro) billed monthly or annually. Pricing is based on pageview volumes with tiered plans ranging from 10K to 1M+ monthly pageviews. Additional traffic is charged per 10K pageviews.
- OEM Licensing: Enterprise customers can purchase OEM (Original Equipment Manufacturer) licenses to embed Adenty as a pre-installed part of their solution running on their own infrastructure. This is priced with a flexible license fee customized per requirements.
- Enterprise Custom Solutions: Large customers with heavy traffic or specific requirements receive custom pricing for dedicated infrastructure, white-label implementation, and bespoke solutions deployed to owned infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Activator Plan - Core identity resolution and data collection for websites with up to 100K monthly pageviews |
| Subscription | Monthly | Activator Pro Plan - Extended capabilities with customization for growing websites up to 1M monthly pageviews |
| Other | Multi-year contract | Enterprise/OEM Plan - Dedicated infrastructure for heavy traffic and advanced requirements |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Adenty product offering
Product offeringCore offering
Adenty provides a privacy-first visitor intelligence and data orchestration platform that recognizes returning visitors with 99% accuracy across websites, devices, and browsing modes (VPN, incognito, Tor, Brave) without relying on third-party cookies. The platform combines server-side fingerprinting with Adenty Stable Storage to maintain identity continuity, orchestrates MarTech tools in real time, and exposes discrete paid modules (A-Storage, A-Signals, A-API, Leadfeeder, Google Analytics Connector) under a tiered SaaS subscription plus OEM licensing model.
Product overview
Adenty is a privacy-first visitor intelligence and data orchestration platform built for the cookieless web. The platform operates on a modular architecture with standalone modules (A-Storage, A-Signals, A-API) that work independently or as part of a unified solution. Core capabilities include Identity Resolution, Advanced Data Collection & Enrichment, Retargeting, ID Bridging, Actionable Customer Data Platform, and Data Activation - all powered by Adenty Stable Storage for server-side data continuity. The platform also offers vertical solutions for eCommerce, Media Platforms, Data Platforms, and Advertising/AdTech, plus the joint Bytek Tag solution with Bytek for AI-powered predictions. Pricing tiers include Activator, Activator Pro, and Enterprise (OEM) plans.
Differentiator
Problem solved
Functional benefit
Brands
- Bytek Tag by Adenty: Joint solution with Bytek (Datrix Group) enabling accurate AI predictions based on granular web signals for marketers, combining Adenty's persistent ID with Bytek's prediction platform.
Products and services
- Adenty Core Platform Privacy-first visitor intelligence and data orchestration SaaS platform that recognizes returning visitors with 99% accuracy in a cookieless environment and orchestrates MarTech tools in real time. Sold to media publishers, eCommerce, MarTech, AdTech, data platforms, hospitality, SaaS, EdTech, and gaming companies on a tiered subscription basis.
- A-Storage Module Standalone paid module that manages visitor data inside Adenty Stable Storage, collecting identity keys from client-side sources, maintaining synchronized copies, and restoring missing values when browser storage is cleared or expires.
- A-Signals Module Standalone paid module that lets customers define custom visitor-behavior signals based on configurable conditions and structured arguments, controlling when signals fire and what data they contain for downstream activation.
- A-API Module Standalone paid module that enables outbound API requests based on configured trigger conditions, allowing customers to connect external systems and enrich visitor data without custom engineering.
- Google Analytics Connector Standalone paid module providing a server-side Google Analytics integration that delivers events directly from Adenty's processing flow, avoiding client-side blockers and ensuring stable event transmission.
- Leadfeeder Module Standalone paid module launched in Adenty 2.1 that identifies which companies are visiting a B2B website, enabling lead identification and account-based marketing workflows.
- Bytek Tag by Adenty Joint solution with Bytek (Datrix Group) comprising a proprietary pixel that consolidates web signals across sources to power AI-based prediction models, using Adenty's persistent ID for consistent user history and SHA-256 anonymization.
Quantifiable outcome
- 3.2x more returning visitors recognized compared to Google Analytics
- +10 more outcomes
Companies that use Adenty
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles6 records
Adenty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature11 records
Adenty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Bytek (Datrix Group)coreBytek, the MarTech company of Datrix Group, partnered with Adenty to power their Bytek Tag pixel. Adenty provides persistent visitor IDs that enable granular, privacy-safe data collection despite VPN, incognito mode, and cookie deprecation. This partnership strengthens Bytek's AI prediction models with high-quality behavioral data and cross-site visitor insights.
- Software Vendors (OEM Partners)coreCustom software development companies can integrate Adenty via OEM license to deliver privacy-safe identity data and audience enrichment to their clients. Partners maintain full backend control while leveraging Adenty's visitor tracking capabilities. Minimum 10M pageviews/month requirement.
- MarTech and AdTech PlatformscoreIntegration partnerships with marketing technology vendors, analytics platforms, CRMs, data warehouses, and ad networks. Adenty provides cross-site visitor tracking data that enriches partner platforms' capabilities without requiring customers to rebuild existing MarTech stacks.
- CDP and DMP PlatformscorePartnerships with Customer Data Platforms and Data Management Platforms to provide better audience enrichment and real-time activation capabilities. Adenty bridges fragmented IDs and enriches visitor profiles with multi-source data, making external insights actionable while visitors are still on site.
Scale indicators20 records
Recent moves6 records
Expansion highlights5 records
Adenty competitors and assessment
Company assessmentBroad incumbents
- Google Analytics: The default web analytics platform that Adenty explicitly benchmarks against (3.2x returning visitor uplift vs GA). It is a free, broadly adopted incumbent, and Adenty's marketing is largely defined as a cookieless replacement/augmentation for GA.
- ZoomInfo: Large B2B go-to-market intelligence platform with website visitor identification and intent data. Comparable as a broad incumbent in visitor intelligence, especially as Adenty expands into B2B lead identification.
- The Trade Desk: Demand-side advertising platform building its own cookieless identity layer (UID2). Operates in the same advertising/MarTech adjacency where Adenty's ID bridging and AdTech solutions compete for relevance in audience targeting.
- Segment (Twilio): Customer data platform offering identity resolution, event collection, and downstream integrations. Comparable as a broader incumbent CDP that competes for the same data-orchestration and ID-bridging use cases Adenty targets.
Direct peers
- LiveRamp: Identity resolution and data collaboration platform powering cookieless people-based marketing for advertisers, publishers, and CDPs. Highly comparable to Adenty's identity resolution, ID bridging, and data activation offerings.
- ID5: Cookieless identity infrastructure for the advertising ecosystem, offering a shared ID solution with publisher and adtech integrations. Directly comparable to Adenty's server-side fingerprinting and cross-site identity resolution proposition.
- Lotame: Data management platform (DMP) and identity provider for audience enrichment and cross-channel activation. Closely comparable to Adenty's DMP-targeted solution, audience expansion (3x case study), and ID bridging modules.
- Permutive: Publisher-first DMP and audience platform offering cookieless, first-party data activation for media companies. Direct peer for Adenty's Media & Publishing vertical solution, paywall protection, and cross-site reader recognition.
- Leadfeeder: B2B visitor intelligence tool that identifies which companies visit a website. Adenty recently launched a Leadfeeder-style module (v2.1), making this a direct feature-overlap peer in the visitor intelligence category.
- Piano: Digital media platform combining paywall, subscription, and audience analytics for publishers. Comparable to Adenty's Media & Publishing solution, particularly on paywall protection and subscription conversion outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adenty social profiles
Digital presenceAdenty compliance and trust
Trust signalCompliance3 records
Adenty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adenty leadership team
Management profileNumber of profiles
Profiles1 record
Adenty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adenty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adenty
What does Adenty do?
Adenty provides a privacy-first visitor intelligence and data orchestration platform that recognizes returning visitors with 99% accuracy across websites, devices, and browsing modes (VPN, incognito, Tor, Brave) without relying on third-party cookies. The platform combines server-side fingerprinting with Adenty Stable Storage to maintain identity continuity, orchestrates MarTech tools in real time, and exposes discrete paid modules (A-Storage, A-Signals, A-API, Leadfeeder, Google Analytics Connector) under a tiered SaaS subscription plus OEM licensing model.
Is Adenty a public or private company?
Adenty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adenty founded?
Adenty was founded in 2023. It employs 1 to 10 people.
Where is Adenty based?
Adenty is headquartered in Tallinn, Estonia, in the Europe region.
How does Adenty make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are OEM Licensing and enterprise Custom Solutions.
Who are Adenty's main competitors?
Broad incumbents on record are Google Analytics, ZoomInfo, The Trade Desk and Segment (Twilio). Direct peers are LiveRamp, ID5, Lotame, Permutive, Leadfeeder and Piano.
Does Adenty have an API?
Yes. Adenty offers A-API module for outbound API requests based on configured trigger conditions, enabling data enrichment and integration with external systems. The platform also provides a Google Analytics server-side connector for stable event delivery. The public-facing API allows customers to configure custom API integrations with data providers for visitor data aggregation.
What industry is Adenty in?
Adenty's product category is Visitor Intelligence & Data Orchestration Software. Its primary akta.pro industry code is BPAMAEAG, Directory Services & Identity Data Platforms. Its NAICS code is 519290 and its SIC code is 7372.