Leadfeeder
Leadfeeder is a Helsinki-based B2B sales intelligence platform that identifies anonymous website visitors via IP-to-company matching, drawing on a database of 60M+ companies and 400M+ contacts to help marketing and sales teams prioritize and convert inbound demand.
- Company typePrivate
- Founded2012
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Leadfeeder does
Leadfeeder, operating as a product brand of Dealfront Group GmbH, is a B2B go-to-market platform that identifies anonymous website visitors and converts them into qualified sales leads. Its core capability is IP-to-company matching backed by a global database of 60M+ companies and 400M+ verified contacts, enabling it to identify up to 45% of companies visiting a customer's website and surface buying intent signals. The platform is organized around four modules — Web Visitors, Target (prospect list building), Campaigns (B2B display advertising), and Lists (CRM-embedded lead prioritization) — augmented by AI-powered features including Leadfeeder AI (lead scoring), ICP Insights (ICP-based segmentation), and Workflows (no-code automation). Leadfeeder's technology stack integrates natively with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho, Google Ads, Mailchimp, Gong, Slack, and Zapier, and is supplemented by an IP Enrich API for OEM and developer use. The company was founded in Helsinki in 2012, merged with German firm Echobot in 2022 under private equity sponsor Great Hill Partners in a €180M transaction to form Dealfront, and rebranded back to Leadfeeder in 2026.
Leadfeeder firmographics
Firmographics- Name
- Leadfeeder
- Legal name
- Dealfront Group GmbH
- Website
- https://leadfeeder.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Leadfeeder is a Helsinki-based B2B sales intelligence platform that identifies anonymous website visitors via IP-to-company matching, drawing on a database of 60M+ companies and 400M+ contacts to help marketing and sales teams prioritize and convert inbound demand.
- Ownership category
- akta.pro rank
Leadfeeder industry classification
Industry- Product category
- B2B Sales Intelligence Software
- NAICS
- Direct Mail Advertising (541860)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Leadfeeder is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Leadfeeder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Leadfeeder Core): Primary revenue stream from subscription plans for website visitor identification and lead generation. Plans are priced annually with tiers offering different feature sets and data access levels.
- Target & CRM Account Intelligence (Plus/Pro Licenses): Additional licensing revenue from Plus licenses (348 EUR/year) for CRM-embedded account intelligence and Pro licenses for full Target solution access including custom searches and dynamic segments.
- Platform Plan Modules: Revenue from the broader Dealfront/Leadfeeder platform including Target, Connect, Promote, and Datacare modules with custom pricing for enterprise deployments.
- API Credits (IP Enrich API): Consumption-based revenue from API matches beyond included quotas, with additional API Matches purchasable at published per-match rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Leadfeeder Free (Free Tier) |
| Subscription | Annual | Leadfeeder (Website Visitor ID Module) |
| Subscription | Annual | Platform Plan |
| Subscription | Annual | Plus License (CRM Account Intelligence) |
| Subscription | Annual | Target, Connect, Promote, Datacare Modules |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Leadfeeder product offering
Product offeringCore offering
Leadfeeder is a B2B sales intelligence platform that identifies anonymous website visitors using IP-to-company matching technology, then combines this with a global B2B company and contact database (60M companies and 400M+ verified contacts) to help marketing and sales teams convert website traffic into qualified leads. The platform's core modules cover website visitor identification, prospect list building, B2B display advertising, and CRM-synced lead prioritization, with AI-driven lead scoring, ICP matching, and no-code workflow automation layered on top.
Product overview
Leadfeeder is a unified B2B go-to-market platform centered on website visitor identification, combining IP-to-company matching technology with a global B2B company and contact database (60M companies, 400M+ verified contacts) to help marketing and sales teams identify anonymous website visitors and convert them into qualified leads. The core platform consists of four integrated modules: Web Visitors (website visitor identification), Target (prospect list building from a global database), Campaigns (B2B display advertising), and Lists (lead prioritization and CRM sync). Additional AI-powered capabilities include Leadfeeder AI (lead prioritization and qualification), ICP Insights (AI-driven ICP matching and segmentation), and Workflows (no-code automation). The platform integrates with major CRM systems (Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365), analytics tools (Google Analytics, Looker Studio, Segment, Hotjar, Microsoft Clarity), and marketing platforms (Mailchimp, ActiveCampaign, Google Ads, LinkedIn Ads). The company operates as Dealfront Group GmbH under the Leadfeeder brand following its 2026 rebrand from Dealfront, which itself was formed through the 2022 merger of Echobot and Leadfeeder backed by Great Hill Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Leadfeeder Free: A basic free version of Leadfeeder with limited functionality showing the last 7 days worth of leads only.
- Leadfeeder AI
- Web Visitors
- Target
- Campaigns
- Lists
- Workflows
- ICP Insights
- Browser Extension
- Connect
- Datacare
Products and services
- Leadfeeder Web Visitors Core website visitor identification module that reveals which companies visit a customer's website using IP-to-company matching. Identifies up to 45% of website traffic companies and uncovers real buying intent from visitor behavior. Built for B2B marketing and sales teams.
- Leadfeeder Target Prospect list building module that enables users to define their ICP and build campaign audiences using 100+ advanced filters and AI enrichment from a global B2B company and contact database covering 60M companies and 400M contacts.
- Leadfeeder Campaigns B2B display advertising module that enables users to target specific companies matching their ICP with display ads, driving up to 3x more ICP companies to their website.
- Leadfeeder Lists Lead prioritization and management module that enriches company and contact data and syncs qualified leads directly to CRM systems, enabling sales teams to act on best-fit accounts.
- Leadfeeder AI AI-powered lead prioritization and qualification feature that uses artificial intelligence to score, rank, and generate actionable insights for leads, enabling faster and more efficient lead qualification.
- Leadfeeder Workflows No-code automation workflow builder that enables marketing and sales teams to create automated sequences and trigger-based actions (lead routing, alerts, follow-ups) without coding, running continuously.
- ICP Insights AI-driven feature that instantly identifies and segments website visitors matching a user's ideal customer profile, using behavioral analysis to surface which anonymous visitors represent the best-fit prospects.
- Leadfeeder Browser Extension Browser extension that provides access to company and contact data directly on any website, enabling sales and marketing teams to look up B2B data without leaving their current workflow.
- Leadfeeder CRM Account Intelligence Embedded CRM intelligence feature that delivers real-time verified company and contact data directly within CRM records, enabling sales teams to see company insights, buying signals, and website activity without leaving their CRM.
- Leadfeeder IP Enrich API API service that enriches IP addresses with company information (company name, industry, website, employee count, revenue, location, social links, logo URL, confidence score) for both IPv4 and IPv6 addresses.
- Leadfeeder IP Ranges API API feature for identifying companies associated with IP address ranges rather than individual IPs, enabling identification of companies with remote or distributed workforces.
Quantifiable outcome
- Identify up to 45% of companies from website traffic
- +5 more outcomes
Companies that use Leadfeeder
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Leadfeeder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability7 records
Feature7 records
Leadfeeder partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- SalesforcecoreNative CRM integration allowing Leadfeeder to sync company and contact data, automate workflows, and enrich Salesforce records with website intent signals and buyer behavior data.
- HubSpotcoreNative integration with HubSpot CRM enabling seamless data synchronization and lead enrichment for HubSpot users.
- PipedrivecoreNative CRM integration with Pipedrive for sales teams to access Leadfeeder data directly within their sales workflow.
- Microsoft Dynamics 365coreNative integration with Microsoft Dynamics 365 CRM for enterprise customers using Microsoft's ecosystem.
- ZohocoreNative integration with Zoho CRM expanding reach to Zoho's customer base.
- Google AdscoreIntegration to attribute website visits to Google Ad campaigns and track which keywords brought companies to the website.
- MailchimpsupportingIntegration allowing users to see email subscriber activity on their website, attribute visits to Mailchimp campaigns, and identify contacts who clicked through from email marketing.
- GongsupportingIntegration connecting Leadfeeder data with Gong's revenue intelligence platform for enhanced sales insights.
- SlacksupportingIntegration for automatic lead alerts and notifications to be sent directly to sales team Slack channels for faster follow-up.
- ZapiersupportingIntegration enabling Leadfeeder to connect with thousands of applications through Zapier's automation platform.
- IntercomsupportingIntegration for customer support chat functionality on the Leadfeeder website and product.
- SuperOfficesupportingSuperOffice integrated the Dealfront/Leadfeeder app into their CRM App Store, allowing SuperOffice customers to access Leadfeeder data directly within their CRM.
- Partnerstack (Agency Partner Program)supportingAgency partner program enabling marketing and sales agencies to scale client results and earn recurring revenue through the Leadfeeder platform.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Leadfeeder competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the largest B2B data and sales intelligence platform globally, offering company and contact data plus intent signals and visitor identification (through its acquisition of Clickagy and other tools). It directly competes with Leadfeeder's Target database and Web Visitors modules but at significantly larger scale and with broader US coverage.
Direct peers
- 6sense: 6sense is a leading account-based marketing (ABM) platform with AI-driven intent data and predictive analytics for identifying in-market accounts. It overlaps directly with Leadfeeder's ICP Insights, AI scoring, and Campaigns capabilities, competing for the same B2B marketing budget but with deeper US-centric intent graph.
- Clearbit: Clearbit provides B2B data enrichment, lead routing, and visitor identification through its Reveal product, serving similar mid-market and SMB customers. Now part of HubSpot, it competes head-to-head with Leadfeeder's Web Visitors and Target modules for marketing and sales teams.
- Demandbase: Demandbase is an ABM and account intelligence platform that offers visitor identification, intent data, and advertising. It directly overlaps with Leadfeeder's Web Visitors, Campaigns, and ICP Insights capabilities, typically targeting mid-market and enterprise B2B companies.
- Cognism: Cognism is a European B2B sales intelligence platform with GDPR-compliant contact data and intent signals. It competes directly with Leadfeeder in Europe with similar GDPR-native positioning, particularly overlapping with the Target module and CRM-embedded account intelligence.
- Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and intent signals at a lower price point. It directly competes with Leadfeeder's Target and CRM Account Intelligence offerings for sales-led teams, particularly in the SMB and mid-market segments.
- Albacross: Albacross is a European website visitor identification and lead generation platform with GDPR-native positioning, headquartered in the Nordics. It competes directly with Leadfeeder's Web Visitors module, particularly in Nordic and German-speaking markets.
- LeadIQ: LeadIQ is a B2B prospecting platform focused on contact capture, data enrichment, and sales workflow automation. It overlaps with Leadfeeder's Target module and CRM Account Intelligence, particularly for sales-led teams building prospect lists.
- SalesIntel: SalesIntel is a B2B contact data and intent platform with human-verified contacts and technographic data. It competes with Leadfeeder's Target and Web Visitors offerings for mid-market sales and marketing teams, with overlapping CRM integration capabilities.
Emerging players
- Visitor Queue: Visitor Queue is an SMB-focused website visitor identification tool that identifies companies visiting a website and reveals decision-maker contacts. It targets the same lower end of the market as Leadfeeder's entry tier but with a simpler feature set and lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Leadfeeder social profiles
Digital presenceLeadfeeder compliance and trust
Trust signalCompliance5 records
Leadfeeder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadfeeder leadership team
Management profileNumber of profiles
Profiles9 records
Leadfeeder subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leadfeeder funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadfeeder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadfeeder
What does Leadfeeder do?
Leadfeeder is a B2B sales intelligence platform that identifies anonymous website visitors using IP-to-company matching technology, then combines this with a global B2B company and contact database (60M companies and 400M+ verified contacts) to help marketing and sales teams convert website traffic into qualified leads. The platform's core modules cover website visitor identification, prospect list building, B2B display advertising, and CRM-synced lead prioritization, with AI-driven lead scoring, ICP matching, and no-code workflow automation layered on top.
Is Leadfeeder a public or private company?
Leadfeeder is a private company. It is classified as private equity controlled and is currently operating.
When was Leadfeeder founded?
Leadfeeder was founded in 2012. It employs 251 to 500 people.
Where is Leadfeeder based?
Leadfeeder is headquartered in Helsinki, Finland, in the Europe region.
How does Leadfeeder make money?
Four revenue lines are on record. SaaS Subscription (Leadfeeder Core) is the primary driver. The others are target & CRM Account Intelligence (Plus/Pro Licenses), platform Plan Modules and API Credits (IP Enrich API).
Who are Leadfeeder's main competitors?
ZoomInfo is listed as a broad incumbent. Direct peers are 6sense, Clearbit, Demandbase, Cognism, Apollo.io, Albacross, LeadIQ and SalesIntel. Visitor Queue is listed as an emerging player.
Does Leadfeeder have an API?
Yes. Leadfeeder offers both a new public API (at https://docs.leadfeeder.com/api/public) and a legacy IP Enrich API (at https://api.lf-discover.com). The new API provides unified platform access with richer company and contact data including financials, signals, tags, lists, CRM relationships, and contact details. The legacy IP Enrich API v1 returns company information (name, industry, revenue, employee range, location, social links, logo URL, confidence score) for a given IPv4 or IPv6 address, with X-API-KEY authentication. New API keys are no longer issued for the legacy IP Enrich API; new integrations should use the new Leadfeeder API. API versioning and backwards-compatibility are not guaranteed on the legacy API. Developer documentation is at docs.leadfeeder.com/api/public.
What industry is Leadfeeder in?
Leadfeeder's product category is B2B Sales Intelligence Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541860 and its SIC code is 7311.