Coleman PowerSports

What Coleman PowerSports does

Coleman PowerSports is a privately held, locally owned powersports retail dealership founded in 1963 and headquartered at 435 S Washington St, Falls Church, Virginia. The company operates two full-service dealership locations in Falls Church and Woodbridge, Virginia, and self-describes as the largest motorcycle and full-service powersports dealer in the DC metro area. It serves individual consumers and enthusiasts across Northern Virginia, Maryland, and Washington D.C., with no enterprise or B2B customer base disclosed.

The business carries 19+ OEM brands across motorcycles (Honda, Ducati, Yamaha, Suzuki, Kawasaki, Aprilia, Moto Guzzi), three-wheel motorcycles and autocycles (Can-Am Spyder/Ryker, Polaris Slingshot), ATVs and side-by-sides (Polaris, Can-Am, Honda, Kawasaki), personal watercraft (Sea-Doo), dirt bikes (Kawasaki, Kayo), scooters (Vespa, Piaggio, KYMCO, Yamaha, Honda), trailers (Kendon, Load Rite), e-bikes, and Honda power equipment. Inventory levels include 754 new vehicles in stock across both stores. The core revenue streams are new and pre-owned vehicle sales, full-service maintenance and parts (including dyno tuning, Ducati service, PWC winterization, recall checks, and winter storage), financing arrangements through partner institutions, and trade-in transactions supported by a NADA-powered valuation tool. The technology stack is standard dealer SaaS (OEMpartfinder, online scheduling, trade-in calculator); no proprietary technology or AI capabilities are disclosed.

Coleman PowerSports monetizes through a traditional dealership model: gross profit on vehicle unit sales, finance-and-insurance fee income on financed transactions, parts and accessories sales, labor and diagnostic revenue from the service department, and tuition from PowerRide University, an in-house certified motorcycle rider training program offering two-wheel and three-wheel licensing courses. Customer retention is supported by the Coleman Rewards and Coleman VIP loyalty programs. The company markets through a combination of its website, social media (Facebook, Twitter, Instagram, YouTube), community events (demo days, Can-Am 3-Wheel Experience Tour, annual auction), and its own rider training program as a lead-generation channel. Pricing is quote-based with promotional financing offered at 2.95%-3.99% APR on select models and seasonal cash-back incentives.

Name

Coleman PowerSports

Legal name

Coleman PowerSports

Website

https://wherethepoweris.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Coleman PowerSports is a privately held multi-brand powersports dealership operating two full-service retail locations in Falls Church and Woodbridge, Virginia, selling motorcycles, ATVs, watercraft, and related vehicles from 19+ brands to individual consumers across the DC metro area.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports dealership
• Motorcycle sales
• Vehicle service
• Rider training
• Powersports parts

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned powersports vehicles including motorcycles, ATVs, side-by-sides, personal watercraft, scooters, trailers, and generators from multiple brands.
2. Service & Parts: Full-service department offering maintenance, repairs, parts, accessories, and specialized services including dyno tune, Ducati service, personal watercraft winterization, and winter storage.
3. Financing: Financing options offered to customers for vehicle purchases through partnerships with financial institutions.
4. Rider Training: PowerRide University provides motorcycle rider training and licensing courses for 2-wheel and 3-wheel motorcycles in Virginia.
5. Trade-ins: Vehicle trade-in program allowing customers to apply existing vehicle value toward new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coleman PowerSports is a multi-brand powersports retail dealership operating two locations in Northern Virginia. It sells new and pre-owned motorcycles, ATVs, side-by-sides, personal watercraft, scooters, dirt bikes, autocycles, e-bikes, trailers, and power equipment from 19+ brands including Honda, Yamaha, Ducati, Kawasaki, Suzuki, Can-Am, Polaris, and Sea-Doo. The dealership also provides in-house vehicle service and parts, financing, trade-ins, and licensed motorcycle rider training through its PowerRide University program.

Product overview

Coleman PowerSports operates as a multi-brand powersports dealership offering a comprehensive portfolio of vehicles and services. The core product offerings include new and pre-owned motorcycles (street bikes, cruisers, sport bikes, touring), three-wheel motorcycles (Can-Am Spyder, Ryker), ATVs, side x side UTVs, personal watercraft (Sea-Doo), dirt bikes, scooters, Slingshot autocycles, e-bikes, trailers, and power equipment. The dealership carries over 18 major brands including Honda, Kawasaki, Yamaha, Suzuki, Ducati, Can-Am, Polaris, Sea-Doo, Vespa, Aprilia, Moto Guzzi, Piaggio, KYMCO, Kayo, and Kendon. Supporting the vehicle sales are complementary services including PowerRide University (rider training and licensing), financing programs with promotional rates, a full-service maintenance department, parts finder, trade-in valuation, and customer loyalty programs (Coleman Rewards and VIP). The company operates two locations in Virginia (Falls Church and Woodbridge) serving the DC metro area for over 60 years.

Differentiator

Problem solved

Functional benefit

Brands

• PowerRide University: Motorcycle rider training and licensing program offering two-wheel and three-wheel courses for new riders in Virginia.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• HondacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda motorcycles, ATVs, side-by-sides, and Honda Power Equipment including generators.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Ducati motorcycles with specialized Ducati service department.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Can-Am motorcycles, ATVs, side-by-sides including Ryker, Spyder, and Outlander lines. Offers Can-Am 3-Wheel Experience Tour events.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Polaris off-road vehicles, RANGER, RZR, and General lines. Provides Polaris service.
• Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea-Doo personal watercraft with PWC-specific services including winterization.
• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Yamaha motorcycles, ATVs, and watercraft.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kawasaki motorcycles and ATVs.
• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Suzuki motorcycles.
• Slingshot (Polaris)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Polaris Slingshot autocycles.
• Helmet HouseminorChannel Partner/ Reseller/ DistributorPartnership for helmets and apparel sales through helmethouse.com landing page.
• ValueMyTradeInminorGTM or Marketing PartnerTrade-in value calculator integration allowing customers to quickly assess their current vehicle's trade-in value online.
• ApriliaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Aprilia motorcycles.
• Moto GuzziminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Moto Guzzi motorcycles.
• PiaggiominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Piaggio scooters.
• VespaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Vespa scooters.
• KYMCOminorChannel Partner/ Reseller/ DistributorAuthorized dealer for KYMCO scooters and ATVs.
• KayominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kayo dirt bikes.
• KendonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kendon trailers.
• Load RiteminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Load Rite trailers.
• Segway PowersportsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Segway powersports vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RevZilla: Leading online motorcycle and powersports gear/parts retailer owned by Comoto Holdings. Comparable to Coleman's parts/accessories e-commerce operations and serves an overlapping enthusiast customer base, representing the digital-native channel Coleman does not yet operate in.
• A&S Powersports: Multi-brand powersports dealer based in Sacramento, California, carrying motorcycles, ATVs, side-by-sides, and PWCs across multiple premium and mass-market brands. Closely matches Coleman's product breadth and full-service dealer model.
• Cycle Gear: National retail chain selling powersports gear, helmets, apparel, and accessories across hundreds of stores. Comparable to Coleman's parts/apparel/helmet retail operations and Helmet House partnership, though lacks Coleman's new-vehicle franchise business.
• Riva Motorsports: Large multi-brand powersports dealer in Miami, Florida, offering motorcycles, PWCs, and off-road vehicles from major OEMs with service and parts support. Directly comparable to Coleman in product mix and multi-OEM dealer positioning.
• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the US, operating multiple locations across Arizona and other states. Highly comparable to Coleman as a multi-brand new/used motorcycle, ATV, side-by-side, and PWC retailer with full service operations.

Regional players

• Battley Cycles: Independent multi-brand powersports dealer in Gaithersburg, Maryland, carrying Honda, Yamaha, Kawasaki, and other brands with full service. Directly competes with Coleman for the same DMV-area customer base and represents a viable regional rollup comparable.
• Bob's BMW: Long-established multi-brand motorcycle dealership in Columbia, Maryland — geographically proximate to Coleman's Virginia locations and serving the same DC metro market. Highly comparable in product breadth (motorcycles, parts, service) and independent dealer heritage.

Broad incumbents

• Polaris Inc. Manufacturer of Polaris ORV, RZR, Slingshot, and Indian Motorcycle — one of Coleman's key OEM partners. Industry context peer: as the OEM setting franchise terms, Polaris's strategy on direct sales and dealer-network sizing directly affects Coleman's economics.
• Honda Powersports / American Honda: Manufacturer of Honda motorcycles, ATVs, side-by-sides, and Honda Power Equipment. Coleman's most strategic OEM relationship given Honda's breadth across motorcycle, ATV, side-by-side, and generator product lines carried at both Falls Church and Woodbridge.
• BRP Inc. Manufacturer of Can-Am motorcycles, Spyder/Ryker three-wheelers, Sea-Doo PWCs, and Ski-Doo — another core OEM for Coleman. Comparable as the supplier shaping Coleman's inventory mix and a key determinant of three-wheeler demand growth in the DMV market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ColemanPower
• YouTubeyoutube.com/channel/UC4sBQotR5adrXExfXvexUCw/videos
• Facebookfacebook.com/CPSWOODBRIDGE
• Instagraminstagram.com/coleman_powersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coleman PowerSports