Fidelity Group

What Fidelity Group does

Fidelity Group Limited is a privately held UK business-to-business telecommunications, connectivity, and managed services provider headquartered in London with a regional office in Henley-on-Thames. Founded in 2008, the company serves over 4,000 UK businesses, primarily small and medium enterprises, by aggregating connectivity (SoGEA broadband, FTTP, dedicated leased lines, and AstroLink satellite broadband), business mobile across the EE, O2, Vodafone, Three and Gamma networks, hosted voice and VoIP (including a Cisco Webex-powered AI telephony stack), IoT connectivity managed via its proprietary vM2M platform, business energy procurement, EV charging, and merchant payment solutions. The company operates an Anvil billing and CRM platform that underpins both direct customer relationships and a three-tier channel partner programme (Dealer, Referral, and White Label), enabling resellers to distribute Fidelity's full portfolio under their own branding.

Revenue is generated predominantly through monthly recurring subscriptions on 24-36 month contracts across telephony, connectivity and mobile, with usage-based components in IoT, transaction fees in payment processing, and hardware and installation revenue from routers, handsets, and EV charge points. Distribution is hybrid: an internal consultative sales team handles direct mid-market and enterprise accounts, while the partner programme extends reach into the long tail of UK SMEs. The business is self-funded (no disclosed institutional investment), holds ISO 9001:2015 certification, and was awarded Best Reseller Business Transformation at the 2025 Comms National Awards. Recent strategic emphasis is on AI-augmented hosted telephony, satellite broadband for remote sites, and EV/energy adjacencies.

Name

Fidelity Group

Legal name

Fidelity Group Limited

Website

https://fidelity-group.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Fidelity Group is a UK B2B managed services provider aggregating business telecoms, broadband, mobile, IoT, energy and payment solutions for over 4,000 SMEs through direct sales and a three-tier channel partner programme underpinned by its Anvil billing platform.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Telecommunications Resellers (517121)

akta.pro industry

PRIMARYFSAGAAAD

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

Keywords

• Business telecoms services
• Business broadband connectivity
• Hosted VoIP telephony
• Business mobile SIM deals
• IoT connectivity management

Headquarters

HQ city

Henley On Thames

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hosted Telephony and VoIP Services: Monthly recurring revenue from hosted VoIP, fixed network services, and SIP trunking. Services include line rental, call charges, hosted licences, and AI-enabled telephony features. Typically sold on 24-36 month contracts.
2. Data and Connectivity Services: Revenue from broadband (SoGEA, FTTP, FTTC), dedicated leased lines, Ethernet, and connectivity solutions. Charged on subscription basis with usage components.
3. Mobile Services: Business mobile SIM plans across multiple UK networks (EE, O2, Vodafone, Three, Gamma). Revenue from monthly subscriptions with pooled data options, plus device leasing where applicable.
4. IoT Connectivity: Managed IoT SIM connectivity services with vM2M platform access. Revenue from subscription and usage-based connectivity charges across machine-to-machine deployments.
5. Energy Procurement: Business gas, electricity, and EV charging solutions. Revenue from procurement services, advisory fees, and margin on energy supply across partnered supplier network.
6. Payment Solutions: Card machine and payment processing services for merchants, provided through partnered acquirers.
7. Hardware Sales and Maintenance: Sale and maintenance of business routers, VoIP handsets, and other telecoms equipment. Revenue from equipment sales, installation, and ongoing maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fidelity Group provides UK businesses with consolidated telecommunications, connectivity, mobile, IoT, energy, EV charging and payment services delivered through a consultative sales motion and managed via its proprietary Anvil billing/CRM platform. Core offerings include hosted VoIP/AI-enabled telephony, broadband (SoGEA, FTTP, leased lines, AstroLink satellite), multi-network business mobile, IoT SIM connectivity via the vM2M platform, business energy procurement and EV charge points.

Product overview

Fidelity Group is a UK business telecoms provider offering a comprehensive portfolio of connectivity, voice, IoT, mobile, energy, and payment solutions under a unified services model. The core offering includes broadband connectivity (SoGEA, FTTP, Leased Lines, and satellite broadband via AstroLink), business mobile services across multiple networks, VoIP and hosted telephony with AI capabilities powered by Cisco Webex, IoT connectivity managed through the vM2M platform, business energy procurement, EV charging solutions, and payment processing. Services are delivered through the Anvil billing/CRM platform with partner programmes for channel resellers. The company positions itself as a one-stop partner simplifying business technology needs across telecoms, mobiles, IoT, utilities and IT.

Differentiator

Problem solved

Functional benefit

Products and services

• SoGEA Broadband Single Order Generic Ethernet Access broadband delivering business connectivity over copper lines without requiring a separate voice line, designed for businesses transitioning from legacy PSTN infrastructure.
• Fibre to the Premises (FTTP) Broadband Full fibre broadband delivered directly to business premises, providing superfast speeds without copper infrastructure for UK businesses.
• Dedicated Leased Line Dedicated Ethernet connectivity providing uncontended, symmetric bandwidth with service level guarantees for mission-critical business operations.
• AstroLink Satellite Broadband Next-generation satellite broadband for UK businesses operating in remote or underserved locations, with priority network access, weather resilience and flexible rental deployment.
• Voice over IP (VoIP) Cloud-based business phone services using internet protocol for voice calls, with call management, intelligent routing and integration capabilities for UK SMEs and enterprises.
• Hosted Telephony Cloud-based PBX replacement delivering unified communications including telephony, email, video conferencing and instant messaging, with 24/7/365 support, fraud protection and over 200 CRM integrations.
• AI Phone System (Cisco Webex) AI-enabled hosted telephony platform powered by Cisco Webex, providing AI call transcription, automatic summaries, AI voice agents, voicemail-to-text, sentiment analytics, call scoring and AI noise removal for UK businesses.
• IoT Connectivity and Solutions Managed IoT SIM connectivity across single or multiple UK and international sites, with multi-network support and real-time monitoring for business IoT deployments.
• vM2M IoT Management Platform Supplier-agnostic IoT connectivity management platform providing activation, suspension, monitoring and real-time management of SIMs across fleets of IoT devices through a single interface.
• Business Mobile SIM-only Deals Multi-network managed business SIM plans across EE, O2, Vodafone, Three and Gamma with pooled data, centralised billing, usage analytics and UK-based support.
• Business Energy Procurement Energy procurement and management services helping UK businesses source gas and electricity through a wide supplier network for competitive market pricing.
• EV Charge Points Electric vehicle charging solutions for business premises with access to Europe's most extensive range of products supporting fully electric and hybrid vehicles, backed by maintenance and warranty programmes.
• Payment Solutions Card payment processing and card machine solutions for merchants with a serviced, consultative and managed approach to payment acceptance.
• Anvil Billing/CRM Platform Centralised billing and CRM platform hosted in the UK providing account management, billing, customer data processing and partner access for dealers and wholesalers.
• Partner Programme Channel partner programme offering dealer, referral and white-label partnership models with Anvil platform access, training and support for resellers selling Fidelity Group services.

Quantifiable outcome

• Prices can vary by 28% between the highest and lowest quote for each customer when comparing across the energy market.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BT PlccoreTechnology or IntegrationBT Plc serves as one of the major network providers supplying wholesale telecommunications services that Fidelity Group resells and manages for business customers. Fidelity assumes responsibility for services delivered and liaises with BT to resolve any service issues.
• VodafonecoreTechnology or IntegrationVodafone is a primary mobile network provider for Fidelity's business mobile services. Fidelity offers mobile plans across Vodafone's network with pricing starting at £11.30/month for small business plans. Service increases of 7.3% announced for April 2026.
• O2 (Telefonica)coreTechnology or IntegrationO2 is a key mobile network partner providing business mobile services through Fidelity. O2 small business plans offered from £11.00/month. Service increases of 7.3% announced for April 2026.
• EEcoreTechnology or IntegrationEE provides business mobile network services with plans ranging from £9.00/month on 24-month contracts to £19.50/month for unlimited data. Also featured in JumpNet unlimited offering.
• Three ( Hutchinson 3G UK)coreTechnology or IntegrationThree network provides mobile services as part of Fidelity's multi-network offering for business customers.
• GammacoreTechnology or IntegrationGamma provides business mobile plans and hosted telephony services. Gamma small business plans range from £10.50/month (4GB) to £19.00/month (Unlimited). Also provides Horizon hosted telephony platform.
• Cisco WebexcoreTechnology or IntegrationFidelity Group designs and supports AI-enabled business VoIP phone systems powered by Cisco Webex. This partnership delivers cloud-based calling, AI features (transcription, summaries, voice agents), meetings, messaging, and contact centre capabilities. Fidelity positions Cisco Webex as the primary AI telephony platform.
• Prospect Global Ltd (Sopro)minorGTM or Marketing PartnerSopro appointed as digital marketing agent conducting marketing activity on Fidelity's behalf. Sopro is a UK-registered company (Reg. 09648733) and is registered with the ICO.
• OpenreachcoreTechnology or IntegrationOpenreach is the UK network infrastructure provider for broadband and telephone services. Fidelity resells connectivity services (SoGEA, FTTP, FTTC, Ethernet) over Openreach infrastructure. Critical for PSTN migration projects.
• EV Charging Infrastructure PartnerscoreChannel Partner/ Reseller/ DistributorFidelity works alongside handpicked expert partners to install EV charging solutions. Partners provide access to Europe's most extensive and diverse range of EV charging products with comprehensive maintenance and warranty programmes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onecom: Onecom is a UK business mobile and telecoms provider serving SMEs and mid-market, with multi-network mobile, hosted telephony, and IoT offerings distributed via direct and partner channels - directly overlapping Fidelity's core proposition.
• Daisy Communications: Daisy is a major UK B2B telecoms and IT managed services provider serving SMB and enterprise with broadband, voice, mobile, cloud and connectivity - overlapping heavily with Fidelity's portfolio and SMB focus.
• Maintel: Maintel is a UK provider of cloud communications, connectivity, and managed services for mid-market and enterprise, with a partner programme - comparable as a UK business telecoms and hosted telephony reseller/managed services player.
• FluidOne: FluidOne is a UK connected cloud solutions provider to SMB and mid-market offering connectivity, mobile, hosted telephony, and cybersecurity through both direct and partner channels - closely comparable multi-product, channel-enabled model.
• Gamma Communications: Gamma is one of the largest UK business communications resellers, providing hosted telephony (Horizon platform), broadband, mobile, and unified comms through a channel partner model - directly comparable to Fidelity's portfolio and partner-led go-to-market.
• Chess ICT: Chess is a UK business technology reseller and managed services provider (mobile, connectivity, cloud, cybersecurity) targeting SMBs through direct sales and a partner/wholesale programme - directly comparable in size and channel model.
• Wavenet: Wavenet is a UK B2B telecoms, connectivity, cloud and cybersecurity provider for SMB and mid-market, with a partner channel - closely overlapping Fidelity's hosted telephony, broadband and mobile proposition.

Broad incumbents

• Virgin Media O2 Business: Virgin Media O2 Business provides connectivity, mobile, hosted voice, and IoT to UK SMB and enterprise directly - a major incumbent carrier competing for the same UK business customers that Fidelity serves, while also being a wholesale partner.
• Vodafone Business UK: Vodafone Business offers mobile, fixed connectivity, IoT, and unified communications directly to UK enterprises and SMBs - both a major wholesale supplier to Fidelity and a direct competitor for the same UK business customers.
• BT Business: BT is the UK's incumbent fixed-line operator with a comprehensive business portfolio (broadband, Ethernet, mobile via EE, hosted voice) - a broader incumbent competitor that overlaps with every line of Fidelity's portfolio and also supplies wholesale capacity to Fidelity.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fidelitygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidelity Group