Nabat Organic

What Nabat Organic does

Nabat Organic is a Lebanon-based direct-to-consumer e-commerce retailer specializing in organic, natural, and specialty-diet products. Founded in 2003 by two doctors, the company curates a multi-brand marketplace of 25+ international organic suppliers (Italian, Spanish, French, Dutch, Swedish, Austrian, Belgian, Swiss) alongside its own Nabat house brand, organized across three core categories: healthy food (grains, rice, coconut products, sweeteners, pasta, sauces, beverages, superfoods, konjac, baby/kids food), personal care (hair care, body care, oral care, baby care), and home & kitchen items. The store emphasizes dietary-specific assortments covering gluten-free, keto, vegan, paleo, zero-calorie, high-protein, dairy-free, and macrobiotic lifestyles, addressing a market gap for quality organic and specialty products in Lebanon.

The business operates a Shopify-powered storefront with an integrated Rebuy recommendation engine, supporting nationwide delivery across Lebanon (flat $3 delivery fee, free shipping over $75, $10 minimum order), in-store pickup from the Aramoun showroom on Phoenicia Street, a customer loyalty rewards program, and seasonal sales promotions (10–30% discounts). Marketing runs through organic social channels (Facebook, Instagram, LinkedIn), email newsletters, and SEO. The company is family-owned, has 11–50 employees, operates from a headquarters in Mosaitbeh, and has accumulated 743 verified customer reviews at a 4.7/5 rating.

Revenue is generated entirely through direct consumer transactions with unit pricing ranging from approximately $1 to $30 per item. The company has no disclosed external funding, no parent company, and no publicly stated revenue. Its strategic position is that of a specialty organic aggregator in a single-country market constrained by Lebanon's ongoing macroeconomic crisis, competing on curation breadth, dietary-specific assortment depth, and 20+ years of brand trust rather than on price or technology differentiation.

Name

Nabat Organic

Legal name

Nabat Organic

Website

https://nabatorganic.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Nabat Organic is a Lebanon-based DTC e-commerce retailer, founded in 2003 by two doctors, curating a multi-brand marketplace of 25+ international organic food, personal care, and home brands alongside its own Nabat house brand, serving health-conscious Lebanese consumers with specialty-diet assortments (gluten-free, keto, vegan, paleo) via Shopify-powered online and showroom channels.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

akta.pro secondary industries

Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic food retail
• Natural products e-commerce
• Specialty diet foods
• Natural personal care
• Healthy grocery delivery

Headquarters

HQ city

Aramoun

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Nabat Organic operates an online retail store selling third-party organic and healthy food products, personal care items, and home goods. Revenue is generated through direct consumer transactions with per-unit pricing. The business also carries its own Nabat brand products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Nabat Organic sells certified organic and natural food products, personal care items, and home goods directly to Lebanese consumers through a Shopify-powered online store and a physical retail store in Aramoun. The catalog is organized across 30+ categories covering grains, rice, coconut products, sweeteners, pasta, sauces, beverages, superfoods, hair/body/oral care, and cleaning supplies, aggregating 25+ international brands alongside the in-house Nabat house brand. Orders are fulfilled via nationwide Lebanon delivery (flat $3 fee, free over $75, $10 minimum) and same-day in-store pickup.

Product overview

Nabat Organic operates an e-commerce platform selling organic, natural, and healthy food products alongside personal care and home items. The offering is organized as a curated multi-brand marketplace with a house brand (Nabat) complemented by 25+ international partner brands. Product portfolio spans six major categories: Healthy Food (cooking essentials, grains, rice, coconut products, sweeteners, baking supplies, superfoods, pasta/sauces, beverages), Personal Care (hair care with colorants, body care, baby care, oral care), and Home & Kitchen. The store emphasizes dietary-specific products including gluten-free, keto, vegan, paleo, and organic certified items. Shopping features include free shipping over $75, same-day pickup from Aramoun store, and a rewards program. The company was founded in 2003 by two doctors focused on nutrition's impact on health.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Grains, Beans, Seeds & Pulses

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

24 partnerships are on record, tiered core, featured and minor.

• ProbioscoreChannel Partner/ Reseller/ DistributorItalian organic food brand specializing in pasta, sauces, and condiments. Probios products are featured as a top brand on Nabat Organic's platform, including organic wheat pasta, protein pasta, and fruit pulps.
• The BridgefeaturedChannel Partner/ Reseller/ DistributorItalian brand offering organic rice drinks and coconut drinks. Featured as a prominent brand in the beverage section of Nabat Organic's catalog.
• TorrasfeaturedChannel Partner/ Reseller/ DistributorSpanish zero-sugar chocolate brand. Products featured prominently including chocolate spreads and zero sugar chocolate options. Represented in the chocolate category and homepage banners.
• HollingerfeaturedChannel Partner/ Reseller/ DistributorAustrian organic beverage brand specializing in fruit juices, soft drinks, ice tea, and spritz beverages. Featured brand with multiple product lines including organic juices and cola.
• Le Pain des FleursfeaturedChannel Partner/ Reseller/ DistributorFrench organic gluten-free crispbread brand. Featured as a top brand, specializing in rice-based and legume-based gluten-free crackers and bread products.
• Hair WonderminorChannel Partner/ Reseller/ DistributorDutch natural hair color brand with 16 hair colorant products available. Exclusive brand in the hair colorants category on the platform.
• The Humble CominorChannel Partner/ Reseller/ DistributorSwedish sustainable oral care brand offering bamboo toothbrushes, floss, and whitening strips. Products include baby toothbrushes, charcoal floss, and whitening strips.
• The Eco GangminorChannel Partner/ Reseller/ DistributorEco-friendly personal care brand offering biodegradable razors, bamboo plasters, reusable bamboo pads, and bath accessories made from natural materials like jute.
• HethstiafeaturedChannel Partner/ Reseller/ DistributorSpecialty brand focusing on konjac-based low-carb products including dried konjac spaghetti, rice, and instant noodles. Featured in the Low-Carb Konjac Range promotional section.
• BrinkersminorChannel Partner/ Reseller/ DistributorBelgian organic chocolate spread brand. Products include vegan white coconut spread.
• Pasta NaturafeaturedChannel Partner/ Reseller/ DistributorItalian specialty pasta brand offering gluten-free, legume-based, and ancient grain pasta varieties. 8 products including red lentils, quinoa-spinach-beetroot, and multi-grain pasta options.
• Mr MushroomminorChannel Partner/ Reseller/ DistributorSpecialty mushroom snack brand offering okra chips and shiitake mushroom chips in various flavors including wasabi.
• CocomiminorChannel Partner/ Reseller/ DistributorBrand specializing in organic coconut cream and coconut cuisine products.
• Cool SunminorChannel Partner/ Reseller/ DistributorJuice brand offering 100% fruit juices without added sugar including apple, apple-strawberry, apple-mango, and apple-blackcurrant varieties.
• JOMminorChannel Partner/ Reseller/ DistributorSwiss organic vegan gummy candy brand offering fruit-flavored gummies in various formats including snack packs and sharing bags.
• MusominorChannel Partner/ Reseller/ DistributorMacrobiotic and Japanese specialty food brand offering miso, umeboshi plum balls, and organic ramen noodles.
• Il NutrimentominorChannel Partner/ Reseller/ DistributorItalian organic tomato sauces and condiments brand. 9 products including arrabbiata sauce, ketchup, tomato paste, peeled tomatoes, and vegan pesto.
• Prestige WellnessfeaturedChannel Partner/ Reseller/ DistributorWellness brand featured in homepage promotional banners, offering specialty health products.
• BissonminorChannel Partner/ Reseller/ DistributorItalian organic chocolate brand offering stick choco and mini lunettes biscuits in milk and dark chocolate varieties.
• TurtlefeaturedChannel Partner/ Reseller/ DistributorScandinavian healthy snack brand offering protein flakes, granola, cocoa pillows, and mini marshmallow crunchies. Featured brand with multiple homepage banner placements.
• EkosminorChannel Partner/ Reseller/ DistributorEco-friendly personal care brand available in the body care section.
• AnthyllisminorChannel Partner/ Reseller/ DistributorNatural hair care brand offering eco antidandruff shampoo, hair conditioner, and shower gel products.
• Bio ConteminorChannel Partner/ Reseller/ DistributorItalian natural hair care brand offering everyday shampoo, greasy hair shampoo, and hair conditioner for sensitive scalps. Also offers baby care products.
• EcosiminorChannel Partner/ Reseller/ DistributorEco-friendly everyday shampoo brand available in the hair care category.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sun Basket: Online meal kit and organic food delivery service. Overlaps with Nabat in the organic/specialty-diet online food delivery category and shares a focus on health-conscious consumers.
• Bio c' Bon: European organic and natural grocery chain operating curated multi-brand stores and online sales. Comparable specialty organic retail positioning to Nabat's curated marketplace model in European markets.
• Misfits Market: Online grocer delivering organic produce, sustainably sourced groceries, and pantry staples on a subscription model. Highly comparable to Nabat's online-led organic grocery distribution with curated SKU philosophy.
• Imperfect Foods: Online subscription grocer delivering organic produce and sustainably sourced groceries with a waste-reduction narrative. Mirrors Nabat's online-led organic grocery business model and curated SKU philosophy.
• Thrive Market: US-based online membership retailer specializing in organic, non-GMO, and specialty-diet foods across thousands of SKUs. Closely mirrors Nabat's curated e-commerce model with explicit specialty-diet taxonomy (keto, paleo, vegan, gluten-free).
• iHerb: Global leader in online health, wellness, and organic product retail across 1,200+ brands and 180+ countries. Directly comparable to Nabat as an e-commerce-led, multi-brand curated marketplace serving health-conscious consumers, and already ships to Lebanon.
• Hungry Harvest: Online organic produce and grocery delivery service operating across the US. Shares Nabat's online-led organic grocery distribution model and curated approach to specialty-diet shoppers.

Broad incumbents

• Whole Foods Market: Leading global organic and natural food retailer (Amazon-owned) operating hundreds of stores and online. Larger incumbent occupying the same premium-organic space Nabat targets, with broader assortment and deeper resources.

Regional players

• Carrefour Lebanon: Major hypermarket chain operated by Majid Al Futtaim in Lebanon with multi-channel grocery delivery. Comparable as a multi-channel grocery retailer serving Lebanese consumers, though broader mass-market positioning rather than organic-specialized.
• Spinneys: Major supermarket chain operating across Lebanon, UAE, and other MENA markets with a brick-and-mortar and home-delivery model. Directly competes in the Lebanese grocery basket but with broader assortment rather than organic specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nabat.organic
• LinkedInlinkedin.com/company/nabat-organic
• Instagraminstagram.com/nabatorganiclb
• Xx.com/nabatorganic1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nabat Organic