What Lemonade Stand does

Lemonade Stand is a full-service digital marketing agency founded in 2012 by Greg Trimble and headquartered in Orem, Utah with an additional office in Riverside, California. The firm operates on a contract-free, monthly subscription model serving primarily SMB and mid-market clients across more than 10 industry verticals, including home services (HVAC, plumbing, electrical, pool, pest control), e-commerce, law firms, auto body shops, self-storage facilities, managed service providers (MSPs), and medical providers. The agency employs 51-100 people, all U.S.-based, and claims to have served thousands of businesses worldwide.

The company's service portfolio is organized into three tracks: Inbound Marketing (SEO, paid search/PPC, paid social, content marketing, backlink outreach, YouTube advertising, retargeting, reputation management, and a newer "Rank on AI" offering for AI-platform visibility), Creative Services (website design, video production, podcast production with studio rental, graphic design), and Management Services (pay-for-performance PR and outsourced/fractional CMO). It uses a standard digital marketing technology stack including Google Ads, Bing Ads, Facebook/Instagram Ads, Google Business Profile, Local Service Ads, SEMrush for analytics, Kissmetrics, AdRoll for retargeting, and Zapier for automation, with no proprietary technology disclosed. Its sister company Yalla provides internal team collaboration tooling, and the firm has productized a cultural operating system called "Build Then Bless."

Commercially, Lemonade Stand generates revenue through recurring monthly retainers and à-la-carte service packages priced via custom quotes, emphasizing transparent monthly reporting, dedicated account managers, fast response SLAs, and no long-term contracts. Distribution is direct sales-led with self-serve quote requests, account managers, and a formal partner/referral program, supplemented by a strategic referral relationship with StoragePug for the self-storage vertical. The company is privately held, founder-influenced, and bootstrapped, with no disclosed external funding rounds.

Name

Lemonade Stand

Legal name

Lemonade Stand

Website

https://lemonadestand.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Lemonade Stand is a full-service U.S.-based digital marketing agency offering SEO, PPC, content, web design, video, and reputation management on a contract-free monthly subscription model. It serves SMBs and mid-market clients across home services, e-commerce, legal, self-storage, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Digital marketing agency
• Search engine optimization
• Paid search advertising
• Social media marketing
• Web design services

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering SEO, PPC, content marketing, web design, video production, social media marketing, and reputation management. Services are offered as monthly retainer engagements or al-a-carte packages. Revenue generated through ongoing service fees with no long-term contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Lemonade Stand is a full-service digital marketing agency delivering measurable internet marketing services including SEO, paid search (PPC), social media marketing, content marketing, web design, video production, reputation management, and pay-for-performance PR. Services are delivered via monthly retainer engagements or a-la-carte packages with no long-term contracts, supported by a 100% U.S.-based team and dedicated account managers. The agency specializes in vertical-focused programs for home services, e-commerce, self-storage, law firms, pool contractors, plumbers, HVAC, MSPs, and medical providers.

Product overview

Lemonade Stand is a full-service digital marketing agency that operates as a unified service portfolio rather than a software platform. The agency offers a comprehensive suite of marketing services organized into three main categories: Inbound Marketing (including SEO, Rank on AI, PPC, Social Media Marketing, Paid Social, Content Marketing, Backlink Outreach, YouTube Advertising, Retargeting, and Reputation Management), Creative Services (Website Design, Video Production, Podcast Production & Studio Rental, and Graphic Design), and Management Services (Pay for Performance PR, Outsourced CMO, and Partner/Referral Program). The agency also specializes in industry-specific vertical marketing programs for Self Storage, Pool Contractors, Plumbers, Law Firms, Auto Body Shops, Home Services, HVAC, Medical Providers, MSPs, and Pest Control. Their services are delivered through their sister company/product Yalla for team collaboration and are grounded in their proprietary 'Build Then Bless' cultural operating system. Lemonade Stand positions itself as contract-free, emphasizing transparent reporting and measurable results, with all services delivered by a 100% U.S.-based team.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search optimization services to improve website visibility and rankings on Google and Bing, driving more organic traffic to client websites.
• Rank on AI AI-focused optimization service to improve visibility on AI platforms like ChatGPT, helping clients get found in AI-generated responses and search results.
• Paid Search (PPC) Marketing Pay-per-click advertising campaigns on search engines to drive immediate traffic and conversions for clients.
• Social Media Marketing Management of organic social media presence to increase brand awareness and connect with customers through engaging content.
• Paid Social Ads Paid advertising campaigns on social media platforms like Facebook and Instagram to increase brand awareness and drive conversions.
• Content Marketing Professional content creation that is valuable and informative to resonate with target audiences and position clients as industry leaders.
• Backlink Outreach Link building services to improve search engine rankings by acquiring backlinks from reputable websites.
• YouTube Advertising Video advertising services on YouTube to reach audiences through video content and increase brand visibility.
• Retargeting Remarketing and display advertising campaigns to keep brands top-of-mind and encourage previous website visitors to return and convert.
• Reputation Management Monitoring and managing online reviews and brand reputation across various platforms to build trust with potential customers.
• Website Design Professional website design and development services creating user-friendly, conversion-optimized websites that highlight unique features and advantages.
• Video Production High-quality video production services including virtual tours, customer testimonials, and promotional content to showcase services and expertise.
• Podcast Production & Studio Rental State-of-the-art podcast studio rental and production services to help clients create engaging podcast episodes.
• Graphic Design Services Professional graphic design for websites, social media, and marketing materials to help clients stand out from competition.
• Pay for Performance PR Performance-based public relations services where clients only pay for results achieved through media coverage and press outreach.
• Outsourced CMO Fractional chief marketing officer services providing strategic leadership and marketing expertise without the cost of a full-time executive.
• Partner/Referral Program Partnership program allowing agencies and businesses to refer clients to Lemonade Stand in exchange for referral compensation.
• Local Service Ads Google Business Profile optimization and local service ad management targeting geographic areas with pay-per-lead pricing for qualified leads only.
• E-Commerce Marketing Services Full-funnel e-commerce marketing combining brand awareness (PR, video, social media) with paid performance (PPC, retargeting, social ads) and organic marketing (SEO, content) to drive traffic, increase conversions, and grow revenue for online businesses.
• Self Storage Marketing Specialized marketing program for self storage facilities including paid search, local service ads, SEO, content marketing, web design, video production, and graphic design to increase online visibility and attract new customers.
• Pool Contractor Marketing Specialized marketing for pool building companies combining paid search marketing, SEO, content marketing, and backlink outreach to drive leads and increase sales.
• Plumber Marketing Services Digital marketing services specifically designed for plumbing companies including local service ads, SEO, paid search, web design, content marketing, social media, backlink outreach, and video production.
• Law Firm Marketing Specialized internet marketing services for law firms to attract potential clients and grow their practice.
• Auto Body Shop Marketing Specialized marketing services for auto body repair shops to increase visibility and customer acquisition.
• HVAC Marketing Services Specialized marketing for heating, ventilation, and air conditioning companies to attract more customers.
• Medical Providers Marketing Healthcare-focused digital marketing services for medical providers and healthcare practices.
• Marketing for MSPs Digital marketing services specifically designed for managed service providers (MSPs) in the IT industry.
• Pest Control Marketing Specialized marketing services for pest control companies to generate leads and grow their business.
• Home Services Marketing Internet marketing services for home services companies to help them grow their business through digital channels.

Quantifiable outcome

• Self-storage clients achieved 15% average conversion rate and $33 average cost per lead in paid search
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• StoragePugminorStrategic or Co-development PartnerWebsite development partner that refers clients to Lemonade Stand for marketing services. StoragePug builds self-storage facility websites and refers their clients to Lemonade Stand for SEO and digital marketing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Straight North: Performance-driven digital marketing agency focused on SEO, PPC, and lead generation for B2B and SMB clients. Comparable in performance-marketing orientation and SMB lead-gen focus.
• OuterBox: Digital marketing agency specializing in SEO, PPC, and e-commerce-focused web design. Comparable on e-commerce vertical expertise and full-funnel service delivery.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, content, and social media marketing to SMB and mid-market clients. Closely comparable in service breadth, vertical specialization, and target customer profile to Lemonade Stand.
• KlientBoost: Digital marketing agency specializing in PPC, paid social, and conversion rate optimization. Comparable on performance-marketing orientation and creative-led paid-media approach.
• Coalition Technologies: SEO-led digital marketing and web design agency serving e-commerce and SMB brands. Comparable on SEO, web design, and content services.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and lifecycle marketing with a strong focus on paid media. Overlaps with Lemonade Stand's PPC and paid social offerings for mid-market clients.
• Ignite Digital: Full-service digital marketing agency offering SEO, PPC, social media, and web design to mid-market clients across North America. Direct comparable on service mix and customer profile.
• LYFE Marketing: Full-service social media and digital marketing agency targeting SMBs. Closely comparable on contract-free positioning and SMB-focused service packaging.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, web design, and reputation management. Comparable in services, contract-free positioning, and SMB-to-mid-market focus.

Broad incumbents

• Power Digital Marketing: Larger, well-capitalized full-service digital marketing agency with a broad service portfolio spanning SEO, paid media, content, and CRO. Comparable in offering breadth but operates at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/lemonadestand
• Facebookfacebook.com/LemonadeStand
• Instagraminstagram.com/lemonadestandstories
• Xx.com/lemonadestnd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade Stand