What Alphalyr does

Alphalyr is a Paris-based AI-powered retail analytics platform founded in 2014 that serves fashion, luxury, and specialty retail brands with three role-specific modules: Digital Studio (multi-channel marketing attribution and customer journey optimization), Retail Studio (real-time performance management across stores, e-commerce, and wholesale), and Supply Studio (full-season supply chain optimization with AI-driven stock allocation via Optistock and strategic shift simulation via Switch). The platform connects directly to clients' ERP, CRM, and e-commerce CMS systems to unify internal, external, and collaborative data into a single decision layer, and is complemented by Astro - IA 360°, a generative-AI assistant launched in November 2025 that delivers real-time alerts and prioritized actions, plus Data Consulting services for implementation, tracking, and BI integration.

The company serves over 100 customers and 5,000+ users, with a brand list that includes Galeries Lafayette, Lacoste, SMCP (Sandro, Maje, Claudie Pierlot), Petit Bateau, Printemps, Balmain, La Compagnie du Lit, IKKS, Bricomarché, Würth, and others, spanning fashion, luxury, home, DIY, automotive aftermarket, and publishing. Revenue is generated primarily through quote-based SaaS subscriptions to the studio modules, with a professional services arm for implementation, and the company promotes a 'free / sans engagement' entry point alongside its enterprise sales motion. The company is privately held, organized as a French SAS with a headcount of 11-50, ISO 27001 certified, GDPR compliant with European hosting, and an active member of the IAB Transparency & Consent Framework; its 2026 ANDAM Innovation Prize (€100,000) and partnerships with LVMH's Station F, Lafayette Plug and Play, and BPI Hub reflect a capital-efficient, ecosystem-driven growth posture anchored in the French and European retail market.

Name

Alphalyr

Legal name

ALPHALYR

Website

https://alphalyr.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Alphalyr is a Paris-based AI-powered analytics platform that helps fashion, luxury, and specialty retailers optimize digital marketing attribution, in-store performance, and full-season supply chain decisions. Its three studios (Digital, Retail, Supply) plus Astro IA 360° serve 100+ enterprise and mid-market brands across Europe.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Retail analytics software
• Fashion supply chain
• Marketing attribution platform
• Retail performance management
• AI decision platform

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Alphalyr generates revenue through subscription-based SaaS licenses for its Digital Studio, Retail Studio, Supply Studio, and Astro IA 360° products. Pricing is not publicly disclosed and appears to be quote-based, tailored to enterprise accounts.
2. Data Consulting Services: Professional services revenue from data consulting engagements covering analytics stack implementation, tracking, GDPR compliance, and BI integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Alphalyr develops and sells an AI-powered data platform purpose-built for fashion and retail businesses, comprising three role-specific studio modules (Digital Studio for multi-channel sales attribution, Retail Studio for in-store and e-commerce performance management, and Supply Studio for full-season supply chain optimization), complemented by Astro, a generative AI assistant, and Data Consulting professional services. The platform connects to customer ERP, CRM, and e-commerce CMS systems to unify data and deliver AI-driven decision support.

Product overview

Alphalyr is an AI-powered retail analytics platform consisting of a core data platform and three business-specific studio modules. The Alphalyr Platform serves as the all-in-one data infrastructure enabling rapid deployment of AI-driven use cases. Three studio products address distinct retail functions: Digital Studio optimizes multi-channel customer journeys and marketing attribution, Retail Studio manages retail and e-commerce performance across channels, and Supply Studio optimizes full-season supply chain operations. These are complemented by Data Consulting services for implementation support and Astro IA 360°, an AI assistant copilot for real-time decision guidance. The platform connects to client ERP, CRM, and e-commerce CMS systems to power analytics from revenue forecasting to field sales and stock dispatch.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Studio: Optimization of multi-channel customer journeys through sales attribution
• Retail Studio
• Supply Studio
• Astro - IA 360°
• Data Consulting
• Alphalyr Platform

Products and services

• Alphalyr Platform An all-in-one AI-driven data platform designed for fashion and retail that enables rapid deployment of AI-driven decision-making use cases for quick impact on margins. Connects to ERP, CRM, and e-commerce CMS systems.
• Digital Studio Optimizes multi-channel customer journeys through sales attribution, enabling businesses to understand the role of each marketing channel in conversion. Connects to marketing platforms and serves as a business-driven model for multi-channel acquisition analysis, replacing or supplementing Google Analytics.
• Retail Studio Manages performance of retail, e-commerce, and wholesale channels. Aggregates data from ERP systems, call centers, and Google reviews to provide real-time KPI visibility and identify growth opportunities for retail field teams.
• Supply Studio Optimizes full-season supply chain including inventory dispatch, stock levels, and pricing. Includes AI-powered predictions for stock allocation (Optistock) and supply chain decision simulation (Switch), enabling retailers to sell more while buying and discounting less.
• Astro IA 360° A 360° AI assistant that guides users, provides real-time alerts, and helps prioritize value-generating actions. Functions as a performance copilot for adjusting campaigns, anticipating stockouts, and redefining budget allocations.
• Data Consulting Expert services for designing, implementing, and operating digital, retail, and supply data value chains, including audit, tracking, tag management, server-side implementation, GDPR compliance, and BI integration.

Quantifiable outcome

• Revenue increase of +5% from digital channel optimization
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lafayette Plug and PlaycoreStrategic or Co-development Partner · 1 January 2020Alphalyr joined the Lafayette Plug and Play accelerator in 2020 to refine its retail-specific products and gain access to Galeries Lafayette's ecosystem of brands and retail expertise.
• LVMH - La Maison des Start-ups (Station F)coreStrategic or Co-development Partner · 1 January 2019Alphalyr joined La Maison des Start-ups du groupe LVMH at Station F in 2019 to accelerate its product roadmap in collaboration with LVMH's luxury fashion houses. The program provides access to LVMH's network of brands for co-development and validation.
• BPI HubcoreGTM or Marketing Partner · 1 January 2018Alphalyr joined the BPI Hub in 2018 to better understand enterprise customer challenges and shape its product offering. The BPI (Banque Publique d'Investissement) Hub provides access to France's public investment bank ecosystem and enterprise networks.
• IAB / Alliance Digital France & EuropeminorGTM or Marketing PartnerAlphalyr is a member of the Alliance Digital / IAB France and Europe, participating in industry standards development and digital advertising ecosystem initiatives. The company complies with IAB TCF (Transparency & Consent Framework).
• Retail Management Services (RMS)minorStrategic or Co-development PartnerRMS is a strategic partner providing retail management expertise. RMS CEO Axelle Paitre has publicly endorsed Alphalyr's Supply Studio, noting it represents a new era of product lifecycle management.
• VeltysminorImplementation/ SI/ Consulting PartnerVeltys is a consulting agency partner that helps reinforce Alphalyr's expertise by sector of activity, providing implementation and advisory services.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Bloomreach: Bloomreach is a broader digital experience and commerce personalization platform with AI capabilities used by enterprise retailers; it competes at the edges of Alphalyr's Digital Studio across marketing and e-commerce optimization.
• o9 Solutions: o9 Solutions offers an AI-powered integrated business planning platform used by large retailers for supply-chain and demand planning; it competes with Alphalyr's Supply Studio at the higher end of the enterprise market.
• Algolia: Algolia is a search and discovery infrastructure provider used across e-commerce sites; while broader than Alphalyr, its AI-powered personalization features overlap with elements of Digital Studio's attribution and conversion-funnel work.

Direct peers

• Heuritech: Heuritech is a Paris-based fashion AI platform that analyzes images and social data to forecast trends and demand for fashion brands — a French, vertical-specialist peer comparable to Alphalyr's predictive retail AI capabilities.
• EDITED: EDITED is a retail analytics platform built for fashion brands, providing competitive intelligence, pricing, and assortment analytics — directly overlapping with Alphalyr's Digital and Retail Studios in the same fashion-brand buyer.
• Vue.ai: Vue.ai offers an AI platform for retail covering merchandising, personalization, and supply-chain optimization, making it a direct competitor across multiple of Alphalyr's studio modules for fashion and retail buyers.
• StyleSage: StyleSage delivers fashion market intelligence, competitive assortments, and pricing analytics for fashion brands and retailers — overlapping with Alphalyr's Digital Studio attribution and Retail Studio benchmarking.
• Constructor: Constructor provides AI-powered search, recommendations, and personalization for e-commerce retailers, competing with the personalization and conversion-attribution elements of Alphalyr's Digital Studio.
• Trendalytics: Trendalytics provides trend forecasting and product analytics for fashion brands and retailers, comparable to Alphalyr's predictive analytics and demand-sensing capabilities in the fashion-retail vertical.
• Nextail: Nextail provides AI-driven demand forecasting and inventory optimization for fashion retailers, closely matching Alphalyr's Supply Studio, Optistock, and Switch capabilities for fashion supply-chain decision-making.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alphalyr
• Xx.com/alphalyr_
• Facebookfacebook.com/pagealphalyr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphalyr