What Qualifying does

Qualitando srl is an Italy-based, privately-held SaaS company founded in 2010, headquartered in Milan (with operational presence in the Ferrara area), that sells an all-in-one guest relationship management platform to hospitality and small business customers. The company employs 1-10 people and has been operating for approximately 15 years, building a documented base of 1,000+ success cases across the Italian market.

The platform is a cloud-based, modular suite targeting hotels, restaurants, beauty/wellness operators, and general B2B customers. Core modules include a Web App (progressive web app for guest communication and digital menu), Hotspot Wi-Fi (Wi-Fi access with guest data capture), Reviews (automated post-stay review solicitation routed to TripAdvisor, Google, and HolidayCheck), Surveys and Questionnaires (satisfaction measurement), Newsletter (email automation), SMS messaging, Automation Mail (pre-stay/welcome/post-departure sequences), Certification and Guestbook (embedded review badges), and Upselling/Cross-selling workflows. The platform integrates with Booking.com (for guest contact recovery), Freshdesk (for support ticketing), and major review portals. Differentiators cited include ease of use, integration of guest data across touchpoints, and Italian-language industry expertise built over 15 years.

Qualitando operates a sales-led GTM combining direct sales (free 15-minute demos, phone line +39 0532 1914488, [email protected]), a partner/reseller program ('Diventa partner Qualitando'), and a content/webinar engine co-marketed with agency partner in3pida. The company is GDPR compliant, publishes in Italian, English, and German, and monetizes through annual SaaS subscriptions (Premium and Standard tiers) plus professional services for training and onboarding. No external funding, M&A, leadership changes, or disclosed revenue figures are present in the source data.

Name

Qualifying

Legal name

Qualitando srl

Website

https://qualitando.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Qualitando srl is an Italian SaaS company providing an all-in-one guest relationship management platform for hotels, restaurants, beauty/wellness operators, and B2B customers, offering automated review collection, Wi-Fi data capture, surveys, email/SMS marketing, and digital menu modules.

Ownership category

akta.pro rank

Product category

Hospitality Management Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hospitality management software
• Guest relationship management
• Online reputation management
• Review automation platform
• Hotel marketing automation

Headquarters

HQ city

Ferrara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription: Annual or monthly subscription model for access to the all-in-one hospitality management platform with various functionality modules including surveys, hotspot, reviews, web app, newsletter, and SMS capabilities.
2. Professional Services: Training, onboarding, and implementation support services, including live webinar training sessions for subscribers and general users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Qualitando is an all-in-one cloud-based guest relationship management software platform for hospitality businesses. It integrates multiple modules — surveys, Wi-Fi hotspot with guest data capture, automated review collection on major portals, progressive web app, email/SMS newsletter marketing, and digital menu ordering — into a single subscription product. The platform automates the full guest journey from first contact through post-stay follow-up to help hotels, restaurants, and beauty/wellness venues build direct customer relationships, collect reviews, and drive upsell revenue.

Product overview

Qualitando is an all-in-one guest relationship management software platform designed for hotels, restaurants, beauty salons, and businesses in the hospitality industry. The core platform integrates multiple communication and marketing modules including Web App (progressive web application), Hotspot Wi-Fi (guest Wi-Fi access with contact capture), Recensioni (automated review collection), Sondaggi (surveys), Questionari (quality questionnaires), Newsletter (email marketing), SMS messaging, Automation Mail (automated email sequences), and Menu Digitale (digital ordering). The platform enables businesses to manage the entire customer journey from first contact through post-stay follow-up, focusing on building trust, collecting reviews, automating communications, and increasing revenue through upselling and cross-selling.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitando Guest Relationship Management Platform All-in-one cloud-based guest relationship management software for hotels, restaurants, beauty salons, and businesses. Combines surveys, Wi-Fi hotspot, review management, web app, newsletter, and SMS capabilities to automate guest communications across the entire customer journey, collect reviews on major portals, and enable upselling and cross-selling.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• in3pidaminorImplementation/ SI/ Consulting PartnerDigital marketing and website development agency that designed Qualitando's marketing and website. Co-presented webinars on topics including newsletter strategy and hospitality marketing. Founded by Melissa Vitiello and Claudia Del Magna, serving as consultants and trainers for hotels.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TrustYou: TrustYou is a leading hotel reputation and guest feedback platform that aggregates reviews and surveys; it directly overlaps Qualitando's reviews, surveys, and guest satisfaction modules for hotels.
• Revinate: Revinate provides a hotel CRM, guest communication, and reputation management platform, closely mirroring Qualitando's all-in-one guest journey value proposition for hospitality.
• Customer Alliance: Customer Alliance is a European-based hotel review management and guest survey SaaS, comparable to Qualitando in both product focus and DACH/Italian market adjacency.
• ReviewPro (Shiji): ReviewPro, part of Shiji Group, offers guest experience, reputation, and survey management for hotels and competes head-on with Qualitando's reviews and questionnaires modules.
• Triptease: Triptease is a direct-booking and guest messaging platform for hotels, overlapping Qualitando's pre-stay/post-stay automation and OTA disintermediation use cases.
• Whistle (by Cloudbeds): Whistle is a guest messaging and engagement platform for hotels and short-term rentals, closely comparable to Qualitando's web app, SMS, and automation mail features.

Broad incumbents

• Medallia: Medallia is an enterprise customer experience management platform with hospitality as a key vertical; it competes in the broader CX/feedback space where Qualitando operates, but is far larger and serves many industries.
• Mews: Mews is a cloud-based PMS and hospitality operations platform that increasingly bundles guest communication and upsell features, making it an adjacent incumbent expanding into Qualitando's territory.
• Cloudbeds: Cloudbeds is an all-in-one hotel management platform serving independent properties globally; it competes as a broader hospitality suite where Qualitando sits as a specialized guest-experience layer.

Others

• Booking.com: Booking.com is the dominant OTA and Qualitando explicitly integrates with it and markets disintermediation from it; it is not a software peer but shapes the competitive dynamics and integration ecosystem in which Qualitando operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5jbC8nY-w_78tAvZsGGa_g
• Facebookfacebook.com/Qualitando
• LinkedInlinkedin.com/company/qualitando
• Instagraminstagram.com/qualitando_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualifying