What Mediamétrie does

Médiamétrie is a French independent audience measurement company founded in 1985 and headquartered in Levallois-Perret, operating as a Société Anonyme with a share capital of €14,880,000. The firm is the reference provider of cross-platform audience data for the French media market, measuring television, radio, internet, SVOD/streaming, podcasts, gaming, and social networks through panel-based methodologies, watermarking for content identification, and proprietary techniques for detecting suspicious survey respondents. Its product portfolio spans recurring studies such as the Baromètre des Equipements (€5,000 per wave), Baromètre SVOD (€4,000 per monthly report), and TREND-e (€450/month), one-time international reports branded under Glance covering 100+ territories (One TV Year in the World, NoTa, Scripted Series, Kids TV, Beyond TV, VOD Landscape), and full-year TV and audio reviews (Global Video, Global Audio, Global Radio).

The group operates through wholly-owned subsidiaries — Glance (international research), Omedia (media measurement), Médiamétrie//NetRatings (internet audience), and Metricline (media measurement services) — all distributed through a single B2B e-commerce platform (onlinestore.mediametrie.com). Pricing is dominated by one-time perpetual licenses priced €450 to €10,000 per report, with a growing subscription layer for monthly/quarterly trackers, and revenue is generated primarily through direct B2B sales to media companies, broadcasters, advertisers, agencies, content producers, and research institutions. The company invested in a Cross-Media Video measurement solution through a strategic partnership with AudienceProject announced September 4, 2025, and is extending coverage into the French Caribbean territories via Métridom in July 2026.

Name

Mediamétrie

Legal name

MEDIAMETRIE

Website

https://mediametrie.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Médiamétrie, founded 1985 in France, is the independent reference audience measurement firm providing panel-based cross-platform data on TV, radio, internet, and streaming to broadcasters, advertisers, agencies, content producers, and research institutions across France and 100+ international territories.

Ownership category

akta.pro rank

Product category

Media Audience Measurement

NAICS

Media Representatives (541840)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Media & Audience Measurement Analytics (BPAHALAO)

akta.pro secondary industries

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

Keywords

• Media audience measurement
• Cross-media analytics
• TV ratings research
• Internet audience measurement
• SVOD consumption research

Headquarters

HQ city

Levallois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Research Reports and Studies Sales: Sale of market research reports including audience measurements, consumption studies, equipment barometers, and industry analysis. Reports are sold as one-time purchases with prices ranging from €450 to €10,000 depending on report type and coverage.
2. Subscription Reports: Monthly and quarterly recurring reports on internet audiences, SVOD consumption, and media trends sold through subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Médiamétrie operates a panel-based audience measurement service for television, radio, internet, and streaming platforms, combining audimetrics, audio/video watermarking, and cross-platform data collection. It monetizes this measurement infrastructure by producing and selling syndicated research reports, barometers, and on-demand studies to media companies, advertisers, and content producers via its online store, covering France and 100+ international territories through the Glance subsidiary.

Product overview

Mediamétrie is a media audience measurement company offering a comprehensive portfolio of research products across France and international markets. The core offering includes specialized studies on television, radio, internet, and digital media consumption, available through the Médiamétrie Online Store platform. Key products include the Baromètre des Equipements for French household equipment, NoTa Report for international TV content analysis, Scripted Series Report and Kids TV Report for programming analysis across European markets, Beyond TV for digital market overview, One TV Year in the World Report for global TV analysis, and VOD Landscape Report for streaming market intelligence. International products are branded under Glance, covering 100+ territories with reports on entertainment, scripted series, and children's programming. French market studies include TREND-e for internet trends, SVOD consumption barometer, Global Audio/Video/Radio studies, and Web Observatoire for multi-platform web usage analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Glance: International TV and media research reports covering 45+ territories
• Médiamétrie//NetRatings
• Omedia
• Metricline

Products and services

• Baromètre des Equipements Reference study on TV and digital equipment penetration in French households, covering audiovisual, telephonic, computing equipment and internet access. Published as S1 and S2 waves for media and equipment manufacturers.
• NoTa Report (New On The Air) International report analyzing new TV content launches, programming trends, and platform strategies across 45+ territories. Available in Season Overview and Fall Season editions for broadcasters and content distributors.
• Scripted Series Report

Quantifiable outcome

• Covers 100+ territories through Glance subsidiary for international studies
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AudienceProjectcoreTechnology or Integration · 4 September 2025Strategic partnership announced September 4, 2025 to accelerate the evolution of Mediamétrie's Cross-Media Video advertising measurement solution. The collaboration aims to enhance cross-platform audience measurement capabilities for the French market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YouGov: Online-first market research and audience profiling company. Adjacent competition for digital audience profiling and brand/media research budgets, though methodology (panel-based surveys) is broader than Médiamétrie's media-measurement core.
• Ipsos: French-founded global market research leader with significant media and audience research practice. Broader scope than Médiamétrie but directly comparable on French media-adjacent research products and consumer insights sold to advertisers and broadcasters.
• GfK: Global consumer and media research firm with audience measurement heritage (formerly GfK panels). Comparable in offering syndicated consumer/audience research products to media companies, though with a broader retail and consumer-goods focus than Médiamétrie.

Direct peers

• Comscore: Digital and cross-platform audience measurement company, including TV/video ratings and campaign analytics. Overlaps with Médiamétrie//NetRatings on digital audience analytics and competes for cross-media video measurement mandates.
• Nielsen: Global audience measurement leader offering TV, radio, digital, and cross-platform ratings. Most direct comparable to Médiamétrie's core panel-based measurement franchise, with deeper global scale but a less entrenched French-market position.
• Kantar Media: Kantar's media division provides cross-media audience measurement, panel-based data, and currency services. Directly competes with Médiamétrie on cross-media video measurement methodology and broadcaster/agency contracts across European markets.

Emerging players

• SimilarWeb: Digital audience analytics provider competing in website and app traffic measurement. Overlaps with Médiamétrie's TREND-e and Médiamétrie//NetRatings on internet audience trend reporting and digital competitive intelligence.
• Effective Measure: Digital audience measurement provider focused on emerging and regional markets. Overlaps with Médiamétrie's digital measurement on cross-market online audience reporting and competes for similar content-distributor and advertiser contracts.

Regional players

• BARB (Broadcasters' Audience Research Board): Industry-owned UK TV audience measurement body funded by broadcasters, agencies, and advertisers. Structurally and functionally similar to Médiamétrie's joint-industry heritage, applying panel-based methodology to a single national market.
• Numeris: Canadian audience measurement bureau using panel-based TV/radio/TVOD measurement similar to Médiamétrie's French-market franchise. Comparably structured joint-industry body with national scope and recurring currency contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediametrie
• LinkedInlinkedin.com/company/mediametrie
• Instagraminstagram.com/mediametrie.officiel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediamétrie