Realytics
Realytics is an AI-powered competitive intelligence platform that processes billions of external consumer signals across 200+ million outlets in 195+ countries to deliver plug-and-play market, location, experience, brand, pricing, and sales analytics for offline consumer businesses and consulting firms.
- Company typePrivate
- Founded2020
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Realytics does
Realytics (legally Reality Analytics, Inc., incorporated in Delaware with a Cyprus entity in Nicosia) is an AI-powered competitive intelligence and performance analytics platform purpose-built for offline businesses. The platform aggregates 20+ billion consumer signals, 1+ billion consumer profiles, and 200+ million outlet records across 195+ countries and 100+ languages, mapped to a proprietary 28-meter hexagonal grid for location-level analysis. It is delivered as seven integrated modules—Market Analytics, Location Analytics, Experience Analytics, Brand Analytics, Price Analytics, Brand Scorecard, and Sales Intelligence—covering market sizing, site selection, customer experience benchmarking, brand perception, competitive pricing, competitor briefs, and lead prioritization. Data updates weekly with history from 2020 and no technical integration is required for adoption. The company was founded in 2020 by Tony Popov (formerly of Yandex) and operates a hybrid GTM combining a sales-led enterprise motion with a self-serve SMB subscription funnel (Essential $199/month through Scale $649/month) and a four-pillar Partner Program covering consulting, product, data, and media channels. Notable commercial milestones include a $1M strategic round in October 2025 (total funding $3.5M), a strategic partnership with Hakuhodo Consulting Asia Pacific in November 2025 that enabled a new automotive vertical, and the Best Retail Insights Solution award at the VIP Awards 2026.
Realytics firmographics
Firmographics- Name
- Realytics
- Legal name
- Reality Analytics, Inc.
- Website
- https://realytics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realytics is an AI-powered competitive intelligence platform that processes billions of external consumer signals across 200+ million outlets in 195+ countries to deliver plug-and-play market, location, experience, brand, pricing, and sales analytics for offline consumer businesses and consulting firms.
- Ownership category
- akta.pro rank
Realytics industry classification
Industry- Product category
- Retail & Location Analytics Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Market Data Feeds & Terminals (FSAFAIAA)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Realytics is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Realytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Essential Tier: Entry-level subscription at $199/month for single-location SMBs testing intelligence. Includes 1 market area, 1 year historical data, 1 industry pack, 100 insight credits/month, up to 5 users. Features customer experience and location intelligence.
- Subscription SaaS - Growth Tier: Growing SMB/small chain tier at $399/month for businesses with 1-10 locations. Includes 5 market areas, 2 years historical data, 200 insight credits/month, up to 10 users. Expanded intelligence capabilities.
- Subscription SaaS - Scale Tier: Regional chain tier at $649/month for businesses with 10-50 locations. Includes 20 market areas, 3 years historical data, 500 insight credits/month, up to 50 users. Adds brand analytics to the feature set.
- Enterprise Subscription: Custom pricing for large teams with high volume needs. Includes unlimited market areas, up to 5 years historical data, unlimited industry packs, unlimited insight credits, unlimited users. Features Market, Product, and Pricing analytics plus dedicated support and advanced benchmarking/bespoke analyses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level for single-location SMBs at $199/month |
| Subscription | Monthly | Growing SMB/small chain tier at $399/month |
| Subscription | Monthly | Regional chain tier (10-50 locations) at $649/month |
| Subscription | Multi-year contract | Enterprise tier with custom pricing for large teams |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Realytics product offering
Product offeringCore offering
Realytics sells a unified AI-powered competitive intelligence and performance analytics SaaS platform for offline businesses. It processes billions of external signals—foot traffic, consumer sentiment, pricing, cross-shopping, and brand perception—mapped to over 200 million store locations across 195+ countries, delivering plug-and-play diagnostics, benchmarking, and predictive location modeling without requiring technical integration. The platform is delivered as seven integrated modules covering market, location, experience, brand, price, scorecard, and sales intelligence, sold via tiered subscriptions and enterprise contracts to global consumer brands and consulting firms.
Product overview
Realytics is an AI-powered competitive intelligence and performance analytics platform designed as a unified product with seven integrated modules. The core platform processes billions of external signals (traffic, consumer sentiment, pricing, cross-shopping, brand perception) mapped to over 200 million store locations across 195+ countries. The seven modules—Market Analytics, Location Analytics, Experience Analytics, Brand Analytics, Price Analytics, Brand Scorecard, and Sales Intelligence—work together to provide end-to-end competitive intelligence: Market Analytics provides strategic market overview, Location Analytics enables site selection, Experience Analytics tracks customer satisfaction drivers, Brand Analytics monitors brand perception and positioning, Price Analytics handles competitive pricing intelligence, Brand Scorecard delivers competitor benchmarking, and Sales Intelligence prioritizes leads and accounts. Data is updated weekly and available from 2020 onwards, with the platform requiring no technical integration—offering plug-and-play diagnostics at store or catchment level.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Analytics Comprehensive market intelligence module that maps industry landscapes, tracks category shifts, identifies growth opportunities, and benchmarks brand performance across countries and regions. Used by global consumer brands, restaurant chains, and consulting firms to assess markets and plan expansion with precision.
- Location Analytics Site-selection and location intelligence module that benchmarks locations across traffic, spending power, and competitive landscape to identify optimal expansion opportunities, including predictive modeling of new-storefront economics on a 28-meter hexagonal grid.
- Experience Analytics Customer-experience analytics module that breaks down satisfaction drivers by topic, impact, and location, including SWOT analysis, KPI scoring, and real-time operational tracking of CX at store level.
- Brand Analytics Brand-performance analytics module that tracks consumer interest, measures brand perception, identifies cross-shopping patterns, and benchmarks brand satisfaction across price segments.
- Price Analytics Competitive-pricing intelligence module that monitors pricing across channels and regions, benchmarks prices against competitors, and identifies opportunities for margin optimisation.
- Brand Scorecard Competitor-intelligence brief module that delivers a complete analysis of rival brands including market rank, traffic patterns, satisfaction metrics, pricing, and customer-demographic profiling.
- Sales Intelligence Lead-prioritisation module combining 50+ attributes into rich profiles for 200M+ outlets across 200+ countries, including store data, contact info, operation info, menu data, traffic workload, ratings, and brand-performance metrics.
Quantifiable outcome
- Restaurants with superior customer experience outperform competitors by 1.5 to 2 times in check size growth, foot traffic, and overall market share (based on analysis of 50,675 brands across 353,241 outlets)
- +4 more outcomes
Companies that use Realytics
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Realytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Realytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hakuhodo Consulting Asia PacificcoreStrategic partnership to bring real-time market intelligence to offline consumer businesses across Asia. Combines Hakuhodo's strategic consulting and client-management expertise with Realytics' AI-powered competitive intelligence platform. The partnership enabled building and launching a new automotive vertical measuring dealership performance, network density, and market potential across Asia. Hakuhodo has introduced Realytics' platform to multiple enterprise clients, generating the highest client-acquisition rate among all Realytics partnership channels. The collaboration allows consultants to move from hypothesis to evidence, and from insight to impact in days rather than months.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Realytics competitors and assessment
Company assessmentBroad incumbents
- Foursquare: Foursquare operates a broad location-data and places platform serving advertising, apps, and enterprise analytics — overlaps with Realytics' POI coverage and consumer profiling but at much larger scale.
- Medallia: Medallia is a large customer experience management platform used by enterprise retailers for VoC and CX analytics — adjacent to Realytics' Experience Analytics module but as part of a broader suite.
- Similarweb: Similarweb provides digital market intelligence and competitive benchmarking for brands and investors — adjacent rather than direct overlap, but competes for the same competitive intelligence budget in offline-leaning brands.
Direct peers
- Numerator: Numerator delivers consumer panel and omnichannel purchase data with brand and market-share analytics for CPG and retail clients, overlapping Realytics' brand analytics, pricing, and consumer profiling capabilities.
- SafeGraph: SafeGraph provides points-of-interest and geospatial data for retail and commercial real estate, serving enterprise and analytics platforms with store-level intelligence comparable to Realytics' outlet mapping and competitive benchmarking.
- YipitData: YipitData provides alternative data and market intelligence to investors and corporates, covering e-commerce, consumer, and retail trends — overlapping Realytics' market and brand analytics for offline consumer businesses.
- Placer.ai: Placer.ai is a leading foot-traffic and location intelligence platform that provides competitive intelligence and site-selection analytics for offline retailers — directly overlapping with Realytics' Market, Location, and Brand Scorecard modules.
- Buxton: Buxton provides customer analytics and site selection for retail, restaurant, and healthcare chains, with comparable trade-area modeling and competitive benchmarking features.
- Kalibrate: Kalibrate (formerly Kalibrate Location Intelligence) provides site selection, trade area, and competitive analytics for retail and restaurant chains — directly comparable to Realytics' Location Analytics and predictive modeling.
Others
- Affinity Solutions: Affinity Solutions provides permissioned consumer transaction data and audience targeting, a complementary data partner for competitive intelligence platforms like Realytics rather than a direct competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Realytics social profiles
Digital presenceRealytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realytics leadership team
Management profileNumber of profiles
Profiles2 records
Realytics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realytics
What does Realytics do?
Realytics sells a unified AI-powered competitive intelligence and performance analytics SaaS platform for offline businesses. It processes billions of external signals—foot traffic, consumer sentiment, pricing, cross-shopping, and brand perception—mapped to over 200 million store locations across 195+ countries, delivering plug-and-play diagnostics, benchmarking, and predictive location modeling without requiring technical integration. The platform is delivered as seven integrated modules covering market, location, experience, brand, price, scorecard, and sales intelligence, sold via tiered subscriptions and enterprise contracts to global consumer brands and consulting firms.
Is Realytics a public or private company?
Realytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Realytics founded?
Realytics was founded in 2020. It employs 11 to 50 people.
Where is Realytics based?
Realytics is headquartered in Wilmington, United States, in the North America region.
How does Realytics make money?
Four revenue lines are on record. Subscription SaaS - Essential Tier is the primary driver. The others are subscription SaaS - Growth Tier, subscription SaaS - Scale Tier and enterprise Subscription.
Who are Realytics's main competitors?
Broad incumbents on record are Foursquare, Medallia and Similarweb. Direct peers are Numerator, SafeGraph, YipitData, Placer.ai, Buxton and Kalibrate. Affinity Solutions is listed as an others.
Does Realytics have an API?
No public API is recorded for Realytics.
What industry is Realytics in?
Realytics's product category is Retail & Location Analytics Software. Its primary akta.pro industry code is FSAFAIAA, Real-Time Market Data Feeds & Terminals, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 51321 and its SIC code is 7372.