What Wide Group does

Wide Group is an Italian insurance brokerage aggregator founded in 2016, headquartered in Bolzano with a network of more than 30 offices across Italy and a recently opened London office. The company serves roughly 92,000 active clients through a B2B2C model in which 200+ affiliated brokers place business with 150+ partner insurance carriers, earning transaction commissions on successful placements. Customer segments span companies, professionals, individuals and families, and a set of specialized sectors (aviation, marine, fine art, sports, renewable energy, healthcare, hospitality, non-profit) handled under an Excellence Solutions vertical.

Wide Group's core technology consists of two proprietary platforms: Policy, a broker-facing system for end-to-end policy lifecycle management (quoting, digital issuance, IDD compliance digitalization, claims tracking, advanced reporting), and MyWide, a client-facing web application for policy consultation, digital signature, premium payments via Wide Pay, and claims filing. Policy 4.0 received co-financing from the Province of Bolzano to support scaling, and Advanced Electronic Signature capabilities are embedded directly into the platform. The company holds ISO 9001, ISO/IEC 27001, ISO 22301, ISO 56002, MOG 231, Great Place to Work Italia, and IIA Sigillo certifications, and is registered in the Italian Single Register of Insurance Intermediaries (RUI, B000548946) under IVASS supervision.

The business model is a roll-up aggregator: Wide Group acquires and integrates established brokerage firms (Fingea, Sogea, Broker Net Italia, ACF, Ariostea, AssiBroker Tirreno, Geas Sanità, Baroncini Broker among recent additions) while allowing acquired brokers to retain client ownership, then unifies them under shared technology, carrier relationships, and back-office functions. Pricing is not publicly disclosed and is negotiated per policy based on individual risk profiles. Growth is driven primarily by continuous M&A and broker recruitment rather than direct consumer marketing, with a senior leadership team led by CEO Gianluca Melani and Partner Nicola Celotti, supported by a dedicated Strategy & M&A function.

Name

Wide Group

Legal name

Wide Group Srl

Website

https://widegroup.eu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Wide Group is an Italian insurance brokerage aggregator founded in 2016 that serves 92,000+ clients across companies, professionals, individuals, and specialized sectors via a network of 200+ affiliated brokers and proprietary Policy and MyWide platforms.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Claims management services
• Professional liability coverage
• Personal insurance policies

Headquarters

HQ city

Biella

HQ country

Italy

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Wide Group acts as an insurance broker, earning commissions from insurance companies for placing policies with clients. The broker model involves selecting the best products from partnered insurance companies and receiving commissions on successful placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Wide Group is an Italian insurance brokerage firm founded in 2016 that provides tailored insurance solutions through a network of over 200 affiliated brokers and 30+ offices across Italy. The firm operates a B2B2C model, partnering with insurance carriers and distributing policies through its broker network to companies, professionals, and individuals and families. The brokerage is supported by two proprietary digital platforms — Policy for brokers and MyWide for clients — used for policy management, claims handling, and digital signature (AES).

Product overview

Wide Group is an insurance brokerage firm offering customized insurance solutions for individuals, professionals, companies, and specialized sectors. The company's digital product portfolio consists of Policy, a proprietary broker platform for end-to-end policy management (quotes, issuance, claims handling, reporting); MyWide, a client-facing web application for policy management, claims filing, and digital interactions; and a dedicated Claims Management Service for specialized claims handling. Together, these platforms provide an integrated insurance brokerage ecosystem supporting over 92,000 active clients and 150+ partner relationships across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• MyWide: Web application for clients to manage their insurance policies, including policy consultation, digital signature, claims management, and broker communication.
• Policy

Products and services

• Insurance Brokerage Services

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AIBA (Associazione Italiana Broker di Assicurazioni)coreStrategic or Co-development PartnerAIBA is the Italian Association of Insurance Brokers, a strategic partner representing the insurance brokerage community. Wide Group is part of this association, participating in industry initiatives and contributing to broker community development.
• ILLCAcoreStrategic or Co-development PartnerILLCA (Istituto per la Lotta alla Corruzione negli Appalti) partnership indicates Wide Group's commitment to anti-corruption standards and transparency in public procurement insurance.
• Italian Insurtech Association (IIA)coreStrategic or Co-development PartnerWide Group holds the Sigillo IIA quality mark awarded by the Italian Insurtech Association, demonstrating excellence in digital and integrated customer experience. The association accelerates insurance industry innovation and Wide Group participates in its experience guidelines program.
• Uniba PartnersminorGTM or Marketing PartnerUniba Partners is a strategic partner providing access to international insurance markets and specialized products, enhancing Wide Group's capability to serve clients with cross-border insurance needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marsh & McLennan (Marsh Italy): Global insurance brokerage and risk advisory giant with a long-standing Italian operation. Directly comparable as a full-service insurance broker serving corporate clients across multiple lines, but operates as a much broader multinational incumbent rather than a domestic aggregator.
• Aon: Global insurance and reinsurance broker with a major Italian presence. Directly comparable on brokerage services for corporate and specialty risks, though it operates globally and across adjacent consulting lines rather than as a mid-market Italian roll-up.
• Willis Towers Watson (WTW): Global advisory and insurance broker with Italian operations serving corporate risk and benefits clients. Comparable on insurance placement, risk advisory, and specialty solutions, but at significantly larger scale and broader service scope than Wide Group.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with an active European acquisition program. Comparable on brokerage services, specialty practices, and acquisition-led growth, though materially larger and more diversified than Wide Group.
• Lockton: World's largest privately held insurance brokerage with growing European operations. Directly comparable as an independent, privately owned broker serving corporate and specialty clients, although Lockton operates globally and at significantly greater scale than Wide Group.

Direct peers

• Howden: London-headquartered insurance broker that has grown aggressively through an acquisition-driven roll-up strategy across Europe. Closely comparable to Wide Group in business model — aggregator of regional broker partners leveraging a proprietary platform — and an obvious strategic analogue for mid-market European brokerage consolidation.
• Ardonagh Group: UK-based insurance distribution platform built through serial acquisitions of regional brokerages. Highly comparable to Wide Group's aggregator model, though primarily UK-focused with proprietary technology overlays supporting broker productivity.
• Acrisure: US-headquartered insurance brokerage that has scaled via hundreds of partner acquisitions and a proprietary technology platform. Comparable to Wide Group on the roll-up-plus-tech thesis, though operating at much larger scale and predominantly in North America.

Regional players

• BFL Group / Cooper Gay: Specialty insurance and reinsurance broker with European operations focused on complex and niche risks. Comparable to Wide Group's Excellence Solutions division on specialty segment focus, though primarily serves non-Italian European markets.

Emerging players

• Italian Insurtech Association members (e.g., Net Insurance, Prima): Domestic Italian insurtech players and AIBA-affiliated broker networks pushing digital distribution in Italy. Comparable as Italy-based insurance intermediaries innovating on technology and customer experience, but generally focused on direct/D2C distribution rather than a B2B broker-of-brokers model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/widegroup
• LinkedInlinkedin.com/company/wide-group-spa
• Instagraminstagram.com/widegroup_broker

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wide Group