proAV

What proAV does

proAV is a UK-headquartered, privately held provider of enterprise audio visual and unified communications technology solutions, designing, supplying, installing, commissioning, and managing complex AV and UC estates for corporate, education, and public-sector clients across more than 80 countries. The company's offering centres on integrated AV systems (display, digital signage and IPTV, audio, control, switching and routing) and UC platforms (Microsoft Teams Rooms, Zoom Rooms, Cisco Webex), supported by a proprietary intelligent monitoring and management platform called proActiV, which is operated from a 24/7/365 Video Network Operations Centre (VNOC) and underpins recurring managed-services revenue. proAV is Crestron's largest Elite Platinum dealer in Europe, holds the most Shure certified staff of any integrator globally, and maintains top-tier status with Poly, Lutron, Huddly, and Tripleplay, among others, making partner ecosystem depth a defining capability.

Revenue is generated through four interlocking streams: project-based professional services (design, supply, installation, commissioning, training), managed services and multi-year SLAs (dedicated onsite engineers, preventative maintenance, VNOC monitoring, event support), hardware integration (displays, LED video walls, conferencing equipment), and a Technology as a Service (TaaS) subscription model that allows clients to procure AV without upfront capital outlay. Go-to-market is enterprise field sales via direct regional teams, formal tenders, and framework agreements (NEUPC, NHS Shared Business Services), targeting large corporates (BT Group, Aviva, Virgin Media O2, Channel 4, London Metal Exchange, EBRD), universities (Surrey, Hertfordshire, City, Loughborough), and public-sector bodies. The firm operates from UK headquarters in Egham, Surrey, with regional offices in Birmingham, Edinburgh, Dublin, Frankfurt, and Shanghai, and reports a headcount of approximately 325-400.

Name

proAV

Legal name

proAV Limited

Website

https://proav.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

proAV is a UK-headquartered global integrator designing, installing, and managing enterprise audio visual and unified communications systems for corporate, education, and public-sector clients across 80+ countries, supported by its proprietary proActiV monitoring platform and 24/7 VNOC.

Ownership category

akta.pro rank

Product category

Audio Visual Systems Integration and Managed Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

akta.pro secondary industry

Video Conferencing & Meetings (HDAIAHAI)

Keywords

• AV systems integration
• Unified communications solutions
• Managed AV services
• Video conferencing systems
• Digital signage solutions

Headquarters

HQ city

Egham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Design, supply, installation, testing, commissioning, training, and documentation for complex AV and UC solutions. Revenue is project-based, typically spanning several months to over a year for large enterprise deployments.
2. Managed Services and Support Contracts: Ongoing managed onsite services (dedicated engineers), SLA-based support, remote VNOC monitoring, preventative maintenance, and event support. Contracts typically include 24/7/365 coverage with tiered response times (e.g., 4-hour on-site response, 8-hour coverage). Revenue is recurring through long-term SLA agreements.
3. Product and Technology Sales: Supply and integration of AV hardware including displays, LED video walls, control systems, audio systems, conferencing equipment, digital signage, and IPTV. Hardware is procured and integrated as part of project delivery.
4. Technology as a Service (TaaS): Flexible technology procurement model allowing clients to access AV and UC technology without large upfront capital expenditure.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

proAV designs, supplies, installs, and supports complex enterprise audio visual (AV) and unified communications (UC) solutions across display systems, digital signage, IPTV, audio, control systems, switching and routing, and video conferencing. The company delivers end-to-end project work (design through commissioning) along with ongoing managed onsite engineering and its proprietary proActiV intelligent monitoring and management platform backed by a 24/7/365 Video Network Operations Centre (VNOC).

Product overview

proAV is a global AV and UC technology solutions provider offering an integrated portfolio of services and solutions. The core offering includes proActiV AV Services for intelligent monitoring and management, supported by Managed Onsite Services, Project Delivery, Professional Services, Event Management, and Technology as a Service modules. Solutions span AV Solutions (Display Solutions, Digital Signage & IPTV, Audio, Control Systems, Switching and Routing), UC Solutions (UC Platforms, Room Solutions, BYOD/BYOM, Video Interop Solutions, Workspace Devices, Intelligent IoT Solutions), and Smart Workplace consulting. The portfolio is delivered through a global network across 80+ countries with 24/7 Global Helpdesk support.

Differentiator

Problem solved

Functional benefit

Products and services

• proActiV AV Services Intelligent monitoring and management service providing proactive and reactive asset management, remote device management, energy management, room scheduling integration, firmware updates, system health dashboards and 24/7/365 remote monitoring through proAV's Video Network Operations Centre (VNOC). Sold to enterprise clients with mission-critical AV estates.
• Managed Onsite Services Dedicated on-site AV technicians and engineers deployed at client locations to provide day-to-day operations, incident management, event support and SLA-bound response (e.g. 4-hour on-site, 8-hour coverage). Sold as an annual enterprise SLA with bundled preventative maintenance, loan equipment and warranty management.
• Project Delivery End-to-end AV and UC project implementation service covering design, supply, installation, testing, commissioning, training and documentation. Typically project-based engagements spanning several months to over a year for large enterprise deployments.
• Professional Services Consulting and advisory services covering AV strategy, technology planning, standards development and digital transformation roadmapping for enterprise and public sector clients.
• Event Management AV event support service providing technical production, live streaming, broadcast and on-site engineering for corporate events, conferences and town halls.
• Technology as a Service (TaaS) Subscription-based technology procurement model that allows enterprise clients to access AV and UC technology (hardware, software and services) without large upfront capital expenditure, billed as a recurring fee.
• AV Solutions (Display, Digital Signage & IPTV, Audio, Control, Switching & Routing) Integrated AV solution bundles combining displays, LED video walls, digital signage and IPTV, professional audio, control systems and AV signal distribution/switching infrastructure. Delivered as design-and-build system solutions for enterprise, education, retail and public sector clients.
• UC Solutions (UC Platforms, Room Solutions, BYOD/BYOM, Video Interop, Workspace Devices, Intelligent IoT) Unified communications and collaboration solution portfolio covering UC platforms (Microsoft Teams Rooms, Zoom Rooms, Webex), meeting room installations, BYOD/BYOM wireless presentation, video interop, workspace devices (conference cameras, speakerphones) and intelligent IoT workplace integration. Sold to enterprise clients as integrated UC programmes.

Quantifiable outcome

• Zero unplanned downtime during trading hours for London Metal Exchange through proactive monitoring and automated system checks
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and notable.

• CrestroncoreTechnology or IntegrationCrestron is proAV's largest Elite Platinum dealer in Europe. proAV holds extensive Crestron certifications including Crestron Masters credentials. The partnership encompasses major enterprise deployments using Crestron DigitalMedia, Fusion, and control systems. ProAV's rooms have been accredited 'Crestron Certified Design (CCD)' qualifying for extended warranties.
• ShurecoreTechnology or IntegrationproAV has more Shure certified staff than any other AV integrator not only in the UK, but anywhere globally. The partnership involves ceiling array microphones, wireless microphones, and audio solutions across enterprise deployments.
• Belden Inc.majorTechnology or IntegrationproAV delivers Belden Customer Innovation Centre projects globally. Partnership spans Santa Clara, USA and Germany CICs. As a global company, proAV can deliver Belden's CIC projects in all required locations.
• Poly (formerly Plantronics/Polycom)majorTechnology or IntegrationproAV was awarded Poly Growth Partner of the Year 2022 and Poly Partner of the Year by Nuvias UC. Partnership involves video conferencing, audio conferencing, and unified communications solutions across enterprise client deployments.
• MicrosoftcoreTechnology or IntegrationMicrosoft Teams Rooms certified partner. Major enterprise deployments involve Microsoft Teams environments, Surface Hub 2S interactive whiteboards, and Azure-based unified communications integrations.
• HuddlynotableTechnology or IntegrationproAV secured Platinum Partner status with Huddly, deploying intelligent cameras for huddle spaces and meeting rooms across enterprise clients.
• LutronnotableTechnology or IntegrationproAV awarded Lutron Black Diamond Dealer status demonstrating expertise in luxury residential lighting and shading control for high-end residential and hospitality projects.
• TripleplaynotableTechnology or IntegrationOne of the first globally to be awarded Platinum partner status by Tripleplay. Partnership involves IPTV and digital signage deployments across enterprise and public sector clients including EBRD.
• CiscocoreTechnology or IntegrationCisco Webex, telepresence, and IP telephony solutions deployed across enterprise projects. Cisco Spaces solutions mentioned in news content.
• AVIXAnotableOthersAVIXA Gold member, demonstrating commitment to professional education and certification through the Certified Technology Specialist (CTS) programme.
• EcoVadisnotableOthersEcoVadis Silver medal places proAV among the top 15% of companies globally for ESG performance assessment.
• Science Based Targets initiative (SBTi)notableOthersproAV has committed to the SBTi Net-Zero Standard with science-aligned emissions reduction targets.
• NEUPC (North East Universities Purchasing Consortium)coreChannel Partner/ Reseller/ DistributorproAV is an approved supplier within the NEUPC framework for education procurement, reflecting a proven track record of delivering high-quality, innovative technology solutions with compliance to strict procurement standards.
• NHS Shared Business ServicescoreChannel Partner/ Reseller/ DistributorproAV was re-appointed as supplier under the new NHS Shared Business Framework for AV technology solutions across NHS and public sector organisations.
• BarconotableTechnology or IntegrationBarco ClickShare and wireless presentation solutions deployed across enterprise client projects.
• SamsungnotableTechnology or IntegrationSamsung LED displays, interactive screens, and commercial displays deployed across retail, corporate, and education projects.
• ChristienotableTechnology or IntegrationChristie Spyder video processors deployed for complex video wall configurations in major enterprise projects including Aviva auditorium and financial services trading floors.
• MersivenotableTechnology or IntegrationMersive Solstice wireless presentation platform deployed across enterprise projects including Virgin Media O2 headquarters.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Kinly: European-headquartered global AV and video collaboration integrator (formed from the merger of Kinly and Vega). Competes head-to-head with proAV across UK and Northern European enterprise, public sector, and education clients with the same combination of design, deployment, and managed services.
• Diversified: US-based global AV/media systems integrator serving enterprise, public sector, and broadcast customers. Highly comparable services portfolio spanning AV integration, UC, digital signage, and managed support across multi-site deployments.
• AVMI: UK-based AV integrator focused on enterprise, public sector, and corporate clients. Direct UK market competitor to proAV with similar design-build-manage offering and overlap on Crestron and Microsoft Teams Rooms deployments.
• Black Box: Global IT and AV/UC integrator with managed services portfolio serving enterprise and public sector clients. Comparable in delivering integrated AV-over-IP, UC, and digital signage estates across multi-site customers.
• AVI-SPL: World's largest AV systems integrator with global delivery capabilities, offering design, integration, and managed services for enterprise AV and UC estates. Closest direct competitor to proAV in scope, customer profile (FTSE/Global 500), and managed services-led business model.
• McCann Systems: US-headquartered AV integrator delivering corporate, higher education, and government AV/UC projects. Comparable services-led model and similar end-market focus to proAV, particularly in large meeting-room and learning-space deployments.
• Whitlock: North American AV integrator and managed services provider with a long-standing enterprise and public sector book. Comparable UC, video conferencing, and managed services orientation, although with smaller international footprint than proAV.
• ConvergeOne: US-based IT and AV systems integrator with strong managed services practice around UC, contact center, and collaboration. Closely comparable in its blend of enterprise AV integration plus ongoing managed support contracts.

Broad incumbents

• Computacenter: UK-listed enterprise IT infrastructure and services provider that increasingly bundles AV/UC into broader workplace technology engagements. Much broader than proAV (datacenter, networking, managed IT) but a relevant incumbent competitor when enterprises want a single workplace tech provider.

Regional players

• Atea: Nordic-headquartered IT infrastructure and workplace technology provider with growing AV/UC integration practice. Operates in similar enterprise segments but primarily serves the Nordics and Baltics, providing a useful regional analogue to proAV's UK-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/proAVlimited
• Facebookfacebook.com/proAVlimited
• LinkedInlinkedin.com/company/proav-ltd
• Instagraminstagram.com/proavlimited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proAV