Visualead
Visualead is a software company that developed visual QR code generation technology enabling businesses and consumers to embed logos and custom designs into scannable QR codes. Founded in 2012 in Tel Aviv, it has been consolidated into QRStuff.
- Company typePrivate
- Founded2012
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Visualead does
Visualead was a Tel Aviv, Israel-based software company founded in 2012 that specialized in visual QR code generation technology. The company's core product enabled users to embed logos, custom designs, and branding elements into QR codes while maintaining scannability, addressing the aesthetic gap in standard QR codes for marketing and promotional use cases. Visualead operated a self-serve web platform with a horizontal, consumer-and-SMB go-to-market motion, monetizing via a subscription-based recurring revenue model for QR code generation and management services. The company held a registered trademark on 'Visual QR Code' as a brand identity asset.
Over its operating life, Visualead raised approximately $7.35M across three funding rounds between 2012 and 2015, including a $5M Series 2 led by Alibaba Group in January 2015. Despite the capital infusion, the company maintained a small headcount (11-50 employees) and operated in a commoditized QR tooling category. As of 2026, Visualead has been consolidated into QRStuff — new signups are closed, new QR code generation has been disabled, and existing customers are directed to QRStuff.com for continued service. The Visual QR Code trademark has been retained, and Visualead exists primarily as a customer-management shell within the QRStuff ecosystem rather than an independent operating business.
Visualead firmographics
Firmographics- Name
- Visualead
- Legal name
- Visualead
- Website
- https://visualead.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Visualead is a software company that developed visual QR code generation technology enabling businesses and consumers to embed logos and custom designs into scannable QR codes. Founded in 2012 in Tel Aviv, it has been consolidated into QRStuff.
- Ownership category
- akta.pro rank
Visualead industry classification
Industry- Product category
- Visual QR Code Generation Software
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- QR Code Payments Wallets (FSAMAEAC)
- akta.pro secondary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Visualead is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Visualead business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- QR Code Generation Service: Visualead operated as a visual QR code generation platform, allowing users to create customized QR codes with embedded branding elements. The service has since been sunset and consolidated into QRStuff.
Distribution channels1 record
Visualead product offering
Product offeringCore offering
Visualead developed and operated a Visual QR Code Generator, a self-serve web application that produced customized, branded QR codes with embedded logos and design elements while preserving scan functionality. Users could create, manage, edit, and track QR codes for marketing and branding campaigns through an account-based dashboard. New signups and new QR code creation have been closed following the company's consolidation into QRStuff, with existing customers able to manage current QR codes only.
Product overview
Visualead offered a Visual QR Code Generator as its core product, enabling users to create customized visual QR codes. The company has since been acquired by QRStuff, and new signups have been closed. Existing customers can still manage their current QR codes, but the creation of new QR codes has been disabled. The product's trademark 'Visual QR Code' has been retained.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual QR Code Generator A web-based QR code generation tool that creates visual, customized QR codes with embedded logos, brand colors, and custom designs while preserving scan functionality. Includes an account-based dashboard for managing, editing, and tracking QR codes, with social login via Google and Facebook. Now consolidated into QRStuff following acquisition, with new signups closed and new QR code creation disabled.
Companies that use Visualead
Customer profileIdeal customer profiles1 record
Visualead technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Visualead partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QRStuffcoreVisualead has been consolidated into QRStuff, with QRStuff becoming the primary platform for QR code generation services. Visualead customers are redirected to QRStuff for all new QR code creation and management. The partnership represents a full business integration rather than a simple referral arrangement.
Scale indicators1 record
Recent moves7 records
Expansion highlights3 records
Visualead competitors and assessment
Company assessmentDirect peers
- Beaconstac: Beaconstac offers dynamic QR codes with branding, analytics, and marketing integrations, competing in the same branded-QR-for-marketing category as Visualead.
- QRStuff: QRStuff is the company that acquired Visualead and now absorbs its visual QR generation capabilities. It is the most direct peer, offering QR code generation and management tools to global SMB and enterprise users.
- QRCode Monkey: QRCode Monkey is a widely used free QR code generator that supports custom designs, logos, and colors — directly competing with Visualead's visual QR proposition for the same SMB and consumer audience.
- Flowcode: Flowcode is a direct-to-consumer QR code platform focused on branded, design-forward QR codes and dynamic link management — closely aligned with Visualead's visual branding and marketing use cases.
- QR Tiger: QR Tiger offers customizable QR codes with logos, dynamic QR analytics, and marketing campaign features — a direct functional and commercial peer to Visualead in the branded QR segment.
- Scanova: Scanova provides dynamic and static QR code generation with branded designs and campaign analytics, serving a similar SMB and marketing-customer base as Visualead.
- Uniqode (formerly Beaconstac's rebrand neighbor — formerly known as 'QR Code Kit'): Uniqode (formerly known as the QR Code Generator / QR Code Kit) provides branded QR codes with campaign management, directly comparable to Visualead's visual-QR-for-marketing offering.
- The QR Code Generator (Egoditor): Egoidtor's The QR Code Generator is a long-standing QR code platform offering custom-styled QR codes and dynamic management — directly overlapping with Visualead's product set.
Broad incumbents
- Canva: Canva includes a built-in QR code generator within its broader design platform, serving a much larger SMB and creator base. It is a broad incumbent that bundles QR generation as part of a wider design and marketing suite.
- Bitly: Bitly is a broad link-management incumbent that has added QR code generation (including branded dynamic QR codes) to its platform, competing for the same SMB marketing and link-management customer that Visualead targeted.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Visualead social profiles
Digital presenceVisualead financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visualead leadership team
Management profileNumber of profiles
Profiles1 record
Visualead funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visualead M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visualead
What does Visualead do?
Visualead developed and operated a Visual QR Code Generator, a self-serve web application that produced customized, branded QR codes with embedded logos and design elements while preserving scan functionality. Users could create, manage, edit, and track QR codes for marketing and branding campaigns through an account-based dashboard. New signups and new QR code creation have been closed following the company's consolidation into QRStuff, with existing customers able to manage current QR codes only.
Is Visualead a public or private company?
Visualead is a private company. It is classified as corporate owned and is currently acquired.
When was Visualead founded?
Visualead was founded in 2012. It employs 11 to 50 people.
Where is Visualead based?
Visualead is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Visualead make money?
One revenue line is on record: QR Code Generation Service.
Who are Visualead's main competitors?
Direct peers on record are Beaconstac, QRStuff, QRCode Monkey, Flowcode, QR Tiger, Scanova, Uniqode (formerly Beaconstac's rebrand neighbor — formerly known as 'QR Code Kit') and The QR Code Generator (Egoditor). Broad incumbents are Canva and Bitly.
Does Visualead have an API?
No public API is recorded for Visualead.
What industry is Visualead in?
Visualead's product category is Visual QR Code Generation Software. Its primary akta.pro industry code is FSAMAEAC, QR Code Payments Wallets, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430.