Amber Beverage Group
Amber Beverage Group is a Luxembourg-headquartered global spirits holding company that produces, bottles, markets, and distributes more than 100 owned brands and 1,300 third-party brands across 170+ markets, with production in Latvia, Mexico, Estonia, and Ireland and owned distribution across Europe and Australia.
- Company typePrivate
- Founded2014
- HeadquartersLuxembourg, Luxembourg
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amber Beverage Group does
Amber Beverage Group (ABG) is a Luxembourg-headquartered spirits holding company and subsidiary of SPI Group, formed in October 2014 to consolidate SPI's Baltic business and subsequently expanded through acquisition into a multi-category, multi-region spirits producer and distributor. The company operates across two integrated engines: owned production (Latvijas balzams in Riga since 1900, Fabrica de Tequilas Finos in Tequila, Mexico since 2016, Remedia in Estonia since 2018, and Walsh Whiskey in Ireland since 2021), and owned distribution (Amber Distribution in the Baltic States, Amber Beverage Austria, Germany, UK, Think Spirits Australia, plus minority-held Cellar Trends UK). ABG owns more than 100 brands — including Moskovskaya Vodka, Rooster Rojo and KAH Tequilas, The Irishman and Writers' Tears whiskeys, Riga Black Balsam, Cross Keys Gin, and Cosmopolitan Diva — and distributes an additional 1,300 third-party brands across 170+ markets with 13.1 million 9-liter cases of annual volume and EUR 329 million of disclosed revenue.
The company's products span vodka (multi-stage charcoal and quartz sand filtration), tequila (Mexican silver filtration at 100% Blue Agave), Irish whiskey (Walsh Whiskey operations), gin, herbal bitters (Riga Black Balsam's 24-ingredient recipe), and sparkling wine (Cosmopolitan Diva filtered through gold). Production capacity exceeds 25 million liters of Stolichnaya annually at Latvijas balzams alone, with logistics operations at Amber Logistics handling 35 million liters of annual cargo throughput. The portfolio has been built through a balance of heritage retention (centuries-old recipes, region-specific designations such as EU protected status for Estonian Vodka) and brand extension (Cosmopolitan Diva Strawberry-Mint, Rooster Rojo Ahumado smoked tequila, Black 1752 party brand US launch).
The business model combines brand ownership (margin captured on sales of 100+ own brands), contract production and private label services (notably Stolichnaya vodka and third-party warehousing), and distribution fees on 1,300 third-party brands. Customer reach spans on-trade (bars, restaurants, hotels), off-trade retail (e.g., Tesco listings for KAH Tequila), travel retail (DISC partnership for the Americas), and brand owners/dributors seeking entry to ABG's European, Australian, and North American networks. Marketing channels prioritize trade shows, cocktail competitions, motorsport sponsorships, and brand ambassador programs. In 2024, ABG initiated a transformational program under Acting CEO Arturs Evarts focused on profitability, non-core divestitures, and IT outsourcing.
Amber Beverage Group firmographics
Firmographics- Name
- Amber Beverage Group
- Legal name
- Amber Beverage Group Holding S.à r.l.
- Website
- https://amberbev.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Amber Beverage Group is a Luxembourg-headquartered global spirits holding company that produces, bottles, markets, and distributes more than 100 owned brands and 1,300 third-party brands across 170+ markets, with production in Latvia, Mexico, Estonia, and Ireland and owned distribution across Europe and Australia.
- Ownership category
- akta.pro rank
Amber Beverage Group industry classification
Industry- Product category
- Spirits & Beverage Manufacturing
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Amber Beverage Group is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices9 records
Markets served
Amber Beverage Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Own Brand Sales: Produces, bottles, markets, and retails its own portfolio of more than 100 beverage brands including Moskovskaya Vodka, Rooster Rojo Tequila, KAH Tequila, The Irishman Whiskey, Writers' Tears Whiskey, Riga Black Balsam, Cross Keys Gin, and Cosmopolitan Diva
- Third-Party Brand Distribution: Responsible for marketing and distributing 1,300 third-party drinks brands, spanning everything from premium vodka and sparkling wines to specialty Mexican tequilas and Irish whiskeys
- Production Services: Produces Stolichnaya vodka (over 25 million liters annually), private label beverages, and provides warehousing and logistics services to third parties
Go-to-market motion3 records
Distribution channels10 records
Marketing channels6 records
Amber Beverage Group product offering
Product offeringCore offering
Amber Beverage Group produces, bottles, markets, distributes, exports, and retails a comprehensive portfolio of premium spirits across vodka, tequila, Irish whiskey, gin, herbal bitters and sparkling beverages, owning more than 100 brands while also marketing and distributing 1,300 third-party brands. The company operates as a vertically integrated spirits business with production facilities in Latvia, Mexico, Estonia and Ireland and distribution companies across the Baltic States, Austria, Australia, Germany, the UK, and via third-party partners in other global markets.
Product overview
Amber Beverage Group is a rapidly growing global spirits company offering a comprehensive portfolio of alcoholic beverages across multiple categories. The company's core products include vodka brands (Moskovskaya, Stolichnaya), premium tequilas (Rooster Rojo, KAH), Irish whiskeys (The Irishman, Writers' Tears), herbal bitters (Riga Black Balsam and its variants), gin (Cross Keys), and sparkling beverages (Cosmopolitan Diva). ABG operates with a vertically integrated model spanning production (facilities in Latvia, Mexico, Estonia), distribution (companies in Australia, Austria, Germany, UK, Baltic States), and marketing of owned brands alongside third-party brand distribution. The company owns over 100 beverage brands and is responsible for marketing and distributing 1,300 third-party brands globally.
Differentiator
Problem solved
Functional benefit
Brands
- Moskovskaya Vodka: Premium Russian vodka brand with over 100 years of history, one of the core ABG brands
- Rooster Rojo Tequila
- KAH Tequila
- The Irishman
- Writers' Tears
- Riga Black Balsam
- Cross Keys Gin
- Cosmopolitan Diva
Products and services
- Moskovskaya Vodka Premium Russian vodka brand with over 100 years of history, produced at Latvijas balzams using traditional Russian technology with multi-stage distillation and filtration through activated charcoal and quartz sand.
- Rooster Rojo Tequila Premium 100% Blue Agave tequila produced and distilled in Tequila, Jalisco, Mexico, filtered through real Mexican silver for a softer, smoother finish.
- KAH Tequila Ultra-premium tequila brand produced at Fabrica de Tequilas Finos in Jalisco, Mexico, part of ABG's tequila portfolio with first UK retail listing at Tesco stores.
- The Irishman Whiskey Premium Irish whiskey from Walsh Whiskey's operations featuring single malt and other expressions, part of ABG's expansion into Irish whiskey following the Walsh Whiskey acquisition.
- Writers' Tears Whiskey Premium triple-distilled Irish whiskey from Walsh Whiskey, known for quality expressions and innovative cask finishes.
- Riga Black Balsam Herbal bitter based on 24 natural ingredients, with 265+ years of history, one of the world's oldest living bitters, produced at Latvijas balzams and sold in 30+ markets with over 4 million bottles annually.
- Cross Keys Gin Premium Baltic gin handcrafted in small batches with chamomile, linden blossoms, rosemary, and juniper, presented in a distinctive black natural clay bottle.
- Cosmopolitan Diva Sparkling beverage line and the first-ever sparkling beverage filtered through a gold filter, available in multiple flavors including Classic, Berry, Melon, Red Apple, Strawberry-Mint and non-alcoholic/kosher versions.
- Stolichnaya Vodka (production) Premium vodka produced under contract by ABG's Latvijas balzams since 1948, with over 25 million liters produced annually and sold in 150+ countries worldwide.
- Amber Latvijas balzams production facility Core ABG production facility in Riga, Latvia, established in 1900, producing over 130 different beverages and exporting to 160+ global markets.
- Amber Production Tequila facility Tequila production facility in Tequila, Jalisco, Mexico, operated by Fabrica de Tequilas Finos at the foot of Tequila Hill.
- Amber Production Remedia facility Production facility in Estonia producing vodkas, gins, natural liqueurs, cream liqueurs, and natural egg liqueurs, acquired via Remedia.
- Third-party spirits brand distribution Marketing and distribution of 1,300 third-party drinks brands, spanning premium vodka, sparkling wines, specialty Mexican tequilas, and Irish whiskeys through ABG's owned and partner distributor network.
- Amber Logistics warehousing and transportation services Specialized alcoholic beverage storage and transportation services in the Baltic Region, supporting group companies and third parties, with expected annual cargo turnover of approximately 35 million liters at the Amber Logistics center near Riga.
- Amber Beverage UK distribution (Cellar Trends) 70%-owned UK distribution arm, serving as the number one independent wine, spirits, beer and associated products distributor in the United Kingdom with a portfolio of 60+ international brands.
- Amber Beverage Australia (Think Spirits) distribution Majority-owned Australian distributor, recognized as a leading independent spirits distributor founded in 2004 and based in Sydney, focused on premium spirits brand building through on-premises and consumer marketing.
Quantifiable outcome
- 13.1 million 9Lcs volume produced and distributed
- +2 more outcomes
Companies that use Amber Beverage Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Amber Beverage Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Amber Beverage Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Grupo HotusaminorHotel management partnership for Zunda Towers hotel project in Riga. Grupo Hotusa will manage the new five-star hotel with 149 rooms as part of a €10 million investment.
- SPI RE Holding SàrlminorReal estate development partnership for hotel project at Zunda Towers in Riga. Investment of €10 million with 18-month construction timeline.
- TETcoreIT solutions partnership as part of transformational journey. TET provides specialized IT services including cloud infrastructure management, server management, and IT security management. Partnership enables ABG to focus on core business development.
- TETcoreIT outsourcing partner for ABG's transformational program. Scope includes project management, cloud migration, server management, and IT security services.
- DISC (Duty Free International)coreStrategic partnership for Americas Travel Retail distribution, enabling ABG brands to reach travelers across the Americas region.
- Walsh WhiskeycoreAcquisition of Walsh Whiskey company, owner of The Irishman and Writers' Tears Irish whiskey brands, expanding ABG into the high-growth Irish whiskey sector.
- Cellar TrendscoreIncreased holding to 70% in UK's number one independent wine, spirits, beer distributor. Serves all UK trade sectors with portfolio of 60+ international brands.
- Think Spirits AustraliacoreAcquired majority stake in Australia's leading independent spirits distributor. Founded 2004, based in Sydney, specializes in premium spirits brand building through innovative on-premises and consumer marketing.
- RemediacoreAcquired 100% of Estonia's third-largest alcohol producer. Portfolio includes vodkas, gins, natural liqueurs, cream liqueurs, and egg liqueurs. Recently gained EU protected status for Estonian Vodka.
- Aligned Beverage SolutionscoreNew York-based wine and spirits sales and marketing firm appointed to represent Moskovskaya Vodka and Riga Black Balsam across the United States.
- Fabrica de Tequilas FinoscoreAcquired significant equity stake in tequila production facility based in Tequila, Mexico. Facility produces KAH, Don Camilo, Agave 99, Zapopan and Tonala tequilas.
- DiversaminorGerman distribution partnership where Amber Beverage Germany signs distribution deal with Diversa for specialized beverage brands.
- The Dandurand GroupminorPartnership for Canadian market expansion, extending ABG's North American distribution reach.
- Disaronno InternationalminorDistribution partnership for Disaronno liqueur products within ABG's network.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Amber Beverage Group competitors and assessment
Company assessmentBroad incumbents
- Constellation Brands: Major spirits and beer operator with significant premium spirits exposure. Comparable in distribution scale and category breadth, though with stronger North American footprint.
- Pernod Ricard: Global premium spirits giant with overlapping vodka (Absolut), whiskey, and liqueur portfolios. Operates as a broad incumbent across all major categories where ABG competes, providing scale, distribution, and brand-building benchmarks.
- Beam Suntory: Global premium spirits company (Jim Beam, Maker's Mark, Suntory brands). Competes directly with ABG brands in US distribution and travel retail, particularly relevant given ABG's Jim Beam LatAm market share.
- Diageo: World's largest spirits company with deep portfolios in vodka, tequila, whiskey, and gin. Sets industry standards for distribution networks, marketing spend, and premium brand management that ABG competes against.
- Brown-Forman: Premium US-listed spirits group with Jack Daniel's, Finlandia vodka, and other brands. Comparable broad premium spirits operator competing with ABG brands in on-trade and travel retail.
Direct peers
- Becle (Jose Cuervo): Mexican spirits company behind Jose Cuervo tequila. Comparable to ABG in tequila production capabilities via Fabrica de Tequilas Finos and similar premium tequila category exposure.
- Stock Spirits Group: Central and Eastern European spirits company with portfolio of regional vodka and liqueur brands. Closest mid-cap direct peer to ABG given overlapping CEE distribution, vodka heritage focus, and similar size/structure.
- Davide Campari-Milano: Mid-cap global spirits group with diversified portfolio across vodka (Skyy), tequila (Espolòn), whiskey, and liqueurs. Highly comparable to ABG's multi-category brand-building and acquisition-led growth model.
- Roust Corporation: Russian-origin spirits producer and distributor with strong Central and Eastern European distribution. Closest comparable to ABG in heritage vodka brands, Russian-origin corporate structure, and CEE distribution focus.
Emerging players
- Edrington: Privately held Scotch and Irish whiskey specialist with premium brand focus. Comparable to ABG's Walsh Whiskey and Writers' Tears portfolio in the premium whiskey category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amber Beverage Group social profiles
Digital presenceAmber Beverage Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Beverage Group leadership team
Management profileNumber of profiles
Profiles7 records
Amber Beverage Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
Amber Beverage Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Beverage Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Beverage Group
What does Amber Beverage Group do?
Amber Beverage Group produces, bottles, markets, distributes, exports, and retails a comprehensive portfolio of premium spirits across vodka, tequila, Irish whiskey, gin, herbal bitters and sparkling beverages, owning more than 100 brands while also marketing and distributing 1,300 third-party brands. The company operates as a vertically integrated spirits business with production facilities in Latvia, Mexico, Estonia and Ireland and distribution companies across the Baltic States, Austria, Australia, Germany, the UK, and via third-party partners in other global markets.
Is Amber Beverage Group a public or private company?
Amber Beverage Group is a private company. It is classified as corporate owned and is currently operating.
When was Amber Beverage Group founded?
Amber Beverage Group was founded in 2014. It employs 1,001 to 5,000 people.
Where is Amber Beverage Group based?
Amber Beverage Group is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Amber Beverage Group make money?
Three revenue lines are on record. Own Brand Sales are the primary driver. The others are third-Party Brand Distribution and production Services.
Who are Amber Beverage Group's main competitors?
Broad incumbents on record are Constellation Brands, Pernod Ricard, Beam Suntory, Diageo and Brown-Forman. Direct peers are Becle (Jose Cuervo), Stock Spirits Group, Davide Campari-Milano and Roust Corporation. Edrington is listed as an emerging player.
Does Amber Beverage Group have an API?
No public API is recorded for Amber Beverage Group.
What industry is Amber Beverage Group in?
Amber Beverage Group's product category is Spirits & Beverage Manufacturing. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 31214 and its SIC code is 2080.