What Diversa does

Diversa is a B2B marketing communications agency founded in 1979 and headquartered in Kent, Ohio, operating as Diversa Inc. The firm delivers a full-service marketing offering that spans branding, web development, digital marketing, content marketing and strategy, email marketing, sales collateral, trade show planning and support, media planning, and advertising/copywriting/design. Its primary segment is B2B companies, with a historical specialty in the rubber and plastics industry where its work has appeared in trade publications such as Rubber & Plastics News and Rubber World; additional clients span banking, aircraft interiors, general aviation, public transportation, and local government. The agency is led by President Pamela Petrus, who personally oversees every account in a hands-on, principal-led delivery model.

Underlying technology is standard for a digital marketing agency: custom WordPress implementations with responsive design, CMS integration for non-technical editing, Google Analytics integration, SEO tooling, Google Ads / PPC, retargeting, banner advertising, and social media management (with LinkedIn highlighted for B2B). No proprietary platform, AI/ML capability, patents, or third-party AI integration is disclosed. The Drawing Board Blog functions as a content marketing and thought leadership channel.

Diversa generates revenue through project-based professional service fees for marketing communications engagements. Pricing is quote-based via a 'Get a Quote' page; no tiered packages or standard rate cards are published. The go-to-market motion is sales-led direct engagement: clients reach out through the website, phone (330-620-8718), or email ([email protected]), and engagements are scoped individually. Geographic scope is the Midwest USA, with no documented international expansion. The firm is privately held with no external investment, parent company, or subsidiary structure disclosed.

Name

Diversa

Legal name

Diversa Inc.

Website

https://diversainc.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversa is a B2B marketing communications agency founded in 1979 and headquartered in Kent, Ohio. It delivers branding, web development, digital marketing, content marketing, trade show planning, and advertising services to enterprise and government clients, with historical specialization in the rubber and plastics industry.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing communications
• Branding and identity
• Web development services
• Digital marketing agency
• Trade show marketing

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Advertising Services: Project-based service fees for marketing communications, branding, web development, design, content marketing, email marketing, trade show planning, media planning, and advertising/copywriting services. Revenue generated through ongoing client relationships and new project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Diversa is a B2B marketing communications agency that provides strategic marketing, branding, web development, design, digital marketing, content marketing, email marketing, trade show planning, media planning, and advertising/copywriting services to business clients. The firm specializes in serving companies in the rubber and plastics industry and acts as an extension of its clients' internal marketing teams under a president-led, hands-on service model.

Product overview

Diversa is a B2B marketing communications agency offering a comprehensive suite of services. The company's core offerings include Marketing & Advertising Services (strategic planning, campaigns, media planning), Branding (identity and positioning), Web Development (custom WordPress websites with responsive design and CMS), Design Services (logos, graphics, print/digital advertising, video), Digital Marketing (SEO, social media, online advertising, analytics), Content Marketing & Strategy (blogs, white papers, webinars), Email Marketing, Sales Collateral, and Trade Show Planning & Support. The agency specializes in the rubber and plastics industry and serves clients including Alpha Technologies, Sid Richardson, Harwick Standard, Hometown Bank, Allen Aircraft, Kent Projects, Schneller, and PARTA. Founded in 1979 and headquartered in Kent, Ohio, the company is led by President Pamela Petrus.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Stewart Group: Industrial B2B marketing and branding agency serving manufacturers with advertising, digital, and trade show support — closely comparable in vertical and offerings.
• Walker Sands: Mid-sized B2B marketing and PR agency with strong focus on technology and industrial clients. Comparable in offering breadth (branding, digital, content) and target mid-market B2B buyer, though larger in scale.
• HughesLeahy: B2B marketing agency offering branding, digital marketing, content, and trade show support to industrial and manufacturing clients, directly mirroring Diversa's service mix and vertical orientation.
• MLT Creative: B2B creative agency focused on industrial and manufacturing clients, offering branding, web design, and marketing communications analogous to Diversa's specialty.
• Weidert Group: B2B inbound marketing agency serving industrial manufacturers with web development, content marketing, and digital strategy. Comparable offering profile and industrial-vertical focus.
• Lewis Communications: B2B marketing agency delivering branding, digital, content, and advertising services to industrial and manufacturing clients. Similar service breadth and target buyer profile.
• Godfrey: Pittsburgh-based B2B marketing communications agency serving industrial and manufacturing clients with branding, digital, and PR services. Closely aligned with Diversa in vertical specialization and service stack.
• Idea Marketing Group: Boutique B2B marketing agency offering web development, content marketing, SEO, and branding to industrial and manufacturing clients. Closely matched in scale and service mix to Diversa.

Emerging players

• Scream Agency: B2B marketing agency with industrial and technology client base; comparable offering but typically positioned as a digital-forward challenger to traditional agencies like Diversa.

Broad incumbents

• Straight North: Larger B2B internet marketing agency offering SEO, web design, and digital advertising with industrial-vertical exposure. Comparable service categories but broader scale than Diversa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversa