Disaronno International
- Company typePrivate
- Founded2014
- HeadquartersSomerset, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Disaronno International firmographics
Firmographics- Name
- Disaronno International
- Legal name
- ILLVA SARONNO SpA
- Website
- https://disaronnointernational.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Disaronno International industry classification
Industry- Product category
- Premium Italian Liqueur
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Disaronno International is headquartered
LocationHeadquarters
- HQ city
- Somerset
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Disaronno International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Liqueur Product Sales: Disaronno generates revenue through the sale of its Italian amaretto liqueur products (Disaronno Originale and Disaronno Velvet) to consumers via retail channels (off-premise) and bars/restaurants (on-premise). Revenue is derived from wholesale and retail pricing to distributors and retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Disaronno Originale - Premium Italian Liqueur |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Disaronno International product offering
Product offeringCore offering
Disaronno International imports and exports Italian amaretto liqueur products — Disaronno Originale and Disaronno Velvet — produced under a proprietary recipe originating in 1525 by parent company ILLVA SARONNO SpA. The company distributes these liqueurs globally to both off-premise liquor retailers and on-premise bars/restaurants, with cultural reach amplified through signature cocktails such as the Godfather, Disaronno Spritz, and Disaronno Sour.
Product overview
Disaronno International is a spirits and liqueur company offering a portfolio of Italian liqueur products centered around Disaronno Originale and Disaronno Velvet, complemented by signature cocktail offerings including Disaronno Spritz, Disaronno Sour, and the iconic Godfather cocktail. The brand represents a single unified product line (premium liqueur) with various expressions and ready-to-serve cocktail preparations, rooted in a 500-year Italian heritage dating to the Renaissance period.
Differentiator
Problem solved
Functional benefit
Brands
- Disaronno Originale: The world's favourite Italian liqueur featuring an original taste and an unmistakable aroma, described as a stylish and timeless icon of Italian Dolcevita.
- Disaronno Velvet
Products and services
- Disaronno Originale The world's favourite Italian liqueur featuring an original taste and unmistakable aroma, positioned as a stylish and timeless icon of the Italian Dolcevita. Targeted at adult end consumers for at-home consumption and gifting, and at on-premise bars/restaurants and off-premise liquor retailers as a premium cocktail building block (e.g., the Godfather cocktail).
- Disaronno Velvet A variant of the Disaronno liqueur, offered alongside the Originale in the brand's product portfolio. Sold through the same wholesale, on-premise, and off-premise retail channels as Disaronno Originale for adult consumers and trade buyers.
Companies that use Disaronno International
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Disaronno International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Disaronno International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Binny's Beverage DepotcoreBinny's Beverage Depot, the Midwest's largest alcohol retailer, is a key retail partner for Disaronno's Godfather Week 2026 campaign. The partnership includes in-store activations and tasting demonstrations at over 20 locations throughout Illinois, supporting the broader campaign reaching 680+ participating bars and retailers globally.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Disaronno International competitors and assessment
Company assessmentBroad incumbents
- Diageo: World's largest spirits company with broad liqueur and premium brand portfolio. Comparable as a scaled global distributor with deep on-premise relationships and marketing budgets.
- Rémy Cointreau: French-listed premium spirits group (Rémy Martin, Cointreau, Mount Gay). Comparable as a premium-positioned spirits group with selective distribution and brand-led marketing.
- Pernod Ricard: Global spirits giant with portfolio including liqueurs (e.g., Malibu, Kahlúa) and premium spirits. Comparable as a large, diversified owner-distributor of liqueur brands competing for on-premise placements globally.
- Campari Group: Italian-listed global spirits company owning aperitivo and liqueur brands (Aperol, Campari, Cynar). Comparable as a major Italian liqueur/sprits group with multi-brand portfolio and global distribution.
- Brown-Forman: American-owned global spirits company (Jack Daniel's, Woodford Reserve). Comparable as a premium, brand-led spirits owner with strong on-premise presence and selective distribution.
- Stock Spirits Group: European spirits company producing liqueurs, vodka, and rum under regional heritage brands. Comparable as a multi-market spirits owner with strong retail distribution in Europe.
Direct peers
- DeKuyper: Dutch-origin liqueur brand (DeKuyper range) widely used in cocktail programs. Comparable as a cocktail-focused liqueur brand driving on-premise mixology adoption.
- Hiram Walker: North American liqueur and spirits brand (Hiram Walker liqueurs, including Amaretto). Comparable as a direct competitor in the amaretto liqueur segment with similar retail and on-premise distribution.
- Luxardo: Italian family-owned liqueur producer best known for Maraschino and a portfolio including Amaretto. Closely comparable to Disaronno as a heritage Italian liqueur maker with global brand presence.
- Bols: Dutch liqueur and genever producer owned by Lucas Bols. Comparable as a heritage liqueur brand with cocktail-driven marketing and broad global distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Disaronno International social profiles
Digital presenceDisaronno International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disaronno International leadership team
Management profileNumber of profiles
Disaronno International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disaronno International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disaronno International
What does Disaronno International do?
Disaronno International imports and exports Italian amaretto liqueur products — Disaronno Originale and Disaronno Velvet — produced under a proprietary recipe originating in 1525 by parent company ILLVA SARONNO SpA. The company distributes these liqueurs globally to both off-premise liquor retailers and on-premise bars/restaurants, with cultural reach amplified through signature cocktails such as the Godfather, Disaronno Spritz, and Disaronno Sour.
Is Disaronno International a public or private company?
Disaronno International is a private company. It is classified as corporate owned and is currently operating.
When was Disaronno International founded?
Disaronno International was founded in 2014. It employs 51 to 100 people.
Where is Disaronno International based?
Disaronno International is headquartered in Somerset, United States, in the North America region.
How does Disaronno International make money?
One revenue line is on record: liqueur Product Sales.
Who are Disaronno International's main competitors?
Broad incumbents on record are Diageo, Rémy Cointreau, Pernod Ricard, Campari Group, Brown-Forman and Stock Spirits Group. Direct peers are DeKuyper, Hiram Walker, Luxardo and Bols.
Does Disaronno International have an API?
No public API is recorded for Disaronno International.
What industry is Disaronno International in?
Disaronno International's product category is Premium Italian Liqueur. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 31214 and its SIC code is 5180.