Haute House Studio

What Haute House Studio does

Haute House Studio is a privately held boutique floral and event studio headquartered in Edina, Minnesota, founded in 2010 by Marsha Hunt and Bridget Connell. The studio provides custom floral design and full-service event planning, serving three primary customer segments: wedding couples, corporate clients (celebrations, fundraisers, team meetings), and private event hosts, with a secondary consumer channel for everyday gifting and home/office floral arrangements.

The core product surface consists of Wedding Florals, Corporate Florals, and Event Planning + Design, supplemented by an e-commerce offering called the Designer's Choice Floral Arrangement sold in six size tiers from $98 (Medium) to $298 (Luxury Grand), plus a Save the Date deposit system that requires $150 to reserve wedding florals or private event services and $500 to reserve wedding planning. Distribution is regional and direct-to-consumer, conducted through a Squarespace-hosted website with online ordering, local delivery to Edina/Hopkins ($15) and Minneapolis/SW Metro ($25), and in-person consultations. The underlying technology is craft-based: daily-sourced fresh flowers arranged by a small in-house design team, with no proprietary software, integrations, or AI components.

The business model combines transactional one-time sales (consumer arrangements), professional services engagements (wedding and corporate projects) gated by deposits, and earned media-driven demand generation via a blog (The Haute Edit), Instagram, Facebook, Pinterest, and a newsletter. The studio has earned three consecutive The Knot Best of awards (2023-2025), a Minnesota Bride Diamond Award (2019), and a national feature on NBC Nightly News, which together anchor its regional brand position within the Twin Cities wedding market.

Name

Haute House Studio

Legal name

Haute House Studio

Website

https://hautehousestudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Haute House Studio is a privately held boutique floral and event studio in Edina, Minnesota, founded in 2010, that designs custom florals and full-service events for wedding couples, corporate clients, private event hosts, and individual consumers in the Twin Cities metro.

Ownership category

akta.pro rank

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floral Arrangements: Designer floral arrangements sold in multiple sizes with delivery or pickup options. Flowers are sourced daily and arranged fresh.
2. Wedding Florals: Full-service wedding floral design including ceremony and reception florals, requiring a $150 deposit to reserve.
3. Wedding Planning Services: Full-service event planning and design, requiring a $500 deposit to reserve.
4. Corporate Florals: Brand-forward floral design for corporate events including celebrations, fundraisers, and meetings.
5. Private Event Florals: Floral design services for private events with a $150 deposit to reserve.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Haute House Studio is a boutique floral and event design studio based in Edina, Minnesota, founded in 2010. The studio crafts fresh floral arrangements sourced daily and provides full-service floral design and event planning for weddings, corporate events, private celebrations, and individual flower orders across the Minneapolis metro area.

Product overview

Haute House Studio is a boutique floral and event studio offering a portfolio of services centered on floral design and event planning. The core offerings include Wedding Florals (customized floral-forward event design for weddings), Corporate Florals (brand-aligned floral experiences for business events), and Event Planning + Design (full-service planning from floor plans through execution). Additional offerings include Flower Pickup + Delivery for everyday fresh flower needs. The company operates on a Squarespace e-commerce platform with online ordering for floral arrangements available in sizes from $98 (Medium) to $298 (Luxury Grand), along with event reservation deposits ranging from $150-$500.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Florals Custom floral design service for weddings, providing bouquets, centerpieces, ceremony florals, and reception arrangements tailored to each couple's aesthetic. Designed for engaged couples in the Minneapolis area.
• Corporate Florals Floral design and brand-event styling service for corporate clients, supporting product launches, brand activations, conferences, and company celebrations with on-brand, professionally executed designs. Designed for corporate event coordinators, marketing teams, and brand managers.
• Event Planning + Design Full-service event planning and design offering covering décor, layout, styling, and on-site execution for weddings and private celebrations. Designed for couples and hosts who want a single studio to handle both floral and broader event design.
• Designer's Choice Floral Arrangement Designer-curated fresh floral arrangements available in multiple size tiers and sold directly to consumers through the studio's online shop. Available for studio pickup in Edina, MN, and local delivery in the Minneapolis area. Designed for individual consumers seeking fresh, professionally designed flowers.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Jordan Joseph PhotographycoreOthersPhotography partner featured on multiple wedding portfolio pages including The Interlachen Wedding. Jordan Joseph Photography is a preferred photographer partner for Haute House Studio events, documenting weddings with artistic documentation that complements the floral designs.
• Gabrielle Marie PhotographycoreOthersFeatured photographer partner on the Cedarhurst Mansion Wedding portfolio page. Documents wedding events with photography that showcases the floral designs.
• Jennifer Sanders PhotographycoreOthersPhotography partner featured on the Hutton House Wedding portfolio page. Works with Haute House Studio to document events.
• Lollipop Media PhotographycoreOthersPhotography partner featured on the Redeemed Farm Wedding portfolio page. Specializes in wedding photography in the Minnesota market.
• Shane Long PhotographycoreOthersPhotography partner featured on the Beach Club Wedding portfolio page. Documents events with artistic photography style.
• Lahzeh PhotographycoreOthersPhotography partner featured on the Bavaria Downs Winter Wedding portfolio page.
• Gretchen Hunt PhotographycoreOthersPhotography partner featured on the Whim Wedding portfolio page. Longstanding collaborator with Haute House Studio.
• Brooke Elisabeth PhotographycoreOthersPhotography partner featured on the Bavaria Downs Summer Wedding portfolio page.
• Trish Burtzel PhotographycoreOthersPhotography partner featured on the Equestria West Summer Wedding portfolio page.
• Mikala Machemehl PhotographycoreOthersPhotography partner featured on the Equestria West Fall Wedding portfolio page.
• The Hutton HousecoreOthersEvent venue partner featured in the Chinoiserie and Mahjong fundraiser event blog post. The Hutton House is a preferred venue for Haute House Studio's events.
• Lindsay Piram CreativecoreOthersEvent planner partner credited on the A Painter's Palette blog post. Collaborative partner for event planning and design work alongside Haute House Studio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preston Bailey: High-end event and floral design studio specializing in luxury weddings and corporate events — comparable design-led, brand-forward event floral positioning.
• Oshun Florals: Online boutique florist offering curated, designer-choice arrangements with delivery — comparable DTC floral e-commerce motion with similar price-point tiers.
• Huckleberry Floral Design: Boutique floral and event design studio with an extensive wedding portfolio and direct-to-consumer ordering — operates the same single-metro, design-forward playbook as Haute House Studio.
• Saipua: Boutique floral studio known for editorial-style wedding and event design with a strong content/portfolio-driven brand — directly comparable as a design-led floral studio serving discerning wedding clients.
• Native Poppy: Direct-to-consumer boutique florist offering size-tiered arrangements and delivery, very similar in positioning, pricing tiers ($98–$298 range), and brand-led marketing.
• Tulipina: Floral design atelier focused on weddings and events with a sculptural, design-forward aesthetic; comparable positioning, scale, and target clientele.

Broad incumbents

• The Bouqs Co. Nationwide DTC floral delivery company with subscription offerings — competes in the same delivery-arrangement category but at materially larger scale and with subscription infrastructure.
• BloomNation: Online marketplace that aggregates independent local florists for nationwide delivery — competes by routing customers to local studios, including potentially in the Twin Cities.
• 1-800-Flowers.com: One of the largest U.S. floral and gifting retailers; competes in everyday arrangements and gifting, broadly adjacent rather than niche designer weddings.
• Teleflora: National floral delivery network connecting consumers to local florists via a shared platform — competes at the delivery-arrangement tier across geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hautehousestudio
• Instagraminstagram.com/hautehousestudio
• Pinterestpinterest.com/hautehousestudio/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haute House Studio