What Uptime.com does

Uptime.com is a bootstrapped, privately held website and API monitoring SaaS company founded in 2013 and operated as a Delaware LLC headquartered in Longboat Key, Florida, with 51–100 employees. The company provides a unified availability monitoring platform built around an 80+ point global probe network that performs synthetic, real-user, transaction, API, page-speed, SSL, DNS, port, network, heartbeat and webhook monitoring across customer websites, APIs and infrastructure. Its platform integrates with Slack, Microsoft Teams, Telegram, PagerDuty, Jira, webhooks, Twilio (SMS/voice), SendGrid (email), and offers a Terraform Provider plus full REST API, while supporting private location monitoring behind firewalls with native Secure Vault credential management and an incident communication suite built around customizable status pages.

The business operates a hybrid go-to-market combining self-serve SaaS signup with a 30-day money-back guarantee for SMB customers and a field-sales-led Request a Demo motion for enterprise buyers, supplemented by an affiliate program, comparison pages against Pingdom, UptimeRobot, Site24x7 and Uptrends, and free tools such as a Page Speed Test used by over 2 million users. UPro! professional services handle enterprise onboarding, configuration and training. Revenue is generated primarily through tiered Basic and Premium subscription plans with à la carte add-ons and quote-based custom enterprise contracts, plus UPro! services revenue; disclosed ARR is $3.5M against a $10.6M valuation as of 2025.

Uptime.com sells primarily to e-commerce, financial services, SaaS and large-enterprise customers, with named logos including Accenture, IBM, Microsoft, Salesforce, Palo Alto Networks, VMware, Apple, Ford, BNP Paribas, Reuters, Kraft Heinz, Luxottica, LendingTree, Webflow, Saviynt, Logz.io and WordPress. Vertical-specific solutions are packaged for Shopify, e-commerce, education, financial services, IT services and SaaS, and the platform maintains SOC 2 Type II, ISO 27001, GDPR, CCPA and FSQS compliance to address regulated-buyer requirements. The company has been bootstrapped since founding, executed one disclosed acquisition (Pingometer in September 2015), and is led by founders Michael Esposito and Jay Westerdal alongside CEO and Head of Product Jonathan Franconi.

Name

Uptime.com

Legal name

Uptime.com LLC

Website

https://uptime.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Uptime.com is a bootstrapped SaaS website and API monitoring platform that uses an 80+ point global probe network to serve SMB, mid-market and enterprise customers across e-commerce, financial services, SaaS and IT verticals with synthetic, real-user and infrastructure monitoring, status pages and incident alerting.

Ownership category

akta.pro rank

Product category

Website and Application Availability Monitoring

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Metrics, Time-Series Monitoring & Alerting (HDABAJAE)

akta.pro secondary industry

High Availability & Failover Architecture Services (BPAEALAE)

Keywords

• Website monitoring
• API monitoring
• Synthetic monitoring
• Real user monitoring
• Status page management

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Monitoring Plans): Recurring subscription revenue from website monitoring plans with tiered pricing based on features and check counts. Plans include Basic and Premium tiers with options for à la carte monitoring subscriptions. Revenue model disclosed as $3.5M ARR in 2025.
2. Professional Services (UPro!): Professional onboarding and implementation services under UPro! brand, providing detailed configurations, personalized training and robust support to help customers leverage the platform

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Uptime.com provides a unified SaaS availability monitoring platform that detects downtime, performance issues, and functional failures across websites, APIs, servers, networks, and third-party cloud services via an 80+ location global probe network. Core capabilities include uptime and synthetic checks, Real User Monitoring, advanced multi-channel alerting, public/private status pages, Private Location Monitoring behind firewalls with Secure Vault credential storage, and SLA/dashboard reporting. Pricing is subscription-based by feature and check count, with self-serve signup and enterprise demo channels, plus an optional UPro! professional onboarding service.

Product overview

Uptime.com is a unified availability monitoring platform offering a comprehensive suite of monitoring products organized around a core website/API monitoring platform with advanced capabilities. The portfolio includes foundational monitoring products (Website Monitoring, API Monitoring, Network Monitoring, Port Monitoring, SSL Expiry Monitoring), advanced monitoring solutions (Synthetic Monitoring with real browser synthetics, Real User Monitoring, Page Speed Monitoring, Transaction Monitoring), incident management tools (Status Page, Alerting with multi-channel notifications, Dashboards & Reporting, SLA Reporting), and enterprise features (Private Location Monitoring, Global Probe Network with 80+ locations, Secure Vault, Group Checks). The platform also offers industry-specific solutions (Shopify, Enterprise, Ecommerce, Education, Financial Services, IT Services, SaaS) and professional services (UPro!). All products share a common dashboard and alerting infrastructure, with monitoring checks including basic options (Ping, HTTP/S, TCP, DNS, SSL, WHOIS) and advanced options (API checks, transaction monitoring, webhook monitoring, heartbeat monitoring). The platform integrates 20+ third-party tools across communication channels (Slack, Teams, Telegram, PagerDuty) and supports both public cloud monitoring and private infrastructure behind firewalls.

Differentiator

Problem solved

Functional benefit

Brands

• UPro! Services: Professional services onboarding solution for implementation support, personalized training, and robust customer support to help users fully leverage the Uptime.com platform.

Products and services

• Website Monitoring Core uptime monitoring service that configures sophisticated uptime checks to detect downtime, optimize speed, and ensure seamless user experience for websites.
• API Monitoring Real-time API monitoring solution that ensures API uptime, detects issues, and optimizes performance for REST APIs and endpoints.
• Synthetic Monitoring Continuously tests availability, performance, and functionality of critical website flows using real browser synthetics (Chromium-based) to detect failures and boost website reliability.
• Real User Monitoring (RUM) Performance monitoring that gains insights into actual user experience, detects bottlenecks, and boosts website performance to enhance user experience.
• Page Speed Monitoring Daily page speed checks that ensure sites perform well over time, optimized for performance and customer experience with global testing locations.
• Network Monitoring Infrastructure monitoring service for network devices, servers, and network services including comprehensive checks for DNS, NTP, and other network protocols.
• Port Monitoring TCP port monitoring service to check the availability and responsiveness of specific network ports on servers and devices.
• SSL Expiry Monitoring Monitors SSL certificate expiration dates to prevent downtime caused by expired certificates.
• WHOIS/Domain Monitoring Monitors domain registration details, expiration dates, and DNS changes.
• Webhook Monitoring Monitors webhook endpoints and validates responses from webhook integrations.
• Heartbeat (Cron) Monitoring Background job monitoring that checks scheduled tasks, cron jobs, and batch processes to ensure they complete successfully.
• FTP Monitoring Monitors FTP server availability and file transfer functionality.
• Third Party / Status Page Monitoring (CloudStatus) Monitors third-party service provider status pages and proactively provides insights into cloud provider outages and their impact on customer services.
• Status Page All-in-one incident management platform for creating public and private status pages to communicate updates to stakeholders during incidents.
• Private Location Monitoring Real-time data and statuses on private monitoring tests behind the firewall or anywhere infrastructure is deployed, enabling visibility into private cloud or internal systems.
• Alerting Advanced alerting engine with multi-channel notifications via phone call, email, SMS, Slack, and many more; highly tuned to eliminate false positives with configurable escalation paths.
• Dashboards & Reporting Customizable dashboards with critical uptime performance data for NOC visibility, continuous insights, and real-time response to alerts and failures, including SLA reporting.
• Secure Vault Secure credential storage for monitoring credentials, integrated with Private Location Monitoring for secure handling of authentication data.
• UPro! Services Professional onboarding services that handle implementation, configuration, and personalized training to help customers fully leverage the Uptime.com platform.
• SLA Reporting Service Level Agreement reporting to track and document uptime compliance against contractual SLAs.
• Transaction Monitoring Advanced synthetic monitoring that simulates user transactions and workflows to test critical business processes end-to-end.
• Shopify Store Monitoring Specialized monitoring solution for Shopify e-commerce stores, including checkout funnel validation and transaction monitoring for Shopify platforms.
• Enterprise Monitoring Enterprise-grade monitoring suite trusted by leading organizations, featuring detailed insights, proactive alerts, and comprehensive infrastructure coverage.
• Ecommerce Website Monitoring Monitoring solution for e-commerce websites to test site reliability, speed, and transaction flows.
• Education Website Monitoring Monitoring solution for .edu websites to monitor downtime and user experience for educational institutions.
• Financial Services Website Monitoring Monitoring solution for financial services websites to securely check website speed, errors, and performance.
• IT Services Monitoring Monitoring solution trusted by leading IT companies to monitor infrastructure uptime and performance.
• SaaS Website Monitoring Monitoring solution trusted by SaaS brands to monitor website speed and performance.
• Page Speed Test (Free Tool) Free website speed test tool that measures page load times from diverse global locations, empowering users to enhance user experience and boost search engine rankings.

Quantifiable outcome

• 80+ NPS score, highest of any website monitoring provider in the market
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationSlack integration enables Uptime.com customers to receive downtime alerts and incident updates directly in Slack channels, with configurable notifications for rapid team response to service issues.
• PagerDutycoreTechnology or IntegrationPagerDuty integration enables alert routing and escalation for critical incidents detected by Uptime.com monitoring, supporting enterprise incident management workflows.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration allows Uptime.com customers to receive alerts and share incident updates directly in Teams channels for rapid team coordination.
• JiracoreTechnology or IntegrationJira integration enables automatic ticket creation and issue tracking for incidents detected by Uptime.com, supporting DevOps workflows for incident resolution.
• WebhookcoreTechnology or IntegrationWebhook integration enables custom alerting and automation by sending incident data to any system supporting webhook endpoints, providing maximum flexibility for customer workflows.
• Phone/SMS/Email/Push NotificationscoreTechnology or IntegrationMulti-channel alerting via Twilio (SMS/voice via Twilio) and SendGrid (email) integrations, enabling customers to receive alerts via phone, SMS, email and mobile push notifications.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as Uptime.com's primary cloud infrastructure and hosting provider. AWS is also a monitored service category within Uptime.com's Cloud Status feature.
• ShopifycoreTechnology or IntegrationDedicated Shopify store monitoring integration specifically designed for Shopify merchants to monitor checkout funnels and store uptime from global locations.

Scale indicators7 records

Recent moves6 records

Broad incumbents

• Datadog: Datadog is a large-scale observability and monitoring platform offering infrastructure monitoring, APM, log management, synthetic monitoring and more. It overlaps with Uptime.com's synthetic and uptime monitoring capabilities as part of a much broader platform.
• New Relic: New Relic is a full-stack observability platform providing APM, infrastructure monitoring, browser and synthetic monitoring, and log management. Its synthetic and browser monitoring products compete for the same enterprise buyers Uptime.com targets.
• Dynatrace: Dynatrace is an enterprise observability and application performance platform with AI-driven monitoring, synthetic checks and infrastructure visibility. It competes with Uptime.com for the synthetic monitoring and uptime alerting portion of large enterprise deals.

Direct peers

• Pingdom: Pingdom is one of Uptime.com's most frequently cited direct competitors, offering website uptime monitoring, synthetic transaction checks, and real user monitoring to similar SMB and enterprise buyers. Uptime.com runs a dedicated comparison page directly against Pingdom.
• UptimeRobot: UptimeRobot is a leading uptime monitoring service offering HTTP, ping, port and keyword checks with a popular free tier. It is named directly in Uptime.com's comparison pages and serves the same SMB and prosumer customer base.
• Site24x7: Site24x7, from Zoho, provides website, server, network and APM monitoring from a single platform. Uptime.com runs an explicit Site24x7 comparison page, positioning against its broader feature set and pricing.
• Uptrends: Uptrends offers website monitoring, synthetic transactions, server and API monitoring with a global checkpoint network. It is the fourth named competitor in Uptime.com's comparison pages, making it a closely aligned direct peer.

Others

• Statuspage (Atlassian): Statuspage, an Atlassian product, is a leading status page solution for communicating incidents to customers. It is closely adjacent to Uptime.com's Status Page product and competes in the same incident communication workflow.

Emerging players

• Better Stack: Better Stack is a fast-growing observability and incident management platform combining log management, uptime monitoring, status pages and on-call scheduling. It is an emerging competitor that overlaps with several pillars of Uptime.com's product suite.
• Better Uptime: Better Uptime is an emerging uptime monitoring and status page provider offering synthetic checks, on-call scheduling and incident management. It targets the same SMB and mid-market buyers as Uptime.com with a comparable feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UptimeDotCom
• Facebookfacebook.com/uptimemonitor

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uptime.com