What Oh Dear does

Oh Dear is a Belgian SaaS company founded in 2018 by Freek Van der Herten and Mattias Geniar that provides an all-in-one website and application monitoring platform, operating as Immutable VOF from Berlaar, Belgium. The platform consolidates more than 20 monitoring capabilities into a single subscription product priced at €15/month for up to five websites with unlimited users and all features included, targeting a horizontal set of use cases including web agencies, marketing agencies, sysadmins and DevOps, PHP developers, e-commerce operators, hosting providers, and SaaS founders. Notable customers include Laravel, Fathom Analytics, IGN, HBO Nordic, VRT NWS, Bitmovin, Takeaway.com, Stanford University, and the SURF cooperative covering 100+ Dutch education and research institutions.

The underlying technology is a Laravel (PHP) application backed by distributed monitoring infrastructure running on AWS, DigitalOcean, and Vultr across global server locations in South America East, Europe West, and North America West. The product surface covers uptime, API, ping, TCP port, application health, scheduled task, performance, Lighthouse SEO, sitemap, AI-powered, SSL certificate, broken link, mixed content, DNS record, DNS blocklist, domain expiry, and full-range 65,535-port scanning checks, plus public status pages, custom-domain notifications, and a comprehensive REST API with OpenAPI specification. Platform extensibility is delivered through a PHP SDK rebuilt on Saloon, a CLI tool, an MCP server, CLI skill packages for Claude Code and Codex, Laravel Nova tool, Laravel Pulse cards, and automatic Laravel Forge site import.

The business model is a bootstrapped, profitable recurring subscription (per-site pricing rather than per-feature) sold through product-led growth with a 10-day free trial requiring no payment information. Distribution combines direct self-serve signups with an affiliate program launched in July 2023 and a reseller program launched in February 2025 that includes Zone and Ploi Cloud as initial partners. Compliance positioning centers on EU-hosted infrastructure through Combell (Belgium), GDPR alignment, and inherited ISO 27001/9001/27701 and SOC 2 Type 2 certifications via subprocessors. The company employs 11–50 people, has not raised external venture capital, and remains founder-controlled with the co-founders actively involved in product and company leadership.

Name

Oh Dear

Legal name

Immutable VOF

Website

https://ohdear.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Oh Dear is a bootstrapped Belgian SaaS company offering an all-in-one website and application monitoring platform that consolidates uptime, SSL, DNS, performance, and broken-link checks for web agencies, developers, and enterprises globally via Laravel ecosystem integration.

Ownership category

akta.pro rank

Product category

Website and Application Monitoring

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Security Operations Center (SOC) as a Service (BPAEADAB)

Keywords

• Website uptime monitoring
• SSL certificate monitoring
• Broken links detection
• DNS monitoring
• Status page hosting

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription - Website Monitoring: Monthly or annual subscription based on number of websites monitored. All features included in all plans. Pay per site, not per feature.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oh Dear is an all-in-one website and application monitoring SaaS platform. It combines website uptime monitoring, SSL certificate health monitoring, broken link and mixed content detection, DNS record and domain expiry monitoring, scheduled task monitoring, application health checks, performance and Lighthouse SEO monitoring, AI-powered custom checks, port scanning, and public status pages into a single subscription-priced service. The product targets developers, agencies, hosting providers, and SaaS companies with a comprehensive REST API, MCP server, PHP SDK, CLI tools, and deep Laravel framework integrations.

Product overview

Oh Dear is an all-in-one website monitoring platform that consolidates multiple monitoring capabilities into a single unified service. The core platform provides website uptime monitoring, API endpoint monitoring, ping and TCP port monitoring, application health monitoring, scheduled task monitoring, performance monitoring with Lighthouse SEO scoring, sitemap monitoring, AI-powered custom checks, SSL certificate monitoring, broken links and mixed content detection, DNS record monitoring, domain expiry tracking, DNS blocklist monitoring, and full-range port scanning. The platform integrates a multi-channel notifications system (Slack, Discord, Teams, Telegram, Email, SMS, Pushover, Ntfy, PagerDuty, Opsgenie, webhooks) and public status pages with API-driven automation. Oh Dear targets web agencies, marketing agencies, hosting providers, sysadmins, DevOps teams, PHP developers, e-commerce businesses, and SaaS founders across more than 100 countries. The platform includes a comprehensive REST API, MCP server for AI assistant integration, PHP SDK, CLI tool, Laravel Forge automatic import, Laravel Pulse cards, and free public tools (Website Down Checker, Request Mirror, DNS Lookup). Pricing is per site with unlimited users and features included across all plans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98.6% of outages fixed within an hour based on analysis of 1.8M+ outages
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• SURFcoreChannel Partner/ Reseller/ Distributor · 1 February 2025SURF is a Dutch IT cooperative serving educational and research institutions. As of February 1, 2025, they sunset their own SURFopzichter monitoring service and now refer affiliated institutions to Oh Dear as the preferred website monitoring solution. This covers 100+ institutions including all Dutch universities, colleges, medical centers, vocational schools (MBO), NWO, and Royal Library. Major credibility endorsement for EU-based solution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UptimeRobot: UptimeRobot is a leading website uptime monitoring SaaS offering free and paid tiers. It is one of the most direct competitors to Oh Dear in core uptime monitoring and a frequent comparison target on Oh Dear's own marketing pages.
• Better Stack: Better Stack offers an all-in-one observability platform combining uptime monitoring, incident management, on-call scheduling, and status pages. It is one of the closest feature-for-feature competitors to Oh Dear, also targeting developer and SaaS audiences.
• Pingdom: Pingdom (now part of SolarWinds) is a long-established website and server uptime monitoring service. It is a direct competitor in the same SMB/enterprise uptime monitoring category and one of the tools Oh Dear explicitly compares against.
• StatusCake: StatusCake provides website uptime, page speed, and server monitoring for SMB and enterprise customers. It competes in the same uptime monitoring category as Oh Dear and is named in Oh Dear's comparison pages.
• Uptime.com: Uptime.com offers website, API, and server monitoring with status pages, targeting mid-market and enterprise customers. It overlaps significantly with Oh Dear's feature set and is listed as a competitor in Oh Dear's comparison content.
• Uptrends: Uptrends provides website, server, API, and transaction monitoring with status pages. It is a direct feature-level competitor in the same uptime monitoring category and is referenced in Oh Dear's comparison pages.

Broad incumbents

• Site24x7: Site24x7 (Zoho) is a broad full-stack observability platform covering website, server, network, and application monitoring. It is a broader incumbent with overlapping uptime monitoring capabilities but a much wider product portfolio than Oh Dear.
• Datadog: Datadog is a leading cloud observability and monitoring platform with synthetic uptime checks, log management, APM, and infrastructure monitoring. As a broad incumbent, it can bundle features that compete with Oh Dear's offering as part of a wider portfolio.

Emerging players

• Cronitor: Cronitor focuses on scheduled job, cron, and background task monitoring with heartbeat checks and alerting. It overlaps with Oh Dear's scheduled task monitoring feature but is a smaller, more specialized player in the broader monitoring space.
• Hetrix Tools: Hetrix Tools provides uptime monitoring, blacklist checking, and server monitoring at competitive price points. It is an emerging player with partial overlap to Oh Dear's feature set, particularly around uptime and DNS blocklist monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OhDearApp
• GitHubgithub.com/ohdearapp
• LinkedInlinkedin.com/company/oh-dear

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Dear