Stonefire Grill

What Stonefire Grill does

Stonefire Grill, Inc. is a privately held fast-casual restaurant company founded in 2000 by the Harrigan family, headquartered in Pasadena, California, and operating 12 locations across four Southern California counties (Los Angeles, San Bernardino, Ventura, and Orange). The company's core product is scratch-made, classic American-inspired cuisine anchored by wood-fired grill preparations — including tri tip, chicken, salmon, baby back ribs, and shrimp — alongside wood-fired pizzas, house-made pastas, fresh salads, sandwiches, kids' meals, and desserts. Portions are explicitly family-sized, and the brand is positioned around value pricing, with Meal Deals starting at $13, Kids Meals from $5, and a Family Four Pack at $49.

The company operates a hybrid dine-in, takeout, and catering model. Dine-in service is delivered through 12 physical restaurant locations, supplemented by an online ordering platform at order.stonefiregrill.com and an iOS mobile app that supports reordering and rewards tracking. Catering is structured as a distinct revenue stream with tiered packages (Pasta Duo through SFG Best at $12.99-$24.79 per person), boxed meals with minimum-order requirements, and à la carte pans and party platters. The SFG Rewards program operates as the customer retention mechanism, awarding 1 point per $1 spent, redeemable at 125 points for $10 off, and integrates email and text marketing communications.

Revenue is generated entirely through transactional restaurant and catering sales plus gift card sales; no subscription or licensing revenue streams are disclosed. Customer segments include families and general public consumers (primary), catering customers (businesses and individuals planning events), and takeout/to-go customers. Marketing relies on organic social channels (Facebook, Twitter, Instagram, YouTube), the mobile app, website promotions, and email newsletters. Stonefire Grill maintains community partnerships with organizations including Operation Homefront, the American Red Cross, Feeding America, Special Olympics Southern California, and Round It Up America, and uses King's Hawaiian as a key ingredient supplier. The company received a 2016 investment from restaurant-focused private equity firm Goode Partners.

Name

Stonefire Grill

Legal name

Stonefire Grill, Inc.

Website

https://stonefiregrill.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fast-Casual Family Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Fast casual dining
• Family restaurants
• Wood fired grill
• Catering services
• Restaurant chain

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Sales: Traditional restaurant dining with full menu offerings including wood-fired grill items, pizzas, salads, sandwiches, and desserts
2. Takeout and Delivery: Takeout orders placed online or by phone, with curbside pickup available
3. Catering Services: Full-service catering with packages, boxed meals, and à la carte options for events
4. Rewards Program: SFG Rewards program where members earn 1 point per $1 spent, redeemable for $10 off rewards at 125 points
5. Gift Cards: Gift card sales through website and physical locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stonefire Grill operates a fast-casual family dining restaurant chain with 12 locations across Southern California, offering scratch-made classic American dishes featuring wood-fired grill preparations (tri tip, chicken, salmon, ribs, shrimp), pizzas, pastas, salads, and family-style meals. The company serves customers through dine-in, takeout, delivery, and full-service catering, supported by an online ordering platform and an iOS mobile app integrated with a points-based loyalty rewards program.

Product overview

Stonefire Grill is a fast-casual family dining and catering restaurant chain operating 12 locations across Southern California. The core offering consists of scratch-made, classic American-inspired dishes prepared with wood-fired cooking methods. The product portfolio centers on the restaurant's dine-in, takeout, and catering services, supported by an online ordering system (order.stonefiregrill.com) and mobile app for iOS. The menu is organized into distinct modules including Wood Fired Grill items (tri tip, chicken, salmon, ribs, shrimp), personal and family meals, pizzas, pastas, fresh salads and soups, lunch specials, kids meals, desserts, and beverages. Limited-time offerings feature seasonal promotions like Meal Deals and Family Four Packs. A loyalty rewards program (SFG Rewards) incentivizes repeat purchases through a points-based system. Catering services provide packaged meals and party platters for events. The company also maintains nutritional and allergen information transparency across its full menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Stonefire Grill Restaurant Dining Scratch-made, classic American-inspired dishes served across 12 physical restaurant locations in Los Angeles, San Bernardino, Ventura, and Orange counties, including wood-fired grill items, pizzas, pastas, salads, sandwiches, and desserts for dine-in and takeout.
• Catering Service Full-service catering for events including appetizers, catering packages (Pasta Duo, SFG Classic, SFG Select, SFG Best), boxed meals, à la carte pans, salads, pastas, sides, desserts, and beverages for corporate events, parties, meetings, and gatherings.
• Online Ordering Platform Web-based ordering system that enables customers to place takeout, delivery, and catering orders, integrated with the SFG Rewards loyalty program for points accumulation.
• Stonefire Grill Mobile App iOS mobile application that allows customers to place food orders, track SFG Rewards points, reorder favorites, and receive promotional communications.
• SFG Rewards Loyalty Program Loyalty program allowing members to earn 1 point per $1 spent on food and beverages, redeemable for $10 off rewards every 125 points, with email and SMS marketing communications.

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Operation HomefrontcoreStrategic or Co-development PartnerStonefire Grill partners with Operation Homefront to support America's military families by providing vital financial assistance, housing, and family support services. Guests can make donations when ordering in-restaurant or online, with 100% of donations staying in California to support local programs.
• American Red CrosscoreStrategic or Co-development PartnerFollowing the Los Angeles wildfires, Stonefire Grill partnered with American Red Cross Los Angeles Region to assist affected residents and first responders. Raised over $7,000 from guests plus $7,500 corporate contribution, donated $10,000 in gift cards to first responders, and provided meals to evacuation centers.
• Feeding AmericacoreStrategic or Co-development PartnerStonefire Grill partners with local food banks and Feeding America to combat hunger and food insecurity. Supports Hunger Action Month and hosts matching donation campaigns and special fundraising promotions throughout the year.
• Special Olympics Southern CaliforniaminorStrategic or Co-development PartnerIn partnership with the Los Angeles County Sheriff's Department, Stonefire Grill hosts seasonal Tip-A-Cop events where deputies serve as guest servers with all donations going to Special Olympics Southern California athletes.
• Round It Up AmericaminorStrategic or Co-development PartnerRound It Up America is a 501(c)(3) nonprofit that provides the financial infrastructure for Stonefire Grill to collect donations supporting charities important to their culture, team members, and guests.
• King's HawaiianminorOthersStonefire Grill uses King's Hawaiian Pretzel Buns for their sandwich sliders, noted as a key ingredient supplier relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wood Ranch BBQ & Grill: Wood Ranch BBQ & Grill operates a wood-fired grill casual dining concept in Southern California with a similar family-friendly menu centered on tri-tip, ribs, and chicken. Highly comparable to Stonefire Grill in cuisine, cooking technique, target customer, and SoCal geographic footprint.
• Lucille's Smokehouse Bar-B-Que: Lucille's is a BBQ-focused family casual dining chain operating primarily in California and the Southwest, with smokehouse-style menu items, catering, and dine-in service. Directly comparable to Stonefire's wood-fired grill and family dining positioning.
• The Habit Burger Grill: The Habit is a Southern California-originated fast-casual chain known for charburgers and grilled proteins, with dine-in and drive-thru formats. Comparable as a SoCal-based fast-casual concept competing for similar family and casual dining occasions.
• Lazy Dog Restaurant & Bar: Lazy Dog operates family-friendly casual dining restaurants with scratch-made American comfort food and a similar value-meal structure. Comparable in target customer, scratch-made positioning, and family dining occasion, though with broader geographic reach.
• Flame Broiler: Flame Broiler is a Southern California-based fast-casual chain specializing in charbroiled chicken and rice bowls. Comparable as a SoCal fast-casual grilled protein concept with similar value-pricing strategy and limited-service format.
• HoneyBaked Ham: HoneyBaked Ham operates a hybrid retail and catering business centered on prepared meats and family meals, with strong event catering and holiday meal programs. Comparable in dual restaurant/catering model, family occasion focus, and value-tier pricing.
• Corner Bakery Cafe: Corner Bakery operates a fast-casual bakery cafe concept with scratch-made sandwiches, salads, soups, and pastas targeting lunch and family occasions. Comparable as a scratch-made, family-oriented fast-casual concept with dine-in and catering services.

Broad incumbents

• BJ's Restaurant Brewhouse: BJ's is a publicly traded casual dining chain with deep pizza and grilled menu offerings, family-friendly positioning, and broad California presence. Comparable to Stonefire in menu categories and family customer, but operates at much larger scale and broader geographic footprint.
• California Pizza Kitchen: CPK is a casual dining chain with wood-fired pizzas, pastas, and salads as core menu offerings. Comparable menu overlap (wood-fired cooking, pizzas, pastas, salads) and family casual positioning, though operates as a national chain with broader scale.
• The Cheesecake Factory: The Cheesecake Factory is a national full-service casual dining chain with an expansive menu, strong dessert program, and family appeal. Comparable in broad family-style menu offering, scratch preparation, and casual dining positioning, though operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stonefiregrill
• YouTubeyoutube.com/channel/UCWywdImCs66xn62mktbA5IA
• Facebookfacebook.com/stonefiregrill
• Instagraminstagram.com/stonefiregrill/?hl=en
• LinkedInlinkedin.com/company/stonefire-grill-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonefire Grill