Round It Up America
A 501(c)(3) nonprofit operating a point-of-sale charitable-giving platform that provides legal and financial compliance for restaurants, hotels, and retailers to collect customer round-up donations at checkout and route them to selected charities across all 50 states.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Round It Up America does
Round It Up America is a 501(c)(3) nonprofit public benefit organization founded in 2009 and based in Los Angeles, California, that operates a point-of-sale charitable-giving platform. It provides the financial and legal compliance infrastructure that enables for-profit businesses—restaurants, hotels, and retailers—to collect customer donations at checkout, primarily through a "round up to the nearest dollar" mechanism, with the excess routed to 501(c)(3) charities selected by each business. The organization serves three constituencies: participating businesses ("Mission Partners"), the charities that receive funds, and the consumers who donate. It reports operating in all 50 states, 365 days a year, across a network of 50+ Mission Partners (including Wendy's, Casey's, DoorDash, California Pizza Kitchen, Yard House, Chuck E. Cheese, and Office Depot) and 800+ supported charities, having raised millions of dollars cumulatively since inception.
The core product is the Round It Up America® platform, which supports multiple giving methods: POS rounding, in-store donations, online checkout donations, QR codes, mobile payment integration (via MyCheck), and employee payroll deduction. The platform's differentiation is operational and compliance-oriented rather than deeply technical—it handles the legal and financial routing of pooled micro-donations from many businesses to their chosen charities. The organization also runs Elevate Together®, a sub-initiative founded by The ODP Corporation focused on Black and Hispanic-owned small businesses.
The business model is atypical for a commercial software vendor: the program is cost-free to participating businesses, and the organization functions as a nonprofit intermediary that facilitates and disburses consumer donations rather than selling a priced product. Go-to-market is a B2B channel-partner motion—businesses complete an inquiry form, undergo a phone consultation, sign a Mission Partner Agreement, select charities, and go live. There are no disclosed funding rounds, subsidiaries, or parent ownership; the organization is independent and led by Executive Director Michelle McCarthy alongside co-founders Harald Herrmann (Chairman) and Jennifer Weerheim (Vice Chairman).
Round It Up America firmographics
Firmographics- Name
- Round It Up America
- Legal name
- Round It Up America
- Website
- https://rounditupamerica.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A 501(c)(3) nonprofit operating a point-of-sale charitable-giving platform that provides legal and financial compliance for restaurants, hotels, and retailers to collect customer round-up donations at checkout and route them to selected charities across all 50 states.
- Ownership category
- akta.pro rank
Round It Up America industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
- akta.pro primary industry
- Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Round It Up America is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Round It Up America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Charitable Donations Collection: The organization facilitates collection of consumer donations at point-of-sale. Donations are routed to designated charities. The organization is cost-free to participating businesses, operating as a 501(c)(3) nonprofit public benefit organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Cost-free program for Mission Partners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Round It Up America product offering
Product offeringCore offering
Round It Up America is a 501(c)(3) nonprofit public benefit organization that provides for-profit businesses with the financial and legal compliance infrastructure needed to collect charitable donations from consumers at point-of-sale. Customers at partner locations can round up their purchase to the nearest dollar or make add-on donations, with proceeds routed to 501(c)(3) charities selected by each partner business. The program is offered cost-free to participating Mission Partners and operates across all 50 U.S. states, 365 days a year.
Product overview
Round It Up America® operates as a unified charitable giving platform that enables for-profit businesses to collect point-of-sale donations for 501(c)(3) charities through a simple 'round up' mechanism. The core platform is available at no cost to Mission Partners (businesses) and supports multiple fundraising methods including POS rounding, in-store donations, online checkout donations, QR codes, and employee payroll deduction. The company also runs the Elevate Together™ initiative as a dedicated sub-program focused on supporting Black and Hispanic-owned small businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Round It Up America® Program A 501(c)(3) nonprofit fundraising platform that provides for-profit businesses with the financial and legal compliance infrastructure to collect charitable donations from customers at point-of-sale, allowing customers to round up purchases or make add-on donations routed to selected 501(c)(3) charities. Available cost-free to Mission Partners in all 50 states, 365 days a year.
- Elevate Together® A registered nonprofit initiative powered by Round It Up America that supports growth for Black and Hispanic-owned small businesses through the platform's charitable giving infrastructure, in partnership with The ODP Corporation.
- Mission Partner Program The partner-facing onboarding and participation program that recruits for-profit businesses (restaurants, hotels, retail) to act as Mission Partners, providing them with cost-free legal and financial compliance infrastructure to collect customer donations at point-of-sale and route them to selected 501(c)(3) charities.
Quantifiable outcome
- 92% of consumers have a positive image of companies with a charitable component
- +5 more outcomes
Companies that use Round It Up America
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Round It Up America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Round It Up America partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Wendy'sflagshipWendy's annual Round Up for Adoption program invites customers at participating U.S. locations to round up orders to the nearest dollar during National Foster Care Month in May. 93% of donations go directly to the Dave Thomas Foundation for Adoption, which has helped place more than 16,000 children with families.
- MyCheckcoreMyCheck mobile payment technology platform features Round It Up America, enabling charitable donations in custom, branded restaurant mobile payment apps.
- Casey'scoreCasey's, the third-largest convenience retailer and fifth-largest pizza chain in the U.S., partners with Feeding America and DoorDash through Round It Up America to help provide meals to local food banks.
- DoorDashcoreDoorDash partners with Casey's and Round It Up America for hunger relief campaigns, enabling meal donations through the platform.
- California Pizza KitchencoreCalifornia Pizza Kitchen's national partnership with Make-A-Wish and Round It Up America allows guests at nearly 200 restaurants to round up bills or enter specific donations.
- Yard HousecoreYard House has raised more than $2 million for Round It Up America, helping generate 2.5 million meals and 270 culinary scholarships.
- Chuck E. CheeseminorChuck E. Cheese participates as a Mission Partner, enabling family customers to round up for charitable causes.
- Cowboy ChickenminorCowboy Chicken partnership enables customers to round up or donate at checkout to support community causes.
- The ODP CorporationflagshipThe ODP Corporation founded Elevate Together powered by Round It Up America, a nonprofit initiative that raised nearly $2.3 million in its first year to foster growth for Black and Hispanic-owned small businesses.
- Office DepotcoreOffice Depot partners with Start Proud program through Round It Up America, providing backpacks and school supplies to Title 1 schools with customers rounding up at checkout.
- International Food and Beverage Technology Association (IFBTA)coreIFBTA alliance with Round It Up America delivers charitable-giving technology to the hospitality industry, aligning with industry associations' technology initiatives.
- Anaheim White HouseminorOC's famous Anaheim White House supports Caterina's Club through Round It Up America, an organization providing nutritional food, stable housing, and job training for youth.
- Bottleneck ManagementminorBottleneck Restaurant customers can round up or donate at checkout to support the Clean Water Fund.
- ECI: Entertainment Consulting InternationalminorLive! Venue customers can round up or donate to support the National Medal of Honor Museum Foundation.
- Feeding AmericacoreFeeding America is a primary charitable beneficiary through partner campaigns like Casey's, helping provide meals to local food banks across the U.S.
- Make-A-WishcoreMake-A-Wish receives donations through California Pizza Kitchen and other partners' Round Up campaigns.
- Dave Thomas Foundation for AdoptioncoreDave Thomas Foundation for Adoption receives 93% of Wendy's Round Up for Adoption donations, supporting the mission to find permanent homes for children in foster care.
- Caterina's ClubminorCaterina's Club receives support through Anaheim White House partnership, providing food, housing, and job training for youth.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Round It Up America competitors and assessment
Company assessmentDirect peers
- Funraise: Funraise is a nonprofit fundraising platform offering donation forms, checkout giving, and CRM tools for charities and their corporate partners. It is comparable as a technology-driven alternative for embedded donation experiences.
- Givebutter: Givebutter is a fundraising platform enabling nonprofits, businesses, and individuals to collect donations online, including checkout-style and recurring giving flows. It is a direct comparable in enabling small-dollar, embedded donation experiences for nonprofits and corporate partners.
- Network for Good: Network for Good operates a donor-advised fund and online fundraising platform that routes donations from businesses and individuals to 501(c)(3) charities. It is directly comparable as a fundraising infrastructure provider serving both corporate partners and nonprofits, overlapping with Round It Up America's compliance-and-routing value proposition.
- JustGiving: JustGiving is an online fundraising platform that enables individuals and organizations to collect donations for charitable causes, with checkout-style donation flows and corporate giving integrations. It is directly comparable as a donation collection and routing intermediary.
- Classy: Classy provides online fundraising software for nonprofits, including donation forms, checkout flows, and event-based giving. It is comparable as a technology platform that helps nonprofits and their corporate partners run modern donation programs.
Emerging players
- DonorsChoose: DonorsChoose is a 501(c)(3) that routes individual and corporate donations to public school teacher projects. It is comparable as a donation-routing nonprofit platform that aggregates small-dollar contributions into material impact, analogous to Round It Up America's micro-donation aggregation model.
- Pennies Foundation: Pennies is a charity operating a digital charity box and micro-donation platform that integrates with retailers' POS systems for customers to round up purchases. It is highly comparable to Round It Up America's core round-up-at-checkout mechanic, though it is UK-based and serves a different geographic market.
- Coin Up: Coin Up is a mobile app enabling users to round up everyday purchases and donate the spare change to charity. It is comparable to Round It Up America in offering a consumer-facing micro-donation mechanism, though delivered through a consumer app rather than business partnerships.
Others
- Double the Donation: Double the Donation provides matching gift and corporate giving software that connects donors to employer matching programs. It is thematically adjacent as a corporate donation infrastructure provider, helping route corporate and consumer dollars to nonprofits.
Broad incumbents
- Benevity: Benevity is a corporate social responsibility and employee giving platform used by large enterprises to manage workplace giving, volunteering, and micro-donation programs. It overlaps with Round It Up America's enterprise-grade charitable giving infrastructure, though it serves a broader corporate CSR portfolio.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Round It Up America social profiles
Digital presenceRound It Up America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round It Up America leadership team
Management profileNumber of profiles
Profiles7 records
Round It Up America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round It Up America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round It Up America
What does Round It Up America do?
Round It Up America is a 501(c)(3) nonprofit public benefit organization that provides for-profit businesses with the financial and legal compliance infrastructure needed to collect charitable donations from consumers at point-of-sale. Customers at partner locations can round up their purchase to the nearest dollar or make add-on donations, with proceeds routed to 501(c)(3) charities selected by each partner business. The program is offered cost-free to participating Mission Partners and operates across all 50 U.S. states, 365 days a year.
Is Round It Up America a public or private company?
Round It Up America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Round It Up America founded?
Round It Up America was founded in 2009. It employs 1 to 10 people.
Where is Round It Up America based?
Round It Up America is headquartered in Los Angeles, United States, in the North America region.
How does Round It Up America make money?
One revenue line is on record: charitable Donations Collection.
Who are Round It Up America's main competitors?
Direct peers on record are Funraise, Givebutter, Network for Good, JustGiving and Classy. Emerging players are DonorsChoose, Pennies Foundation and Coin Up. Double the Donation is listed as an others. Benevity is listed as a broad incumbent.
Does Round It Up America have an API?
No public API is recorded for Round It Up America.
What industry is Round It Up America in?
Round It Up America's product category is Charitable Giving Platform. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments. Its NAICS code is 813219.