Cartu Bank

What Cartu Bank does

Cartu Bank (JSC Cartu Bank) is a universal commercial bank founded in 1996 and headquartered in Tbilisi, Georgia, serving both individual retail customers and corporate legal entities through a multi-channel banking platform. The bank operates 11 service centers across Tbilisi and regional cities (Batumi, Kutaisi, Gori, Telavi) supplemented by an extensive ATM network, mobile banking applications for iOS and Android, internet banking, and 24/7 call center services. Its product portfolio spans deposit products (term, increasing, on-demand, certificates of deposit, child deposits), lending solutions (specialized programs including import substitution, network business, export-import support, preferential agro-credit, and government-linked 'Produce in Georgia'), documentary operations (bank guarantees, letters of credit, factoring), card products across Visa and Mastercard tiers, and treasury/cash management services (payroll, escrow, POS terminals, FX conversion).

The bank's revenue model is built on universal banking economics: net interest spread between lending and deposit rates, transaction fees on card operations and documentary services, FX and treasury operations, and commissions from merchant services. Distribution is omnichannel, combining physical service centers with digital infrastructure including Apple Pay and Google Pay contactless payments, Visa B2B Connect for cross-border corporate transactions, and a public Open Banking developer portal (developerportal.cartubank.ge) offering APIs for account information, payment initiation, loan, and deposit services with published SLA uptime metrics of 99.53%-100%. The bank holds GDPR-compliant personal data protection practices and ISO 27001-aligned information security, and operates under Georgian banking regulation with Pillar 3 reporting and annual audited financial disclosures.

Name

Cartu Bank

Legal name

JSC Cartu Bank

Website

https://cartubank.ge

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Cartu Bank is a universal Georgian commercial bank founded in 1996, serving individuals and legal entities through 11 service centers, mobile and internet banking, and a public Open Banking API. It offers deposits, specialized lending, card services, and documentary operations across Georgia.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), SME Cash Management & Payments (Merchant, ACH/Wires, Payroll) (FSABABAD)

Keywords

• Retail banking services
• Corporate lending
• Payment cards
• Trade finance
• Mobile banking

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The bank provides various loan products to both legal entities and individuals, including import substitution production loans, network business loans, export-import support, preferential agro-credit, and consumer/business credit facilities. Revenue is generated through interest charged on outstanding loan balances.
2. Deposit Taking and Interest Expense: The bank accepts term deposits, increasing deposits, on-demand deposits, interest-bearing certificates of deposit, discounted certificates of deposit, and child deposits. Interest is paid to depositors; the spread between lending and deposit rates generates revenue.
3. Card Transaction Fees and Commission: Revenue from card transaction processing, interchange fees, and card-related service charges across Visa and Mastercard products including Visa Classic, Mastercard Gold, Visa Platinum, Visa Infinite, and Mastercard World Black Edition for both personal and business accounts.
4. Documentary Operations: Fees from documentary operations including bank guarantees, letters of credit (accreditives), documentary collection, and factoring services provided to corporate clients.
5. Remote and Digital Services: Revenue from internet banking, mobile banking, SMS services, automatic transfers, e-commerce payment processing, and POS terminal services.
6. Treasury and Currency Services: Revenue from currency conversion services (conversion rates and conditions), purchase of government securities, and foreign exchange trading.
7. Payroll and Escrow Services: Fees from salary project (payroll) services and escrow account management for business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

JSC Cartu Bank is a Georgian universal commercial bank providing retail and corporate banking services. Its core offerings include deposit products (term, increasing, on-demand, child deposits, and certificates of deposit), lending products (business loans, import substitution, agro-credit, trade finance, deposit-secured loans), payment cards (Visa and Mastercard across multiple tiers), documentary operations (guarantees, letters of credit, factoring, documentary collection), treasury and currency conversion services, POS terminals, payroll, escrow, and individual safe deposit boxes. Customers access these through 11 service centers, an ATM network, mobile and internet banking, an Open Banking API, and a call center.

Product overview

Cartu Bank operates as a universal commercial bank providing a comprehensive suite of banking products and services to both individual and corporate clients in Georgia. The bank offers a multi-channel banking platform encompassing physical branch network (service centers in Tbilisi, Batumi, Kutaisi, Gori, Telavi, and surrounding regions), digital banking channels (Internet Banking, Mobile Banking app, SMS alerts, Call Center), and self-service infrastructure (ATMs, deposit machines, POS terminals). The product portfolio spans deposit products (term deposits, increasing deposits, on-demand deposits, certificates of deposit, child deposits), lending solutions (business loans, trade finance, agricultural credit programs, documentary operations including letters of credit and guarantees), card services (Visa and Mastercard-branded cards across tiers), and treasury/cash management services. The bank participates in government support programs including preferential agro-credit and domestic production initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Banking Online banking platform allowing customers to manage accounts, perform transfers, view statements, and conduct banking operations via web browser. Offered to both individuals and legal entities.
• Mobile Bank Application Smartphone application for iOS and Android (Cartu Bank Mobile / com.mobius.mobilebank.cartu) enabling banking services on mobile devices with full account management capabilities for individuals.
• SMS Services Text message notification and alert service for account transactions, balance updates, and security alerts.
• Telephone Service Center (Call Center) 24/7 telephone banking service accessible via *8080 short code and (032) 200 80 80 for customer inquiries and support.
• Automatic Transfers Scheduled recurring payment and transfer service for automating regular financial obligations.
• Term Deposit Fixed-term deposit account with predetermined maturity date offering competitive interest rates for both individuals and legal entities.
• Increasing Deposit Deposit account with growing interest rate over time, where returns increase during the deposit period.
• On-Demand Deposit Instant access deposit account allowing unlimited withdrawals without notice period or penalty.
• Interest-bearing Certificate of Deposit Negotiable certificate document confirming a deposit with accumulated interest payable at maturity.
• Discounted Certificate of Deposit Certificate issued at a discount to face value with interest received upon maturity.
• Child Deposit Savings account designed for minors with parental or guardian management until the child reaches adulthood.
• Import Substitution Production Loan Financing for businesses engaged in local production that substitutes imported goods, supporting domestic manufacturing.
• Network Business Loan Credit facilities for franchise and network-based business models.
• Export-Import Support Loan Trade finance and working capital loans supporting import-export operations and international commerce.
• Preferential Agro Credit Subsidized agricultural lending program supporting farmers and agribusinesses with favorable interest rates.
• Produce in Georgia Program Government-supported lending initiative encouraging domestic production and manufacturing in Georgia.
• Georgian Vegetables from Greenhouses Loan Specialized financing for greenhouse construction and vegetable production operations.
• Integrated Development of Pilot Regions Loan Regional development financing program targeting pilot areas for integrated economic growth.
• Business Overdraft Card Overdraft facility linked to a business debit card allowing flexible access to credit up to approved limit.
• Deposit Secured Loan Credit facility secured by existing deposit holdings in the bank, offering favorable interest rates.
• Bank Guarantee Documentary guarantee issued by the bank to secure contractual obligations of a client to a third party.
• Letter of Credit (Accreditive) Documentary credit instrument facilitating international trade by providing payment security to sellers.
• Documentary Collection (Incasso) Trade finance service where documents are presented through banks for payment or acceptance.
• Factoring Accounts receivable financing service providing immediate cash flow by purchasing outstanding invoices.
• Visa Classic Card Entry-level Visa credit card with standard features including worldwide acceptance and basic benefits, for individuals.
• Visa Platinum Card Premium Visa card with enhanced benefits, higher credit limits, and priority services.
• Visa Infinite Card Top-tier Visa card offering exclusive privileges, concierge services, and premium travel benefits.
• Mastercard Gold Card Gold-level Mastercard with elevated spending limits and enhanced reward and insurance features.
• Mastercard World Black Edition Card High-end Mastercard featuring premium metal design with exclusive lifestyle and travel privileges.
• Business Card Corporate debit card for business expenses with spending controls and expense tracking capabilities.
• Payroll Service (Salary Project) Salary disbursement service for corporate clients to efficiently distribute employee compensation.
• Escrow Account Neutral third-party account holding funds during transactions until contractual conditions are fulfilled.
• POS Terminals Point-of-sale terminal services enabling merchants to accept card payments from customers.
• Individual Safe (Safe Deposit Boxes) Secure personal safe deposit boxes for storing valuable items and documents in bank vaults.
• Cash Collection (Incasso) Professional cash management and collection services for businesses handling significant cash volumes.
• Cartu Bank Pay Box Self-Service Deposit Machines Automated deposit machines allowing customers to deposit cash directly into their accounts without branch visits.
• Currency Conversion Service Foreign exchange services with competitive conversion rates for multiple currencies including USD, EUR, GBP, RUB, CHF.
• Government Securities Purchase Service enabling purchase of state-issued bonds and treasury instruments for investment purposes.
• E-Commerce Services Online payment processing and acceptance services for internet merchants and e-commerce businesses.
• Apple Pay Integration Apple Pay digital wallet integration allowing Cartu Bank Visa card holders to make contactless payments using Apple devices with biometric authentication (Touch ID / Face ID).
• Google Pay Integration Google Pay digital wallet integration allowing Cartu Bank Visa card holders to make contactless payments using Android devices with biometric authentication.
• Visa B2B Connect International B2B payment platform enabling cross-border business transactions for corporate clients.
• Money Transfers (Remittances) Domestic and international money transfer service for individuals enabling funds to be sent and received across geographies.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VisacoreTechnology or IntegrationCartu Bank issues Visa-branded payment cards (Visa Classic, Visa Platinum, Visa Infinite) and supports Visa B2B Connect for international B2B payments. The bank is integrated with the Visa payment network for card processing and contactless payments.
• MastercardcoreTechnology or IntegrationCartu Bank issues Mastercard-branded cards (Mastercard Gold, Mastercard World Black Edition) processed through the Mastercard payment network.
• Apple PaycoreTechnology or IntegrationApple Pay digital wallet integration allowing Cartu Bank Visa card holders to make contactless payments using Apple devices with biometric authentication.
• Google PaycoreTechnology or IntegrationGoogle Pay digital wallet integration allowing Cartu Bank Visa card holders to make contactless payments using Android devices.
• RoamingominorGTM or Marketing PartnerJoint promotional offer between Visa, Cartu Bank, and Roamingo announced on July 16, 2026 as part of the bank's news and marketing initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Visa: Card network partner of Cartu Bank, providing the underlying payment infrastructure and B2B Connect platform for Visa-branded products. Highly relevant ecosystem partner rather than direct competitor.
• Mastercard: Card network partner issuing Mastercard Gold and World Black Edition products through Cartu Bank. Comparable as the infrastructure layer enabling Cartu's card revenue stream.

Direct peers

• ProCredit Bank Georgia: German-affiliated Georgian bank focused on SME and small business lending. Competes with Cartu's network business loan, import substitution, and SME deposit products across a similar target segment.
• Bank of Georgia: The largest commercial bank in Georgia, providing universal retail and corporate banking, cards, and digital services. Direct competitor to Cartu Bank in deposit-taking, SME lending, and card issuance across the same Georgian market.
• TBC Bank: Second-largest Georgian universal bank serving retail and corporate customers with full deposit, lending, and digital banking products. Competes directly with Cartu for SME and retail wallet share in Tbilisi and regional cities.
• BasisBank: Georgian commercial bank providing deposit, lending, and card services. Cartu customers can use BasisBank ATMs at preferential rates (0.25%), indicating reciprocal distribution agreements and product overlap in SME and retail banking.
• Liberty Bank: Georgian commercial bank (formerly Tbilisi Commercial Bank) offering retail and corporate banking. Notable for ATM partnership with Cartu (preferential cash withdrawal tariffs), signaling direct operational overlap in distribution.
• Credo Bank: Georgian microfinance-oriented bank serving SMEs, farmers, and retail customers. Direct competitor to Cartu's preferential agro-credit and SME lending programs in rural and regional Georgian markets.
• Halyk Bank Georgia: Subsidiary of Kazakhstan's Halyk Bank operating in Georgia, offering universal retail and corporate banking services. Comparable to Cartu as a mid-sized foreign-affiliated universal bank competing for Georgian deposit and lending share.

Broad incumbents

• TBC Bank Group: London-listed holding company of TBC Bank providing broader financial services including payments and insurance in Georgia and Uzbekistan. Comparable as a regional incumbent operating in the same Georgian retail and SME banking space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CartuBank
• Facebookfacebook.com/cartubank
• LinkedInlinkedin.com/company/cartu-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartu Bank