Red Peak
RedPeak is a brand consultancy and design studio that delivers brand strategy, creative design, marketing activation, and sustainability communications to global enterprises and emerging ventures, with offices in Taipei, New York, London, Hong Kong, and Singapore, operating as a member of the Kyu Collective.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Peak does
RedPeak (Red Peak) is a brand consultancy and design studio founded in 2009 by Michael Birkin in New York, with primary operating base in Taipei. Since 2014 the firm has operated as a member studio of the Kyu Collective, a global creative collective that includes IDEO, SidLee, SY Partners, Upstatement and Yard. The firm delivers four service pillars — Brand Foundation & Strategy, Creative & Design, Brand Deployment & Implementation, and Impact — covering research, positioning, brand architecture, visual and verbal identity, packaging, website, marketing activation, events, and sustainability/climate communications.
The client base spans large global enterprises and emerging ventures across technology (Acer and sub-brands Predator, ConceptD, ebii; MediaTek; TSMC; LINE; Microsoft; Foxconn; Inventec; Compal; Advantech; ADLINK; MOXA; Allxon; Delta Electronics; Innodisk; Aetina), consumer and sports (Nike, The North Face, Giant Group, Momentum), manufacturing and machining (Okuma, Quaser Group, Winbro, Chroma), IoT and robotics (Calyx, Aeolus, Satoro), financial services (Citi, Outliers Fund), city and government (Smart Taipei, Orsted, Taipei 101), and early-stage consumer and venture brands (FunNow, Santus, Fable, pwaver). Documented commercial outcomes include Predator achieving #1 market share in numerous markets within three years of launch, Okuma driving 30%+ year-over-year sales growth post-rebrand, Acer's Earth Mission app engaging 7,400+ participants and 160,000+ green actions, and Acer 40th anniversary events reaching 22,000+ participants across four continents.
The business model is professional services B2B: engagements are scoped project-by-project on a quote basis and delivered through a four-stage Discover–Define–Design–Deliver process as an extension of client teams. Pricing is not publicly disclosed. Geographic delivery is via five offices in Taipei, New York, London, Hong Kong and Singapore, with the team described as 'small but diverse, lean and agile' with roots in over 20 major cities across four continents. The firm has no external funding rounds, no disclosed revenue, no parent-company capital raise, and no proprietary technology platform — its core asset is its people, brand methodology, and Kyu Collective affiliation.
Red Peak firmographics
Firmographics- Name
- Red Peak
- Legal name
- RedPeak
- Website
- https://red-peak.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RedPeak is a brand consultancy and design studio that delivers brand strategy, creative design, marketing activation, and sustainability communications to global enterprises and emerging ventures, with offices in Taipei, New York, London, Hong Kong, and Singapore, operating as a member of the Kyu Collective.
- Ownership category
- akta.pro rank
Red Peak industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Digital Strategy & Transformation (BPAHAEAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Red Peak is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Red Peak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Professional Services (Brand Consulting & Creative Design): Revenue generated through consulting fees and creative design project engagements with corporate clients. Services include brand foundation and strategy, creative and design, marketing and activation, and brand deployment and implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Red Peak product offering
Product offeringCore offering
RedPeak is a brand consultancy and creative design studio that sells four integrated service lines to enterprise clients: Brand Foundation & Strategy (research, positioning, architecture, transformation); Creative & Design (naming, visual and verbal identity, collateral, packaging, websites); Brand Deployment & Implementation (employee engagement, communications, go-to-market, events); and Impact (sustainability, culture, thought leadership). Engagements are delivered as scoped, project-based work that combines analytics, purpose, and imagination.
Product overview
Red Peak is a brand consultancy and design studio that offers a comprehensive suite of branding and creative services. Their core service offerings include Brand Foundation & Strategy (research, positioning, architecture), Creative & Design (naming, visual identity, websites), Brand Deployment & Implementation (events, marketing activation), and Impact (sustainability, culture, thought leadership). They work with global corporations and emerging ventures across technology, consumer, mobility, and manufacturing sectors. Notable project categories include brand repositioning (Acer, Predator, Aetina), sustainability initiatives (Acer Climate Lab, Earth Mission, Giant ESG), product launches (ConceptD, ebii, MediaTek Edge AI), and corporate communications (TSMC ESG Report, global press conferences). The firm is part of the Kyu Collective and has offices in Taipei, London, and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Foundation & Strategy Strategic consulting service covering research and analytics, strategy and positioning, brand architecture and portfolio management, and brand transformation for enterprise clients.
- Creative & Design Visual and verbal identity service including naming, visual identity, verbal identity, collateral and packaging design, and website development for corporate clients.
- Brand Deployment & Implementation Activation service including employee engagement and advocacy, communications planning and messaging, product marketing, go-to-market marketing, and global events and exhibitions.
- Impact Service focused on culture and community, sustainability and climate, and thought leadership for clients.
Quantifiable outcome
- Predator brand achieved number one market share in numerous markets worldwide within first three years of launch
- +3 more outcomes
Companies that use Red Peak
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Red Peak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Peak partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- IDEOflagshipRedPeak collaborated with IDEO to co-design the 'Acer Climate Lab' concept unveiled at COP 28 in Dubai. IDEO contributed to concept development as part of a multi-firm creative collaboration.
- SidLeeflagshipRedPeak partnered with SidLee for event production on the Acer Climate Lab initiative unveiled at COP 28 in Dubai. SidLee contributed to bringing the concept to life through event execution.
- Kyu CollectivecoreRedPeak has been part of the Kyu Collective since 2014. Kyu is a global creative collective of independent studios including IDEO, SY Partners, SidLee, Upstatement, and others. RedPeak operates within this ecosystem to bring combined creative capabilities to complex brand challenges.
- SY PartnersminorListed as a network partner within the Kyu Collective ecosystem. SY Partners is a strategic creative studio.
- UpstatementminorListed as a network partner within the Kyu Collective ecosystem. Upstatement is a digital product studio.
- YardminorListed as a network partner within the Kyu Collective ecosystem. Yard is a digital product and engineering studio.
- Brooklyn GrangeminorBrooklyn Grange partnered with RedPeak for the Momentum Earth Day Campaign, hosting social media events promoting greener transportation and urban farming.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Red Peak competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Global brand consultancy offering strategy, identity, and design services to enterprise clients. Closest direct competitor to RedPeak in the brand transformation space, with larger geographic footprint.
- Interbrand: Pioneer of brand valuation and corporate brand strategy; founded in part by Michael Birkin (RedPeak's founder). Direct peer offering enterprise brand consulting across global markets.
- Pentagram: Independent design consultancy with partner-led model offering identity, strategy, and creative work. Competes with RedPeak on enterprise brand identity engagements.
- Lippincott: Brand strategy and design consultancy serving enterprise clients on positioning, identity, and experience design. Closely comparable offering to RedPeak's core services.
- Siegel+Gale: Global brand strategy, design, and experience firm focused on simplicity. Competes for enterprise brand strategy and identity mandates.
- MetaDesign: Brand and design consultancy with strong APAC presence (Beijing, Shenzhen, Zurich, Berlin). Closely comparable to RedPeak in delivering East-West brand transformation.
- SY Partners: Strategic creative studio and fellow Kyu Collective member focused on transformation, culture, and brand. Sister firm with overlapping enterprise client base.
Broad incumbents
- IDEO: Global design and innovation consultancy; fellow Kyu Collective member that co-designed Acer Climate Lab with RedPeak. Broader design/innovation remit but overlaps on brand transformation work.
- SidLee: Creative agency network and Kyu Collective partner that co-produced the Acer Climate Lab event at COP28. Larger scale creative/branding offering with regional offices.
- Frog Design: Global design and strategy consultancy (part of Capgemini Invent) operating across product, brand, and experience. Overlaps with RedPeak on enterprise brand strategy work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Peak social profiles
Digital presenceRed Peak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Peak leadership team
Management profileNumber of profiles
Profiles5 records
Red Peak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Peak
What does Red Peak do?
RedPeak is a brand consultancy and creative design studio that sells four integrated service lines to enterprise clients: Brand Foundation & Strategy (research, positioning, architecture, transformation); Creative & Design (naming, visual and verbal identity, collateral, packaging, websites); Brand Deployment & Implementation (employee engagement, communications, go-to-market, events); and Impact (sustainability, culture, thought leadership). Engagements are delivered as scoped, project-based work that combines analytics, purpose, and imagination.
Is Red Peak a public or private company?
Red Peak is a private company. It is classified as corporate owned and is currently operating.
When was Red Peak founded?
Red Peak was founded in 2009. It employs 11 to 50 people.
Where is Red Peak based?
Red Peak is headquartered in New York, United States, in the North America region.
How does Red Peak make money?
One revenue line is on record: professional Services (Brand Consulting & Creative Design).
Who are Red Peak's main competitors?
Direct peers on record are Landor & Fitch, Interbrand, Pentagram, Lippincott, Siegel+Gale, MetaDesign and SY Partners. Broad incumbents are IDEO, SidLee and Frog Design.
Does Red Peak have an API?
No public API is recorded for Red Peak.
What industry is Red Peak in?
Red Peak's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541613 and its SIC code is 7311.