Woodbridge Pacific

What Woodbridge Pacific does

Woodbridge Pacific Group, LLC is a privately held residential homebuilder headquartered in Mission Viejo, California, that designs, constructs, and sells new single-family detached homes in master-planned communities across two regional clusters: Bakersfield and the Greater Palm Springs area (Palm Springs, Palm Desert, Rancho Mirage) in California, and the Boise metropolitan area (Eagle, Nampa) in Idaho. The company operates approximately 10 active or near-sellout communities, with product priced from the high $500,000s (Sagewater, Idaho) to mid-$2 million and above (Cotino at Rancho Mirage as part of Storyliving by Disney), spanning roughly 1,800 to 4,500 square feet. Core construction features include dual-zoned air conditioning, tankless water heaters, vinyl dual-glazed windows, R-21/R-38 insulation, optional solar with battery storage, and ADU/casita configurations targeting rental-income and multigenerational use cases.

The company's go-to-market is direct-to-consumer: prospective buyers visit on-site model home galleries in each community, where dedicated New Home Specialists (operating under Muirlands Real Estate Group, Inc., CA RE License 01949603) guide them through floorplan selection, design-center personalization, and financing. Buyers must obtain pre-approval from the preferred lender, US Bank, before purchase, with dedicated loan officer Jeff Wiersma providing rate-lock protection up to 360 days and closing-cost incentives. Home personalization is executed through an Interior Logic Group-operated design center for premium finishes, appliances, flooring, and structural options. Distribution is wholly direct — no third-party brokers, resale channels, or B2B contracts — with marketing driven by the company website, blog, virtual and self-guided tours, and earned media including PR distribution and local publication coverage.

Woodbridge Pacific Group is led by founding partners Todd Cunningham and Carl F. Neuss. Cunningham has been in residential development since 1976 and previously co-founded Brighton Homes, scaling it to 300-400 home annual deliveries and $175M revenue. Neuss, who holds engineering and MBA credentials from Cornell, UC Berkeley, and Harvard, previously served as Partner at IHP Capital Partners co-managing a $1.0B+ housing and land portfolio and brings the relationship that produced an ongoing JV portfolio exceeding $300M in cumulative new home sales with 10-year compound returns above 30%. The company has won numerous industry awards including NAHB Nationals Silver Awards, Gold Nugget Grand Awards, BALA Platinum/Gold/Grand Awards, and SoCal MAME Awards for design, merchandising, and community-of-the-year categories. The firm is founder-owned with no disclosed private equity or venture capital and operates with 11-50 employees.

Name

Woodbridge Pacific

Legal name

Woodbridge Pacific Group, LLC

Website

https://woodbridgepacific.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodbridge Pacific Group is a privately held California- and Idaho-based residential homebuilder that designs, constructs, and sells single-family detached homes in master-planned communities via direct-to-consumer model home galleries, with product priced from the high $500Ks to over $2M.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential homebuilding
• Master-planned communities
• New construction homes
• Custom home design
• Energy-efficient construction

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from selling newly constructed homes in master-planned communities across California and Idaho. Revenue realized upon closing of home sales with prices ranging from approximately $600,000 to over $2 million depending on community and features selected.
2. Design Center Upgrades: Additional revenue from buyer selections of premium finishes, appliances, flooring, cabinetry, and structural options through the Design Center partnership with Interior Logic Group

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Woodbridge Pacific Group designs, builds, and sells newly constructed single-family homes within master-planned communities across California (Bakersfield and Greater Palm Springs) and Idaho (Boise metro area). Homes are priced from the $500,000s to over $2 million and feature energy-efficient construction, customizable floorplans, optional accessory dwelling units (ADUs) or casitas, and premium included features such as private pools and designer-selected finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Belcourt at Seven Oaks
• Mahogany at Belcourt
• Solace at Miralon
• University Park
• Esprit at University Park
• Nova at University Park
• Cotino Community (Storyliving by Disney)
• Kingswood Estates
• Sagewater
• Soaring Feather

Quantifiable outcome

• 537 homes sold at Mahogany with only 2 remaining - demonstrating strong market demand and sales velocity
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Interior Logic GroupcoreImplementation/ SI/ Consulting PartnerInterior Logic Group is the design center partner that provides interior design services to WPG homebuyers. Homebuyers meet with professional designers to personalize their homes including selections for countertops, backsplashes, cabinetry, flooring, appliances, and hardware.
• Storyliving by Disney (DMB Development)flagshipStrategic or Co-development PartnerWPG is one of the premier homebuilders in Cotino, the first Storyliving by Disney community in Rancho Mirage, California. WPG has designed five home designs as part of the Estate Collection ranging from 3,516-4,485 square feet. Cotino is a Disney-branded and managed community infused with Disney's touch for community living.
• Muirlands Real Estate Group, Inc.coreChannel Partner/ Reseller/ DistributorMuirlands Real Estate Group, Inc. (CA RE License 01949603) handles all sales activity for Woodbridge Pacific Group communities. Sales counselors work on-site at model homes representing WPG.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tri Pointe Homes: Public West Coast-focused homebuilder with brands across California and the Western US. Comparable to WPG in targeting move-up and premium buyers in California metros, offering design personalization, and operating in master-planned communities.
• KB Home: California-headquartered public homebuilder with deep Bakersfield, Palm Springs-adjacent, and Boise metro presence. Directly comparable to WPG's geographic footprint, first-time and move-up buyer focus, and energy-efficiency branding (ZeroHouse).
• Shea Homes: California-headquartered private homebuilder with active operations in the Inland Empire, Bakersfield, and select Western US metros. Closely comparable to WPG's California-focused premium-suburban model, with similar move-up buyer targeting and design-led product positioning.
• Brookfield Residential: Master-planned community developer with California and Sun Belt operations. Comparable to WPG in large-scale master-planned community execution, premium buyer targeting, and amenity-rich community design.
• Taylor Morrison: Top-5 US homebuilder with significant Sun Belt and Western operations including Arizona and California. Comparable to WPG in master-planned community development, move-up and luxury buyer segments, and offering customizable floorplans with design studio upgrades.
• Toll Brothers: National luxury and move-up homebuilder operating master-planned communities across multiple states. Directly comparable to WPG in targeting premium price points, offering design center customization, and building in master-planned communities — Toll operates at significantly larger scale.
• Meritage Homes: Public US homebuilder with a defined energy-efficient home positioning (ENERGY STAR certified). Closely comparable to WPG's emphasis on R-21/R-38 insulation, solar options, and energy-efficient construction as differentiating features.
• Pardee Homes: Southern California homebuilder with active operations in Bakersfield, Inland Empire, and LA County. Directly comparable to WPG's Bakersfield presence, Southern California master-planned community focus, and move-up price point positioning.

Broad incumbents

• Lennar: Largest US homebuilder with significant California, Southwest, and Idaho (Boise metro) operations. Comparable to WPG in geographic overlap including Idaho, master-planned community delivery, and broad price-point coverage, though at materially larger scale.

Emerging players

• Brighton Homes: Arizona-based homebuilder previously co-founded by Todd Cunningham (WPG's founding partner). Comparable to WPG in design-led premium positioning and was the predecessor business through which Cunningham built the operational playbook now applied at WPG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wpg_homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbridge Pacific