Click & Pledge

What Click & Pledge does

Click & Pledge, legally Payment-As-A-Service Corporation, is a Blacksburg, Virginia-based private company founded circa 1999 that provides an all-in-one cloud-based fundraising and payment-processing platform targeting nonprofits, charities, NGOs, and 501(c)(3) organizations. The platform operates on a modular architecture centered on the CONNECT user portal and spans core products including customizable donation forms, peer-to-peer fundraising sites, the Click & Pay Suite with real-time bi-directional Salesforce CRM integration, Swiper1 mobile card readers for in-person fundraising, and pledgeTV for video-based donation capture. Supporting modules cover donor outreach, event management, account management, text-to-give, and third-party integrations. Payment processing is delivered through a PCI Level 1 certified infrastructure with co-located data centers in Ashburn, Virginia, direct-connect links to AWS, Google Cloud, and Azure, and a global cache network spanning 1,500+ locations.

The company's revenue model is hybrid, combining transaction-based fees (an Applicable Percentage retained on each processed payment plus a per-transaction License Fee) with revenue distributed to clients via ACH direct deposit. Pricing is transparent and pay-as-you-go with no contracts required; fee schedules are publicly published at the company website and subject to 30 days electronic notice for changes. Go-to-market is dual-track: a self-serve signup path targets SMB and smaller nonprofits, while a sales-assisted demo process targets enterprise nonprofits, academic institutions, faith-based organizations, and broadcasting/radio stations. Distribution extends through a certified Salesforce partner ecosystem, strategic partners, certified solution providers, and integration partners. The company operates an offshore development and operations office in Hyderabad, India, in addition to its US headquarters, and maintains a wholly-owned 501(c)(3) subsidiary, the Click & Pledge Foundation, which has produced 40+ films amplifying nonprofit client stories. Recent product investment has extended into AI-driven capabilities (intelliBooster for workflow automation, Clickie as a conversational AI assistant) and video engagement analytics (pledgeTV emotional valence tracking).

Name

Click & Pledge

Legal name

Payment-As-A-Service Corporation

Website

https://clickandpledge.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Click & Pledge provides an all-in-one cloud-based fundraising and payment-processing platform for nonprofits, charities, NGOs, and 501(c)(3) organizations, integrating donation forms, event management, peer-to-peer campaigns, Salesforce CRM sync, in-person and video fundraising tools under a transaction-fee revenue model.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Nonprofit fundraising software
• Online donation platform
• Payment processing services
• Donor management system
• Event fundraising tools

Headquarters

HQ city

Blacksburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Platform Subscription and Transaction Fees: Click & Pledge generates revenue through a combination of platform subscription fees and transaction-based processing fees. The platform processes payments via credit cards (Visa, MasterCard, American Express, Discover) and eChecks, retaining a percentage of each transaction plus applicable license fees. The company distributes Net Payments to clients via ACH direct deposit. Fee schedules are published at https://clickandpledge.com/pricing/ and subject to 30 days notice for changes.
2. Licensing Fees: License fees are charged based on transaction volume and feature access, payable in advance and non-refundable. These fees support the platform license, service marks, and access to the Click & Pledge ecosystem including integrations and support resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Click & Pledge provides an all-in-one cloud-based fundraising software and online donation platform for nonprofits, charities, NGOs, and 501(c)(3) organizations. The modular platform combines donation forms, peer-to-peer fundraising, event management, donor outreach, text-to-give, in-person card reader hardware (Swiper1), video fundraising (pledgeTV), and real-time Salesforce CRM synchronization with integrated payment processing for credit cards, eChecks, Apple Pay, Google Pay, and PayPal.

Product overview

Click & Pledge is an all-in-one fundraising software platform designed for nonprofits, charities, NGOs, and 501(c)(3) organizations. The platform operates on a modular architecture centered around the CONNECT platform, with core products including Donation Forms, Peer-to-Peer Fundraising Sites, Click & Pay Suite (with Salesforce integration), Swiper1 for in-person fundraising, and pledgeTV for video fundraising. Additional modules include Donor Outreach, Event Management, Account Management, Text-to-Give, and 3rd Party Integration. The platform incorporates AI capabilities through Clickie (AI Assistant) and intelliBooster for workflow automation. The Click & Pledge Foundation serves as the 501(c)(3) creative arm producing films for nonprofit clients. The platform supports payment processing via major card networks and digital wallets, with PCI Level 1 certification.

Differentiator

Problem solved

Functional benefit

Brands

• Swiper1: Card reader + mobile app for in-person fundraising, enabling nonprofits to process donations at events, galas, and on-site locations via Bluetooth-connected card readers.
• Click & Pay Suite
• pledgeTV

Products and services

• Donation Forms

Quantifiable outcome

• Drastically reduced staff time spent processing 1,200 monthly recurring pledges through automation
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, key and infrastructure.

• SalesforcecoreTechnology or IntegrationCertified Salesforce partner with real-time bi-directional integration syncing donor, campaign, and payment data directly into Salesforce CRM. Integration enables nonprofits to combine Click & Pledge's fundraising tools with the world's leading CRM platform. Certified Solution Providers with nonprofit expertise help organizations implement the integration.
• Strategic PartnerskeyChannel Partner/ Reseller/ DistributorStrategic partners offer Click & Pledge platform as part of their core products or services, helping nonprofits maximize impact. Partner benefits include fast-tracked account applications, direct support contacts, and access to exclusive resources and content.
• Certified Solution ProviderskeyImplementation/ SI/ Consulting PartnerCertified solution providers deliver high-quality web implementations and digital fundraising integrations for nonprofits. Partners receive fast-tracked client account applications and direct contacts for questions and support.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationData center maintains 'direct connect' (zero hop) link to AWS cloud provider for optimized cloud connectivity.
• Google CloudinfrastructureTechnology or IntegrationData center maintains direct connection to Google Cloud for cloud infrastructure access and optimization.
• Microsoft AzureinfrastructureTechnology or IntegrationData center maintains direct connection to Azure cloud provider for cloud infrastructure access.
• VisainfrastructureTechnology or IntegrationPayment processor for credit card transactions. Click & Pledge adheres to Visa International Operating Regulations including Merchant Chargeback Monitoring Program and Merchant Card Acceptance requirements.
• MastercardinfrastructureTechnology or IntegrationPayment processor for credit card transactions. Click & Pledge complies with applicable Mastercard Rules including card network requirements.
• American ExpressinfrastructureTechnology or IntegrationPayment processor participating in American Express OptBlue Program. Click & Pledge operates under American Express Merchant Requirements and Operating Regulations.
• DiscoverinfrastructureTechnology or IntegrationPayment processor for credit card transactions as part of Card Brand Rules compliance framework.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonterra: Broader nonprofit technology suite encompassing Network for Good, Kindful, and other giving/CRM products. A scaled incumbent offering overlapping capabilities with Click & Pledge, especially in donation processing and donor CRM, but across a much wider product portfolio.
• Blackbaud: Largest incumbent in nonprofit software, offering CRM (Raiser's Edge/NXT), fundraising, payments, and financial management. Overlaps with Click & Pledge in donation processing and online fundraising, but serves a far broader enterprise and large-mid nonprofit base with deeply integrated back-office suites.
• Stripe (nonprofit and donation use cases): Global payments platform that increasingly serves nonprofits with donation processing, recurring billing, and embedded checkout. Competes with Click & Pledge at the payment-processing layer and increasingly at the SaaS layer for digitally native nonprofit customers.

Direct peers

• Funraise: Nonprofit fundraising software suite covering donation forms, peer-to-peer, events, CRM, and donor management. Comparable in mid-market positioning and modular product architecture, competing for similar Salesforce-integrated nonprofit customers.
• Network for Good: Long-standing nonprofit fundraising and donor management platform serving small and mid-sized charities. Overlaps directly with Click & Pledge's core customer base and product offering, including donation forms, events, and basic CRM.
• Donorbox: Recurring donation platform for nonprofits with embedded forms, peer-to-peer, events, and membership tools. Competes head-to-head with Click & Pledge in the SMB and mid-market nonprofit segment on transaction-fee pricing and Stripe-backed payment processing.
• GoFundMe Pro (formerly Classy): Established nonprofit fundraising platform owned by GoFundMe, offering donation pages, peer-to-peer, events, and CRM integrations. Direct competitor to Click & Pledge, particularly for mid-market and enterprise nonprofits seeking modern UX and event-driven fundraising.
• Givebutter: Modern, all-in-one nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, events, and CRM-style donor management. Closely comparable to Click & Pledge on product surface, target customer (small-to-mid nonprofits), and self-serve GTM motion.
• Bloomerang: Donor management and fundraising platform purpose-built for small and mid-sized nonprofits. Comparable on donor CRM, retention analytics, and integrated online giving, directly competing with Click & Pledge's Account Management and Donor Outreach modules.
• PayPal Giving Fund: Donation-processing service from PayPal that enables charities to receive online donations with minimal setup. Competes with Click & Pledge on transaction-based donation acceptance for small nonprofits, particularly those already using PayPal and digital wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClickandPledge
• YouTubeopen.spotify.com/show/3tkXDYuLFq8cg20PfHv76K

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Click & Pledge