Rouge Light Therapy
Rouge Light Therapy is a Canadian DTC brand that designs and sells red and near-infrared LED light therapy panels, masks, and beds to individual consumers in 33+ countries for skin health, muscle recovery, and pain management.
- Company typePrivate
- Founded2019
- HeadquartersBrossard, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rouge Light Therapy does
Rouge Light Therapy, operating as 11804286 Canada Inc. (DBA Rouge Light Therapy), is a privately held Canadian corporation headquartered in Montreal, Quebec that designs, markets, and distributes red and near-infrared LED light therapy devices for consumer use. The company's core product is the G4 Series of LED panels, which combines 8 wavelengths (4 red at 630nm, 650nm, 660nm, 670nm and 4 near-infrared at 810nm, 830nm, 850nm, 1060nm) using dual-chip flicker-free LEDs with a stated 50,000-hour lifetime and irradiance of approximately 150mw/cm2 at close range. The G4 line is offered in four tiers — Tabletop ($645), Pro ($1,495), Max ($2,995), and Ultimate ($5,595) — and is complemented by the Elite LED Face Mask, portable Nano panel, and the Bliss Red Light Therapy Bed, along with motorized, pneumatic, and floor stands.
The company sells direct-to-consumer through its own e-commerce storefronts (rouge.care, rougecare.ca, rougecare.co.uk, rougecare.com.au) with free shipping to 33+ countries including the US, Canada, UK, EU, Australia, and parts of Asia. Manufacturing is outsourced to partners in Shenzhen, China, where Rouge collaborates on design, engineering, and fulfillment. The company is FDA-registered as a low-risk general wellness device and UKCA-marked, with claims of third-party testing and ultra-low EMF emissions (0.00 at 4 inches). It markets through content (blog, educational pages), an email newsletter, an affiliate program, an ambassador program, and SEO, segmented primarily toward individual consumers seeking wellness, skin health, anti-aging, muscle recovery, and pain management use cases.
Revenue is generated almost entirely from one-time hardware sales, with auxiliary consumer financing through Affirm (Canada only). No external funding, management team, or revenue figures are disclosed in public sources; the company appears to be founder/owner-operated without disclosed venture or private equity backing.
Rouge Light Therapy firmographics
Firmographics- Name
- Rouge Light Therapy
- Legal name
- 11804286 Canada Inc.
- Website
- https://rouge.care
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rouge Light Therapy is a Canadian DTC brand that designs and sells red and near-infrared LED light therapy panels, masks, and beds to individual consumers in 33+ countries for skin health, muscle recovery, and pain management.
- Ownership category
- akta.pro rank
Rouge Light Therapy industry classification
Industry- Product category
- Red Light Therapy Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ)
- akta.pro secondary industries
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
Keywords
Where Rouge Light Therapy is headquartered
LocationHeadquarters
- HQ city
- Brossard
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rouge Light Therapy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of red light therapy devices (panels, beds, masks, stands). Multiple product tiers from Tabletop ($645) to Ultimate G4 Bundle ($5,595 at regular price). Revenue recognized at point of sale.
- Financing Services: Partnership with Affirm (Canada only) offers flexible payment plans allowing customers to break purchases into biweekly or monthly installments. Generates revenue through customer financing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rouge Tabletop G4 - Targeted treatment panel with 72 Dual Chip LEDs |
| Unit Pricing | Pay-as-you-go | Rouge Pro G4 - Half-body panel with 288 Dual Chip LEDs |
| Unit Pricing | Pay-as-you-go | Rouge Max G4 - Full body narrow panel with 576 Dual Chip LEDs |
| Unit Pricing | Pay-as-you-go | Rouge Ultimate G4 - Full body wide panel with 1152 Dual Chip LEDs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rouge Light Therapy product offering
Product offeringCore offering
Rouge Light Therapy designs, manufactures, and sells red and near-infrared LED light therapy devices for home use. Its flagship G4 Series panels combine 8 wavelengths (630nm, 650nm, 660nm, 670nm, 810nm, 830nm, 850nm, 1060nm) using dual-chip, no-flicker LEDs rated for 50,000 hours and designed to address skin health, muscle recovery, brain health, pain management, and fat reduction. The product portfolio spans compact Tabletop G4, half-body Pro G4, full-body Max G4 and Ultimate G4 panels, the Bliss Red Light Therapy Bed, the Elite LED Face Mask, the portable Nano panel, and compatible stands.
Product overview
Rouge Care offers a comprehensive portfolio of red light therapy devices centered on the G4 Series of LED panels featuring 8 wavelengths (630nm, 650nm, 660nm, 670nm, 810nm, 830nm, 850nm, 1060nm). The product line spans from compact Tabletop G4 units for targeted treatment through full-body Pro G4, Max G4, and Ultimate G4 panels. Complementing the panels are the Elite LED Face Mask for skin therapy, the portable Nano panel for travel, the Bliss Red Light Therapy Bed for whole-body sessions, and a range of stands (Motorized, Pneumatic, and Floor stands) to support various panel configurations. All G4 devices feature dual-chip flicker-free LEDs with approximately 50,000 hours expected lifetime and 150mw/cm2 irradiance at close range.
Differentiator
Problem solved
Functional benefit
Brands
- Rouge Care: Primary brand name used on the website for the red light therapy product line
- Rouge G4 Series
- Rouge Nano
- Rouge Elite Mask
Products and services
- Rouge Ultimate G4 The flagship full-body wide red light therapy panel from Rouge's G4 Series, measuring 71.65" x 22.83" x 2.56" with 1152 Dual Chip LEDs. It provides complete full-body coverage for wider frames and combines 8 wavelengths (630-1060nm) for skin health, deep tissue repair, and fat reduction. Sells for regular price $5,595.00 and sale price $4,476.00.
- Rouge Max G4 Full-body narrow red light therapy panel from Rouge's G4 Series, measuring 71.65" x 11.81" x 2.56" with 576 Dual Chip LEDs. Provides lengthwise full-body coverage for most people and widthwise coverage for narrower frames. Features 8 wavelengths for simultaneous or independent red and near-infrared treatment. Sells for regular price $2,995.00 and sale price $2,396.00.
- Rouge Pro G4 Half-body red light therapy panel from Rouge's G4 Series, measuring 36.22" x 11.81" x 2.56" with 288 Dual Chip LEDs. Designed to cover more than half the body at close range. Features 8 wavelengths with simultaneous or independent red and near-infrared capability. Sells for regular price $1,495.00 and sale price $1,196.00.
- Rouge Tabletop G4 Compact red light therapy panel from Rouge's G4 Series, measuring 12.6" x 9.06" x 2.56" with 72 Dual Chip LEDs. Best suited for targeted treatments of specific body areas. Features 8 wavelengths for versatile skin and tissue therapy. Sells for regular price $645.00 and sale price $516.00.
- Rouge Elite LED Face Mask LED face mask featuring 4 wavelengths, 6 smart presets, and complete face-neck-chest coverage. Delivers medical-grade red light therapy for skin health at home, sold under the Rouge Care brand.
- Rouge Nano Portable Red Light Therapy Panel Portable red light therapy device designed for travel and targeted treatments. Compact form factor for on-the-go use, sold under the Rouge Care brand.
- Bliss Red Light Therapy Bed Full-body red light therapy bed for comprehensive whole-body treatment sessions, sold under the Rouge Care brand.
Quantifiable outcome
- 150mw/cm2 irradiance at 6 inches (solar meter) / 81mw/cm2 at 6 inches (spectrometer)
- +3 more outcomes
Companies that use Rouge Light Therapy
Customer profileSegments5 records
Ideal customer profiles5 records
Rouge Light Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rouge Light Therapy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Rouge Light Therapy competitors and assessment
Company assessmentDirect peers
- LightStim: Established LED light therapy brand with FDA-cleared devices for skincare and pain. LightStim overlaps with Rouge's Elite Mask and skincare-targeted panel use cases, particularly in beauty and dermatology channels.
- CurrentBody: DTC beauty-tech retailer and brand developing LED light therapy masks and skincare-tech devices. Overlaps with Rouge's Elite Mask and skincare device category, with strong content and influencer marketing similar to Rouge's approach.
- Mito Red Light: Direct competitor offering multi-wavelength red and near-infrared light therapy panels with similar G4-style tiered product lines. Targets the same home-wellness and athlete recovery segments as Rouge.
- Joovv: A leading direct competitor in consumer red light therapy panels with broad wavelength coverage and FDA-cleared positioning. Joovv competes head-to-head with Rouge across panel form factors, price points, and DTC channels.
- Celluma: Professional and consumer LED light therapy device maker with FDA-cleared products for skin, pain, and hair. Comparable flexible/wrap-around form factors and similar wavelength combination approach.
- Solawave: DTC beauty-tech brand offering LED light therapy skincare wands and masks. Targets the same anti-aging and skincare consumer segment via similar channels, though focused on smaller in-hand devices rather than large panels.
- PlatinumLED Therapy Lights: Direct competitor in the red/NIR light therapy panel market with comparable wavelength counts and irradiance claims. Competes for the same performance-focused, technical buyer over similar price points.
Emerging players
- HigherDOSE: Wellness-tech brand offering infrared sauna blankets and red light therapy products. Targets overlapping health-conscious consumers with complementary rather than directly competing product formats.
Broad incumbents
- Dr. Dennis Gross Skincare: Established dermatologist-led skincare brand with a well-known LED light therapy mask. Competes with Rouge's Elite Mask in the premium skincare-tech segment with a strong clinical endorsement narrative.
- Neutrogena Light Therapy: Mass-market CPG skincare brand with consumer LED light therapy acne and anti-aging devices. Adjacent incumbent that competes with Rouge's skincare positioning at lower price points and broader retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rouge Light Therapy social profiles
Digital presenceRouge Light Therapy compliance and trust
Trust signalCompliance1 record
Rouge Light Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rouge Light Therapy leadership team
Management profileNumber of profiles
Rouge Light Therapy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rouge Light Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rouge Light Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rouge Light Therapy
What does Rouge Light Therapy do?
Rouge Light Therapy designs, manufactures, and sells red and near-infrared LED light therapy devices for home use. Its flagship G4 Series panels combine 8 wavelengths (630nm, 650nm, 660nm, 670nm, 810nm, 830nm, 850nm, 1060nm) using dual-chip, no-flicker LEDs rated for 50,000 hours and designed to address skin health, muscle recovery, brain health, pain management, and fat reduction. The product portfolio spans compact Tabletop G4, half-body Pro G4, full-body Max G4 and Ultimate G4 panels, the Bliss Red Light Therapy Bed, the Elite LED Face Mask, the portable Nano panel, and compatible stands.
Is Rouge Light Therapy a public or private company?
Rouge Light Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rouge Light Therapy founded?
Rouge Light Therapy was founded in 2019. It employs 1 to 10 people.
Where is Rouge Light Therapy based?
Rouge Light Therapy is headquartered in Brossard, Canada, in the North America region.
How does Rouge Light Therapy make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are financing Services.
Who are Rouge Light Therapy's main competitors?
Direct peers on record are LightStim, CurrentBody, Mito Red Light, Joovv, Celluma, Solawave and PlatinumLED Therapy Lights. HigherDOSE is listed as an emerging player. Broad incumbents are Dr. Dennis Gross Skincare and Neutrogena Light Therapy.
Does Rouge Light Therapy have an API?
No public API is recorded for Rouge Light Therapy.
What industry is Rouge Light Therapy in?
Rouge Light Therapy's product category is Red Light Therapy Devices. Its primary akta.pro industry code is CRABAAAJ, Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices), with a secondary code of CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning). Its NAICS code is 334510 and its SIC code is 3845.