What Adscend Media does

Adscend Media is a performance marketing and mobile app monetization platform founded in 2009 and headquartered in New York, with additional offices in Branford, CT. The company operates a two-sided marketplace connecting publishers (app developers, website owners, and game developers) seeking monetization with advertisers seeking performance-based user acquisition. Its core product suite comprises three monetization formats — Offerwall (incentivized offer completion), Market Research (daily personalized survey monetization), and Video via the proprietary PixelPointTV rewarded video library of 80,000+ creator-content videos — supplemented by a Fraud Prevention add-on.

The platform is delivered through multiple integration paths, including a comprehensive REST API suite (Offers API, Offer Wall API, Market Research API, Publisher API) and native SDKs for Android, iOS, Unity, and Web. Adscend monetizes by retaining a take rate on performance-based campaigns priced via CPI, CPA, CPE, and CPC models, with a parallel referral program paying 5% lifetime commission on referred-publisher earnings. Distribution combines enterprise sales with dedicated account managers, a self-serve advertiser dashboard, and an API/developer-portal-led SMB and individual developer motion. Across 15+ years of operation the platform reports 35,000+ publishers, $60M+ in cumulative payouts, and 2B+ rewarded transactions, and as of July 17, 2025 the company has been acquired by Edge226 to strengthen its broader performance marketing platform with expanded in-app, CTV, and reward-based advertising capabilities.

Name

Adscend Media

Legal name

Adscend Media Inc.

Website

https://adscendmedia.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

Adscend Media is a performance marketing platform connecting 35,000+ app and game publishers with advertisers through Offerwall, rewarded video (PixelPointTV, 80K+ videos), and market research survey monetization, delivered via multi-platform SDKs and APIs. Acquired by Edge226 in July 2025.

Ownership category

akta.pro rank

Product category

Performance Marketing Platform

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industries

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH), App Monetization & Subscription Management Platforms (BPAMADAI), Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

Keywords

• Performance marketing platform
• Offerwall monetization
• Mobile app monetization
• Rewarded advertising network
• Publisher advertising solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Performance Marketing - Publisher Revenue Share: Adscend Media facilitates transactions between publishers (who host offerwalls) and advertisers (who pay for user acquisitions). Publishers earn revenue through a payout system based on completed authorized transactions (clicks, leads, sales, registrations). The company retains a portion as transaction fee.
2. Advertiser Campaign Fees: Advertisers pay for performance-based campaigns including CPI (Cost Per Install), CPA (Cost Per Action), CPE (Cost Per Engagement), and CPC models. The platform provides cross-channel advertising across in-app, CTV, and reward-based advertising.
3. Referral Commission: Publishers can earn 5% commission on the payable/paid earnings of referred publishers who join the network. Valid for new publishers with no prior relationship to the referring party.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adscend Media operates a performance marketing and mobile app monetization platform that connects app developers, website publishers, and game studios (the supply side) with advertisers and brands (the demand side) through rewarded advertising solutions. Its core offerings include the Offerwall product (users earn rewards for completing offers), Market Research (paid surveys), and the PixelPointTV rewarded video platform with an 80,000+ video library, all delivered via REST APIs, native SDKs, and webview integrations. The company monetizes these interactions through performance-based pricing models (CPI, CPA, CPE, CPC) and shares revenue with publishers on a transaction-fee basis.

Product overview

Adscend Media is a performance marketing and mobile app monetization platform that operates as a unified platform-plus-modules architecture. The core product suite consists of three main monetization solutions: the Offerwall (for incentivized offer completion), Market Research (for survey-based monetization), and Video/PixelPointTV (for rewarding video content from 80,000+ videos). These are complemented by a Fraud Prevention add-on for campaign protection. The platform also provides a comprehensive API product line including Offers API, Offer Wall API, Market Research API, and Publisher API, along with native SDKs for Android, iOS, Web, and Unity. Adscend Media serves three primary segments: developers and publishers (for monetization), advertisers (for user acquisition), and game developers (for engagement). The company was acquired by Edge226 in July 2025.

Differentiator

Problem solved

Functional benefit

Brands

• PixelPointTV: Rewarded video platform offering over 80,000 videos from creator content library.

Products and services

• Offerwall A rewarded advertising solution that enables app and website developers to monetize their platforms by allowing users to earn rewards for completing offers, downloading apps, or engaging with sponsored content.
• Market Research Surveys A daily, personalized market research survey solution that allows developers to boost revenue by engaging and rewarding users for participating in surveys, integrating demographic profiling with country-specific income question sets across 50+ countries.
• Video (PixelPointTV) A rewarding video platform (sub-brand: PixelPointTV) offering access to a library of over 80,000 videos that enables developers to monetize apps and websites by rewarding users for watching creator content.
• Fraud Prevention A comprehensive fraud prevention system that monitors and protects against click fraud, lead fraud, and other invalid traffic to ensure campaign integrity and protect advertisers and publishers.
• Offers API A REST API (v1, v1.5, v2) that allows developers to retrieve and filter offers programmatically based on product type, platform, offer type, category, country, and minimum payout, with Basic Authorization authentication.
• Offer Wall API An API (v1.1) that enables developers to set up and manage offer wall profiles, retrieve offers, get user transactions, create user transactions, and create support tickets programmatically.
• Market Research API An API that allows developers to set up market research profiles, create survey user profiles, retrieve available surveys for users, and manage user transactions, with customization options for mobile SDKs on Android and iOS.
• Publisher API An API that enables publishers to manage blocked user lists, including retrieving blocked lists, creating user blocks, and deleting user blocks.
• Native SDK (Android, iOS, Web, Unity) Native software development kits for Android, iOS, Web, and Unity platforms that allow developers to quickly integrate rewarding solutions into their apps, games, or websites.

Quantifiable outcome

• 35K+ publishers have joined the network
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Edge226flagshipStrategic or Co-development Partner · 17 July 2025Edge226 acquired Adscend Media to strengthen its performance marketing platform. The acquisition enhances Edge226's rewarded advertising solutions including Offerwall format and expands cross-channel advertising capabilities across in-app, CTV, and reward-based advertising to improve user acquisition and engagement.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ironSource (Unity): ironSource operates a major app monetization and rewarded advertising platform; its Offerwall and mediation stack directly compete with Adscend's Offerwall and developer-facing SDK/API integrations.
• AdGate Media: AdGate Media is a direct offerwall and performance marketing competitor serving similar app publishers and CPA advertisers with comparable rewarded-survey and offer formats.
• Persona.ly: Persona.ly is a programmatic UA and monetization platform focused on rewarded advertising for mobile games and apps, competing head-to-head with Adscend for advertiser and publisher budgets.
• Digital Turbine (Fyber): Digital Turbine, including Fyber, offers rewarded ad formats and mediation for app publishers, competing with Adscend in offerwall and programmatic rewarded inventory.
• Tapjoy: Tapjoy is one of the most established offerwall and rewarded-advertising platforms for mobile apps, directly overlapping Adscend's Offerwall product across the same developer and advertiser segments.
• Theorem Reach (TheoremOne): Theorem Reach offers rewarded survey monetization directly integrated into apps and games, closely mirroring Adscend's Market Research product line and developer SDK approach.

Broad incumbents

• Moloco: Moloco owns Tapjoy and operates a broader programmatic monetization platform; relevant as the parent of a direct offerwall peer and a broader ML-driven monetization incumbent.
• AppLovin: AppLovin operates a large ad-tech and app monetization stack including AXON, SparkLabs mediation, and rewarded formats; broader portfolio but overlapping with Adscend on offerwall/incent inventory.

Emerging players

• Bitmedia Labs (Adsterra): Adsterra operates a global ad network with popunder, push, and direct-link formats adjacent to Adscend's performance-based advertiser acquisition business.
• Loot.tv: Loot.tv offers rewarded video and offerwall monetization for publishers, with a content-driven angle overlapping Adscend's PixelPointTV rewarded video offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adscend
• Facebookfacebook.com/Adscend
• LinkedInlinkedin.com/company/adscend-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adscend Media