What Saprea does

Saprea is a US-based nonprofit organization (501(c)(3)) founded in 2014 by Shelaine and Derek Maxfield and headquartered in Lehi, Utah, with regional operations in Alpharetta, Georgia and retreat facilities in Utah County and Dawson County. The organization — originally The Younique Foundation and rebranded as Saprea in February 2022 — provides free healing resources for adult female survivors of child sexual abuse and prevention education for parents, caregivers, and communities. Its core product portfolio comprises the Saprea Retreat (a free, clinically informed four-day in-person experience led by licensed therapists, launched 2015), the Saprea Healing Webinar (a free 3-hour online educational program, launched 2022), survivor-led Support Groups operating in 13 countries across four languages (created 2017), and a 72,000-word library of research-based Online Healing Resources developed over 14 months and released in 2021. Prevention offerings include a four-pillar framework (Talk, Educate, Monitor, Support) delivered through community education classes and a Volunteer Community Educator program, plus professional speaking engagements by Managing Director Chris Yadon.

The underlying program architecture is a clinically-informed curriculum developed with credentialed clinical staff, including Chief Program Officer Betsy Kanarowski (PhD, LCSW), and is delivered through three distribution layers: (1) in-person retreats at dedicated facilities in Utah and Georgia, (2) digital self-serve content globally via saprea.org in English, French, German, and Spanish, and (3) facilitator-led support groups and community education classes. Impact has been externally validated by 60 Decibels third-party research recording a Net Promoter Score of 98 — described as the highest ever recorded by the research firm for any nonprofit — and 91% of retreat attendees reporting they have recommended the program.

Saprea operates on a donation-only revenue model: all services are provided free to participants, funded through one-time gifts, monthly recurring donations, event sponsorships, and corporate Hope sponsorships at annual galas (Thrive Gala, Gatsby for Good, Evening of Gratitude). Customer segments are adult female survivors of child sexual abuse (primary), parents and caregivers seeking prevention education (primary), community members and corporate partners (secondary), and academic and research institutions (secondary). Leadership was reorganized in 2022, with Chris Yadon moving from Executive Director to Managing Director to focus on partner and corporate development, and Matt Hartvigsen promoted from Chief Outreach Officer to Executive Director.

Name

Saprea

Legal name

Saprea

Website

https://saprea.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Saprea is a Utah-based nonprofit providing free clinically-informed healing resources for adult female survivors of child sexual abuse (retreats, webinars, support groups, online content) and prevention education for parents and communities across 13 countries.

Ownership category

akta.pro rank

Product category

Sexual Abuse Survivor Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Sexual abuse healing
• Trauma recovery services
• Survivor support groups
• Abuse prevention education
• Nonprofit clinical resources

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Philanthropy: Saprea is a nonprofit organization funded entirely through charitable donations. All programs and services are provided free to participants thanks to donor generosity. Donations can be made as one-time gifts, monthly recurring donations, or event sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Saprea provides free, clinically-informed healing resources for adult female survivors of child sexual abuse and prevention education for parents, caregivers, and community members. Its core offerings include the four-day Saprea Retreat led by licensed therapists, a 3-hour online Healing Webinar, survivor-led Support Groups in 13 countries, and a research-based library of online healing and prevention resources. All services are provided at no cost to participants and funded entirely through charitable donations and corporate sponsorships.

Product overview

Saprea is a nonprofit organization offering a portfolio of free healing and prevention services for child sexual abuse survivors and communities. The core offerings include the Saprea Retreat (a four-day in-person healing experience), Saprea Healing Webinar (3-hour online educational program), Saprea Support Groups (survivor-led peer groups), and Online Healing Resources (research-based digital content). These are complemented by Prevention Tools and Activities and Community Education programs for parents and caregivers. The organization also offers Professional Speaking services through Chris Yadon. All healing services are targeted at adult female survivors, while prevention resources serve parents and community members. Saprea also operates a merchandise shop and provides crisis referral resources. The organization was founded in 2014 (originally as The Younique Foundation) and rebranded as Saprea in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Finding Hope Support Groups: Survivor-led support groups providing emotional safety and confidentiality for healing from child sexual abuse
• Saprea Retreat

Products and services

• Saprea Retreat A free, clinically-informed four-day in-person healing experience for adult female survivors of child sexual abuse, led by licensed therapists and case managers who guide survivors through trauma education and practical healing tools. Hosted at Utah and Georgia retreat facilities.
• Saprea Healing Webinar A free 3-hour online educational experience for adult female survivors of child sexual abuse, teaching the impacts of trauma and practical healing tools participants can apply from home.
• Finding Hope Support Groups Survivor-led peer support groups providing emotional safety and confidentiality for adult female survivors of child sexual abuse, available in-person and online across 13 countries in English, French, Spanish, and German.
• Online Healing Resources A research-based digital library of healing content (72,000+ words) that explains the causes behind trauma effects and offers practical tools and activities survivors can integrate into daily life. Includes a free 11-week guided email series.
• Online Prevention Resources A library of free prevention resources built around four strategies — Talk, Educate, Monitor, and Support — to help parents and caregivers reduce the risk of child sexual abuse.
• Community Education Classes Interactive in-person and online classes that teach communities how to reduce the risk of child sexual abuse, delivered by trained Volunteer Community Educators using Saprea guides and curriculum.
• Professional Speaking Engagements (Chris Yadon) Keynote speaking services delivered by Managing Director Chris Yadon covering emotional numbing, resilience, leadership, and workplace engagement, with signature talks such as 'Numb: Feeling Again in a Disconnected World', 'Numb at Work', and 'Beyond Resilience'.
• Saprea Shop Online store selling Saprea-branded merchandise such as t-shirts and accessories to raise awareness about child sexual abuse prevention and support the organization's mission.

Quantifiable outcome

• Net Promoter Score of 98 from third-party research (60 Decibels)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Georgia State UniversitycoreStrategic or Co-development Partner · 1 May 2026Research partnership with Georgia State University researchers to conduct statewide study of 3,100+ Georgia residents examining public perceptions of child sexual abuse. Findings show 86% believe CSA is preventable but only 67% recognize it as a problem in their own community. Led by Jennifer Jiles, Instructor of Communication at GSU.
• National Incarceration Association (NIA)coreStrategic or Co-development Partner · 26 May 2022Partnership to offer survivor support groups in prisons nationwide. First prison outreach began at Timpanogos Facility in Utah with piloting at Gwinnett County Jail in Georgia. Addresses the 65%+ of female inmates who are survivors of child sexual abuse.
• Eagle Condor HumanitarianminorChannel Partner/ Reseller/ Distributor · 1 December 2021Social service organization that helped establish first Finding Hope Support Group in Peru at Cusco's Remar Women's Shelter. Student volunteers Maren Clark and Auburn Bergstrom trained by Saprea to lead the support group.
• University of Leeds Women's Football TeamminorChannel Partner/ Reseller/ Distributor · 24 February 2021First athletic team to pilot volunteer program for campus outreach on child sexual abuse awareness. Team members conduct marketing, research, education, and fundraising. Developing template for worldwide university implementation.
• Coaches Across ContinentsminorStrategic or Co-development PartnerChristian Aviza volunteers with Coaches Across Continents and helped create volunteer opportunity framework for athletic teams to be aware of and track volunteer hours for Saprea outreach.
• Kendra ScottminorGTM or Marketing PartnerFashion accessory retailer celebrated Saprea's 2022 rebrand with 48-hour promotional campaign donating 20% of proceeds. Supporters could shop online using code GIVEBACK-SAPREA or mention Saprea at Kendra Scott Avalon store in Alpharetta, GA.
• STACK Real EstateminorGTM or Marketing PartnerFeatured partner and Hope sponsor for Saprea Gala. Built Saprea office building in Lehi, Utah. Company's 'Build People Up' brand purpose aligns with Saprea's mission. Founders Nathan Ricks and Andrew Bybee.
• Clyde Companies, Inc.minorGTM or Marketing PartnerUtah-based construction organization and gala partner. Nearly 100-year history with 4,500+ employees across 8 subsidiary organizations. President Jeremy Hafen connected through Utah Valley Chamber relationship.
• C.D. Moody Construction Company (David Moody)minorGTM or Marketing PartnerAtlanta business leader David Moody, himself a survivor of childhood sexual abuse, served as honorary chairman for 2022 Thrive Gala. His construction company has built major Atlanta projects including Mercedes-Benz Stadium.
• RusticominorGTM or Marketing PartnerLindon, Utah-based leather goods company sponsored 2021 Reclaim Hope Gala. Connected over shared belief that writing can be healing. Expressive writing promoted within Saprea's survivor resources.
• Forge Jewelry WorksminorGTM or Marketing PartnerProvo-based jewelry business sponsors Reclaim Hope Gala and designed pendants given to each Haven Retreat survivor. Serves as reminder of ability to heal and reclaim hope. Also sponsors Defend Innocence dating safety class on university campuses.
• Art MesominorGTM or Marketing PartnerAtlanta-based international art and traveling fashion exhibition designated Saprea as charity of choice for NYC exhibit (July-August 2022). Featured emerging designers with weekend nonprofit benefit events.
• Chadwick CenterminorOthersClient for Chris Yadon professional speaking engagements on emotional wellness, resilience, and leadership.
• Silicon SlopesminorOthersClient for Chris Yadon professional speaking engagements. Tech community organization in Utah.
• YouniqueminorOthersYounique Products presenters (including Jessica Ellis, wife of #YWeRuck founder Matt Ellis) support Saprea through product sales and fundraising. Younique Foundation was predecessor organization rebranded as Saprea in 2022.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• RAINN (Rape, Abuse & Incest National Network): The largest US anti-sexual violence organization, operating the National Sexual Assault Hotline and providing survivor support resources. Directly comparable to Saprea as a nonprofit delivering free, trauma-informed support for survivors of sexual violence, with a broader focus on adult and child survivors.
• Childhelp: National nonprofit providing child abuse prevention, intervention, and treatment services, including a national hotline and residential programs. Comparable to Saprea in its focus on child abuse survivor support and prevention, with a broader child welfare scope.
• Stop It Now: Prevention-focused nonprofit that operates helplines and educational resources to prevent child sexual abuse before it occurs. Comparable to Saprea's prevention and community education programming, with overlapping donor and partner ecosystems.
• 1in6: Nonprofit providing support services and resources for male survivors of unwanted or abusive sexual experiences. Comparable to Saprea as a sexual abuse survivor support nonprofit, with an adjacent (male) survivor focus that highlights Saprea's narrower demographic.
• Darkness to Light: Nonprofit focused exclusively on child sexual abuse prevention education, training adults to recognize and respond to CSA. Closely comparable to Saprea's prevention and community education pillar, with a similar target audience of parents, caregivers, and community members.
• Joyful Heart Foundation: Foundation founded by Mariska Hargitay focused on healing, advocacy, and prevention related to sexual violence, domestic violence, and child abuse. Comparable to Saprea as a clinically informed sexual violence healing and prevention nonprofit with celebrity-founder branding.
• Prevent Child Abuse America: National nonprofit working to prevent child abuse in all forms through research, public awareness, and advocacy. Comparable to Saprea's prevention work, with a broader scope spanning all child abuse types and a stronger policy advocacy orientation.
• National Sexual Violence Resource Center (NSVRC): Comprehensive resource center providing research, tools, and training on sexual violence prevention and response. Comparable to Saprea as a sexual violence prevention-focused nonprofit producing educational content and resources for communities and professionals.

Broad incumbents

• National Children's Alliance: National accrediting body and membership organization for Children's Advocacy Centers serving child abuse victims across the US. Comparable to Saprea as part of the broader child abuse intervention ecosystem, though more focused on accreditation and multidisciplinary team coordination than direct survivor healing services.

Emerging players

• Mothers Against Sexual Abuse (MASA): Nonprofit organization focused on sexual abuse prevention through awareness, education, and family empowerment. Comparable to Saprea's prevention and parent-education programming, though smaller in scale and with a stronger family-advocacy emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/saprea_org
• YouTubeyoutube.com/c/saprea_org
• Facebookfacebook.com/saprea.org
• Instagraminstagram.com/saprea_org
• TikToktiktok.com/@saprea_org
• Pinterestpinterest.com/saprea_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saprea