ServicePlus Home Warranty

Name

ServicePlus Home Warranty

Legal name

THS Group LLC

Website

https://serviceplus.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Services to Buildings and Dwellings (5617), Home and Garden Equipment and Appliance Repair and Maintenance (81141)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industry

OEM/Captive Warranty & Service Contract Programs (FSAJALAE)

Keywords

• Home warranty plans
• Service contracts
• Appliance coverage
• HVAC protection
• Real estate warranties

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Warranty Service Contracts: ServicePlus generates revenue through annual and monthly home warranty service contracts that cover repair and replacement of home appliances and systems due to normal wear and tear. Plans are offered at monthly or annual billing cycles.
2. Trade Service Call Fees: Customers pay a trade service call fee for each service request dispatched, regardless of whether the claim is approved or denied.
3. Optional Coverage Add-ons: Additional premium coverage options such as pool/spa equipment, well pump, septic systems, and additional units for additional annual fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ServicePlus Home Warranty provides home warranty service contracts covering the repair and replacement of major household appliances and mechanical systems (plumbing, electrical, HVAC, kitchen, and laundry equipment) due to normal wear and tear. The company operates a two-tier core plan structure (Gold and Platinum) with optional add-ons for pools, septic, wells, roof leaks, and energy-efficient replacements. Service requests are fulfilled through a nationwide network of independent local service contractors, with claims accepted 24/7 via phone or online portal.

Product overview

ServicePlus Home Warranty is a home warranty service provider offering service contracts (not warranties) for the repair or replacement of home systems and appliances due to normal wear and tear. The company operates a two-tier core plan structure consisting of the Gold Plan (covering plumbing, electrical, kitchen appliances, and select systems) and the Platinum Plan (which includes all Gold features plus HVAC and laundry appliances). Additional optional add-on coverages include Pool/Spa Equipment, Well Pump, Septic System, Water Softener, Roof Leak, and the GREENguard energy-efficient replacement program. The company also manages a network of independent local service contractors and offers specialized programs for real estate professionals and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Plan Entry-level home warranty plan covering plumbing, water heater, whirlpool bathtub, electrical system, oven/range/stove, cooktop, sump pump, built-in microwave, dishwasher, garbage disposal, trash compactor, ductwork, garage door opener, and ceiling/exhaust fans. Targeted at homeowners seeking protection against essential home system breakdowns.
• Platinum Plan Comprehensive home warranty plan that includes all Gold Plan features plus A/C system, heating system, clothes washer, clothes dryer, and refrigerator coverage. Targeted at homeowners wanting full appliance and climate-system protection.
• Homeowners Protection Plan Home warranty protection plan for individual homeowners that covers inevitable breakdowns of covered home system components and appliances due to normal wear and tear, dispatched to local licensed contractors.
• Real Estate Professionals Plan Home warranty plans designed for real estate professionals and their clients (home buyers and sellers) to provide added value and protection during property transactions and reduce post-sale liability.
• Pool/Spa Equipment Add-On Optional add-on coverage for above-ground pool and spa equipment including pump motor, filtration system, and related components. Priced at $12.95 per year.
• Limited Roof Leak Add-On Optional add-on coverage for repair of shake and composition roof leaks over occupied living areas. Priced at $12.95 per year.
• Well Pump Add-On Optional add-on coverage for well pump components and parts used as the main water source to the home. Priced at $12.95 per year.
• Septic System Add-On

Quantifiable outcome

• 24/7 claims availability - service requests accepted 24 hours a day, 7 days a week, 365 days a year
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cinch Home Services: Cinch provides built-in appliance and systems home warranty plans nationwide via online and partner channels with 24/7 claims handling — a direct online-first competitor to ServicePlus.
• Liberty Home Guard: Liberty Home Guard offers tiered home warranty plans with extensive add-on options (including pool, well, septic), serving homeowners across most U.S. states — a direct peer in plan structure and add-on catalog.
• Choice Home Warranty: Choice offers comparable Basic and Total plans plus optional add-ons at similar price points with a direct-to-consumer model. A direct mid-market competitor to ServicePlus's Gold and Platinum offerings.
• Landmark Home Warranty: Landmark provides direct-to-consumer home warranty plans with multiple tiers and add-ons for homeowners in many U.S. states — a closely comparable regional/national mid-market competitor to ServicePlus.
• Old Republic Home Protection: Old Republic offers homeowner and real estate home warranty plans across most U.S. states with multiple plan tiers — a directly comparable insurance-backed competitor to ServicePlus.
• American Home Shield: American Home Shield is the largest U.S. home warranty provider with similar Gold-tier/Platinum-tier offerings, nationwide coverage and direct-to-consumer sales. Directly comparable to ServicePlus in product structure and target customer.
• First American Home Warranty: First American is a major home warranty carrier offering tiered appliance/system plans with optional add-ons (pool, well, septic) and a strong real estate channel — product overlap and go-to-market closely mirror ServicePlus.
• 2-10 Home Buyers Warranty: 2-10 HBW is an established home warranty provider with HVAC appliance-only products and real estate channel focus — overlaps with ServicePlus's real estate professional program and contractor network model.

Emerging players

• OneGuard Home Warranties: OneGuard is a smaller direct-to-consumer home warranty provider offering appliance and systems plans with add-ons; comparable in product structure but smaller in geographic scale than ServicePlus.

Broad incumbents

• Frontdoor (parent of American Home Shield): Frontdoor is the public parent of American Home Shield and a broad incumbent in home services plans, offering warranty and on-demand repair services across the U.S. — directly relevant incumbent competitor and aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ServicePlusHW
• YouTubeyoutube.com/channel/UCd2EZeJPMrauTeLgIb-wR1A
• Facebookfacebook.com/ServicePlusHomeWarranty
• LinkedInlinkedin.com/company/serviceplus-home-warranty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServicePlus Home Warranty