LINK x LOU

What LINK x LOU does

LINK x LOU is a Denver-based, female-founded fine jewelry company that designs, sells, and welds custom-fit, claspless (permanent) jewelry made from 14k solid gold. The company was founded by Jordan Louis, who identified an opening in the permanent jewelry category and built the brand to more than 65 markets across the United States. Customers are predominantly fashion-conscious women and experience-driven consumers who purchase meaningful, low-maintenance pieces intended as personal symbols or gifts, while the company also serves brand and corporate clients seeking differentiated event activations.

The core product is a custom-welded chain bracelet, necklace, anklet, or ring, complemented by charms, gemstone drops, pavé diamond initials, ear links, and a removable lobster clasp option. The proprietary technology stack centers on in-person micro-welding performed by trained brand representatives called 'Linkers,' combined with a patented 'loching' mechanism used in the LOCHBAR bangle that allows a permanent-style piece to be removed and reattached without welding. The 2024 launch of 'The Fine Line' — a non-welded solid 14k gold everyday collection including hoops, huggies, a herringbone set, and birthstone rings — extends the catalog beyond the welder-dependent model. Chains cannot be purchased online; they are sized and welded in person.

LINK x LOU operates a capital-light, experience-based distribution model. Independent Linkers run pop-ups in 60+ cities across 36 states, host private parties (minimum 5 purchasers), and execute branded activations for partners including Alo Yoga, Tarte Cosmetics, Princess Polly, Allbirds, Arlo Hotels, NBC Sports, Tecovas, Show Me Your Mumu, Fashion Pass, and Hangout Fest. Revenue is generated through one-time unit sales at price points ranging from $20 for entry ear links to $2,250 for LUXE Loretta necklaces, with accessories priced $45–$295, gift cards, and brand-activation fees. The only permanent retail location is STUDIO LINK x LOU inside Dear Society in Kansas City. The company is private, has not disclosed institutional funding, and employs 101–250 people.

Name

LINK x LOU

Legal name

LINK x LOU

Website

https://linkxlou.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

LINK x LOU is a Denver-based, female-founded fine jewelry brand selling custom-fit, claspless 14k solid gold jewelry through mobile pop-ups and private parties delivered by trained 'Linkers' across 60+ US cities.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Stone Setting & Gem Mounting Services (CRAKAIAG)

Keywords

• Permanent jewelry
• Custom-fit jewelry
• 14k gold chains
• Welded jewelry
• Fine jewelry experiences

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Permanent Jewelry Sales: One-time sale of 14k solid gold chains and charms, custom-fit and welded onto customers at appointments. Chain prices range from $20 to $875+ depending on style and placement (bracelet, necklace, anklet, ring). Additional revenue from charms ($50-$295), clasps ($45), and ear links ($30-$90).
2. Private Party Hosting: Customers host private events with a minimum of 5 guests making purchases. Linkers bring the full jewelry experience to the customer's location, generating party-based revenue with hosts receiving discounts on their own purchases.
3. Brand Partnerships and Event Activations: Partnering with brands for pop-up experiences at events, corporate gatherings, influencer soirées, and community activations. Brands pay for the elevated jewelry experience to engage their customers/guests.
4. Gift Cards: Square-up powered digital gift cards available for purchase, enabling gifting occasions and driving future revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

LINK x LOU designs, sells, and welds custom-fit, claspless permanent jewelry made from 14k solid gold, including chains, charms, and accessories. The brand delivers its jewelry through a mobile, experience-based model in which trained "Linkers" run pop-ups, private parties, and brand activations across more than 60 US cities. The company also operates a single permanent studio in Kansas City and offers the patented LOCHBAR bangle and The Fine Line collection.

Product overview

LINK x LOU is a female-founded fine jewelry brand offering permanent (custom-fit, claspless) 14k solid gold jewelry experiences. The core product portfolio includes: (1) Core Collection chains - Demi Twist, Small Link, Della, Classic, Large Link, Figaro, Brooklyn, and Loretta (LUXE line); (2) Limited Edition chains - Celeste and Monroe; (3) Connection Collection - Ring Link, Hand Chain, and Drop Necklace; (4) Charms and Clasps - ICE Charm, ICE LINK, LOU Charm, Gemstone Charms, Initial Charms, Lobster Clasp, and Ear Links; (5) The Fine Line collection - Hoops, Huggies, Herringbone Set, and Heirloom Rings; (6) LOCHBAR - a first-of-its-kind bar bracelet with patented loching mechanism; and (7) Experience services including pop-up events, private parties, and brand partnerships. All permanent jewelry is custom-fit and welded by trained Linkers in over 60 cities across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• LOCHBAR A first-of-its-kind bar bracelet with a patented 'loching' mechanism crafted from 14k solid gold (yellow and white). The piece can be removed and reattached by a Linker without welding, offering a removable permanent-jewelry option for everyday wear.
• The Fine Line Collection An elevated collection of everyday fine jewelry crafted in solid 14k gold, comprising hoops, huggies, a herringbone necklace-and-bracelet set, and birthstone rings, designed as effortless essentials for daily wear.
• Core Collection Chains The core assortment of 14k solid gold permanent chains (Demi Twist, Small Link, Della, Classic, Large Link, Figaro, Brooklyn) plus the LUXE Loretta chain, available in bracelet, necklace, anklet, ring, and ear-link form factors.
• Gemstone Charms Meaningful charms available in Link, Drop, and Baguette styles, designed to personalize permanent pieces with color and significance, starting from $150.
• Petite Pavé Initial Charms Solid 14k gold initial letter charms accented with natural pavé diamonds, available in yellow and white gold in dangle charm or link charm styles; starting at $295.
• Petite Lobster Clasp A 14k solid gold lobster clasp option that adds on-off flexibility to permanent pieces; priced at $45.
• Ear Links Convertible, reusable 14k solid gold ear chains made from recycled scrap gold, available in 1", 2", and 3" lengths and sold only in person.
• Custom-Fit Fine Jewelry Experience The core service in which trained Linkers custom-size and weld claspless 14k solid gold jewelry directly onto the customer at pop-up appointments in 60+ US cities, delivering a permanent, low-maintenance jewelry fit.
• Private Party Events At-home or on-location jewelry events hosted by customers with a minimum of 5 guests making purchases; the host receives a 20-30% discount on their own jewelry and the Linker brings the full fitting and welding setup.
• Brand Partnership Events Pop-up jewelry experiences for brands and businesses at corporate events, influencer soirées, and lifestyle activations; partnerships are coordinated through [email protected].

Quantifiable outcome

• 350+ ounces of gold recycled over 5 years

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Fashion PassminorGTM or Marketing PartnerFashion subscription service partnership for pop-up experiences. LINK x LOU provides jewelry activations for Fashion Pass events and customers.
• Tarte CosmeticsminorGTM or Marketing PartnerCosmetics brand partnership for pop-up experiences. LINK x LOU provides jewelry experiences at Tarte events.
• Alo YogaminorGTM or Marketing PartnerWellness and apparel brand partnership for pop-up experiences at Alo events and studios.
• Princess PollyminorGTM or Marketing PartnerFashion brand partnership for pop-up experiences. LINK x LOU provides jewelry activations at Princess Polly events.
• AllbirdsminorGTM or Marketing PartnerSustainable footwear brand partnership for pop-up experiences at Allbirds locations and events.
• NBC SportsminorGTM or Marketing PartnerSports media partnership for pop-up experiences at NBC Sports events and venues.
• Arlo HotelsminorGTM or Marketing PartnerBoutique hotel partnership hosting LINK x LOU pop-ups for hotel guests and events.
• Show Me Your MumuminorGTM or Marketing PartnerWomen's fashion brand partnership for pop-up experiences at brand events.
• TecovasminorGTM or Marketing PartnerWestern footwear brand partnership for pop-up experiences at Tecovas events.
• Hangout FestminorGTM or Marketing PartnerMusic festival partnership providing jewelry experiences for festival attendees.
• Dear SocietycoreStrategic or Co-development PartnerCurated retail space in Kansas City's Crossroads district hosting STUDIO LINK x LOU - the brand's only permanent in-person studio location. Creative producer Megan Van Goethen serves at Dear Society while also serving as Brand Strategist for LINK x LOU.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BaubleBar: Established fashion-jewelry brand with personalized and initial-product extensions (comparable to LINK x LOU's Pavé Initial Charms); serves a similar mass-premium female customer but via e-commerce rather than pop-ups.
• Kendra Scott: Large US jewelry brand with a strong in-person retail and event-activation model (including brand-partnership pop-ups) targeting a similar female, experience-driven shopper at slightly lower price tiers.
• Mejuri: Well-funded fine jewelry brand selling 14k gold chains and everyday pieces online and in showrooms; competes for the same millennial fine-jewelry customer with a much larger catalog and DTC e-commerce scale.
• Aurate New York: Direct-to-consumer fine jewelry brand in 14k and 18k gold with sustainable sourcing positioning; comparable on materials, price point and sustainability messaging to LINK x LOU's recycled-gold story.
• Ring Concierge: Fine jewelry brand with a permanent-jewelry service line and bridal-focused assortment; overlaps with LINK x LOU's Heirloom birthstone ring and LUXE positioning at the higher end of the price ladder.

Direct peers

• Catbird: Brooklyn-based fine jewelry brand and one of the most recognized permanent-jewelry retailers in the US, with in-store welding services and 14k gold chains that overlap directly with LINK x LOU's core offering.
• Marla Aaron: New York fine jewelry brand known for its 'lock' system of permanent/removable jewelry; product concept and pricing tier closely mirror LINK x LOU's LOCHBAR and chain business.
• Atolea Jewelry: Permanent-jewelry brand operating mobile pop-ups and private parties in multiple US markets with a similar 14k gold, custom-fit welding model targeting the same experience-driven female consumer.
• The/Thirty: Direct-to-consumer permanent jewelry brand with an in-home pop-up model and welded 14k gold chains; overlaps with LINK x LOU on target customer, product category and service delivery.

Emerging players

• Maison Miru: Newer fine jewelry brand focused on 14k solid gold everyday pieces and piercing/ear stacking; comparable on materials and target customer, with an emerging DTC presence in the same category LINK x LOU's Fine Line collection addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/linkxlou
• TikToktiktok.com/@linkxlou?lang=en
• LinkedInlinkedin.com/company/link-x-lou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LINK x LOU