ComplianceWise
ComplianceWise is a Netherlands-based SaaS company that provides Grub, a cloud-based Wwft anti-money laundering compliance platform for Dutch and Belgian accountants, administrative offices, tax advisors, and financial institutions, with AI-augmented workflows, identity verification, and CRM integrations.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ComplianceWise does
ComplianceWise is a Netherlands-headquartered SaaS company founded in 2012 that develops Grub, a cloud-based anti-money laundering compliance platform purpose-built for Dutch Wwft (Wet ter voorkoming van witwassen en financieren van terrorisme) regulations. The platform automates client due diligence, UBO identification, PEP/sanctions screening, risk profiling, and audit-ready documentation for financial service providers, with the company positioning Grub as the only Wwft solution that delivers fully demonstrable, 100% audit-ready compliance rather than partial coverage. The product suite spans a core engine plus modular add-ons: GrubAI (RAG-based questionnaire assistant launched in 2025), ID SafeScan and Grub e-Verificatie (digital identity verification), Grub Risico Vangnet (risk monitoring), SIRA voor accountantskantoren (systematic integrity risk analysis), and Grub CRM Connect (bidirectional Wwft data sync with AFAS, AdminPulse, and Simplicate). ComplianceWise generates revenue through tiered SaaS subscriptions (Pakketvormen) with a 12-month minimum commitment, per-client-file pricing, and a €0.50 surcharge for CRM integration; the company is venture-backed, having received a growth investment from Holland Capital in September 2022, alongside earlier backing from Catalpa Ventures Family Office.
The company serves approximately 600+ firms across the Netherlands, Belgium (via ComplianceWise BE BV in Antwerp), and Luxembourg, with a customer base dominated by accountants, administrative offices, and tax advisory firms, plus an emerging presence in banks and trust companies via the Luxembourg office. Its go-to-market combines direct SaaS sales (website-driven demo and free-trial conversion), content-led demand generation (webinars, whitepapers, benchmark reports), and partner-led distribution through accounting CRM platforms and an implementation partnership with Yenlo. ComplianceWise operates from Amsterdam headquarters with 11-50 employees and has no public listing.
ComplianceWise firmographics
Firmographics- Name
- ComplianceWise
- Legal name
- ComplianceWise B.V.
- Website
- https://compliance-wise.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ComplianceWise is a Netherlands-based SaaS company that provides Grub, a cloud-based Wwft anti-money laundering compliance platform for Dutch and Belgian accountants, administrative offices, tax advisors, and financial institutions, with AI-augmented workflows, identity verification, and CRM integrations.
- Ownership category
- akta.pro rank
ComplianceWise industry classification
Industry- Product category
- Regulatory Compliance Software (AML/KYC)
- akta.pro primary industry
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)
- akta.pro secondary industries
- KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB), KYC/KYB, Identity Verification & Customer Due Diligence (FSAFAOAE), Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO), Risk, Controls & Governance (GRC) Platforms (FSAFAOAG)
Keywords
Where ComplianceWise is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
ComplianceWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Grub SaaS Subscription: ComplianceWise generates revenue through subscription-based SaaS licensing of the Grub compliance platform. Subscriptions are sold in package forms (Pakketvormen) with different functionality levels. Contracts have a minimum duration of 12 months. Pricing is based on client file volume with an additional fee for CRM integration connectivity (€0.50 per client file surcharge on top of standard dossier pricing).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard package with core Wwft compliance features |
| Subscription | Annual | Premium package with additional features and regular risk updates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
ComplianceWise product offering
Product offeringCore offering
ComplianceWise sells Grub, a cloud-based SaaS platform that helps Dutch and Belgian financial service providers (accountants, administrative offices, tax advisors, banks, trust companies) comply with the Wwft anti-money laundering and counter-terrorism financing regulations. The platform automates client due diligence, KYC, UBO identification, risk profiling, PEP/sanctions screening, transaction monitoring, and audit-ready documentation. It is offered as annual subscriptions in multiple package tiers, supplemented by AI-powered modules (GrubAI), identity verification (ID SafeScan, Grub e-Verificatie), integrity risk analysis (SIRA), and CRM integrations (Grub CRM Connect with AFAS, AdminPulse, Simplicate).
Product overview
ComplianceWise offers Grub, a cloud-based Wwft (anti-money laundering / counter-terrorism financing) compliance SaaS platform targeted at Dutch and Belgian financial service providers including accounting, administration, and tax firms. The platform is available in multiple subscription tiers and comprises a core engine (Grub) plus a suite of AI-powered and specialized modules: GrubAI provides AI-driven questionnaire suggestions using RAG; ID SafeScan and Grub e-Verificatie handle digital client identity verification; Grub Risico Vangnet supports risk management; SIRA voor accountantskantoren enables systematic integrity risk analysis; and Grub CRM Connect integrates Wwft compliance fields into accounting firms' existing CRM/ERP systems (AFAS, AdminPulse, Simplicate) via native connectors.
Differentiator
Problem solved
Functional benefit
Brands
- Grub: The primary Wwft compliance software platform offered by ComplianceWise to help financial institutions meet anti-money laundering regulations. Grub provides client acceptance, UBO structure, risk profiling, and audit-ready documentation for accounting, administration, and tax firms.
- GrubAI
- Grub e-Verificatie
- Grub Risico Vangnet
- Grub CRM Connect
- ID SafeScan
- SIRA voor accountantskantoren
Products and services
- Grub Core Wwft (anti-money laundering / counter-terrorism financing) compliance SaaS platform for Dutch and Belgian financial service providers including accounting, administration, and tax firms. Enables client onboarding, KYC, UBO identification, PEP/sanctions screening, risk profiling, transaction monitoring, and audit-ready compliance documentation. Sold as annual subscriptions in tiered packages.
- GrubAI AI-powered assistant within the Grub platform that uses retrieval-augmented generation (RAG) and semantic similarity to automatically suggest Wwft questionnaire answers by matching against anonymized historical client dossiers. Learns from the firm's own client portfolio and improves via user feedback, helping accountants complete compliance dossiers faster with audit-ready documentation.
- ID SafeScan Identity verification module within the Grub platform that enables secure, automated client identity checks as part of Wwft compliance onboarding.
- Grub e-Verificatie Digital client verification module within the Grub platform that enables secure, simple and reliable electronic identity verification for Wwft compliance, used by accounting firms to streamline client onboarding.
- Grub Risico Vangnet Risk management module within the Grub platform that helps accounting firms proactively identify, flag and mitigate Wwft compliance risks as part of their ongoing client monitoring.
- SIRA voor accountantskantoren Systematic Integrity Risk Analysis (SIRA) tool adapted for accounting firms, integrated into the Grub platform to enable evaluation and documentation of integrity risks as part of Wwft compliance obligations.
- Grub CRM Connect Integration module that synchronizes Wwft compliance data between Grub and accounting firms' CRM/ERP systems (AFAS, AdminPulse, Simplicate), pushing client acceptance status, UBO structure, risk profile, review dates and PDF reports directly into the firm's existing software environment.
Quantifiable outcome
- Manual Wwft compliance costs compliance officers 4,000-5,000 hours annually per accounting firm
- +2 more outcomes
Companies that use ComplianceWise
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
ComplianceWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
ComplianceWise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- YenlocoreMulti-vendor integration specialist Yenlo entered a strategic partnership with ComplianceWise in January 2023 to automate and simplify compliance processes for accounting firms. Yenlo handles the technical integration connecting Grub with CRM/ERP systems using tokens, enabling chain automation where customers are fully served while remaining compliant.
- AFAScoreAFAS is a major Dutch accounting software platform. ComplianceWise provides native Grub CRM Connect integration enabling Wwft client acceptance, risk profiles, and review data to flow into AFAS environments. Integration managed through Yenlo integration partner using token-based authentication.
- AdminPulsemajorAdminPulse is a CRM solution for administrative offices. The Grub CRM Connect integration allows Wwft fields including client acceptance status, address, risk level, review dates, and PDF reports to sync directly into AdminPulse, with an all-in price of €3 per client file.
- SimplicatemajorSimplicate is a CRM solution for accountants serving over 1,300 companies. Grub CRM Connect integration syncs client acceptance status, client name, risk profile, acceptance date, next review date, UBO structure, and PDF reporting capabilities into Simplicate.
- AWScoreAmazon Web Services (AWS) provides cloud hosting infrastructure for the Grub application. Client data and information entered in client environments are stored on AWS servers secured according to Dutch and European legislation. AWS datacenter in Germany used for Grub AI database.
- VerIDsupportingIdentity verification service provider used by ComplianceWise for client identification processes within the Grub application.
- CompanyInfosupportingCompany data provider that supplies data enabling ComplianceWise to build company structures and review parties within structures for Wwft compliance checks.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
ComplianceWise competitors and assessment
Company assessmentEmerging players
- Napier AI: UK-based AI-native AML compliance platform with transaction monitoring, KYC, and screening. Comparable emerging player using AI to automate financial crime compliance workflows.
- Featurespace: UK-based AI/ML AML and fraud detection platform using adaptive behavioral analytics. Comparable emerging player applying AI to AML transaction monitoring and risk scoring.
- ThetaRay: AI-based AML transaction monitoring and sanctions screening platform for banks and fintechs. Comparable emerging player focused on AI-driven AML detection.
- Silent Eight: Singapore-headquartered AI-native AML and sanctions screening platform for financial institutions. Comparable emerging player applying AI to name screening and customer risk.
Direct peers
- ComplyAdvantage: UK-based SaaS platform offering AML/KYC risk data, transaction monitoring, and customer screening. Directly comparable to ComplianceWise as a dedicated AML SaaS provider serving financial institutions and regulated firms.
- Fenergo: Ireland-based SaaS for KYC, client onboarding, and AML compliance at financial institutions. Comparable to ComplianceWise in KYC/CDD domain though focused on tier-1 banks rather than SMB accountants.
- Trulioo: Global identity verification and KYC platform. Directly comparable to ComplianceWise's ID SafeScan and Grub e-Verificatie identity verification capabilities, though serving a broader global market.
- Onfido: Global identity verification provider offering AI-based document and biometric verification. Directly comparable to ComplianceWise's e-Verificatie and ID SafeScan products for KYC onboarding.
Broad incumbents
- NICE Actimize: Enterprise AML, fraud, and regulatory compliance platform serving global financial institutions. Broader incumbent offering that competes in the AML SaaS space but targets larger enterprise customers.
- Wolters Kluwer: Dutch-headquartered information services company with regulatory compliance, risk, and audit solutions (TeamMate, OneSumX). Largest domestic incumbent that could expand down-market into SMB accounting compliance.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ComplianceWise social profiles
Digital presenceComplianceWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
ComplianceWise leadership team
Management profileNumber of profiles
Profiles1 record
ComplianceWise subsidiaries and ownership
Company hierarchySubsidiaries1 record
ComplianceWise funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ComplianceWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ComplianceWise
What does ComplianceWise do?
ComplianceWise sells Grub, a cloud-based SaaS platform that helps Dutch and Belgian financial service providers (accountants, administrative offices, tax advisors, banks, trust companies) comply with the Wwft anti-money laundering and counter-terrorism financing regulations. The platform automates client due diligence, KYC, UBO identification, risk profiling, PEP/sanctions screening, transaction monitoring, and audit-ready documentation. It is offered as annual subscriptions in multiple package tiers, supplemented by AI-powered modules (GrubAI), identity verification (ID SafeScan, Grub e-Verificatie), integrity risk analysis (SIRA), and CRM integrations (Grub CRM Connect with AFAS, AdminPulse, Simplicate).
Is ComplianceWise a public or private company?
ComplianceWise is a private company. It is classified as venture growth investor backed and is currently operating.
When was ComplianceWise founded?
ComplianceWise was founded in 2012. It employs 11 to 50 people.
Where is ComplianceWise based?
ComplianceWise is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ComplianceWise make money?
One revenue line is on record: grub SaaS Subscription.
Who are ComplianceWise's main competitors?
Emerging players on record are Napier AI, Featurespace, ThetaRay and Silent Eight. Direct peers are ComplyAdvantage, Fenergo, Trulioo and Onfido. Broad incumbents are NICE Actimize and Wolters Kluwer.
Does ComplianceWise have an API?
No public API is recorded for ComplianceWise.
What industry is ComplianceWise in?
ComplianceWise's product category is Regulatory Compliance Software (AML/KYC). Its primary akta.pro industry code is BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms, with a secondary code of FSAGAFAB, KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening).