Simplicate
Simplicate is a Netherlands-based SaaS company offering an integrated CRM, project management, time tracking, invoicing, and HRM platform for Dutch professional services firms in accountancy, architecture, consultancy, engineering, and digital/creative agencies.
- Company typePrivate
- Founded2010
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simplicate does
Simplicate Software B.V. is a Netherlands-based SaaS company, headquartered in Groningen and founded in 2010, that provides an integrated CRM and project management platform for Dutch business service providers. Its target customers are professional services firms operating across accountancy, architecture, consultancy, engineering, creative/digital agencies, and online marketing agencies, primarily in the 5-125 employee range. The company's product surface comprises eight integrated modules — CRM, Sales, Projecten (Project Management), Capaciteitsplanning (Capacity Planning), Urenregistratie (Time Tracking), Facturatie (Invoicing), HRM, and Inzichten (Business Intelligence/Reporting) — built on a unified cloud architecture with real-time data synchronization and exposed via a public API at developer.simplicate.com. Native iOS and Android applications extend time tracking, sales updates, and CRM access to mobile users.
The platform differentiates through vertical-specific depth for the Dutch market, including integrations with Nmbrs and Loket for payroll/HR, Moneybird and Exact for accounting, KVK for business registration, Hyarchis for compliance content (NOAB, SRA, Fiscount, Auxilium) and document management, Blinqx for accountancy workflows, and Peppol for standardized e-invoicing. Simplicate is ISO 27001 certified and GDPR compliant. The commercial model is subscription-based, with pricing starting at €140 per month on annual billing, structured per user and module. Distribution combines a 14-day self-serve free trial (product-led growth) with a verticalized direct sales team dedicated to each target segment (accountancy, architecture, consultancy, creative agencies), supplemented by an implementation partner channel. Simplicate reports over 1,700 customers and approximately 4.5/5 average rating across 161 reviews on its own site, with 95% user recommendation rates.
Simplicate firmographics
Firmographics- Name
- Simplicate
- Legal name
- Simplicate Software B.V.
- Website
- https://simplicate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplicate is a Netherlands-based SaaS company offering an integrated CRM, project management, time tracking, invoicing, and HRM platform for Dutch professional services firms in accountancy, architecture, consultancy, engineering, and digital/creative agencies.
- Ownership category
- akta.pro rank
Simplicate industry classification
Industry- Product category
- Professional Services Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Simplicate is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Simplicate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Monthly or annual subscription-based access to the all-in-one CRM and project management platform. Pricing is based on number of users and selected modules.
- Professional Services: Additional revenue from onboarding, consultancy, and training services through the Academy program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starting price for core CRM and project software |
| Subscription | Annual | Ultimate Efficiency with capacity planning |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Simplicate product offering
Product offeringCore offering
Simplicate provides an all-in-one cloud-based SaaS platform that combines CRM, Sales, Project Management, Capacity Planning, Time Tracking, Invoicing, HRM, and Business Intelligence in a unified workflow for business service providers. The platform connects the entire customer lifecycle from first contact through project execution to invoicing with real-time data synchronization, and is specifically tailored to Dutch SMBs in accountancy, architecture, consultancy, engineering, and creative/digital agencies.
Product overview
Simplicate is an all-in-one CRM and project software platform designed specifically for business service providers. The platform consists of integrated modules including CRM for customer data management, Sales for pipeline and quote management, Projecten (Projects) for project execution and budget monitoring, Capaciteitsplanning (Capacity Planning) for resource allocation, Urenregistratie (Time Tracking) for time registration, Facturatie (Invoicing) for billing, HRM for employee management, and Inzichten (Insights) for business intelligence and reporting. The modules work together seamlessly from first customer contact through invoicing, creating an efficient workflow. Additional offerings include a mobile app for on-the-go access and API-based integrations with third-party business tools. Simplicate targets professional service firms including accountants, architects, consultants, engineers, and agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Simplicate CRM Customer relationship management module that centralizes all customer data, contact information, and communication history for business service providers.
- Simplicate Sales Sales module for monitoring pipeline and expected revenue, creating quotes, and converting opportunities into projects with digital signing capabilities.
- Simplicate Projects (Projecten) Project management module for making clear agreements, monitoring budgets, and efficient invoicing with real-time insight into project phases and spending.
- Simplicate Capacity Planning (Capaciteitsplanning) Capacity planning module providing real-time visibility into employee capacity, workload, and availability for optimal resource allocation.
- Simplicate Time Tracking (Urenregistratie) Time registration module enabling employees to track hours, kilometers, and expenses via web, app, or timetracker with calendar synchronization.
- Simplicate Invoicing (Facturatie) Invoicing module that automates billing processes, supporting fixed prices, subscriptions, time-and-materials, and deposits with Peppol e-invoicing.
- Simplicate HRM Human resource management module for managing employees, contracts, leave, absenteeism, schedules, and employee documents in a secure central environment.
- Simplicate Insights (Inzichten) Business intelligence and reporting module providing real-time dashboards, KPI monitoring, revenue forecasting, and performance analytics across all business processes.
- Simplicate Mobile App Native mobile application for iOS and Android enabling time tracking, sales opportunity updates, CRM access, and HRM functions on the go.
Companies that use Simplicate
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles5 records
Simplicate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature7 records
Simplicate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NmbrscoreNmbrs integration enables automated synchronization of leave and absence data between Simplicate and Nmbrs HR/payroll system, eliminating double data entry.
- LoketcoreLoket integration automates synchronization of employee data, leave and absence management to Loket payroll system.
- Hyarchis Compliance ManagercoreHyarchis Compliance Manager provides up-to-date compliance content for NOAB, Novak, SRA, Fiscount, or Auxilium.
- Hyarchis Document ManagercoreDocument Manager integration allows creating customer dossiers directly from Simplicate CRM.
- Blinqx (Finteqx + Hyarchis)coreBlinqx Accountancy & Tax platform combines Simplicate with AI, data unlocking, automation and advisory capabilities as a complete solution for the accountancy sector.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Simplicate competitors and assessment
Company assessmentDirect peers
- Teamleader: Belgian-origin all-in-one CRM, project management, and invoicing SaaS for SMBs and agencies across Benelux. Highly comparable on product scope, target customer (SMB service firms), and regional focus to Simplicate.
- Exact: Dutch-origin business software suite covering accounting, ERP, CRM, and project management for SMBs. Direct competitor in the same Dutch market with overlapping invoicing, project, and CRM capabilities.
- Moneybird: Dutch online accounting and invoicing platform with light CRM and time-tracking features targeted at SMBs and freelancers. Comparable on Dutch SMB focus and invoicing/time-tracking overlap.
- Monday.com: Work-OS platform with CRM, project, and workflow modules targeting SMBs and agencies. Comparable in serving digital/creative agencies and consultancies on project and CRM workflows.
- Pipedrive: SMB-focused sales CRM with growing project and invoicing capabilities. Comparable on sales-CRM core and SMB customer profile, though weaker on integrated project/invoicing than Simplicate.
Broad incumbents
- AFAS Software: Largest Dutch business-software vendor offering HRM, payroll, finance, ERP, and project software to Dutch SMBs and mid-market. Overlaps with Simplicate's HRM, invoicing, and project modules for the same Dutch customer base.
- Visma: Nordic-headquartered provider of accounting, ERP, HRM, and CRM software for SMBs across Northern Europe. Competes in the Dutch market via acquired brands and overlaps with Simplicate's invoicing, CRM, and project offerings.
- HubSpot: Global CRM, sales, marketing, and customer-service platform increasingly bundling operations tooling. Competes with Simplicate on CRM/Sales core while expanding downstream into service and project workflows.
- Zoho: Broad all-in-one business suite covering CRM, projects, invoicing, HR, and BI at competitive SMB price points. Overlaps with nearly every Simplicate module and competes globally for SMB SaaS budgets.
Regional players
- Blinqx: Dutch accountancy and tax platform combining AI, automation, and advisory tooling with Simplicate as the integrated CRM/project layer. Closely adjacent rather than head-to-head, but a key ecosystem partner/competitor for the Dutch accountancy vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simplicate social profiles
Digital presenceSimplicate compliance and trust
Trust signalCompliance2 records
Simplicate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplicate leadership team
Management profileNumber of profiles
Profiles2 records
Simplicate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplicate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplicate
What does Simplicate do?
Simplicate provides an all-in-one cloud-based SaaS platform that combines CRM, Sales, Project Management, Capacity Planning, Time Tracking, Invoicing, HRM, and Business Intelligence in a unified workflow for business service providers. The platform connects the entire customer lifecycle from first contact through project execution to invoicing with real-time data synchronization, and is specifically tailored to Dutch SMBs in accountancy, architecture, consultancy, engineering, and creative/digital agencies.
Is Simplicate a public or private company?
Simplicate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplicate founded?
Simplicate was founded in 2010. It employs 11 to 50 people.
Where is Simplicate based?
Simplicate is headquartered in Groningen, Netherlands, in the Europe region.
How does Simplicate make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are professional Services.
Who are Simplicate's main competitors?
Direct peers on record are Teamleader, Exact, Moneybird, Monday.com and Pipedrive. Broad incumbents are AFAS Software, Visma, HubSpot and Zoho. Blinqx is listed as a regional player.
Does Simplicate have an API?
Yes. Simplicate offers a public API that allows developers to connect their applications and retrieve data. The API documentation is publicly accessible at developer.simplicate.com. Users can build custom integrations and dashboards using the Inzichten-API (Insights API). Developer documentation is at developer.simplicate.com.
What industry is Simplicate in?
Simplicate's product category is Professional Services Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 54151 and its SIC code is 7372.