The Day Group

What The Day Group does

The Day Group is a privately held marketing consulting, brand strategy, and growth advisory firm headquartered in Baton Rouge, Louisiana, founded in 1995 by David Day. The firm serves business owners and company leaders, primarily in the regional Louisiana market, with services spanning brand development, video production (brand films, product films, TV spots, testimonials), marketing coaching, executive coaching, personal branding (Suite Image program), and a diagnostic 7-Point Audit. Notable clients span food and beverage (Kleinpeter Dairy, Slap Ya Mama), education (FranU), fitness (Regymen Fitness), financial services (American Gateway Bank), environmental services (Martin Ecosystems), insurance (Homebuilders Self Insurers Fund), government (Baton Rouge Metropolitan Airport), and construction (AIMCO Construction). The firm supplements its consulting revenue with content assets including "The Marketing Gap" book, the "Daylight" podcast, and a 50+ article blog, plus a speaking engagements practice.

The business operates on a professional services model with quote-based, project- and engagement-driven pricing and direct sales through website contact forms, phone, and email. Go-to-market is sales-led and founder-led, relying on David Day's personal brand as a Certified Marketing Executive and Certified Executive Coach with 30+ years of experience. Distribution is concentrated in Louisiana and the broader Gulf South region, with no disclosed expansion outside the U.S. and no parent company, subsidiaries, or external institutional investment. Operating headcount is 1-10, and revenue is not publicly disclosed; the firm carries BBB accreditation and has earned the BBB Torch Award for Ethics in Business along with multiple advertising and creative awards.

The core technology is human-delivered consulting rather than a software platform; there are no APIs, no proprietary technology stack, and no AI/ML products. The firm's intellectual property consists of thought-leadership content (book, podcast, blog), proprietary frameworks (7-Point Audit, Marketing Gap methodology), and the founder's personal brand and certifications. The customer base is horizontal across industries but vertical in scale, serving enterprise clients one project or coaching engagement at a time, which makes the business highly dependent on the founder's relationships and limited in scalability without additional capacity investment.

Name

The Day Group

Legal name

The Day Group

Website

https://thedaygroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Consulting Services: Professional consulting services for brand strategy, marketing planning, and advertising. Engagement types include marketing coaching programs, executive coaching, speaking engagements, and brand development projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Day Group is a marketing consulting and brand strategy firm that helps business owners and company leaders make marketing easier, more effective, and more profitable. Its service offering spans brand development, video production (brand films, TV spots, testimonials), the 7-Point Audit diagnostic, the Suite Image personal branding program, and a Marketing Coach executive coaching program. The firm is also represented by The Marketing Gap book and the Daylight podcast as thought leadership assets.

Product overview

The Day Group is a marketing consulting firm offering a comprehensive suite of brand strategy and marketing services. Their core offerings include brand development, video production, and marketing coaching programs. The company provides educational resources through "The Marketing Gap" book, the "Daylight" podcast, and an extensive marketing blog. Additional services include personal branding through the Suite Image program, a 7-Point Audit diagnostic tool, and speaking engagements. The firm was founded in 1995 and serves clients across diverse industries including healthcare, financial services, food and beverage, and transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Strategic brand development services that help companies build brands designed to build business, covering positioning, identity, and messaging for organizations across industries such as food and beverage, fitness, education, financial services, and government.
• Video Production Video content creation services including brand films, testimonials, product films, and TV spots for clients such as Kleinpeter Dairy, Slap Ya Mama, Regymen Fitness, FranU, American Gateway Bank, Martin Ecosystems, and the Baton Rouge Metropolitan Airport.
• Marketing Coach Program Executive coaching program designed to help business leaders discover, develop, and employ marketing skills to grow their companies, including marketing coaching and executive coaching engagements.
• 7-Point Audit A diagnostic marketing audit service used to evaluate and assess a company's marketing effectiveness and strategy across seven evaluation points.
• Suite Image (Personal Branding Program) A personal branding program comprising Personal Brand SWOT Analysis, Social Media Makeover, Personal Brand Manifesto, Non-Verbal Communication Assessment, Physical Image Consulting, Media Training, Crisis Management Training, and Personal Branding Assessment & Coaching.
• Speaking Engagements Keynote and speaking services delivered by David Day at corporate events and conferences on topics including brand building, customer service, company culture, and bridging the generational gap at work.
• The Marketing Gap (Book) A book by David Day addressing the generational disconnect between business leaders and their marketing teams, offering solutions for bridging that divide; available for purchase on Amazon.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Beuerman Miller Fitzgerald: Independent Louisiana-based advertising and brand strategy agency of comparable size and regional footprint. Closely comparable on client type, service mix (brand, video, digital), and Baton Rouge/New Orleans market overlap.
• Peter Mayer Advertising: Long-standing independent full-service agency headquartered in New Orleans, serving regional and national brands with brand strategy, advertising, and media. Comparable in size, independent ownership model, and Gulf South regional orientation.
• Trumpet Advertising: Baton Rouge-area independent agency offering branding, advertising, digital, and media services to regional and enterprise clients. Direct competitor in the same primary geography with overlapping service lines.

Broad incumbents

• The Martin Agency: Larger independent agency with a national reputation for creative brand work. Operates in the same advertising and brand strategy category with significantly broader scale, geographic reach, and client roster.
• Barkley: Independent full-service agency with brand strategy, advertising, and media capabilities. Comparable service mix but operates at materially larger scale and broader geography than The Day Group.
• Ogilvy: Global advertising and brand consulting network. Overlaps directly with The Day Group's brand strategy and advertising offerings, but at multinational scale and with deeper media and digital capabilities.
• Publicis Groupe: Global advertising holding company with extensive brand strategy, creative, and media operations. Represents the scaled, end-to-end alternative that enterprise clients may evaluate alongside a boutique like The Day Group.
• McKinsey & Company (Marketing & Sales Practice): Global management consultancy with a large marketing and sales practice advising CMOs and executives on marketing strategy. Comparable to the consulting/coaching portion of The Day Group's offering, but at the top of the market.
• Gartner Marketing: Research and advisory firm serving marketing leaders with strategy guidance and benchmarking. Competes for the same executive-level marketing advisory budget that The Day Group targets through its coaching and consulting.

Others

• Modiphy: Website platform provider credited on The Day Group's site. Adjacent ecosystem participant rather than a competitor, but relevant context as an enabling technology partner for the firm's digital presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dg_debris
• Facebookfacebook.com/TheDayGroup
• LinkedInlinkedin.com/company/the-day-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Day Group