What Peter Mayer does

PETERMAYER (legal entity: Peter Mayer Advertising) is an independently owned, hybrid creative marketing agency headquartered at 1320 Magazine St, Suite 203, New Orleans, Louisiana. Founded in 1967, the firm operates with 101–250 employees and delivers integrated marketing services across creative (advertising, copywriting, design), strategy (brand planning, positioning, research), media (broadcast, cross-channel, programmatic), analytics, public relations, production, social, and search. Its go-to-market is sales-led B2B direct engagement with brand clients, supported by a dedicated businessdevelopment@ inbox and a portfolio of case studies.

The agency's differentiated offering is its proprietary 'Brand Joy' methodology, operationalized through the Brand Joy Lab—an always-on insights engine that conducts monthly surveys of 400+ U.S. adults to produce original research and a proprietary Joy Score metric. PETERMAYER serves enterprise clients across travel & tourism (primary vertical), consumer/CPG, financial services, sports & entertainment, and telecommunications. Documented engagements include Quantum Fiber, Hancock Whitney, New Orleans Pelicans, Arlington Convention & Visitors Bureau, Kennedy Space Center Visitors Complex, Zatarain's, St. Augustine & Ponte Vedra Visitors Bureau, and Petoskey Area Visitors Bureau, with campaigns frequently accompanied by quantified outcomes (e.g., $5.7M campaign-attributed revenue for Kennedy Space Center, +32% bookings for Arlington CVB, 78M organic reach for the Pelicans).

Revenue is generated through professional services fees—project fees, retainers, and ongoing engagements—with no public pricing or revenue disclosure. The firm is privately held, partner-led (Michelle Edelman as Partner/CEO, Keith Crawford as Partner/CFO, Dave Damman as SVP/CCO), and shows no evidence of external institutional investors, M&A activity, funding rounds, or geographic expansion beyond targeted Southeast U.S. and selective Midwest destination work. Technology footprint is limited to HubSpot marketing-automation integration; no proprietary platform or AI/ML capabilities are disclosed.

Name

Peter Mayer

Legal name

Peter Mayer Advertising

Website

https://peteramayer.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

PETERMAYER is an independent, New Orleans–based creative marketing agency (founded 1967, 101–250 employees) serving enterprise clients across travel & tourism, financial services, sports, telecom, and CPG with integrated creative, strategy, media, PR, production, social, and search services anchored by its proprietary Brand Joy Lab insights platform.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative marketing services
• Advertising campaigns
• Brand strategy
• Media planning buying
• Public relations

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: PETERMAYER generates revenue through professional services fees as a creative marketing agency. Services include creative (advertising campaigns, brand standards, copywriting, design), strategy (brand planning, positioning, research), media (broadcast, cross-channel planning, programmatic buying), analytics, public relations, production, social media, and search services. Revenue is derived from project fees, retainers, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Peter Mayer is an independent creative marketing agency that provides integrated advertising, brand strategy, media planning and buying, analytics, public relations, production, social media, and search services to enterprise brand clients. Its work is anchored by a proprietary "Brand Joy" methodology and the Brand Joy Lab research platform that uncovers consumer emotional drivers to develop differentiated campaigns across travel & tourism, sports, financial services, telecommunications, and consumer goods verticals.

Product overview

PETERMAYER is a creative marketing agency offering integrated services centered on 'Brand Joy' — a proprietary approach that helps brands create emotional connections with consumers. The agency's core offerings include Creative, Strategy, Media, Analytics, Public Relations, Production, Social, and Search services. Key products include the Brand Joy Lab (proprietary research and insights platform), and specialized campaign work across industries including travel & tourism, sports marketing, financial services, and consumer goods. The agency operates as a service-based firm rather than a software product platform, delivering campaigns such as the 'YAY TO YOU!' Quantum Fiber campaign, 'Won't Bow Down' New Orleans Pelicans campaign, and various destination marketing initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Joy Lab: PETERMAYER's always-on insights engine that researches where consumers feel joy, how brands unleash it, and how joy drives business results.

Products and services

• Brand Joy Lab

Quantifiable outcome

• 63% of consumer purchase intent tied to joy consumers experience through brand marketing communications (Brand Joy Lab research)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators20 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mother: Independent, full-service creative agency of similar mid-sized profile. Both compete for enterprise brand creative briefs with integrated campaign capabilities and a strong point-of-view-driven creative philosophy.
• Anomaly: Independent creative agency with comparable full-service offering (creative, strategy, media, digital) and similar size band. Both pitch against holding-company networks for major brand AOR assignments.
• 72andSunny: Independent creative agency known for integrated brand campaigns across entertainment, sports, and consumer verticals — directly comparable to Peter Mayer's travel, sports, and CPG work.
• The Richards Group: Independent, Dallas-based creative agency of comparable size and structure. Both compete in the same independent-agency tier for mid-to-large brand accounts across travel, retail, and financial services.
• GSD&M: Independent, Austin-based creative agency with comparable integrated services (creative, media, digital) and a similar mid-sized structure competing for major brand AOR relationships.
• Preacher: Independent creative agency with brand strategy, campaign development, and PR capabilities — directly comparable integrated offering to Peter Mayer's creative-plus-PR service stack.
• Mekanism: Independent creative agency producing integrated campaigns for CPG, telecom, and consumer brands. Similar size, independent ownership, and cross-channel creative-plus-media service model.
• Barkley: Independent, Kansas City-based creative agency with full-service capabilities and similar mid-sized employee count. Comparable independent ownership structure and integrated campaign work.
• MMB: Independent creative agency with strong travel & tourism, CPG, and consumer brand practices — closely comparable vertical mix to Peter Mayer's destination-marketing and consumer brand portfolio.
• RPA: Independent creative agency of similar size and structure, with integrated creative, media, and analytics services competing for the same enterprise brand-client segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peteramayer
• LinkedInlinkedin.com/company/petermayer
• Instagraminstagram.com/peteramayer
• Xx.com/peteramayer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Mayer